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Today I'm launching the most complete course on Claude Code and Codex for anyone who makes Facebook ads. For FREE. Claude Code has changed the way I make ads. In this live course, I’m sharing everything. Every skill, every agent, every workflow. By the end of the 6 weeks,...

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Alex Cooper

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85,567 views • 3 days ago •via X (Twitter)

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Over the next 8 weeks, I’ll be training my creative team on EVERYTHING they need to know about using AI to make ads. Jimmy slagle and I have decided to open the doors and sell access to these live trainings for those looking to make more winning ads with AI. We’ll be covering: - Prompting techniques to generate headlines and scripts that convert - Building workflows in tools like Gumloop and Poppy that know your brand inside-out - How to use AI research tools like DeepResearch and Reddit Answers to surface relevant insights instantly - Breakdowns of real prompts that led to high-performing ads - Step-by-step training on how to create static and motion ads using tools like Flux, Kling, and ChatGPT Image Gen - How to create AI knowledge bases that your whole team can use - Becoming your team’s go-to AI expert (even if you're not technical) - What tools are coming next (like Veo 3 and Sora-style video generation) and how to prepare for the future …basically all the skills we think you’ll need to become an AI-first Creative Strategist. Enterprise brands pay us $1,000/hr to teach this stuff. But we’re giving you access to 8x sessions for just $1,499. And you’ll also get our SOPs, Prompt Libraries and exclusive AI trainings. The first live session is on June 12th, then they’re every Thursday for 8 weeks. to see the full curriculum and book your spot.
5:47

Over the next 8 weeks, I’ll be training my creative team on EVERYTHING they need to know about using AI to make ads. Jimmy slagle and I have decided to open the doors and sell access to these live trainings for those looking to make more winning ads with AI. We’ll be covering: - Prompting techniques to generate headlines and scripts that convert - Building workflows in tools like Gumloop and Poppy that know your brand inside-out - How to use AI research tools like DeepResearch and Reddit Answers to surface relevant insights instantly - Breakdowns of real prompts that led to high-performing ads - Step-by-step training on how to create static and motion ads using tools like Flux, Kling, and ChatGPT Image Gen - How to create AI knowledge bases that your whole team can use - Becoming your team’s go-to AI expert (even if you're not technical) - What tools are coming next (like Veo 3 and Sora-style video generation) and how to prepare for the future …basically all the skills we think you’ll need to become an AI-first Creative Strategist. Enterprise brands pay us $1,000/hr to teach this stuff. But we’re giving you access to 8x sessions for just $1,499. And you’ll also get our SOPs, Prompt Libraries and exclusive AI trainings. The first live session is on June 12th, then they’re every Thursday for 8 weeks. to see the full curriculum and book your spot.

Alex Cooper

89,990 views • 1 year ago

How to build an AI SEO Loop with Claude Code. I just launched a Free course on how to setup Claude Code, Hermes, Codex or any agent to become your Chief SEO that gets you customers on autopilot. Comment "Loop" and I'll send an access in your DMs. You'll learn: - How to install the SEO Skill. - Audit and Fix your website through Google Search Console. - Find keywords that convert. - Publish content automatically. - Track your positions on Google and your AI visibility. - Get recommended by AI. - and more bonuses.
7:36

How to build an AI SEO Loop with Claude Code. I just launched a Free course on how to setup Claude Code, Hermes, Codex or any agent to become your Chief SEO that gets you customers on autopilot. Comment "Loop" and I'll send an access in your DMs. You'll learn: - How to install the SEO Skill. - Audit and Fix your website through Google Search Console. - Find keywords that convert. - Publish content automatically. - Track your positions on Google and your AI visibility. - Get recommended by AI. - and more bonuses.

Florian Darroman

23,912 views • 1 month ago

I just vibe-coded a Meta ad research app in Claude Code 🤯 One keyword search → winning ads analyzed, creative briefs generated, trends mapped, and 10 ad variations written for your brand. All inside Claude Code. Perfect for DTC brands and agencies who are still doing competitor ad research manually inside the Meta Ad Library. If you're clicking through ads one by one, watching videos, taking notes in a Google Doc, trying to reverse-engineer what's working, and then rewriting briefs from scratch every time... This app eliminates the entire loop: → Search and filter winning Facebook ads by niche, country, language, and performance tier → Watch video ads inline without leaving the app → Fetch top-performing ads and generate a full creative brief tailored to your brand → Run a trend radar across 100+ ads to see which formats, CTAs, and landing pages are dominating your niche → Pick any winning video ad and Gemini watches it, reverse-engineers the creative DNA, and generates 10 new ad variations for your product No scrolling the Ad Library for hours. No manual note-taking. No rewriting briefs from scratch. What you get: → Creative briefs generated from real winning ads in your niche → Trend analysis with format distribution, top CTAs, landing page intel, and AI insights → 10 brand-specific ad variations from any winning video — with hooks, scripts, and Nano Banana prompts → A full app you host in Replit and customize for your team Built 100% in Claude Code with the gethookd.ai API + Gemini. I put together a free playbook with every prompt I used to build this app from scratch, so you can build it yourself. Want it for free? > Like this post > Comment "META" And I'll send it over (must be following so I can DM)
0:20

