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Thrilled that Mateina is now available in Sprouts Markets. Zero sugar cold brewed organic Yerba Mate is 120mg of caffeine per can. I’ve been drinking Yerba Mate since I was a kid (I’m half Argentine after all) for the improved focus, energy and no crash caffeine.

Andrew D. Huberman, Ph.D.

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231,311 views • 6 months ago •via X (Twitter)

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I’m a big fan of caffeine from Yerba Mate (not the smoked varieties however)… so much so that I helped develop a zero sugar cold brew Yerba Mate w/ Mateina (& am now a partial owner). As of today in Erewhon Market & from

I’m a big fan of caffeine from Yerba Mate (not the smoked varieties however)… so much so that I helped develop a zero sugar cold brew Yerba Mate w/ Mateina (& am now a partial owner). As of today in Erewhon Market & from

Andrew D. Huberman, Ph.D.

791,378 views • 2 years ago

More than 90% of adults consume caffeine daily. Caffeine increases alertness and focus and is known to improve cognitive and physical performance. While most people drink coffee or tea, a growing number are discovering yerba mate — a distinctly different experience from either. Yerba tends to offer a smoother arc of alertness with no crash. It’s also a mild appetite suppressant and aids digestion. As someone who is half Argentine, I’ve been drinking yerba since I was very young (age 3 — though I don’t recommend caffeine for young kids). Over the past few years, it has become my primary source of caffeine. When I discovered Mateina, I fell in love with their yerba. It’s the best-tasting drink (of any kind) I’ve found, and I love it so much that I became a partial owner. I’ve since helped them develop a zero-sugar cold brew version that now comes in five amazing flavors. I drink these every day, and many of my friends who’ve tried them are now switching to yerba mate for the taste, the feeling it provides, and the health benefits. Keep in mind, many pre-bottled or canned yerba mate drinks on the market contain a lot of sugar. Mateina's drinks are all completely zero sugar, organic, and made with the highest-quality ingredients. It’s also important to avoid smoked varieties of yerba mate, as they are not healthy. Mateina is air-dried — never smoked.

More than 90% of adults consume caffeine daily. Caffeine increases alertness and focus and is known to improve cognitive and physical performance. While most people drink coffee or tea, a growing number are discovering yerba mate — a distinctly different experience from either. Yerba tends to offer a smoother arc of alertness with no crash. It’s also a mild appetite suppressant and aids digestion. As someone who is half Argentine, I’ve been drinking yerba since I was very young (age 3 — though I don’t recommend caffeine for young kids). Over the past few years, it has become my primary source of caffeine. When I discovered Mateina, I fell in love with their yerba. It’s the best-tasting drink (of any kind) I’ve found, and I love it so much that I became a partial owner. I’ve since helped them develop a zero-sugar cold brew version that now comes in five amazing flavors. I drink these every day, and many of my friends who’ve tried them are now switching to yerba mate for the taste, the feeling it provides, and the health benefits. Keep in mind, many pre-bottled or canned yerba mate drinks on the market contain a lot of sugar. Mateina's drinks are all completely zero sugar, organic, and made with the highest-quality ingredients. It’s also important to avoid smoked varieties of yerba mate, as they are not healthy. Mateina is air-dried — never smoked.

Andrew D. Huberman, Ph.D.

353,220 views • 1 year ago

Happy to announce that Mateina zero sugar cold brew Yerba Mate (canned in BPA free cans) is now in Whole Foods Market nationwide.

Happy to announce that Mateina zero sugar cold brew Yerba Mate (canned in BPA free cans) is now in Whole Foods Market nationwide.

Andrew D. Huberman, Ph.D.

94,134 views • 9 months ago

“I have very high caffeine tolerance.” Andrew D. Huberman, Ph.D. breaks down caffeine intake, which includes 4–6 cans of Mateína yerba mate per day, and occasionally a couple double espressos: “Caffeine's great. It's definitely a performance enhancer - so much so that the people who regulate this stuff in sports set an upper limit on the milligrams of caffeine that you can ingest.” “I cut off my caffeine intake at about 2 pm, but I also drink caffeine first thing in the morning if I'm going to work out in the first two hours of the day. I do that about three or four days a week.” “Other times, I wait a little while. I love yerba. I also drink coffee. I'll have a couple of double espressos. I love it.” “By 8:00 or 9:00, if you cut caffeine out earlier, you're going to crash on a steep cliff - and it feels great because you fall asleep easily.”

“I have very high caffeine tolerance.” Andrew D. Huberman, Ph.D. breaks down caffeine intake, which includes 4–6 cans of Mateína yerba mate per day, and occasionally a couple double espressos: “Caffeine's great. It's definitely a performance enhancer - so much so that the people who regulate this stuff in sports set an upper limit on the milligrams of caffeine that you can ingest.” “I cut off my caffeine intake at about 2 pm, but I also drink caffeine first thing in the morning if I'm going to work out in the first two hours of the day. I do that about three or four days a week.” “Other times, I wait a little while. I love yerba. I also drink coffee. I'll have a couple of double espressos. I love it.” “By 8:00 or 9:00, if you cut caffeine out earlier, you're going to crash on a steep cliff - and it feels great because you fall asleep easily.”

