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Nvidia recent revealed DLSS 5, a new AI graphics tech that uses generative systems to make video games look more photorealistic, but as a consequence seems to completely alter the artists' original vision. Here are our thoughts on the implications of this new technology:

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Watch the announcement trailer for NVIDIA DLSS 5, featuring before-and-after comparisons utilizing the technology, which NVIDIA describes as "an AI-powered breakthrough in visual fidelity for games."
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Watch the announcement trailer for NVIDIA DLSS 5, featuring before-and-after comparisons utilizing the technology, which NVIDIA describes as "an AI-powered breakthrough in visual fidelity for games."

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Introducing Eye Contact by NVIDIA 👀 NVIDIA just released a new Eye Contact feature that uses AI to make you look into the camera.
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Introducing Eye Contact by NVIDIA 👀 NVIDIA just released a new Eye Contact feature that uses AI to make you look into the camera.

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Reporter: Some are concerned NVIDIA’s DLSS 5 will make games look worse or homogeneous. In our Q&A today, Jensen Huang responded: “They’re completely wrong… you can fine tune the generative AI to your artistic style… if you want cartoon, toon shader, made of glass… it’s up to you. It’s not post processing at the frame level. It’s generative control at the geometry level. This is very different than generative AI. It’s content control generative AI.”
1:32

Reporter: Some are concerned NVIDIA’s DLSS 5 will make games look worse or homogeneous. In our Q&A today, Jensen Huang responded: “They’re completely wrong… you can fine tune the generative AI to your artistic style… if you want cartoon, toon shader, made of glass… it’s up to you. It’s not post processing at the frame level. It’s generative control at the geometry level. This is very different than generative AI. It’s content control generative AI.”

Justin Ryan

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Future of game graphics is INSANE Completely photorealistic video games are just a few years away with AI. We are not going to be able to tell if the gameplay is real or not.
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Future of game graphics is INSANE Completely photorealistic video games are just a few years away with AI. We are not going to be able to tell if the gameplay is real or not.

can

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Generative artificial intelligence can already produce original sounds, lyrics, or entire songs on its own. As the technology continues to develop, will AI mean the death of original music, or herald a new era of creativity?
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Generative artificial intelligence can already produce original sounds, lyrics, or entire songs on its own. As the technology continues to develop, will AI mean the death of original music, or herald a new era of creativity?

Reuters

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Will DLSS 5 ruin art direction in video-games? Jensen himself explained that DLSS 5 is a fusion of 3D controllable graphics with generative AI that is probabilistic. Yet at the same time, the developers will supposedly have full control of their game's unique aesthetic through controls for intensity, color grading and masking?
0:47

Will DLSS 5 ruin art direction in video-games? Jensen himself explained that DLSS 5 is a fusion of 3D controllable graphics with generative AI that is probabilistic. Yet at the same time, the developers will supposedly have full control of their game's unique aesthetic through controls for intensity, color grading and masking?

NikTek

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Werner Herzog has slammed the use of AI in new cinematic releases, saying that films that make use of the technology “look completely dead.” “There are stories, but they have no soul. They are empty and soulless.” Amen to that!
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Werner Herzog has slammed the use of AI in new cinematic releases, saying that films that make use of the technology “look completely dead.” “There are stories, but they have no soul. They are empty and soulless.” Amen to that!

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Systems like OpenAI's new Sora video model, just shows us that anyone can create a pretty video or a beautiful picture using nothing but a text prompt. But if we are to use the technology to create interesting art, thought-provoking cinema, and great games.. we need control of the output down to a granular level if that's what our project calls for. We need better tools and better interfaces to interact with the generative matter. Here's another example of what that could look like. Imagine this combined with a system like Sora. With complete temporal coherence and an ability to lock down the look of elements once you decide they look as they should. #ThePowerofDreams #Sora
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Systems like OpenAI's new Sora video model, just shows us that anyone can create a pretty video or a beautiful picture using nothing but a text prompt. But if we are to use the technology to create interesting art, thought-provoking cinema, and great games.. we need control of the output down to a granular level if that's what our project calls for. We need better tools and better interfaces to interact with the generative matter. Here's another example of what that could look like. Imagine this combined with a system like Sora. With complete temporal coherence and an ability to lock down the look of elements once you decide they look as they should. #ThePowerofDreams #Sora

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🚀 First Update of LTX-Video is Here! We’re thrilled to announce the release of LTX-Video 0.9.1, the latest version of our generative AI video model! This update is packed with upgrades that make video creation smoother, faster, and more impressive than ever. Here’s what’s new 👇
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🚀 First Update of LTX-Video is Here! We’re thrilled to announce the release of LTX-Video 0.9.1, the latest version of our generative AI video model! This update is packed with upgrades that make video creation smoother, faster, and more impressive than ever. Here’s what’s new 👇

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NVIDIA is making it possible to speak with your voice to the AI characters of the game you're playing. It may look like picking from a NPC dialogue tree but the impressive part of this demo is that the generative AI is reacting to natural speech. Watch the full video (with sound) here: Source: The Verge
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NVIDIA is making it possible to speak with your voice to the AI characters of the game you're playing. It may look like picking from a NPC dialogue tree but the impressive part of this demo is that the generative AI is reacting to natural speech. Watch the full video (with sound) here: Source: The Verge