I just vibe-coded a Meta ad research app in Claude Code 🤯 One keyword search → winning ads analyzed, creative briefs generated, trends mapped, and 10 ad variations written for your brand. All inside Claude Code. Perfect for DTC brands and agencies who are still doing competitor ad research manually inside the Meta Ad Library. If you're clicking through ads one by one, watching videos, taking notes in a Google Doc, trying to reverse-engineer what's working, and then rewriting briefs from scratch every time... This app eliminates the entire loop: → Search and filter winning Facebook ads by niche, country, language, and performance tier → Watch video ads inline without leaving the app → Fetch top-performing ads and generate a full creative brief tailored to your brand → Run a trend radar across 100+ ads to see which formats, CTAs, and landing pages are dominating your niche → Pick any winning video ad and Gemini watches it, reverse-engineers the creative DNA, and generates 10 new ad variations for your product No scrolling the Ad Library for hours. No manual note-taking. No rewriting briefs from scratch. What you get: → Creative briefs generated from real winning ads in your niche → Trend analysis with format distribution, top CTAs, landing page intel, and AI insights → 10 brand-specific ad variations from any winning video — with hooks, scripts, and Nano Banana prompts → A full app you host in Replit and customize for your team Built 100% in Claude Code with the gethookd.ai API + Gemini. I put together a free playbook with every prompt I used to build this app from scratch, so you can build it yourself. Want it for free? > Like this post > Comment "META" And I'll send it over (must be following so I can DM)

Mike Futia

53,350 views • 4 months ago

THE 64 MINUTE OPENAI CODEX MASTERCLASS IS HERE if you've been meaning to learn Codex, this is the episode for you, we cover: 1/ Claude vs Codex (what's better?) 2/How to run Claude Code inside Codex (really cool) 3/Why GPT 5.5 changed everything for browser agents 4/How to create skills (reusable agents you build once and call by name forever) 5/How to connect Notion with surgical permissions (one database, not the whole workspace) 6/How to use Remotion inside Codex to create videos 7/ How to one-shot full mobile apps in Swift 8/The 4 projects to run on day one to get up to speed fast shoutout to Riley Brown for coming onto The Startup Ideas Podcast (SIP) 🧃 for the 5th time. every episode he delivers. this one is the Codex masterclass. if you've been meaning to learn Codex, this is the episode. 100% free i just want to see you build your ideas. watch
1:04:40

THE 64 MINUTE OPENAI CODEX MASTERCLASS IS HERE if you've been meaning to learn Codex, this is the episode for you, we cover: 1/ Claude vs Codex (what's better?) 2/How to run Claude Code inside Codex (really cool) 3/Why GPT 5.5 changed everything for browser agents 4/How to create skills (reusable agents you build once and call by name forever) 5/How to connect Notion with surgical permissions (one database, not the whole workspace) 6/How to use Remotion inside Codex to create videos 7/ How to one-shot full mobile apps in Swift 8/The 4 projects to run on day one to get up to speed fast shoutout to Riley Brown for coming onto The Startup Ideas Podcast (SIP) 🧃 for the 5th time. every episode he delivers. this one is the Codex masterclass. if you've been meaning to learn Codex, this is the episode. 100% free i just want to see you build your ideas. watch

GREG ISENBERG

199,575 views • 3 months ago

Claude Skills are a cheat code for DTC creative teams 🤯 One setup, reusable forever. Claude automatically follows your exact creative process — briefs, hooks, ad copy, research — without you explaining anything twice. Perfect for e-comm brands and agencies who are using Claude for creative work but wasting time re-explaining context every single conversation. Here's the problem: You open Claude: you paste in your brand guidelines, explain your brief format, write the copy, you close the chat. Next day, you do it all over again. Every conversation starts from zero. You're burning 20 minutes on setup before you even get to the actual work. Claude Skills fix this: → Write your creative process once as a Skill (a simple markdown file) → Claude reads it automatically whenever the task comes up → Skills compose — research triggers the research Skill, briefs trigger the brief Skill, copy triggers the copy Skill → All in one conversation, all building on each other → Share across your team so everyone gets the same quality output No re-explaining your brand voice. No pasting the same context every chat. No siloed projects that don't talk to each other. What's in the playbook: → The full architecture (how Skills trigger, chain, and compose) → 5 ready-to-use Skill templates built for DTC and agency creative teams → Step-by-step setup from zero to working Skills → How to write instructions that produce consistent output every time → The composability framework for running multi-step creative workflows in one conversation I put together the complete Claude Skills Playbook for DTC brands and creative agencies. Want it for free? >Like this post >Comment "SKILLS" And I'll send it over (must be following so I can DM)
0:20