TBPN

53,138 views • 6 months ago

After a rigorous focus group, we have found that the French hate Black Rifle Energy—and Americans love it! Each can is packed with bold American flavor and enough kick to light a fire under your ass and keep it burning all day. We’re talkin’ 200mg of caffeine, zero sugar, and 100% certified ‘get-stuff-done’ juice. This ain’t for soft hands or quitters. So go grab a can of Black Rifle Energy right now, and America Your Energy! 🇺🇸

After a rigorous focus group, we have found that the French hate Black Rifle Energy—and Americans love it! Each can is packed with bold American flavor and enough kick to light a fire under your ass and keep it burning all day. We’re talkin’ 200mg of caffeine, zero sugar, and 100% certified ‘get-stuff-done’ juice. This ain’t for soft hands or quitters. So go grab a can of Black Rifle Energy right now, and America Your Energy! 🇺🇸

Black Rifle Coffee

47,157 views • 1 year ago

FULL INTERVIEW: Andrew D. Huberman, Ph.D. joins TBPN to discuss retatrutide, lookmaxxing, cannabis, his yerba mate drink Mateína, and more. 01:24 – Caffeine as a performance enhancer 03:22 – Why making energy drinks a habit can be risky 03:52 – The retail expansion of Mateína 05:15 – PEDs in the Olympics and professional sports 09:10 – Chinese peptides 14:15 – Retatrutide 15:35 - Looksmaxxing 22:50 – Cannabis 29:16 – Brain rot 34:19 – What excites Andrew about AI

FULL INTERVIEW: Andrew D. Huberman, Ph.D. joins TBPN to discuss retatrutide, lookmaxxing, cannabis, his yerba mate drink Mateína, and more. 01:24 – Caffeine as a performance enhancer 03:22 – Why making energy drinks a habit can be risky 03:52 – The retail expansion of Mateína 05:15 – PEDs in the Olympics and professional sports 09:10 – Chinese peptides 14:15 – Retatrutide 15:35 - Looksmaxxing 22:50 – Cannabis 29:16 – Brain rot 34:19 – What excites Andrew about AI

TBPN

63,205 views • 6 months ago

How your ability to focus is dependent on your diet: Being fasted reduces parasympathetic "rest and digest" activation, keeping you alert. "Half as much caffeine will give you just as much lift as twice as much caffeine will give you on a full belly of pasta." Neurons thrive on glucose. A study published in Neuron found that "the precision with which neurons in the brain will represent things in our environment is actually much greater when there is sufficient glucose in the brain." Very low blood glucose sharpens concentration through alertness; sufficient blood glucose sharpens concentration through improved neural encoding. Overeating collapses both. Delay the first caffeine intake to 90 to 120 minutes after waking to avoid an afternoon energy crash. Do a first 90-minute focus block fasted with water, electrolytes, and caffeine. After eating, expect a dip. A second 90-minute block in the afternoon is viable if the midday meal is modest enough to avoid pushing the nervous system into parasympathetic mode. Andrew D. Huberman, Ph.D.

How your ability to focus is dependent on your diet: Being fasted reduces parasympathetic "rest and digest" activation, keeping you alert. "Half as much caffeine will give you just as much lift as twice as much caffeine will give you on a full belly of pasta." Neurons thrive on glucose. A study published in Neuron found that "the precision with which neurons in the brain will represent things in our environment is actually much greater when there is sufficient glucose in the brain." Very low blood glucose sharpens concentration through alertness; sufficient blood glucose sharpens concentration through improved neural encoding. Overeating collapses both. Delay the first caffeine intake to 90 to 120 minutes after waking to avoid an afternoon energy crash. Do a first 90-minute focus block fasted with water, electrolytes, and caffeine. After eating, expect a dip. A second 90-minute block in the afternoon is viable if the midday meal is modest enough to avoid pushing the nervous system into parasympathetic mode. Andrew D. Huberman, Ph.D.

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this is killing me i’ve been watching mate for a while now and its just today that I recognize that SHE was the iconic Oaey p’fa used to talk about- what the actual hell😭

this is killing me i’ve been watching mate for a while now and its just today that I recognize that SHE was the iconic Oaey p’fa used to talk about- what the actual hell😭

redlips.

