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The current take: distribution is all you need. VCs and founders obsessing over launch videos instead of products. Kirsten Green says otherwise: attention is cheap - meaning is the moat. Why bother creating noise if the product doesn't matter to the end user? Consumers move on fast. Build something... show more

Dara

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23,841 views • 7 months ago •via X (Twitter)

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I was wrong. I used to think the best founders kept their heads down, stayed off social, and just built. But the game has shifted. The best AI founders now understand: momentum IS the moat. It's not enough to build fast - you need the market to see you building fast. In AI, where technology advantages erode quickly, you need to marry product velocity with distribution. Because if a tree falls in the forest and no one hears it, did it make a sound?

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36,753 views • 3 months ago

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This 1-hour video is a masterclass on how to build a product that scales into a company. It reveals why: • Great products still fail • Product-market fit is overrated • Distribution quietly decides winners 12 lessons from Chris Gardner that most founders learn too late:

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