Claude Skills are a cheat code for DTC creative teams 🤯 One setup, reusable forever. Claude automatically follows your exact creative process — briefs, hooks, ad copy, research — without you explaining anything twice. Perfect for e-comm brands and agencies who are using Claude for creative work but wasting time re-explaining context every single conversation. Here's the problem: You open Claude: you paste in your brand guidelines, explain your brief format, write the copy, you close the chat. Next day, you do it all over again. Every conversation starts from zero. You're burning 20 minutes on setup before you even get to the actual work. Claude Skills fix this: → Write your creative process once as a Skill (a simple markdown file) → Claude reads it automatically whenever the task comes up → Skills compose — research triggers the research Skill, briefs trigger the brief Skill, copy triggers the copy Skill → All in one conversation, all building on each other → Share across your team so everyone gets the same quality output No re-explaining your brand voice. No pasting the same context every chat. No siloed projects that don't talk to each other. What's in the playbook: → The full architecture (how Skills trigger, chain, and compose) → 5 ready-to-use Skill templates built for DTC and agency creative teams → Step-by-step setup from zero to working Skills → How to write instructions that produce consistent output every time → The composability framework for running multi-step creative workflows in one conversation I put together the complete Claude Skills Playbook for DTC brands and creative agencies. Want it for free? >Like this post >Comment "SKILLS" And I'll send it over (must be following so I can DM)

Mike Futia

31,914 views • 5 months ago

I just vibe-coded a Meta ad research app in Claude Code 🤯 One keyword → winning ads analyzed, creative briefs written, trends mapped, and 10 ad variations generated for your brand. All inside Claude Code. Perfect for DTC brands and agencies still running competitor research by hand inside the Meta Ad Library. This app eliminates the entire loop: → Search and filter winning Facebook ads by niche, country, language, and performance tier → Watch video ads inline without ever leaving the app → Pull the top performers and generate a full creative brief tailored to your brand → Run a trend radar across 100+ ads to see which formats, CTAs, and landing pages are winning your niche → Pick any winning video and Gemini watches it, reverse-engineers the creative DNA, and writes 10 new variations for your product No scrolling the Ad Library for hours. No manual note-taking. No rewriting briefs from scratch. What you get: → Creative briefs built from real winning ads in your niche → Trend analysis: format distribution, top CTAs, landing page intel, and AI insights → 10 brand-specific ad variations from any winning video, with hooks, scripts, and Nano Banana prompts → A full app you host in Replit and customize for your team Built 100% in Claude Code with the gethookd.ai API + Gemini. I put together a free playbook with every prompt I used to build this from scratch, so you can build your own. Want it for free? > Like this post > Comment "META" And I'll send it over (must be following so I can DM)
0:20

I just vibe-coded a Meta ad research app in Claude Code 🤯 One keyword → winning ads analyzed, creative briefs written, trends mapped, and 10 ad variations generated for your brand. All inside Claude Code. Perfect for DTC brands and agencies still running competitor research by hand inside the Meta Ad Library. This app eliminates the entire loop: → Search and filter winning Facebook ads by niche, country, language, and performance tier → Watch video ads inline without ever leaving the app → Pull the top performers and generate a full creative brief tailored to your brand → Run a trend radar across 100+ ads to see which formats, CTAs, and landing pages are winning your niche → Pick any winning video and Gemini watches it, reverse-engineers the creative DNA, and writes 10 new variations for your product No scrolling the Ad Library for hours. No manual note-taking. No rewriting briefs from scratch. What you get: → Creative briefs built from real winning ads in your niche → Trend analysis: format distribution, top CTAs, landing page intel, and AI insights → 10 brand-specific ad variations from any winning video, with hooks, scripts, and Nano Banana prompts → A full app you host in Replit and customize for your team Built 100% in Claude Code with the gethookd.ai API + Gemini. I put together a free playbook with every prompt I used to build this from scratch, so you can build your own. Want it for free? > Like this post > Comment "META" And I'll send it over (must be following so I can DM)

Mike Futia

12,963 views • 1 month ago

Obsidian CEO actually released the skill that lets your AI agent run your entire vault for you. It's called obsidian-skills. Install it into Claude Code, Codex, or OpenCode, and your agent can read, create, search, and organize notes directly, plus handle Markdown, Bases, and Canvas files without you touching a thing. This is the missing piece for an AI second brain. Your notes live in Obsidian, and now the agent actually knows how to work them. Want the full picture? We broke down how to build a complete AI second brain from scratch in the article below.
0:23

Obsidian CEO actually released the skill that lets your AI agent run your entire vault for you. It's called obsidian-skills. Install it into Claude Code, Codex, or OpenCode, and your agent can read, create, search, and organize notes directly, plus handle Markdown, Bases, and Canvas files without you touching a thing. This is the missing piece for an AI second brain. Your notes live in Obsidian, and now the agent actually knows how to work them. Want the full picture? We broke down how to build a complete AI second brain from scratch in the article below.

