This is my logo design process for De Cocoa chocolate. Did you find this helpful? If so, share it with a friend!

You can see my full process in my book Logos That Last:

Fun to watch your process. Agree 1000% that if it doesn’t work in black & white, it won’t work!

Truth!

"if it doesn't work in black and white its not gonna live" - dude so deep - I 100% agree all of my stuff is black and white initially.

what was this sketch

You are very gifted and do amazing work.

You are incredible sir! Thanks for the insight into your creative process

Amazing 🚀

Thank you Alan for sharing your process, it’s so interesting to watch

It is great to see your process, thanks for the content, fun to watch and see the brands come together.

Oh dude I just tagged you in someone else’s video that also did a logo… I could have followed him because of you but I’m not entirely sure so go check it out…

You are amazing

Incredible job on this design. Appreciate you sharing your process and presenting several options to your clients. I apply the black and white rule to my designs as well. Keep killing it, dude.

So awesome!

Wanna do a logo for Warmer Sun?

I just came across your page like 10 days ago. I love it. You’re a true artist. Amazing. Do you copyright your images cus these capitalistic companies will steal them. UPS one with care package. Amazing. So much heart people would gravitate to if they used it.

As always communicative and simplistic. Perfection!

That’s definitely the creative process necessary. Doodle-Sketch.. Brainstorm.. Don’t put all your eggs in one basket. Try different variations ..B/W >>Black on White, White on Black.. Monochromatic, Color Schemes etc. Always be fluid. Ripple..

Allan when he improves a billion-dollar logo for free just for fun

Can’t get enough of your designs and your walk-through the process of design. Look forward to every new post.

This makes me excited about design again

Brilliant! Just love watching your content 👏🏼

If I may paraphrase from the movie Patton: Peters, you magnificent bastard. I (need to) read your book!

I’m in pure awe of your talents my friend! Thank you for showing us your process.

Judging from my sudden chocolate craving, your design seems to be successful! 😆

🥹✨

I’ve been watching every one of these when they cross my timeline. Actually fascinating the creative process you use

super talent bro!

woow !!!

These brand/logo development videos are really interesting to me.

This logo is great. I love the whole design board

That looks like star anise not cocoa.

Looks like a Sacha Inchi

Beautiful. Struggled for years trying to find a logo that would work for my brand. Spent thousands $$$ with three different designers over 8 years and still don’t love it but I gave up. Just can’t invest in branding anymore. Good work. 👏🏽