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"We had this philosophy when we started Circle that over the long run—the marginal cost of storing and moving value would go to zero, and that the business model of charging fees for payments would collapse." — Circle CEO Jeremy Allaire - jerallaire.arc "You don't get charged for your...

62,939 次观看 • 3 个月前 •via X (Twitter)

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Apple's Eddy Cue reveals the logic behind charging $0.99 a song when the company launched iTunes Store in 2003, despite the fact that Apple would lose money at that price: "There were two keys to $0.99 that we really believed in, and people didn't see." "Number one is when the price is $0.99, and it's consistent, you never have to think about price." "The second thing was that people could never do that, because at $0.99, if you're charging a credit card, you would lose money. Because credit cards have a fixed fee and a percentage that you pay." "Well, the fixed fee and the percentage you pay on a $0.99 song was like a quarter, and the vast majority of the [rest of] the money went to the labels. So every time we'd sell a song, we'd lose money. Nobody wanted to do that." "What we decided to do is, as we were building this — and it was a huge discussion, because we would lose a ton of money — we said, 'Look, this thing is amazing. You're not going to buy just one song, you're going to buy a lot of songs.'" "'And when you do that, instead of closing the transaction on every single one, why don't we just combine them over a period of time? Let's keep the transaction open for a period of time — let's call it 24 hours, or 8 hours. And everything you buy, we're just going to give you, then we're going to charge you at the end.'" "And that's exactly what happened. Very few transactions were just $0.99. Most of the transactions were multiple dollars. And the fixed fee didn't matter."

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2,403,695 次观看 • 3 个月前