Simplifying AI

68,025 views • 9 days ago

I just built a Claude Code plugin that runs your entire Meta ads workflow 🤯 5 skills, one plugin: it spies on competitors, maps your whole category, writes your ad copy, grades it before launch, and audits your live ad account like a $10K agency. All inside Claude Code. And now, with Claude Fable 5, it's even more insane. Perfect for DTC brands, media buyers, and agencies tired of paying for 5 different ad tools that don't talk to each other. If you're spending hours scrolling the Ad Library by hand, exporting CSVs from Ads Manager every Monday, staring at a blank doc trying to write ad variation #14, launching creative and praying it converts... This plugin eliminates the entire loop: → /spy pulls every active ad a competitor is running, ranked by run-time (longevity = proven winners) → /competitors-extractor maps 3-5 brands head-to-head and finds the angles nobody's running → /bulk-creative spins 20 on-brand copy variations off the winning angle → /ad-score grades every ad 0-100 across 6 dimensions before you spend a cent → /ad-matter audits your live Meta account through Meta's official MCP and hands you a prioritized fix list No more Ad Library scrolling. No more $300/mo spy tools. No more launching blind. What you get: → Competitor intel ranked by what's actually been running longest → The open angles in your category nobody is using yet → 20 ad variations in your brand voice, on command → A 0-100 health score on your live ad account with a fix-this-week list Built 100% in Claude Code. I wrote a free step-by-step Playbook that walks you through building this entire plugin yourself: every skill, every script, every scoring rubric. Want access for free? >Like this post > Comment "SCALE" And I'll send it over (must be following so I can DM)
0:27

I just built a Claude Code plugin that runs your entire Meta ads workflow 🤯 5 skills, one plugin: it spies on competitors, maps your whole category, writes your ad copy, grades it before launch, and audits your live ad account like a $10K agency. All inside Claude Code. And now, with Claude Fable 5, it's even more insane. Perfect for DTC brands, media buyers, and agencies tired of paying for 5 different ad tools that don't talk to each other. If you're spending hours scrolling the Ad Library by hand, exporting CSVs from Ads Manager every Monday, staring at a blank doc trying to write ad variation #14, launching creative and praying it converts... This plugin eliminates the entire loop: → /spy pulls every active ad a competitor is running, ranked by run-time (longevity = proven winners) → /competitors-extractor maps 3-5 brands head-to-head and finds the angles nobody's running → /bulk-creative spins 20 on-brand copy variations off the winning angle → /ad-score grades every ad 0-100 across 6 dimensions before you spend a cent → /ad-matter audits your live Meta account through Meta's official MCP and hands you a prioritized fix list No more Ad Library scrolling. No more $300/mo spy tools. No more launching blind. What you get: → Competitor intel ranked by what's actually been running longest → The open angles in your category nobody is using yet → 20 ad variations in your brand voice, on command → A 0-100 health score on your live ad account with a fix-this-week list Built 100% in Claude Code. I wrote a free step-by-step Playbook that walks you through building this entire plugin yourself: every skill, every script, every scoring rubric. Want access for free? >Like this post > Comment "SCALE" And I'll send it over (must be following so I can DM)

Mike Futia

33,621 views • 2 months ago

Today we're launching Brand Skills in Claude. This is a set of skills /gooseworks that gives Claude full context on your brand — logo, colors, voice, positioning — so anyone can make on-brand ads and content directly in Claude, Claude Code, Cowork, or Codex. Here's how it works: 1. Install the skills: npx gooseworks install --all 2. Run this prompt: /gooseworks --skill brand-intel-branddev [your-website] — pulls your logo, brand colors + company data in ~15 seconds 3. Run brand-voice-extractor, brand-research and update-brand-kit — Claude learns how you sound, your positioning and audience, and saves it all as a reusable brand kit Every other skill reads your brand kit automatically. So every ad and post you generate is accurate to your brand's messaging, logo, assets, etc. By default. It's that easy. But this is just the start. We have created a library with 100+ open-source skills for growth that some of the fastest growing startups in the world are using every day to run ads, content, competitor research, gtm, seo and more. Comment Goose and I'll DM you the full open-source skill library.
0:27

Today we're launching Brand Skills in Claude. This is a set of skills /gooseworks that gives Claude full context on your brand — logo, colors, voice, positioning — so anyone can make on-brand ads and content directly in Claude, Claude Code, Cowork, or Codex. Here's how it works: 1. Install the skills: npx gooseworks install --all 2. Run this prompt: /gooseworks --skill brand-intel-branddev [your-website] — pulls your logo, brand colors + company data in ~15 seconds 3. Run brand-voice-extractor, brand-research and update-brand-kit — Claude learns how you sound, your positioning and audience, and saves it all as a reusable brand kit Every other skill reads your brand kit automatically. So every ad and post you generate is accurate to your brand's messaging, logo, assets, etc. By default. It's that easy. But this is just the start. We have created a library with 100+ open-source skills for growth that some of the fastest growing startups in the world are using every day to run ads, content, competitor research, gtm, seo and more. Comment Goose and I'll DM you the full open-source skill library.