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this women s*x brand is printing 0 to 380K+ monthly visits in 90 days proven niche: clean energy + appetite control new angle: yerba mate tea bundle for women ai-generated product videos do the rest no influencers, no agencies — just conversion-focused creatives every ad looks organic but sells like crazy and the system behind it is fully repeatable i wrote a short guide breaking down how it works rt + comment “roas” and i’ll send it (follow for dm)

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The pre-workout industry has lost its mind. 500 milligrams of caffeine is normal now. Stacked with yohimbe, exotic stimulants, more heat, more tingles, more chaos. That is not energy, that is stimulation. And if you train after 5PM, it forces a choice. Have a great workout and ruin your sleep, or protect your sleep and settle for less. We decided to eliminate that tradeoff completely. This is the launch of a new category: evening-friendly training that actually gives you real energy. Cleanform Nutrition Birds of Prey is not another stim-heavy pre-workout. It is built on cellular energy, not nervous system stimulation. With 5 grams of goBHB®, you are fueling ATP production directly at the mitochondrial level, giving your body steady, usable energy without the crash, without anxiety, and without destroying your sleep. This is not borrowed energy. This is real energy. Train hard at night. Sleep deep. Recover stronger. Every scoop is built for performance: -8 grams L-Citrulline for pumps and blood flow -Setria Glutathione to extend nitric oxide -5 grams goBHB for sustained cellular energy -5 grams Pürest Creatine for strength output -HydroPrime for hydration and endurance -Betaine for power production -AstraGin for absorption No stimulants. No crash. No compromise. And it is DELICIOUS. Available in Strawberry Lemonade and Watermelon Lemonade. If you want caffeine, add it yourself. Coffee, espresso, No Doz. Your call. We built the foundation so you stay in control. This is the future of performance. All the energy. None of the caffeine.

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🚨 NEW EXTENDED EPISODE JUST DROPPED! Most people don’t realize that hydrogen was Earth’s first energy source. Today, I’m diving deep with Alex Tarnava on why hydrogen water is a game-changer for: ✅ Boosting mental clarity & energy (some even swap caffeine for it!) ✅ Supporting inflammation & metabolic health ✅ Enhancing homeostasis & cellular function I’ve been using hydrogen tablets for months, and the clean, steady energy is unreal. This conversation is truly eye-opening—tune in now!

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ALERT: Family of 17-year-old who died of a heart condition after drinking 6 Alani Nu’s (1200mg of caffeine) a day, blames energy drink and is suing the distributor. Larissa Nicole Rodriguez passed away in October, and the family is filing a suit for wrongful death. Benny Agosto Jr., her family’s attorney, stated at a news conference that the Hidalgo County medical examiner determined that her cause of death “was an enlarged heart due to stress and large amounts of caffeine.” Agosto said Alani Nu energy drinks “had inadequate warnings about the serious cardiac risks that this product brings.” She allegedly drank up to 6 of the drinks a day. The family is suing Glazer’s Beer and Beverage and Glazer’s Beer and Beverage of Texas.

ALERT: Family of 17-year-old who died of a heart condition after drinking 6 Alani Nu’s (1200mg of caffeine) a day, blames energy drink and is suing the distributor. Larissa Nicole Rodriguez passed away in October, and the family is filing a suit for wrongful death. Benny Agosto Jr., her family’s attorney, stated at a news conference that the Hidalgo County medical examiner determined that her cause of death “was an enlarged heart due to stress and large amounts of caffeine.” Agosto said Alani Nu energy drinks “had inadequate warnings about the serious cardiac risks that this product brings.” She allegedly drank up to 6 of the drinks a day. The family is suing Glazer’s Beer and Beverage and Glazer’s Beer and Beverage of Texas.

E X X ➠A L E R T S

207,021 views • 4 months ago

Ranking the pewdiepie edition of G FUEL®! I like that it has no artificial colors but 300mg of Caffeine in a single can is absolutely nuts. 🫨 For reference, Celsius has 200mg per can. Best to only have one of these at most a day... Would you drink this?

Ranking the pewdiepie edition of G FUEL®! I like that it has no artificial colors but 300mg of Caffeine in a single can is absolutely nuts. 🫨 For reference, Celsius has 200mg per can. Best to only have one of these at most a day... Would you drink this?

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29,433 views • 1 year ago

You never really know what someone’s going through behind closed doors… and sometimes the smallest message or call can make the biggest difference x I wrote Chin Up because I’ve been that mate who needed a hand, and I’ve also been the mate who wants to help. This song is just me saying: I’m here. If you’re struggling, please talk to someone. And if you’ve got a mate on your mind, check in on them. You never know how much they might need it 💚

You never really know what someone’s going through behind closed doors… and sometimes the smallest message or call can make the biggest difference x I wrote Chin Up because I’ve been that mate who needed a hand, and I’ve also been the mate who wants to help. This song is just me saying: I’m here. If you’re struggling, please talk to someone. And if you’ve got a mate on your mind, check in on them. You never know how much they might need it 💚

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I’m thrilled that from 2027 all new homes in England will be built with solar panels—a big green win! I’ve been raising this in Parliament time and again since I was elected—it’s fantastic to see that work paying off for families and the planet.

I’m thrilled that from 2027 all new homes in England will be built with solar panels—a big green win! I’ve been raising this in Parliament time and again since I was elected—it’s fantastic to see that work paying off for families and the planet.

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