Yesterday, Primark achieved a groundbreaking milestone by introducing its first-ever adaptive underwear line, bringing both affordability and accessibility to the high street. I'm so proud to have collaborated with the incredible teams at Primark on their adaptive journey. AD.

The adaptive collection includes: 1. Seam-free bra with magnetic closures at the front. 2. Lace bralette with magnetic closures at the front. 3. Black brief with magnetic closures at each side. 4. Period pants brief with magnetic closures at each side

Video Description 1: Three models highlight the features of Primark’s new adaptive underwear collection while sharing their personal perspectives about the range.

VD 2: Dressed in black lingerie, they demonstrate the functionality of the closures on the front of the bra and the sides of the briefs. They are filmed individually and collectively, seated and standing together in a studio, engaged in conversation and sharing laughter.

VD 3: Emma, a white woman with blonde, wavy mid-length hair, is using a red electric wheelchair. Glen, a black woman with long brown braids, wears artificial limbs on both legs and has a limb difference on her left hand.

VD 4: Tegan, a black woman with mid-length dark brown curly hair, has Cerebral Palsy. #Primark #AdaptiveFashion #AdaptiveClothing

@Primark Fab!!! Can we have underwear that's latex-free now, please? As a disabled woman, I'm also allergic as one of my many symptoms. Finding good undies that don't set off rashes/hives is hard.

@Primark I really hope they will also sell them in bigger sizes. Not everyone is small...

@Primark This is a very progressive step.

@Primark This is such welcome news, my 16 year old daughter who loves Primark will be delighted that finally the high street are including disabled customers at last 👏👏👏👏👏

@YIMAN38111877 @Primark This is great news.