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Your first $1M in sales usually does not begin with some grand masterplan. It starts with doing the unglamorous work, finding people who actually want what you are building, getting those first customers in manually, and listening closely enough to keep making the product better. Fix what they point...

12,181 次观看 • 2 个月前 •via X (Twitter)

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Scott Belsky on the most common mistake founders make when building a product “Every product has what we call a ‘first-mile experience’, which is the part of your product that the most customers will see. And it’s all drop-off from there. What gets people through the first-mile experience? First, you have to empathize with where that customer is at — whether they’re a consumer or an enterprise customer, in the first 30 seconds of that first mile of your product, I guarantee you, they’re lazy, vain, and selfish. They want to get through it fast. They want to look good to their boss or their friends or feel good about themselves. There needs to be some quick hit of feeling successful in that first mile for them to engage further.” Ironically, the first-mile experience is the last thing many companies and product people will focus on. “Typically it’s the final mile before you launch where you’re like, ‘Oh wait, what should the onboarding be?’ or ‘What should the defaults be?’ That’s like a happenstance conversation towards the end of shipping when in fact that’s the only thing that every customer will ever see. So why not nail that?” Scott takes this point even further: “If you can really just nail the first-mile experience of your product — even if after that it’s all kind of crappy — you’re probably in the top 1% of products out there.” Another interesting point Scott makes here is that optimizing the first-mile experience is something that you’ll have to continually work on because your customers change over time. “Your first cohort of customers that used your product, those were early adopters — and your first-mile experience was nailed for them. But [as you’ve grown] this new cohort of customers that started using your product are no longer early adopters. They’re pragmatists. They’re not coming because they like to test and try new products. They’re coming because their boss told them they had to or they read some blog that said this was the best product in the space, and the first-mile needs to be different for them.” Scott sums his point up as follows: “Spend consistent time, forever on that first-mile experience of your product.” Video source: South Park Commons (2025)

Startup Archive

32,450 次观看 • 1 年前

Q: How do you decide which customers to listen to? As Superhuman founder & CEO Rahul Vohra puts it: “In a world where you’re drowning in feedback—and most startups are drowning in feedback—you have to filter it down to only the stuff that’s going to increase the number of people who fall in love with your product.” Most startups will listen to all feedback from on-the-fence customers, but this isn’t targeted enough and will often lead to a muddled, incoherent product. As Rahul argues in the clip below, you need to identify the main benefit of your product—for Superhuman this was speed. And then focus on the feedback of on-the-fence users who also view this as the main benefit—there’s often something small holding them back. Users for whom your main benefit does not resonate (e.g. Superhuman users who value offline capabilities rather than speed), are unlikely to ever fall in love with your product. When Superhuman ran this analysis in 2015, they found that the main thing holding back users who viewed speed as the main benefit was their lack of a mobile app. Probing further, they found some less obvious and more interesting requests, such as integrations, attachment handling, calendering, unified inbox and read receipts. With a clear understanding of their main benefit and missing features, they were able to move this cohort of users from on-the-fence into the territory of enthusiastic advocates. As Rahul puts it in his Product Market Fit Engine article: “To increase your product/market fit score, spend half your time doubling down on what users already love and the other half on addressing what’s holding others back.” But make sure you’re focusing on users who love the main benefit of your product. Users who don’t are unlikely to ever fall in love with your product.

Michael McGuiness

89,869 次观看 • 2 年前

Steve Jobs explains why it's dangerous for sales and marketing people to run tech companies: Jobs starts with PepsiCo and John Sculley: "At PepsiCo, they at most would change their product once every 10 years. To them, a new product was like a new-size bottle." In that world, sales and marketing people drove success and ran the company. For PepsiCo, that worked. But Jobs warns about what happens in tech: "The same thing can happen in technology companies that get monopolies like IBM and Xerox. When you have a monopoly market share, sales and marketing people end up running the companies." The danger? "The product people get driven out of the decision-making forums and the companies forget what it means to make great products. The product genius that brought them to that monopolistic position gets rotted out by people who have no conception of a good product versus a bad product, no conception of the craftsmanship required to turn a good idea into a good product, and no feeling in their hearts about wanting to really help the customers." Jobs uses Xerox as his cautionary tale, where marketing executives had "no clue" about the revolutionary technology they owned: "They grabbed defeat from the greatest victory in the computer industry. Xerox could have been the IBM of the '90s. Could have been the Microsoft of the '90s." The bottom line: Jobs argues that sales and marketing people can run companies where products don't change. But in technology, they'll hurt what made the company great.

Big Brain Marketing

234,929 次观看 • 6 个月前