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.Steven Sinofsky explains how Apple's AI strategy may be returning to their original playbook: "We're not the first mover company. We're the first integrator company." This has historically always been Apple's strategy. They don't pioneer new product categories, but they do perfect them. They rebuild products with superior design,... show more
19,922 views • 1 year ago •via X (Twitter)
10 Comments

@stevesi This feels right. They didn't invent the MP3 player or smartphone (though it was the app store that uplifted the iPhone anyway).

@stevesi If Apple’s AI playbook is “wait, perfect, then ship,” expect the most invisible AI of all, not louder but just smarter.

@stevesi Ai is the future?

@stevesi They made great moves with augmented reality.

@stevesi It has been very misleading - Steve Jobs would be furious. No on-device LLM as marketed, only directed to chatgpt. What are they thinking ?!

@stevesi first integrator? agentfi breaks that loop lol

@stevesi Apple's comeback playbook - wait, perfect, then ship.

@stevesi By the time they integrate they will be way behind on all of the advancements. Their old model doesn’t work with the exponential pace of AI

@stevesi Comme avec l'iPhone, Apple va encore gagner sur l'IA en perfectionnant ce que d'autres ont bâclé. Leur patience légendaire paie toujours !

@stevesi Cope