Soham Mehta

139,859 views • 1 month ago

I've used Claude Code to build 20+ projects in the last 6 months. Thousands of new users across them. And I've never written a single line of code. I just dropped a 24-min video with my top 10 tips for non-developers — the exact playbook I use every day to run multiple AI agents that handle work that used to take me a full week. This is the best beginner guide to learning and building with Claude Code out right now. Every tutorial I found assumes you're a developer. This one doesn't. I cover everything from first install to running multi-agent workflows — with live demos and real examples for every single tip. How I set up new projects, how I got Claude to match my writing style, how I automate repeatable workflows with one command, and how I run multiple agents working on different tasks at the same time. I also built a full resource repo to go alongside the video — curated video tutorials, the best skill libraries, plugin directories, MCP server guides, written docs, community links, and a starter template you can copy-paste into your first project today. Comment "GUIDE" and I'll send you the full guide with everything you need to learn Claude Code! (make sure we're connected so I can DM you)
24:48

I've used Claude Code to build 20+ projects in the last 6 months. Thousands of new users across them. And I've never written a single line of code. I just dropped a 24-min video with my top 10 tips for non-developers — the exact playbook I use every day to run multiple AI agents that handle work that used to take me a full week. This is the best beginner guide to learning and building with Claude Code out right now. Every tutorial I found assumes you're a developer. This one doesn't. I cover everything from first install to running multi-agent workflows — with live demos and real examples for every single tip. How I set up new projects, how I got Claude to match my writing style, how I automate repeatable workflows with one command, and how I run multiple agents working on different tasks at the same time. I also built a full resource repo to go alongside the video — curated video tutorials, the best skill libraries, plugin directories, MCP server guides, written docs, community links, and a starter template you can copy-paste into your first project today. Comment "GUIDE" and I'll send you the full guide with everything you need to learn Claude Code! (make sure we're connected so I can DM you)

JJ Englert

419,513 views • 5 months ago

Today we're launching Goose Ads in Claude. This is a skill /goose-ads that lets anyone make high-performing ad creatives directly in Claude, Claude Code, Cowork, or Codex. Here's how it works: 1. Install the skill: npx gooseworks install --all 2. Run this prompt: /goose-ads create ads for my brand 3. (Optional) Pick templates you like on the platform The skill finds top-performing ads that companies are already spending $ on and generates creatives for your brand. It also ensures that generated creatives are accurate to your brand's messaging, logo, assets, etc. It's that easy. But this is just the start. We have created a library with 100+ open-source skills for growth that some of the fastest growing startups in the world are using every day to run ads, content, competitor research, gtm, seo and more. Comment Goose and I'll DM you the full open-source skill library.
0:28

Today we're launching Goose Ads in Claude. This is a skill /goose-ads that lets anyone make high-performing ad creatives directly in Claude, Claude Code, Cowork, or Codex. Here's how it works: 1. Install the skill: npx gooseworks install --all 2. Run this prompt: /goose-ads create ads for my brand 3. (Optional) Pick templates you like on the platform The skill finds top-performing ads that companies are already spending $ on and generates creatives for your brand. It also ensures that generated creatives are accurate to your brand's messaging, logo, assets, etc. It's that easy. But this is just the start. We have created a library with 100+ open-source skills for growth that some of the fastest growing startups in the world are using every day to run ads, content, competitor research, gtm, seo and more. Comment Goose and I'll DM you the full open-source skill library.

Shiv

602,065 views • 1 month ago

My favorite way of interacting with Claude Code is to have it generate static HTML files as outputs (reports, explorations, code structure, mockups etc.) I wanted to iterate on the file by commenting in browser and having Claude update the output live. So, I built this Claude Skill👇 How it works: - Install Claude Code skill (ask it to clone repo) - Build an HTML page for anything (e.g. research coding agents and generate HTML report) - Ask it to make the page interactive That's it. CC will launch a localhost server and allow you to then leave comments on the page itself and once it updates, will give you a tour of changes. It's like Google Docs kind of comments/iteration but for HTML pages.
0:55

My favorite way of interacting with Claude Code is to have it generate static HTML files as outputs (reports, explorations, code structure, mockups etc.) I wanted to iterate on the file by commenting in browser and having Claude update the output live. So, I built this Claude Skill👇 How it works: - Install Claude Code skill (ask it to clone repo) - Build an HTML page for anything (e.g. research coding agents and generate HTML report) - Ask it to make the page interactive That's it. CC will launch a localhost server and allow you to then leave comments on the page itself and once it updates, will give you a tour of changes. It's like Google Docs kind of comments/iteration but for HTML pages.

