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UGC doesn't work anymore because the organic feed has moved past it. Here's Mirella Crespi on what type of content will work in 2025. Full interview out on YouTube on Thurs

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Alex Cooper

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43,351 views • 1 year ago •via X (Twitter)

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Steve Erl1 year ago

Good Convo - valuable. Finally not just marketers sitting around who love to hear the sound of their own voices. They are correct and ads of this style are my biggest bet for 2025. But it's not a new concept "authentic ads that don't feel like ads" is something that goes back decades before the internet. I just think since the pandemic and explosion of TikTok, we've now reached such saturation of UGC/AI, than ads that feel like authentic content are what stands out against that. It's certainly where I see things going and how were approaching it

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Solar Heavy1 year ago

Wake Up is out now on Youtube

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Ayodeji Afolabi1 year ago

@mirellacrespi Interesting. Cant wait to watch the full vid!

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Kamel 💎1 year ago

@mirellacrespi I read that in 2022 and 2023 in a Facebook Ecom group “UGC doesn’t work anymore”

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