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The BIGGEST Marketing Mistake that Solana founders keep repeating? its ''ignoring'' creators who can tell a story Well.. solana doesnt need more marketing. It needs better storytelling. Most founders are still trapped in the old playbook, thinking ads, boosts and bots can buy real engagement. But visibility isnt the...

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59,080 Aufrufe • vor 10 Monaten •via X (Twitter)

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Kazakhstan is slowly turning into one of the most interesting emerging regions in Web3 🇰🇿 And honestly, it’s great seeing Superteam Kazakhstan bringing builders, founders, creators & the community together through Solana Summit Kazakhstan 👀 The Solana ecosystem has been growing globally at an insane pace lately. –> More builders –> More communities –> More innovation –> More real adoption Events like this are important because they create real connections between people who are actually building in the space 🌍 Not everything in Web3 is about charts and hype. Sometimes one conversation, one networking opportunity, or one event can completely change someone’s journey. That’s why initiatives from Superteam continue standing out across different regions ❤️ Really excited to see how this Summit turns out and what opportunities come out of it. If you’re into Web3, Solana, startups, content, or networking this is definitely worth checking out 👇
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Kazakhstan is slowly turning into one of the most interesting emerging regions in Web3 🇰🇿 And honestly, it’s great seeing Superteam Kazakhstan bringing builders, founders, creators & the community together through Solana Summit Kazakhstan 👀 The Solana ecosystem has been growing globally at an insane pace lately. –> More builders –> More communities –> More innovation –> More real adoption Events like this are important because they create real connections between people who are actually building in the space 🌍 Not everything in Web3 is about charts and hype. Sometimes one conversation, one networking opportunity, or one event can completely change someone’s journey. That’s why initiatives from Superteam continue standing out across different regions ❤️ Really excited to see how this Summit turns out and what opportunities come out of it. If you’re into Web3, Solana, startups, content, or networking this is definitely worth checking out 👇

M A H I R 💘

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Rory Sutherland on why marketing works like a lottery, not a factory The biggest mistake in marketing? Treating it like a production line where every output has equal, predictable value. Rory argues that marketing belongs to the same category as Hollywood, the music industry, and publishing, businesses where most efforts produce modest results, but occasionally one hits the jackpot. "The real reason you're doing marketing is because every now and then you have what you might call a 10x." Jeff Bezos puts it well: "In baseball the most you can score is four in a single hit, but in business you can hit a thousand." The problem is that media agencies, finance, and procurement have forced marketing into a "Fordist production line" mentality, demanding predictable, equal results from every campaign. But you can't engineer a breakout hit. Rory recalls a year when a $500 million blockbuster flopped while everyone went to see "March of the Penguins". "A large part of the value of marketing comes in those moments where you hit a thousand." And yet, marketers don't get to claim the full credit when that happens. The system punishes the very variability that makes marketing valuable in the first place.
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Rory Sutherland on why marketing works like a lottery, not a factory The biggest mistake in marketing? Treating it like a production line where every output has equal, predictable value. Rory argues that marketing belongs to the same category as Hollywood, the music industry, and publishing, businesses where most efforts produce modest results, but occasionally one hits the jackpot. "The real reason you're doing marketing is because every now and then you have what you might call a 10x." Jeff Bezos puts it well: "In baseball the most you can score is four in a single hit, but in business you can hit a thousand." The problem is that media agencies, finance, and procurement have forced marketing into a "Fordist production line" mentality, demanding predictable, equal results from every campaign. But you can't engineer a breakout hit. Rory recalls a year when a $500 million blockbuster flopped while everyone went to see "March of the Penguins". "A large part of the value of marketing comes in those moments where you hit a thousand." And yet, marketers don't get to claim the full credit when that happens. The system punishes the very variability that makes marketing valuable in the first place.

