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60-Second SEO: All SEOs should be using the Google Ads "Search Keywords" report to immediately discover the most valuable queries for a business: Google Ads is the only place that you can get actual conversion data at the query level. The sad part is, this is a heavily underutilized... show more

Chris Long

12,511 subscribers

20,891 views • 2 years ago •via X (Twitter)

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10 Comments

Chris Long2 years ago

1. Go into Google Ads

Chris Long2 years ago

2. In the left side-bar select Keywords > Search keywords

Chris Long2 years ago

3. Scroll over to right and sort the "Conversions" column in descending order

Chris Long2 years ago

4. Review the list of queries to see your highest priority keywords

Chris Long2 years ago

You can also sort by "Conversion Rate" to see queries that are the most likely to convert.

Chris Long2 years ago

With this data, you'll instantly be able to see a give site's most lucrative search queries. Then you'll be able to integrate those queries into your SEO strategy: 1. Track them in your SEO tool of choice 2. Create segments around them to see search performance for those terms specifically 3. Find queries where they rank in the top 20 but need further optimizations 4. Oftentimes, you'll find queries where they don't even have the right landing page. These can be great targets for new page recommendations. 5. Immediately understand what the business cares about. If they're willing allocate a large amount of budget, they probably care deeply about that query.

Chris Long2 years ago

This is one of my favorite reports to use to get an idea of how to set an SEO strategy and immediately understand what products/services are needle movers for a given business.

Snowflake tears2 years ago

No one cares, seos are the scrum of the online ecosystem

Wanninger2 years ago

Obviously, depends on the industry/niche/vertical, but how much do you figure you need to spend on PPC to get enough data to see this? What kind of PPC match types are you using to get a wider volume of search terms?

Ria2 years ago

cool !!

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