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Perplexity Computer just did 224 marketing optimizations in one go. That is not a copilot. That is a marketing agent acting like a full performance team. It scans campaigns hourly, manages budgets, detects ad fatigue, and coordinates multiple campaigns end to end. It even replaced $225,000 a year in...

11,474 görüntüleme • 5 ay önce •via X (Twitter)

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EP19: Controversial Marketing Takes w/ Andrew Saunders 🔥👀 Summary It's always tough to have a conversation with a veteran who's had experiences that have ranged from NYSE+NASDAQ 100 to Hollywood, and of course, working with marquee projects like SKALE , ,Addressable 🎯 & Arbitrum. In this conversation, he discussed his creative aspirations, the importance of understanding complex marketing systems, and the challenges of building innovative campaigns within large organizations. He emphasized the need for early career marketers to gain diverse experiences and learn from established Web2 marketers to succeed in crypto marketing. He highlighted the talent deficit in the crypto space and the critical role of effective distribution and branding in achieving user retention and growth. Finally, he offered actionable advice for founders looking to enhance their marketing strategies. Takeaways ✅He aspires to create projects that provide creative fulfillment. ✅Understanding organizational dynamics is key to navigating marketing challenges. ✅Growth marketing is fundamentally about performance marketing. ✅The crypto industry faces a significant talent deficit in marketing. ✅Effective distribution is crucial for tech products to succeed. ✅Building a growth strategy requires both analytical and creative approaches. ✅User retention in Web3 is challenging due to high friction in onboarding. ✅Consistent messaging and branding are essential for breaking through market noise. ✅Founders must invest in experienced marketers to drive success. Chapters 00:00 The Journey of a Versatile Marketer 03:06 Innovative Campaigns and Organizational Dynamics 06:01 Building a Growth Strategy in Marketing 09:00 Navigating Career Decisions and Learning Opportunities 11:56 The Talent Deficit in Crypto Marketing 15:01 Anatomy of a Growth Strategy 18:12 Performance Marketing vs. Growth Marketing 27:23 Understanding High-Value Actions in Web3 Marketing 28:13 The Ethics of Metrics Manipulation 30:35 Challenges of Incentive-Based Models 34:36 User Retention Strategies in Web3 38:04 Navigating the Competitive Landscape 40:15 Crafting Unique Brand Narratives 45:51 The Importance of Brand Marketing 51:35 Advice for Founders on Marketing Talent

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One guy built this app in a month and now it makes him more than $1,000,000 a year. No team. No investors. No marketing department. One developer. One month. One clever idea. The app is a camera for events. In its first month it got 100,000 downloads and he did not spend a single dollar on ads. Here is how he did it because the most interesting part is the growth itself. He did not bolt marketing onto the product. He made using the product the marketing itself. After that things kick in that almost nobody figures out. 1. You cannot use the app alone. For it to work the host has to pull every guest into it. Each install drags in dozens more right away. 2. One wedding is not one user but a whole crowd at once. 200 people scan one code in an evening and install the app. No ad brings that many for the same money and here the money is zero. 3. The guest becomes the host. He liked it at someone else's wedding and a month later he throws his own event and brings his own people. The loop spins itself and for free. 4. It does not look like an ad. To the guest it is a gift not some app forced on him. So they install it gladly and all of them do. 5. It all runs on emotion. A wedding. Memories. Shared shots. People film it and show their own people and a new wave comes in. Now let us count the money plain and honest. The subscription runs from 2 to 50 dollars. Say only every 20th person pays. That is 5,000 people out of 100,000. The average check a modest 20 dollars. 5,000 times 20 is 100,000 dollars a month. More than 3,000 a day. More than $1,000,000 a year. And all of this is one guy in a month without a single dollar on ads. He did not win on budget and not on a team. He won by sewing distribution into the very use of the product. You can lift almost any product this way. Could you build something like this on your own or is it just luck?

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