Alex Cooper
@alexgoughcooper • 32,686 subscribers
Building things with AI. Tweets about AI & advertising. Co-Founder @ @heyparkerdotai and https://t.co/Iq2NylgSwZ
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Today I'm launching the most complete course on Claude Code and Codex for anyone who makes Facebook ads. For FREE. Claude Code has changed the way I make ads. In this live course, I’m sharing everything. Every skill, every agent, every workflow. By the end of the 6 weeks, you will know: - How to set up Claude Code and Codex from scratch, with no coding background - How to connect Claude and ChatGPT to your ad account and creative ops - How to create skills, loops, routines, judges and sub-agents - How to build a shared brain for your team that improves itself - How to generate ready-to-shoot ad briefs every week - The exact skills we've built to run our creative ops - including a static generation skill that produces hundreds of high-quality statics - How to upload and manage ads on Facebook without opening Ads Manager - How to automate your entire ad reporting with Claude Code and Codex - How to build an internal creative OS for your business Regardless of your experience level, Jimmy slagle and I are basically teaching you everything you need to become an AI-first Creative Strategist. And by the way, last year we taught 600+ marketers from teams like Canva, Unilever, Liquid I.V., Virgin, Grüns and Huel. You’ll also get access to special guest sessions from Jacob Posel, Andrei Lunev, PhD, maneesh and Ali Qureshi, with more to be announced soon. To celebrate the launch, we’re giving away $5k in Anthropic/OpenAI credits to one person who signs up before the first live session (winner drawn live on session one). It starts on August 27th, then they’re every Thursday for 6 weeks. to see the full curriculum and book your spot.
Alex Cooper484,160 просмотров • 1 месяц назад
The thing about AI animations ads that people on X don't tell you is that the script and visual directions are WAY more important that the actual generation itself. Anyone can animate a character in Higgsfield. Writing a DR script and pairing it with GOOD visual directions is what will determine whether it performs or not. We have our strategists' handle the ideation and scripting, and have hired a full-time specialist AI video editor to do the visuals. I have to say it's been one of the best hires we've made.
Alex Cooper68,584 просмотров • 4 месяцев назад
Over the next 8 weeks, I’ll be training my creative team on EVERYTHING they need to know about using AI to make ads. Jimmy slagle and I have decided to open the doors and sell access to these live trainings for those looking to make more winning ads with AI. We’ll be covering: - Prompting techniques to generate headlines and scripts that convert - Building workflows in tools like Gumloop and Poppy that know your brand inside-out - How to use AI research tools like DeepResearch and Reddit Answers to surface relevant insights instantly - Breakdowns of real prompts that led to high-performing ads - Step-by-step training on how to create static and motion ads using tools like Flux, Kling, and ChatGPT Image Gen - How to create AI knowledge bases that your whole team can use - Becoming your team’s go-to AI expert (even if you're not technical) - What tools are coming next (like Veo 3 and Sora-style video generation) and how to prepare for the future …basically all the skills we think you’ll need to become an AI-first Creative Strategist. Enterprise brands pay us $1,000/hr to teach this stuff. But we’re giving you access to 8x sessions for just $1,499. And you’ll also get our SOPs, Prompt Libraries and exclusive AI trainings. The first live session is on June 12th, then they’re every Thursday for 8 weeks. to see the full curriculum and book your spot.
Alex Cooper90,270 просмотров • 1 год назад
On the left is the top performing ad in the ad account. On the right is the viral organic post it was based on. Recreating organic content in your niche is one of the most effective ways to find winning ads. Here’s how we do it: 1. Search TikTok and Shorts for content around the problem/desired transformation (e.g. ”how to grow glutes”) 2. Save down top performing content to Foreplay 3. Take the transcription from Foreplay and input it to ChatGPT with the prompt below 4. Tweak the script and send it over to the creator Prompt (full script): "Now knowing what you know about my brand, rewrite this script for BRAND but instead, position the PRODUCT as the solution." Prompt (talking points): "Now knowing what you know about my brand, take this same structure and give me talking points to recreate it - but instead for a version where PRODUCT is positioned as the solution."
Alex Cooper27,015 просмотров • 1 год назад
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