Paras Chopra

215,430 views • 2 months ago

Claude Code cracked something open for us Every 🧱. Now I ship to codebases I barely know, every feature we ship makes the next one easier, and non-technical members of the team use the terminal. I’m genuinely grateful. So I brought its creators, Cat Wu (cat) and Boris Cherny (Boris Cherny) from Anthropic, on AI & I to say thank you—and to talk about everything they’ve learned from building Claude Code. We get into: • The workflows Anthropic’s smartest engineers use to push Claude Code to its limits. Why they pit subagents against each other to get cleaner results, how they turn past code into leverage, and the slash commands and MCPs they rely on most. • The product lessons behind one of the most loved AI agents in the world. How the team balances simplicity and power—building a tool that anyone can use, but that experts can bend to their will—and their philosophy of “unshipping,” or cutting back whenever there’s a simpler, more intuitive path to user intent. • A peek into the future of coding with AI. The new form factors they’re experimenting with to make Claude Code more autonomous, more reliable, and more accessible to non-technical users This is a must-watch for anyone—both technical and non-technical—who wants to learn how to use Claude Code like the people who built it. Watch below! Timestamps: Introduction: 00:01:26 Claude Code’s origin story: 00:02:25 How Anthropic dogfoods Claude Code: 00:07:03 Boris and Cat’s favorite slash commands: 00:14:06 How Boris uses Claude Code to plan feature development: 00:15:49 Everything Anthropic has learned about using sub-agents well: 00:21:53 Use Claude Code to turn past code into leverage: 00:26:16 The product decisions for building an agent that’s simple and powerful: 00:33:14 Making Claude Code accessible to the non-technical user: 00:36:38 The next form factor for coding with AI: 00:45:12
1:10:11

Claude Code cracked something open for us Every 🧱. Now I ship to codebases I barely know, every feature we ship makes the next one easier, and non-technical members of the team use the terminal. I’m genuinely grateful. So I brought its creators, Cat Wu (cat) and Boris Cherny (Boris Cherny) from Anthropic, on AI & I to say thank you—and to talk about everything they’ve learned from building Claude Code. We get into: • The workflows Anthropic’s smartest engineers use to push Claude Code to its limits. Why they pit subagents against each other to get cleaner results, how they turn past code into leverage, and the slash commands and MCPs they rely on most. • The product lessons behind one of the most loved AI agents in the world. How the team balances simplicity and power—building a tool that anyone can use, but that experts can bend to their will—and their philosophy of “unshipping,” or cutting back whenever there’s a simpler, more intuitive path to user intent. • A peek into the future of coding with AI. The new form factors they’re experimenting with to make Claude Code more autonomous, more reliable, and more accessible to non-technical users This is a must-watch for anyone—both technical and non-technical—who wants to learn how to use Claude Code like the people who built it. Watch below! Timestamps: Introduction: 00:01:26 Claude Code’s origin story: 00:02:25 How Anthropic dogfoods Claude Code: 00:07:03 Boris and Cat’s favorite slash commands: 00:14:06 How Boris uses Claude Code to plan feature development: 00:15:49 Everything Anthropic has learned about using sub-agents well: 00:21:53 Use Claude Code to turn past code into leverage: 00:26:16 The product decisions for building an agent that’s simple and powerful: 00:33:14 Making Claude Code accessible to the non-technical user: 00:36:38 The next form factor for coding with AI: 00:45:12

Dan Shipper 📧

57,619 views • 9 months ago

Important new course: Agent Skills with Anthropic, built with Anthropic and taught by Elie Schoppik! Skills are constructed as folders of instructions that equip agents with on-demand knowledge and workflows. This short course teaches you how to create them following best practices. Because skills follow an open standard format, you can build them once and deploy across any skills-compatible agent, like Claude Code. What you'll learn: - Create custom skills for code generation and review, data analysis, and research - Build complex workflows using Anthropic's pre-built skills (Excel, PowerPoint, skill creation) and custom skills - Combine skills with MCP and subagents to create agentic systems with specialized knowledge - Deploy the same skills across Claude Code, the Claude API, and the Claude Agent SDK Join and learn to equip agents with the specialized knowledge they need for reliable, repeatable workflows.
1:59

Important new course: Agent Skills with Anthropic, built with Anthropic and taught by Elie Schoppik! Skills are constructed as folders of instructions that equip agents with on-demand knowledge and workflows. This short course teaches you how to create them following best practices. Because skills follow an open standard format, you can build them once and deploy across any skills-compatible agent, like Claude Code. What you'll learn: - Create custom skills for code generation and review, data analysis, and research - Build complex workflows using Anthropic's pre-built skills (Excel, PowerPoint, skill creation) and custom skills - Combine skills with MCP and subagents to create agentic systems with specialized knowledge - Deploy the same skills across Claude Code, the Claude API, and the Claude Agent SDK Join and learn to equip agents with the specialized knowledge they need for reliable, repeatable workflows.

