Lulu Cheng Meservey
@lulumeservey • 136,957 subscribers
Rostra founder, Shopify board, ex Activision & Substack, writing https://t.co/4xKo7wQTQo
Videos
If you don't know Jeremy Stern, you probably know his work He's the man behind the profiles of Palmer Luckey, Neil Mehta, Shyam Sankar, Josh Kushner, and Scott Wu We talked about : - what makes someone worth writing about - how founders can give better interviews - what to expect if you get profiled - how to become a better writer Thank you Jeremy Stern and Colossus for what you do!
Lulu Cheng Meservey222,642 次观看 • 25 天前
When Charlie Kirk brings up the French Laundry incident, you can see Newsom’s animal instinct for comms kick in 1) Jokes: “I can’t help you with a reservation” 2) Concedes: “We couldn’t have this conversation without that conversation” 3) Disarms: “Dumbest bonehead move of my life — own it, move on, grow up. That’s me talking to myself!” One of his biggest PR crises, neutralized just like that, with a smile S-tier politician, not to be underestimated
Lulu Cheng Meservey3,045,942 次观看 • 1 年前
Palmer Luckey, whiz kid emeritus, on how to use age privilege and when it expires: “You should abuse your young person privilege to the fullest extent. Everyone wants to help you… I promise you, the day you turn 30, nobody gives a sh*t about helping the young guy any more. Not that they won’t help you! But they won’t help you for the same reason.”
Lulu Cheng Meservey1,333,572 次观看 • 8 个月前
Going direct with Palmer Luckey: advice on founder-led comms from inside the arena 4:30 the "straw that broke the camel's back" with Jason and the All-In Summit 11:00 winning over government vs. consumers 17:25 what to do if you don't have FU money 20:40 growing your audience 25:10 fixing your reputation 28:00 when to fight back 31:45 closing recruits 35:00 repelling mercenaries 38:40 women 42:05 advice for young people from a former whiz kid 44:05 what makes John Carmack the best communicator 46:30 Palmer's top comms advice for founders
Lulu Cheng Meservey1,279,670 次观看 • 8 个月前
How Bryan Johnson went from being hated and ridiculed to building a positive and supportive community It took two years and ~500 1:1 interaction with people to override the caricature of him in the media Summary: > The first stage was unvarnished hate. They would say: “Bio hacker billionaire tech bro Prometheus Dorian Gray Patrick Bateman f*ckface.” > Then a curiosity phase: this actually is interesting, there’s some credibility behind this thing. > Then Ashlee Vance Netflix dropped and people were like, “Oh, he’s a human.” > Then I started being much more social…I met a lot of people and 99% of the time the person would say, “I thought you were a major a**hole. You’re actually a nice guy.” > It almost took me 500 1:1 interactions. All the media headlines said I was unhinged and narcissistic. People started talking to each other, saying he’s actually a nice guy. > Then in the past six months, it’s gone from that to meeting and hanging out with the most powerful people in the world. > Really wild to go from this to that in just a couple years’ time.
Lulu Cheng Meservey369,934 次观看 • 6 个月前
Before attacking Jason at the All-In Summit, Palmer considered talking it out on a Zoom call. But: "Twice he bails, no explanation. And honestly I know other things are a lot more high minded, but the straw that broke the camel’s back was just the disrespect of not showing up."