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Solana

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The Marketing Engineer is the most important hire a marketing team can make in 2026. Not to run campaigns, but to build the agents that run them. Today we're introducing a new role to the marketing org: 𝗧𝗵𝗲 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗘𝗻𝗴𝗶𝗻𝗲𝗲𝗿 We believe every business on the planet will eventually need one. Their job is to build the Agents, automations, and systems that create a new kind of marketing. Part-builder, part-strategist. They build Agents that monitor media coverage, flag sentiment shifts, and draft journalist outreach before your PR team even knows there's a story. They build Agents that track every competitor move, grade its severity, and rewrite your battle cards and talk tracks before your next sales call. They build Agents that turn every webinar into a brand-voice article, refreshed weekly and queued for your team to review before posting. Our first marketing hire Nick Lafferty has already become 's Founding Marketing Engineer, the first person to hold this title at a company fully behind it. Every marketing team on the planet will use AI to do their jobs better. But to build truly impactful systems, you need an owner and an orchestrator. That's the Marketing Engineer.
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In 2025, everything is going to change about how we create content and do marketing. Today, we are introducing Superscale. This year, more people will become builders of software than ever before. This means more apps and websites in the world, aiming to reach the attention of their soon-to-be users and customers. But how do you get attention in a crowded online world? Get users and customers to your product? By becoming insanely great at content and marketing with the help of AI. And this is what Superscale will enable you to become. Whether you have never created a marketing asset, or you are a marketing expert, now you will get superpowers. Because every product deserves great content and marketing. And to be seen, used and loved. This is a new era for content and marketing. And we are building the platform for it. A platform proudly built in Europe for a global community of founders, builders, growth and marketing experts. Thanks to everyone who has supported us this far. Thanks to an incredible team for building a software that feels truly futuristic. The Superscale waitlist is now open. Two steps to get access: 1. Sign up at 2. Comment “Access” to move up the list and be one of the first we will onboard We will see you there 🔥🚀❣️

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.Farhaj Mayan on the three reasons why to build on Solana: "Solana is the first successful implementation of forking San Francisco's culture and capital to the internet. If you don't live in America or the UK and you want to build a business on the internet, Solana's global community is the easiest way to meet interesting people with the same level of ambition." "There's no favoritism in Solana. It's the clearest form of a meritocracy that could exist. You can find capital, you can find talent, and you can find community to break out of your local maxima and enter the global maxima." "An ecosystem's grit is tested by how people show up during the lows. There's no pillagers with pitchforks vibes. It's villagers who care for you vibes. As a founder, it has created a safe place to fail."

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Gonna drop some trends that have my attention with the hope that this video can spark ⚡️ some ideas and executions for you on your entrepreneurial journey or even impact your day to day real Life. Pass this onto the business and marketing people in your life Leave a comment with the #1-5 representing the one that “hit” most for you And finally, text me 1-212-931-5731 with the word- > 2026, if you want more updates with trends I see going into 2026

Gary Vaynerchuk

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Arthur Hayes: Except for Ethereum and Solana, almost all other L1s will go to zero On November 29, on Altcoin Daily, Arthur Hayes said that, aside from Ethereum and Solana, almost all other L1s will go to zero. As major banks move into crypto and Web3, he expects them to build on Ethereum, which he sees as essential infrastructure and the main driver of ETH's next major rally.On Solana, he praised its meme-coin-driven strength and its position as the No.2 L1, but argued it still needs a new growth narrative and will struggle to outperform Ethereum in price. Source：

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Watch the Black Bull grow a brain! 🐂🀄️🧠 The first memecoin Clone co-created by its community and made tangible. Clude CludeAI turns every solana:9cRCn9rGT8V2imeM2BaKs13yhMEais3ruM3rPvTGpump post into a tokenized memory on Solana, feeding the live network behind the Ansem Clone. 165K memories now shine as stars and growing in real time. Brightest = most liked. Find yours: Ansem 🐂🀄️ is there a Black Bull Builders grant we can apply for to scale this into the first MMO AI with billions of tokenized memories feeding a live community hivemind?