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Today, we’re thrilled to announce the open weights for Stable Diffusion 3 Medium, the latest and most advanced text-to-image AI model in our Stable Diffusion 3 series! This new release represents a major milestone in the evolution of generative AI and continues our commitment to democratising this powerful technology. 🎉 Learn more and get started here:
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Today, we’re thrilled to announce the open weights for Stable Diffusion 3 Medium, the latest and most advanced text-to-image AI model in our Stable Diffusion 3 series! This new release represents a major milestone in the evolution of generative AI and continues our commitment to democratising this powerful technology. 🎉 Learn more and get started here:

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This Epic Games Store x Rivian demo of new Unreal Engine rendering technology shows a photorealistic R1T making its way down a rocky jungle trail using real-time physics to make the visuals and movements accurate and immersive. ​ ​Watch more:
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This Epic Games Store x Rivian demo of new Unreal Engine rendering technology shows a photorealistic R1T making its way down a rocky jungle trail using real-time physics to make the visuals and movements accurate and immersive. ​ ​Watch more:

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As an example of how we are building on top of Gemini 3, AI Mode in Search now uses Gemini 3 to enable new generative UI experiences, all generated completely on the fly based on your query. Here’s how you might use this to learn a complex topic like how RNA polymerase works.
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As an example of how we are building on top of Gemini 3, AI Mode in Search now uses Gemini 3 to enable new generative UI experiences, all generated completely on the fly based on your query. Here’s how you might use this to learn a complex topic like how RNA polymerase works.

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Hey there! 👋 Welcome to the new NVIDIA AI PC channel! 💻 Whether you are deep into AI or just a little curious, we're here to explore the power of AI on your local PC. Follow along for the latest news, tech, and AI inspiration. 🚀
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Hey there! 👋 Welcome to the new NVIDIA AI PC channel! 💻 Whether you are deep into AI or just a little curious, we're here to explore the power of AI on your local PC. Follow along for the latest news, tech, and AI inspiration. 🚀

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Jensen Huang says the gamers calling DLSS 5 'AI slop' got it backward — the artist still owns every frame. Lex asked Huang about the gamers calling DLSS 5 "AI slop." Huang didn't dodge. "I don't love AI slop myself," Huang says. "All of the AI generated content increasingly looks similar, and they're all beautiful." "I'm empathetic towards what they're thinking." "That's just not what DLSS 5 is trying to do." Then he named what DLSS 5 actually is: "DLSS 5 is 3D conditioned, 3D guided. It's ground truth structure data guided." "The artist determined the geometry. We are completely truthful to the geometry." "It's conditioned by the textures, the artistry of the artist." "Every single frame, it enhances but it doesn't change anything." AI slop generates without permission. DLSS 5 generates with the artist's blueprint. Same technology. Opposite intent. P.S. I made a playbook breaking down 100+ most powerful decision making mental models used by history's greatest thinkers. 5,000+ downloads. 113 five-star reviews. Grab a free copy here: If you're new here, follow GeniusThinking for content on the greatest minds in economics, psychology, and history. — Jensen Huang ( NVIDIA ), NVIDIA CEO, on Lex Fridman's ( Lex Fridman ) podcast
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Jensen Huang says the gamers calling DLSS 5 'AI slop' got it backward — the artist still owns every frame. Lex asked Huang about the gamers calling DLSS 5 "AI slop." Huang didn't dodge. "I don't love AI slop myself," Huang says. "All of the AI generated content increasingly looks similar, and they're all beautiful." "I'm empathetic towards what they're thinking." "That's just not what DLSS 5 is trying to do." Then he named what DLSS 5 actually is: "DLSS 5 is 3D conditioned, 3D guided. It's ground truth structure data guided." "The artist determined the geometry. We are completely truthful to the geometry." "It's conditioned by the textures, the artistry of the artist." "Every single frame, it enhances but it doesn't change anything." AI slop generates without permission. DLSS 5 generates with the artist's blueprint. Same technology. Opposite intent. P.S. I made a playbook breaking down 100+ most powerful decision making mental models used by history's greatest thinkers. 5,000+ downloads. 113 five-star reviews. Grab a free copy here: If you're new here, follow GeniusThinking for content on the greatest minds in economics, psychology, and history. — Jensen Huang ( NVIDIA ), NVIDIA CEO, on Lex Fridman's ( Lex Fridman ) podcast

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Today, we are releasing Stable Video Diffusion, our first foundation model for generative AI video based on the image model, Stable Diffusion. As part of this research preview, the code, weights, and research paper are now available. Additionally, today you can sign up for our waitlist to access a new upcoming web experience featuring a Text-To-Video interface. To access the model & sign up for our waitlist, visit our website here:
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Today, we are releasing Stable Video Diffusion, our first foundation model for generative AI video based on the image model, Stable Diffusion. As part of this research preview, the code, weights, and research paper are now available. Additionally, today you can sign up for our waitlist to access a new upcoming web experience featuring a Text-To-Video interface. To access the model & sign up for our waitlist, visit our website here:

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As Namie says, “I’m feelin' it, this is our time.” We couldn’t agree more. Xonara is here to stay. Here’s a behind-the-scenes look at our recent shoot with the bringers of P-pop’s new wave.
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As Namie says, “I’m feelin' it, this is our time.” We couldn’t agree more. Xonara is here to stay. Here’s a behind-the-scenes look at our recent shoot with the bringers of P-pop’s new wave.

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