Lulu Cheng Meservey396,637 次观看 • 8 个月前
Statements after calamity fall in two categories: 1. heartbroken empathy 2. unbowed determination The first is typically better for an immediate response while the second is better for the recovery phase It’s possible in theory to do both at once, but would require S-tier oratorical command and probably shouldn’t be attempted by mere mortals below the level of Clinton or Reagan Obama’s 2012 statement after Sandy Hook is a powerful example of category 1 Bush 43’s “Ground Zero Bullhorn Speech” after 9/11 is iconic in category 2 Only a couple minutes each and worth rewatching This is where the bar is
Lulu Cheng Meservey380,872 次观看 • 1 年前
Palmer on when to fight back vs. let it go "Three categories..." 1) people in sustained fights against you (you have to engage them or they’ll keep repeating things and it’ll take you eight years to undo it) 2) people picking up a lot of traction lying about you 3) people who are a useful foil because they’ve presented an honest version of the argument
Lulu Cheng Meservey142,327 次观看 • 8 个月前
PR agencies, part 1: When do you need one and who should you hire? Super common question. I've cofounded an agency and worked with at least a dozen others, and here's my answer. First, going direct as a founder doesn't mean executing every comms tactic, just as being a technical founder doesn't mean writing every line of code. If you can't keep up with all the comms work that needs to be done, you're a bottleneck and need to get help. And while you should never outsource the story and strategy, a good agency can help with crafting pitches, doing outreach, or managing a project like a launch or crisis. Finding strong writers is hard, so unless you luck out, you’re better off doing the writing yourself. Even if it’s mid, at least it’ll be mid in your voice. What are your options for PR agencies? Start with referrals from other founders. While people in the industry might want to advocate for friends or bash competitors, founders will usually give a frank assessment of their experience. Different kinds of agencies: 1) Large global agencies, eg Brunswick, Edelman, Sard 2) Boutique agencies specializing in corporate comms and special situations, eg Milltown or my former firm TrailRunner 3) Agencies specializing in tech startups, eg Outcast, Six Eastern, The Bulleit Group 4) Comms shops embedded with lobbying firms, eg Invariant or Tusk Strategies 5) Great freelancers like Cristin Culver, Cameron Langford, many others How do you choose the best agency? Look at the people on the team. Sometimes the person pitching is great but it's a different person doing the work. Always meet the "real" team and account lead. Consider: 1) How quickly are they sending you a proposal? This is the fastest and most responsive they will ever be, so use this to evaluate their operational tempo and make sure it keeps up with yours. 2) Is the proposal good? And by good, I mean: is the writing clear and precise? Are they asking the right questions? Are their ideas and their assumptions sound? Do they have a sense of aesthetic? Is what you’ve told them reflected correctly; did they know what to do with the information? 3) How badly do they want the business? Is it excitement about your mission (good) or desperation to land business (bad)? 4) Who’s recommending them? Are their former clients the kinds of companies you want to emulate: Do you respect the taste and judgment of people who like their work? If they have a logo in their marketing materials and you call the founder, does the backchannel review match the company’s representation? A lot of people will agree to an endorsement just to be nice, but their private assessment might differ. 5) Do they “get it”? Can they instinctively pick up on problems or opportunities without you telling them? 6) Do they know the players in the space? Actually know them, not relying on Google or AI or databases to look them up and find their emails? You want people on a texting basis with at least some of the influential people you want to speak to.
Lulu Cheng Meservey75,801 次观看 • 1 年前
This was 2023 at Activision Blizzard 🔥 Diablo IV became the fastest selling Blizzard game of all time, with $666 million in sales in the first five days 👑 King celebrated its 20th anniversary, reached $20 billion in revenue, and added the 15,000th level to Candy Crush 🏅 Call of Duty: Modern Warfare III set a new bar with more hours per player than either of its predecessors in 2019 or 2022 📱 Warcraft Rumble launched and became the #1 mobile strategy game in November 🚢 Team Blizzard also shipped multiple Diablo seasons, multiple WoW updates and expansions, and six seasons of Overwatch 2 — plus the return of BlizzCon 🛹 Activision Publishing shipped Crash Team Rumble and a remastered Tony Hawk’s Pro Skater collection 🫡 Call of Duty Endowment reached the milestone of placing 125,000 veterans in high quality jobs, creating $7bn in economic value 💚 ABK joined Team Xbox
Lulu Cheng Meservey66,504 次观看 • 2 年前
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