seb

190,025 Aufrufe • vor 1 Monat

Most of my time in crypto has been spent around markets, AI, capital, and founders. But before any of that, I was just a kid losing stupid amounts of time inside MMOs and old browser games. Been building The Frontier ⚔️ on Solana. A browser MMO P2E on an unsettled continent. Just open land and whoever is willing to build on it. Everyone lands with almost nothing. The game is who turns empty land into something that lasts. A few notes on what we’re building below. 👇
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Most of my time in crypto has been spent around markets, AI, capital, and founders. But before any of that, I was just a kid losing stupid amounts of time inside MMOs and old browser games. Been building The Frontier ⚔️ on Solana. A browser MMO P2E on an unsettled continent. Just open land and whoever is willing to build on it. Everyone lands with almost nothing. The game is who turns empty land into something that lasts. A few notes on what we’re building below. 👇

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116,592 Aufrufe • vor 2 Monaten

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We’re pushing hard to grow #SmartDeFi and $FEG while keeping our core ecosystem strong. Our focus is on expansion, marketing, and continuous updates to bring more users, projects, and rewards to the FEG community. --- Expanding to More EVM Chains We’re working on bringing SmartDeFi to more EVM chains, giving projects the freedom to launch where they want while still benefiting FEG stakers on #BNBChain. Stakers on BNB Chain will earn from fees generated across all chains, making staking even more rewarding. More chains = more projects = more volume flowing into SmartDeFi, driving greater adoption and growth. These expansions will require development, and the timeline is TBD, but this is a key focus for us. --- Solana Expansion – A Possible SmartDeFi Integration We’re in ongoing discussions about the possibility of bringing SmartDeFi to $SOL, but since Solana can’t handle complex smart contracts, this would be a minimalist version of SmartDeFi built specifically for its ecosystem. It would maintain SmartDeFi’s core security and asset-backing principles but in a form that works within Solana’s limitations. The goal is to funnel Solana users and projects into the full SmartDeFi ecosystem on EVM chains, where they can access everything we offer. This expansion is still tentative, and we’ll share more updates as discussions progress. --- Marketing & Ecosystem Growth We’re making sure SmartDeFi and FEG get the exposure they deserve by pushing hard on multiple fronts: CEX Listings: We recently got listed on LBank, Biconomy, and another exchange, and we’re working on more to expand accessibility. Influencer & KOL Outreach: We’re targeting YouTubers, Twitter influencers, and project leaders to spread awareness and drive adoption. Community Revival & Engagement: We’re bringing back the 2021 hype with meme competitions, Task2Earn campaigns, and better engagement with the FEG Gorilla brand. SmartDeFi Upgrades: We’ve already added multi-chain UI, a notification system, wallet tracking, and the upgrader tool, with more updates on the way to make it easier for projects to transition to SmartDeFi. We’re making sure FEG and SmartDeFi grow together, bringing more chains, more users, and more rewards to the entire ecosystem. Expansion is coming, and we’re here to build for the long run. #ElonMusk #GRAMMYs #cryptomarket #DeFi

FEG (Feed Every Gorilla)

15,345 Aufrufe • vor 1 Jahr

Storytelling is one of the most powerful tools a business has but the best stories aren’t told by the company itself. They’re told by customers. While content creation helps explain your product or service, nothing is more valuable than a customer sharing their own positive experience and recommending your business to others. That’s why customer service matters so much. An unhappy customer can do real damage to your brand, but a customer whose problem was solved can become your biggest advocate. When customers tell your story for you, it builds trust, strengthens your reputation, and becomes one of the most effective forms of marketing money can’t buy.
1:14

Storytelling is one of the most powerful tools a business has but the best stories aren’t told by the company itself. They’re told by customers. While content creation helps explain your product or service, nothing is more valuable than a customer sharing their own positive experience and recommending your business to others. That’s why customer service matters so much. An unhappy customer can do real damage to your brand, but a customer whose problem was solved can become your biggest advocate. When customers tell your story for you, it builds trust, strengthens your reputation, and becomes one of the most effective forms of marketing money can’t buy.

