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"SEO used to mean optimizing for each Google vertical—web, image, shopping. But with liquid search, that thinking is outdated," says Giorgio Taverniti. Focus on the core: the entity, the product, the structured data. Google will reshape the content - your job is to deliver quality at the source. 👇

Advanced Web Ranking

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14,115 次观看 • 1 年前 •via X (Twitter)

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Dominate Google Search by reverse-engineering your competitors with Gemini and NotebookLM. No more manual keyword guesswork. No more content that fails to rank. Here’s the new play 👇 → Map the top 10 search results to find hidden content gaps. → Use Gemini to identify exactly what Google rewards today. → Build a centralized AI research database in NotebookLM. → Create high-authority outlines based on real ranking data. → Scale expert-level content with data-backed citations. Save this post. The SEO landscape is shifting faster than ever. Want the full guide? DM me.

Dominate Google Search by reverse-engineering your competitors with Gemini and NotebookLM. No more manual keyword guesswork. No more content that fails to rank. Here’s the new play 👇 → Map the top 10 search results to find hidden content gaps. → Use Gemini to identify exactly what Google rewards today. → Build a centralized AI research database in NotebookLM. → Create high-authority outlines based on real ranking data. → Scale expert-level content with data-backed citations. Save this post. The SEO landscape is shifting faster than ever. Want the full guide? DM me.

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Sarah Guo (Conviction) says founders fear the wrong thing, because a giant like Google only ever has one A-team and your product is its 27th priority. "One really important thing for founders to think about is, who are you really competing with? If you are competing with Google Search and Google Ads, you're competing with the A-team at Google. They're pretty good, right? They do know how to do that stuff... But the vast majority of products that any large incumbent has is not staffed by the A-team, because there's only one A-team, right? And so if your product is the 27th priority for Google, it's actually not that scary."

Sarah Guo (Conviction) says founders fear the wrong thing, because a giant like Google only ever has one A-team and your product is its 27th priority. "One really important thing for founders to think about is, who are you really competing with? If you are competing with Google Search and Google Ads, you're competing with the A-team at Google. They're pretty good, right? They do know how to do that stuff... But the vast majority of products that any large incumbent has is not staffed by the A-team, because there's only one A-team, right? And so if your product is the 27th priority for Google, it's actually not that scary."

Fireside Alpha

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Google is making $62 billion a quarter destroying the websites it NEEDS to survive. This is literally a death spiral that ends with Google killing itself. Let me explain what's going on... Google added AI summaries to the top of every search result in 2024. When you Google something now, the answer sits right there on Google's page. You never have to click anywhere. Google took the information from someone else's website, summarized it, and kept you inside Google's ecosystem. The result: 60% of all Google searches now end without a single click to any website. Small publishers lost 60% of their traffic in one year. Medium publishers lost 47%. Even the biggest names in media, the New York Times, the Washington Post, Business Insider, all saw traffic fall between 22% and 55%. The Axios CEO called it "a referral extinction event for the ad-supported web." Google's response to all of this was to tell publishers they can "opt out" of having their content summarized. But opting out also REMOVES your description from normal search results. So the choice Google gives you is let us steal your content for free, or become invisible on the internet. That's extortion. The Washington Post laid off another round of journalists this year because of it. Stereogum, one of the most respected music publications on the internet, had to BEG readers for donations. Business Insider cut 21% of its staff. Dozens of smaller publishers have shut down entirely. The people who actually CREATE the information Google summarizes are going bankrupt while Google posts record revenue. But here's where this gets interesting and where everyone stops thinking: Google's AI summaries are only as good as the content they summarize. If the publishers who write the original articles, run the original investigations, and create the original data go out of business, there is nothing left for Google to summarize. The AI starts recycling old information, the answers get stale, the quality drops, and users start noticing that Google's summaries are increasingly wrong, outdated, or useless. Google is essentially strip-mining the internet for short-term revenue. They are extracting all the value from content creators without paying for it, driving those creators out of business, and then wondering why the quality of their own product is declining. This is exactly what Napster did to the music industry in the early 2000s: Made content free, creators went broke, and quality collapsed. It took a decade to rebuild. Google is doing the same thing to the entire internet at 100x the scale. Rolling Stone, Variety, Deadline, The Hollywood Reporter, and Billboard are now suing Google for antitrust violations. Chegg, the education platform, lost 49% of its traffic and is suing too. The UK's competition authority just ordered Google to let publishers opt out without being punished. The DOJ already ruled Google is an illegal monopoly. And Google's defense in court is genuinely unbelievable. They argue that publishers CHOOSE to let Google index their content and can leave anytime they want. That's like saying you choose to pay protection money to the mob because technically you could close your business and move to another city. Google controls 90% of search. Leaving Google means leaving the internet. Meanwhile Google is investing billions in custom AI chips to make these summaries cheaper at scale. Every quarter the problem gets worse. The internet as we've known it for 25 years ran on a simple deal: Publishers make content. Google sends traffic. Advertisers pay for the traffic. Everyone wins. But Google just BROKE that deal and kept all the money.

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YanXbt

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Ryan M. Montgomery

286,107 次观看 • 1 年前

The upgraded Google app for desktop is now available for Windows users globally in English. 💻✨ Use a simple keyboard shortcut (Alt + Space) to instantly find what you need—information from the web, your computer files, installed apps, and Google Drive files—all from the Search box. With AI Mode in Search and Lens built right in, you can ask whatever’s on your mind or search what’s on your screen to get helpful AI-powered responses with links to the web.

The upgraded Google app for desktop is now available for Windows users globally in English. 💻✨ Use a simple keyboard shortcut (Alt + Space) to instantly find what you need—information from the web, your computer files, installed apps, and Google Drive files—all from the Search box. With AI Mode in Search and Lens built right in, you can ask whatever’s on your mind or search what’s on your screen to get helpful AI-powered responses with links to the web.

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Julian Goldie SEO

31,980 次观看 • 1 年前

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Neil Patel

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Samanyou Garg

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I sat down with Robby Stein (Robby Stein), Google’s VP of Product for Search, at Google I/O. Robby is one of the most interesting product leaders in tech: he helped build Instagram Stories, Reels and Close Friends, and now leads core Google Search products including AI Overviews, AI Mode, Lens and ranking. We talked about one of the biggest shifts in the history of the web: Google Search becoming AI-native. Topics we covered: • AI Mode and whether it is an evolution of Search or a reinvention of it • how Google breaks complex questions into multiple searches behind the scenes • why AI search is much more expensive to run than traditional search • whether Google’s TPUs and infrastructure give it an advantage no one else can match • why Search volume is growing instead of being cannibalized by AI • the tension between great AI answers and traffic for publishers • how Google decides which sources and links to show • what a better internet could look like if AI Search works as intended The big question behind the whole conversation: If Google gives you the answer directly, what happens to the link-based web? A small caveat: sadly the microphones didnt work properly. Therefore the audio quality in this episode isn't perfect due to a recording issue - we appreciate your understanding.

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30,486 次观看 • 2 个月前