Andrew Ng

888,862 views • 6 months ago

You probably don’t use just one AI agent anymore. Maybe Codex for coding. Claude Code for research. Cursor for quick edits. Hermes for the rest. Each one is great at something different. But every time you switch, you have to start over — re-explaining your project, preferences, and the way you like to work. Your agents know how to help you. They just don’t share a memory of you. memU just shipped an update that fixes this. One personal memory, shared across every agent and device you use. What Codex learned last night, Claude Code can remember this morning. 🧵
0:34

You probably don’t use just one AI agent anymore. Maybe Codex for coding. Claude Code for research. Cursor for quick edits. Hermes for the rest. Each one is great at something different. But every time you switch, you have to start over — re-explaining your project, preferences, and the way you like to work. Your agents know how to help you. They just don’t share a memory of you. memU just shipped an update that fixes this. One personal memory, shared across every agent and device you use. What Codex learned last night, Claude Code can remember this morning. 🧵

Hasan

22,362 views • 18 days ago

PROMPTS ARE DEAD. LOOPS JUST REPLACED YOUR $200K ENGINEER. Claire Vo showed how to turn one prompt into a self-running loop. It reviews your aging pull requests every morning and hunts for new skills every week. And it spins up its own subagents to check its own work. Runs on Claude Code + Codex. One afternoon. One prompt. The numbers are insane: - Senior doing code review: $200K/year - Automation engineer: $150K/year - This setup: about $200/month - Time to build: one afternoon - Skill required: describe the job like you are onboarding a hire The opportunity is even wilder: Teams pay people to babysit pull requests and chase stale reviews. The loop does it itself at 10:15 a.m., alerts the team, and validates itself with subagents. An agency would charge thousands to wire this up. One person + Claude Code + Codex + one prompt = an engineering team that reviews code and finds new skills while you sleep. Save and watch the clip.
29:06

PROMPTS ARE DEAD. LOOPS JUST REPLACED YOUR $200K ENGINEER. Claire Vo showed how to turn one prompt into a self-running loop. It reviews your aging pull requests every morning and hunts for new skills every week. And it spins up its own subagents to check its own work. Runs on Claude Code + Codex. One afternoon. One prompt. The numbers are insane: - Senior doing code review: $200K/year - Automation engineer: $150K/year - This setup: about $200/month - Time to build: one afternoon - Skill required: describe the job like you are onboarding a hire The opportunity is even wilder: Teams pay people to babysit pull requests and chase stale reviews. The loop does it itself at 10:15 a.m., alerts the team, and validates itself with subagents. An agency would charge thousands to wire this up. One person + Claude Code + Codex + one prompt = an engineering team that reviews code and finds new skills while you sleep. Save and watch the clip.

shmidt

51,155 views • 1 month ago

We've partnered with Paul Jankura to host an official Claude Code workshop in NYC and I genuinely cannot stop thinking about how good this is going to be. We've been getting an incredible amount of requests from our enterprise clients for Claude Code training, and we're thrilled to finally be doing something official with Anthropic to meet that demand. This workshop is being run by an Anthropic engineer, one of our senior AI Strategists at tenex, and myself — and we're going all in on teaching you how to orchestrate agents with Claude Code. Getting set up, skills, hooks, plugins, and more. You'll leave having actually built things, not just watched a demo. You'll see the magic of Claude firsthand! We're also pulling back the curtain on how our engineers at Tenex are using Claude Code inside Fortune 500 companies right now to accelerate impact — and we'll take live questions on what implementing Claude Code at scale actually looks like. World-class venue, the right people in the room, and a real hands-on experience your team can bring back and put to work immediately. Free event. 30 spots total. We're accepting up to 2 people per org — usually a senior decision maker and a technical partner. April 10th, New York City. If you're serious about bringing Claude Code into your org, this is the room to be in. Apply here:
0:20

We've partnered with Paul Jankura to host an official Claude Code workshop in NYC and I genuinely cannot stop thinking about how good this is going to be. We've been getting an incredible amount of requests from our enterprise clients for Claude Code training, and we're thrilled to finally be doing something official with Anthropic to meet that demand. This workshop is being run by an Anthropic engineer, one of our senior AI Strategists at tenex, and myself — and we're going all in on teaching you how to orchestrate agents with Claude Code. Getting set up, skills, hooks, plugins, and more. You'll leave having actually built things, not just watched a demo. You'll see the magic of Claude firsthand! We're also pulling back the curtain on how our engineers at Tenex are using Claude Code inside Fortune 500 companies right now to accelerate impact — and we'll take live questions on what implementing Claude Code at scale actually looks like. World-class venue, the right people in the room, and a real hands-on experience your team can bring back and put to work immediately. Free event. 30 spots total. We're accepting up to 2 people per org — usually a senior decision maker and a technical partner. April 10th, New York City. If you're serious about bringing Claude Code into your org, this is the room to be in. Apply here:

JJ Englert

41,213 views • 4 months ago

So I studied this post & Here’s how to build a million dollar business with Claude AI → Step 1: Prompt Claude to do a deep Research into products people are actively talking about on social media → Install research skill on Claude to Do better research into demand, Production, distribution & industry → When you make up your mind on what product to sell.. Install “marketing plan skill” on Claude to build your marketing plan and content plan → Open a social media page for TikTok, Facebook & IG → Use Claude’s Ads skill to help you set up your Facebook & IG ads. → Build an AI Agent that handle emails, customer service, and social media comments → Use Claude + Higgsfield to create video content & → Use ChatGPT for product photography Building wealth with AI is becoming soo easy but how many people are willing to take advantage of it? 👨🏽‍💻🙌🏽
1:37

