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Seth MacFarlane casually explaining that Quagmire’s entire voice is just him doing 1940s radio commercial guys (“Auto Light Brand Spark Plugs”) while Stewie is straight-up Rex Harrison is peak Family Guy lore. The way he jumps between Peter and Stewie mid-sentence during table reads is even funnier in person.

97,967 views • 16 days ago •via X (Twitter)

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An incredibly sweet Raksha Bandhan ad from Dabur Real (conceived in-house)! But, like the one I wrote about earlier this week, the brand connect is near zero and is even forced at times (when the juice is shown as part of a juice drinking session, or used as a gift), but the writing gets two things really, really well. The first is the very fact that an ad actually shows a differently abled child. And the writing placed this girl in the most normal way without drawing attention to her the way Titan did a few months ago (see: She is just herself and everyone in the family just accept her the way she is, the way it should be. I could just imagine a similar child identifying herself/himself when they see this ad and feel totally 'seen' and included in the mainstream. That's beautiful. The second is the fact that despite the ad being largely predictable (I could guess what the little boy was up to, but that's also perhaps a factor of me seeing way too many ads day after day - your mileage may vary), the way he explains why he was doing what he was doing (secretively) is absolutely wonderful. The choice of his reasons is so well written and thought out. Like that other ad (from earlier this week: the brand connect is very weak. You could replace that brand with a tablet/iPad brand or seller/retailer... or a brand that offers internet connectivity (Airtel, Jio, ACT, etc.) and the same narrative would fit in perfectly. Ideally, I'd have loved to see the product being the enabler of the sentiment/emotion depicted in the narrative, but such writing requires a lot more thought from the ground up. And for topical (days) narratives, such expectations seem too much these days. But what Real does within that limitation is lovely, as in they chose to tell a really heartfelt story in context of Raksha Bandhan. #advertising #marketing #rakshabandhan

Karthik 🇮🇳

29,601 views • 7 days ago