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This is how I think modern social teams should be structured 👇 Effective social media for established brands is not "a person". It's not just that it's too much of a workload for one person (it is), it's that the skills needed for social media management and for creating... content are different and both time consuming. Small and new brands have to work with what they got, but for any growing or established brands, social media needs two person attention. Then growing a larger team can focus on: Creator - focused on daily performing content creation Social media manager - Posting, moderation (before community management hire), analytics, strategy and shoot support, and company comms. Second creator - more content creation in a different style, for another network, with a different approach, or enabling better content working as a group Editor (creator support + repurposing and editing other content, ad cuts etc) Community manager (moderation, first level of spport, customer research, influencer and UGC outreach) and many savvy brands build an army of creators and community managers, especially with tiktok shop, but that's another video…show more

Oren John

51,480 subscribers

11,168 Aufrufe • vor 1 Jahr •via X (Twitter)

Anya Rossi• Live Now

Private livecam show

10 Kommentare

Profilbild von Oren John

Oren Johnvor 1 Jahr

we're attacking short form content all 2024, join us

Profilbild von Damianism

Damianismvor 1 Jahr

This has been something on my mind lately as I work with clients. I noticed that I would need to partner with others to help with other aspects of the client's social content.

Profilbild von George B.

George B.vor 1 Jahr

Love the video, especially the font.. something about that copy really pops against your shirt. Unsolicited advice: The shots you zoom in to... zoom in 20-30% more and it will feel less like a jump cut 🙏

Profilbild von Oren John

Oren Johnvor 1 Jahr

Thank you, def winging it

Profilbild von UAVHive

UAVHivevor 1 Jahr

Yay, a proper mic in shot, I approve. 😄😉 Good points too.

Profilbild von Oren John

Oren Johnvor 1 Jahr

Haha thank you

Profilbild von R

Rvor 1 Jahr

have you ever worked with web3 brands?

Profilbild von Oren John

Oren Johnvor 1 Jahr

No but in some conversation with an intriguing project currently

Profilbild von The Golf Guy

The Golf Guyvor 1 Jahr

I wish that this was something that small brands that are building could do without spending $300k a year Great content as always brotha

Profilbild von Oren John

Oren Johnvor 1 Jahr

Small brands - 1 creator - this is for established

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