So I studied this post & Here’s how to build a million dollar business with Claude AI → Step 1: Prompt Claude to do a deep Research into products people are actively talking about on social media → Install research skill on Claude to Do better research into demand, Production, distribution & industry → When you make up your mind on what product to sell.. Install “marketing plan skill” on Claude to build your marketing plan and content plan → Open a social media page for TikTok, Facebook & IG → Use Claude’s Ads skill to help you set up your Facebook & IG ads. → Build an AI Agent that handle emails, customer service, and social media comments → Use Claude + Higgsfield to create video content & → Use ChatGPT for product photography Building wealth with AI is becoming soo easy but how many people are willing to take advantage of it? 👨🏽‍💻🙌🏽

Tech_baby

31,159 views • 1 month ago

Today we're launching Meta Ad Researcher skills for Claude. This is a set of skills inside /gooseworks that turns Claude into an expert ad research team — find what's trending, see what competitors are running, and mine the angles that actually convert. First, install by running: npx gooseworks install --all Then you can do any of the following: /gooseworks --skill trending-ad-hook-spotter Find trending topics in my niche to run ads on right now /gooseworks --skill competitor-ad-intelligence Scrape my competitors' ads and reverse-engineer their funnel /gooseworks --skill ad-angle-miner Mine my reviews and Reddit for the angles that actually convert /gooseworks --skill brand-research Research my brand and build a reusable context pack for ads Oh and then you can use /gooseworks to make ad creatives directly from the research. /gooseworks use goose-ads remix to create 5 static ads based on the research above. All of this works right in Claude. No need to leave Claude at all. We've built a library of 100+ skills to turn Claude into an expert growth team - this includes skills for ads, social, content, research, gtm, seo and more. Comment Goose below and I'll send you an early access link.
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Today we're launching Meta Ad Researcher skills for Claude. This is a set of skills inside /gooseworks that turns Claude into an expert ad research team — find what's trending, see what competitors are running, and mine the angles that actually convert. First, install by running: npx gooseworks install --all Then you can do any of the following: /gooseworks --skill trending-ad-hook-spotter Find trending topics in my niche to run ads on right now /gooseworks --skill competitor-ad-intelligence Scrape my competitors' ads and reverse-engineer their funnel /gooseworks --skill ad-angle-miner Mine my reviews and Reddit for the angles that actually convert /gooseworks --skill brand-research Research my brand and build a reusable context pack for ads Oh and then you can use /gooseworks to make ad creatives directly from the research. /gooseworks use goose-ads remix to create 5 static ads based on the research above. All of this works right in Claude. No need to leave Claude at all. We've built a library of 100+ skills to turn Claude into an expert growth team - this includes skills for ads, social, content, research, gtm, seo and more. Comment Goose below and I'll send you an early access link.

Shiv

210,221 views • 1 month ago

I found a skill that turns Claude into an AI ad creative maker. It’s called Goose Ads by Gooseworks, and it works directly inside Claude, Claude Code, Cowork, or Codex. You can now create ad creatives for your brand with one command. How it works: → Install Gooseworks npx gooseworks install --all → Run this prompt /goose-ads create ads for my brand → Optional Pick templates you like on the platform Goose Ads finds creatives that companies are already spending money on, studies what is working, and generates new ad creatives for your brand. It also keeps everything aligned with your website, messaging, logo, assets, and positioning, so the final output feels brand-ready instead of generic. And this is bigger than one ad skill. Gooseworks has 100+ open-source growth skills for ads, content, competitor research, GTM, SEO, lead generation, and more. Claude is slowly becoming more than a chatbot. It is becoming a growth operator. Comment 'Goose' and I’ll DM you the full open-source skill library.
0:28

I found a skill that turns Claude into an AI ad creative maker. It’s called Goose Ads by Gooseworks, and it works directly inside Claude, Claude Code, Cowork, or Codex. You can now create ad creatives for your brand with one command. How it works: → Install Gooseworks npx gooseworks install --all → Run this prompt /goose-ads create ads for my brand → Optional Pick templates you like on the platform Goose Ads finds creatives that companies are already spending money on, studies what is working, and generates new ad creatives for your brand. It also keeps everything aligned with your website, messaging, logo, assets, and positioning, so the final output feels brand-ready instead of generic. And this is bigger than one ad skill. Gooseworks has 100+ open-source growth skills for ads, content, competitor research, GTM, SEO, lead generation, and more. Claude is slowly becoming more than a chatbot. It is becoming a growth operator. Comment 'Goose' and I’ll DM you the full open-source skill library.

Jaynit Makwana

53,943 views • 1 month ago