Kevin O'Leary aka Mr. Wonderful

18,569 Aufrufe • vor 1 Monat

One of the biggest challenges that marketers face today is... ...tracking the performance of marketing channels. Why? Simply, because during the customer journey, there are multiple touchpoints involved, ...and tracking the entire journey from the first touch to conversion is not an easy task, especially when using tools like GA4. It's like trying to follow the path of a squirrel in a thick forest... Which tree did it climb first? Which path did it take? That's exactly why we developed marketing attribution in Usermaven. This powerful tool makes it simple to see which channels and sources are influencing your pipeline and conversions the most. It's like having a GPS for your marketing efforts! I've recorded a short video to show you what I am talking about. This will help you streamline your marketing efforts in the right direction and put you on the fast track to growth. What's your biggest growth challenge right now?
8:47

One of the biggest challenges that marketers face today is... ...tracking the performance of marketing channels. Why? Simply, because during the customer journey, there are multiple touchpoints involved, ...and tracking the entire journey from the first touch to conversion is not an easy task, especially when using tools like GA4. It's like trying to follow the path of a squirrel in a thick forest... Which tree did it climb first? Which path did it take? That's exactly why we developed marketing attribution in Usermaven. This powerful tool makes it simple to see which channels and sources are influencing your pipeline and conversions the most. It's like having a GPS for your marketing efforts! I've recorded a short video to show you what I am talking about. This will help you streamline your marketing efforts in the right direction and put you on the fast track to growth. What's your biggest growth challenge right now?

Waqar Azeem

106,149 Aufrufe • vor 1 Jahr

Stripe co-founder John Collison on the two types of people who will thrive in the AI era over the next 10 to 20 years: He identifies two categories of people he's "super bullish on": First: high-agency people. "We know this at Stripe. The people who are like, I've been talking to customers. I know exactly what we should do. We got to go fix this. But the people who have that pep in their step and they want to go make Stripe better." The idea is simple. The people who don't wait around for permission, who figure out what needs doing and go do it, now have leverage they've never had before. AI lets them execute faster without needing to assemble a huge team behind them. Second: double majors. "I think if you understand software and understand finance or if you understand software and understand marketing, you now can go massively improve the entire marketing funnel for your company and one person can do." John Collison connects this to a famous Paul Graham observation: "Typically an entrepreneurship team a founding team has a collection of like five or six skills between two founders three founders." He also points to Charlie Munger's case for multidisciplinary thinking, noting it's easier than ever to pick up a functional grasp of new fields: "He thinks getting a functional understanding of many disciplines is not that hard you can just go read the books now you know you can talk to your AI about it and so I think multidisciplinary thinkers are going to do incredibly well." The throughline is the same for both: AI closes the gap between knowing what to do and being able to do it. One person can now move at the pace of a full team, and combine skills that used to require entire departments.
1:00

Stripe co-founder John Collison on the two types of people who will thrive in the AI era over the next 10 to 20 years: He identifies two categories of people he's "super bullish on": First: high-agency people. "We know this at Stripe. The people who are like, I've been talking to customers. I know exactly what we should do. We got to go fix this. But the people who have that pep in their step and they want to go make Stripe better." The idea is simple. The people who don't wait around for permission, who figure out what needs doing and go do it, now have leverage they've never had before. AI lets them execute faster without needing to assemble a huge team behind them. Second: double majors. "I think if you understand software and understand finance or if you understand software and understand marketing, you now can go massively improve the entire marketing funnel for your company and one person can do." John Collison connects this to a famous Paul Graham observation: "Typically an entrepreneurship team a founding team has a collection of like five or six skills between two founders three founders." He also points to Charlie Munger's case for multidisciplinary thinking, noting it's easier than ever to pick up a functional grasp of new fields: "He thinks getting a functional understanding of many disciplines is not that hard you can just go read the books now you know you can talk to your AI about it and so I think multidisciplinary thinkers are going to do incredibly well." The throughline is the same for both: AI closes the gap between knowing what to do and being able to do it. One person can now move at the pace of a full team, and combine skills that used to require entire departments.

Big Brain AI

96,360 Aufrufe • vor 3 Monaten