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"SEO used to mean optimizing for each Google vertical—web, image, shopping. But with liquid search, that thinking is outdated," says Giorgio Taverniti. Focus on the core: the entity, the product, the structured data. Google will reshape the content - your job is to deliver quality at the source. 👇

14,115 Aufrufe • vor 1 Jahr •via X (Twitter)

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Google is making $62 billion a quarter destroying the websites it NEEDS to survive. This is literally a death spiral that ends with Google killing itself. Let me explain what's going on... Google added AI summaries to the top of every search result in 2024. When you Google something now, the answer sits right there on Google's page. You never have to click anywhere. Google took the information from someone else's website, summarized it, and kept you inside Google's ecosystem. The result: 60% of all Google searches now end without a single click to any website. Small publishers lost 60% of their traffic in one year. Medium publishers lost 47%. Even the biggest names in media, the New York Times, the Washington Post, Business Insider, all saw traffic fall between 22% and 55%. The Axios CEO called it "a referral extinction event for the ad-supported web." Google's response to all of this was to tell publishers they can "opt out" of having their content summarized. But opting out also REMOVES your description from normal search results. So the choice Google gives you is let us steal your content for free, or become invisible on the internet. That's extortion. The Washington Post laid off another round of journalists this year because of it. Stereogum, one of the most respected music publications on the internet, had to BEG readers for donations. Business Insider cut 21% of its staff. Dozens of smaller publishers have shut down entirely. The people who actually CREATE the information Google summarizes are going bankrupt while Google posts record revenue. But here's where this gets interesting and where everyone stops thinking: Google's AI summaries are only as good as the content they summarize. If the publishers who write the original articles, run the original investigations, and create the original data go out of business, there is nothing left for Google to summarize. The AI starts recycling old information, the answers get stale, the quality drops, and users start noticing that Google's summaries are increasingly wrong, outdated, or useless. Google is essentially strip-mining the internet for short-term revenue. They are extracting all the value from content creators without paying for it, driving those creators out of business, and then wondering why the quality of their own product is declining. This is exactly what Napster did to the music industry in the early 2000s: Made content free, creators went broke, and quality collapsed. It took a decade to rebuild. Google is doing the same thing to the entire internet at 100x the scale. Rolling Stone, Variety, Deadline, The Hollywood Reporter, and Billboard are now suing Google for antitrust violations. Chegg, the education platform, lost 49% of its traffic and is suing too. The UK's competition authority just ordered Google to let publishers opt out without being punished. The DOJ already ruled Google is an illegal monopoly. And Google's defense in court is genuinely unbelievable. They argue that publishers CHOOSE to let Google index their content and can leave anytime they want. That's like saying you choose to pay protection money to the mob because technically you could close your business and move to another city. Google controls 90% of search. Leaving Google means leaving the internet. Meanwhile Google is investing billions in custom AI chips to make these summaries cheaper at scale. Every quarter the problem gets worse. The internet as we've known it for 25 years ran on a simple deal: Publishers make content. Google sends traffic. Advertisers pay for the traffic. Everyone wins. But Google just BROKE that deal and kept all the money.

Ricardo

250,997 Aufrufe • vor 3 Monaten

HERMES AGENT CAN RUN YOUR SEO. CONNECT IT TO GOOGLE SEARCH CONSOLE AND GOOGLE ANALYTICS. IT MONITORS, REPORTS, AND WRITES CONTENT BASED ON YOUR ACTUAL DATA. stop paying an SEO agency. stop doing the tedious work yourself. Hermes handles it 24/7. WHAT THE SEO AGENT DOES: → pulls clicks, impressions, CTR, and position data from Google Search Console automatically → tracks traffic, user behavior, and conversions from Google Analytics → checks which pages are indexed and which are not → submits sitemaps for indexing → inspects URLs for crawl or indexing issues → identifies ranking drops and keyword opportunities → writes content based on what your data says works → generates weekly SEO performance reports → delivers everything to Telegram CONNECT GOOGLE SEARCH CONSOLE: two paths: 1. COMPOSIO (managed, easiest): paste this into Hermes chat: https:// composio. dev/hermes or add to config.yaml: mcp_servers: composio: url: "https:// connect.composio. dev /mcp" headers: x-consumer-api-key: "YOUR_COMPOSIO_API_KEY" Hermes prompts you to authenticate. one OAuth flow. done. 2. CLAWLINK (one-click): 9 Google Search Console tools exposed via MCP. hosted auth. nothing to run or maintain. paste the install prompt into Hermes chat. CONNECT GOOGLE ANALYTICS: same Composio setup. one MCP endpoint handles both Search Console and Analytics. authenticate once. both data sources available. your agent can now query: → search analytics (clicks, impressions, CTR, position) → traffic by source and landing page → user behavior and conversions → indexing status for any URL → sitemap status WHAT TO AUTOMATE WITH CRON: weekly SEO report (Monday 8am): "pull search analytics for last 7 days. compare vs previous week. flag any keyword that dropped more than 5 positions. flag any page that lost more than 20% clicks. deliver report to Telegram." daily indexing check (6am): "check if any new pages are not indexed. if found, submit sitemap and report to Telegram." wakeAgent gate: skip if all pages indexed. content opportunity scan (weekly): "find queries where my site appears on page 2 (positions 11-20) with high impressions. these are the keywords one good article could push to page 1. deliver list to Telegram with suggested topics." CONTENT WRITING FROM YOUR DATA: the difference between generic SEO content and content that ranks: your agent has your Search Console data. "write a blog post targeting [keyword]. my current position is 14 with 2,400 monthly impressions. check what pages currently rank 1-3 for this keyword. write something better. include the gaps they miss." the agent researches competitors via Firecrawl, checks your existing content in the wiki, and drafts based on real data. not guesswork. WHAT THIS REPLACES: → SEO agency: $1,000-5,000/month → SEO tool subscriptions: $100-300/month → manual reporting: 3-5 hours/week → manual content research: 2-4 hours/week Hermes SEO agent: one profile with two MCPs. cron jobs handle the monitoring. you handle the decisions. SETUP IN 10 MINUTES: 1. create a profile: hermes profile create seo-agent 2. write SOUL.md: "you are an SEO specialist. monitor search performance daily. flag ranking drops and opportunities. write content based on Search Console data. weekly report every Monday." 3. connect Google Search Console + Analytics via Composio or ClawLink 4. set cron jobs (weekly report, daily index check, content opportunity scan) 5. set model: DeepSeek V4 for routine monitoring. Sonnet for content writing. 6. connect to Telegram for delivery. the agent runs. you review reports. rankings improve because you stopped guessing and started using your own data. comment HERMES and I'll send you the full setup guide for running Hermes Agent as your SEO specialist. full Hermes architecture deep-dive in the article 👇

YanXbt

40,614 Aufrufe • vor 1 Monat