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Why doesn't Google have plans to put ads in Gemini? Because Google is monetizing its AI overviews at parity with search, and they already reach 2 billion people monthly, says Eric Seufert. "That's the biggest single LLM output ad surface that exists."

15,028 просмотров • 5 месяцев назад •via X (Twitter)

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Meta's AI investments have been incredibly successful, but investors refuse to see it. The company posted 33% advertising revenue growth last quarter on $55B in revenue. Meanwhile Google's was 19%, and Amazon, which is much smaller, was 24%. Eric Seufert: "I was at this dinner [with hedge fund people]. I was talking about why these investments that Meta's making *right now* are bearing fruit *right now*." "[Meta posted] 33% advertising revenue growth last quarter on $55B in revenue. That's incredible. Google Search was 19 percent. Amazon, which is much smaller, was 24%. They're outgrowing everyone except for AppLovin and Reddit. And people don't believe it." "And I asked somebody, 'What would it take to convince you that Meta's AI investments are actually productive in this moment in time?' And they said, '40%.'" "40% growth on $55B-$60B in revenue? Where did that number come from? This is pulled out of thin air." "This is what Meta needs to do. They need to be able to point to something and say, 'You see that ad? That was created by our AI investments.'" "Gem is Meta's foundation model that they trained for ranking. That's important. But you can't see it." "A lot of the research analysts, they're really smart people. But they operate in this paradigm of like, 'Spreadsheet says this. I get it. I can understand why ranking investments would actually be really beneficial for the company. But I put a number in the spreadsheet, and it spits out something. That's the tool I have to work with.'" "These are really smart people. I think they conceptually get why these are good investments. But they have nothing to tie it to that's quantitative." "I think when you can point to the ad that's created, and you can say, 'Look, this ad was created with data that only we have. It's the foundation image model that we built that is trained — not fine-tuned, but trained — on our own data. Only we can do that.'" "If they can point to the output and say, 'That ad that you saw in your IG feed was created only as a result of our ability to train on this data that only we have, then I think you can make the case [for the AI investments]."

TBPN

17,830 просмотров • 4 дней назад

J-Cal Explains Why Google is UNDERRATED in AI 👀 On E227, the besties discussed Google's value in a post-search world if AI replaces traditional search. @jason broke down why he thinks Google is being slept on: "I think there's a chance that we're underestimating the power of Google's ad network right now." "They have four or five products that are one or two billion users per month. You have YouTube, Google Docs, Android." "They have such a data advantage and such a deep integration into people's lives because they use three or four services, I think Google's gonna figure this out." "It's quite possible that knowing your queries in Gemini, knowing what you're doing in Calendar, knowing what you're watching on YouTube could lead to a stream of more targeted ads that do better and are more valuable." "We've been seeing a number of startups that are figuring out how to use your queries and what you're doing in AI to present to you search results." "So imagine you're doing a Gemini search and on the side of it, it's giving you a rolling list of ads or offers that you might be more interested in." "That could be a better advertising product than even search itself." "I think YouTube search is the place to go all-in." "Right now, when you do a YouTube search, it just gives you 10 links, right? It just gives you that rolling thing." "You should be able to ask a question to YouTube, and you should be able to ask questions to your calendar." "You should be able to say, who have I met with over the last 10 years? Who I'm no longer in touch with and what are they up to?" "And it should do a Gemini search inside of Google Calendar. It's very light right now." "And then if you did that on YouTube, this would train people at the point of pain in a very deep way without sacrificing Google Search queries too aggressively."

The All-In Podcast

58,275 просмотров • 1 год назад

Google has a Gemini Problem, and Chamath has a plan to fix it 📈 On E225, the besties discussed how Google can cut ChatGPT's lead over Gemini without killing its $200B/year search ads business. David Sacks: "I think the problem that Google has with respect to ChatGPT, is Gemini is not getting the usage, and ChatGPT is just growing like crazy." "If you look at how these models perform according to the benchmarks, Gemini is actually really good, but they have not caught up on the usage side." david friedberg: "Chamath, you're the CEO of Google, you've got a $200B run rate search ad business." "What's the right integration of Gemini such that you don't massively disrupt the search ad business overnight?" "Or do you not care and you're just gonna do it? I think that's the conundrum (Google) is dealing with." Chamath Palihapitiya: " The more difficult question is, what does the integration look like?" "They're already inserting Gemini in all kinds of uncomfortable ways." "So for example, if you use Gmail, or if you use Google Workspace, what happens today is all these random Gemini pop-ups come up all over the place." "That is an implementation that happened at way too junior a level by people that have no product taste." "And if you use the products every day, it would be hard for you to disagree with me." David Sacks: " The Google homepage, would you replace that with an AI chatbot?" Chamath Palihapitiya: " No. Here's what I would do: I would first go to the critical other points that are around, that today do not cannibalize the blue links." "If you look at the traffic patterns, almost as a Sankey diagram, the real thing you should be looking at here is where are the entry points into Google that then result in a clickable link." "And what it would show you is that there are certain places that are highly de-optimized today for revenue generating events." "They happen as a byproduct, but they don't happen as the use case." "So in that example, you would put Gmail as a critical place, the Google one subscription, and there's like five or six other places." "That's where I would put Gemini as the front door and start to habituate 300 to 500 million people a week in using that." "I think then you can figure out over time how much money you can make from all of that, or how it directs derivative revenue, and figure out what to do with Google dot com last." "But my point is, the experience in Gmail should be done today." "The experience in YouTube should be done today." "The experience in Google one should be done today."

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