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Things I will NEVER do as a marketer in 2026. Number one: building my whole content strategy on trends. Look, I newsjack all the time. Something big drops, I make a video about it. It works. But a trend post dies with the trend. A couple days of views,... and then every hour you put into it is gone. Trend content rents attention. Evergreen content owns it. A post that answers what people search every single day keeps working for months, day and night. And as of this week, you can actually SEE the difference in your Google account. Google Search Console now connects to your Instagram, TikTok, X, and YouTube. It shows which of your posts rank on Google, what people searched to find them, and which ones are still pulling traffic months after you posted. So anchor your content calendar in what people research year-round. Use AnswerThePublic to find what your audience is searching for. Then turn each strong topic into multiple posts: a direct answer, a common mistake, a case study, a contrarian take, or a step-by-step breakdown. But don’t just repeat information people can find anywhere. Add what only you can provide: your experience, your examples, your data, and your point of view. The question gets you discovered. Your unique answer is what makes people remember you and get value from you. That creates a feedback loop that makes Google show your content to more people who search for it.show more

Neil Patel

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13,586 views • 5 days ago •via X (Twitter)

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Google just turned every TikTok, Instagram Reel, and YouTube Short into part of your SEO strategy. Google Search Console can now show you which searches lead people to your social posts, along with clicks, impressions, and average search position. So your video doesn’t have to disappear after two days in the feed. It can keep getting discovered when someone searches for that topic on Google. But there’s a catch. More searchable content also means more average content. So don’t start by asking AI for 50 random ideas. Start with real demand. Go to AnswerThePublic, type in the topic you want to be known for, and look at the questions people are already searching. Let’s say you search “losing weight.” You might see: “Why am I not losing weight?” “Can one cheat day ruin my progress?” “Why do I gain weight on the weekends?” The average video says, “Eat less and exercise more.” But now you can use AI as a thought partner to connect the dots and find a sharper angle: “You’re not failing during the week. You’re undoing it every weekend.” That’s the difference. Find the demand. Add the angle. Make the best answer on the internet.

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Neil Patel

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The All-In Podcast

58,275 views • 1 year ago

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Neil Patel

10,400 views • 17 days ago

my new song “BREAKDOWN.” is out on the 21st of June!!! 🖤🖤🖤 I wrote this poem because it’s been the hardest year for my mental health. In my life I’ve always never felt good enough, it’s just the thing that’s eaten me up. For as long as I can remember i have felt constantly afraid of how quickly my head can turn dark. It’s always been so hard to fight the darkness that i inevitably have. A lot of people will say it’s a phase and it will go away. But it doesn’t and the reality of the situation is I have to find strategies to deal with it. To put it plainly the things I don’t like about myself will probably never change, people tell me one day I’ll come-to terms with them one day but I want that day to be FUCKING NOW. This song is a message to myself to try and exist alongside my insecurities and my darkness by grounding myself and remembering what is real in life and the world is so much bigger than me. Try and get out of your head and notice the world around you, notice the things and people around you. Connect with them, the chances are they probably feel the same. Don’t let the bullshit inside your head consume you. It just wastes precious time. Remember what is real. Help people, be kind, help the world, help yourself. If you think you can’t do it, you can. You can get through this, trust me. Use this poem in a mornin to get u out of bed, use it when youre about to back out of something last minute, use it when you’re at your darkest. It’s got a little bit of light in it. Don’t forget to put your feet in the grass … Mind

my new song “BREAKDOWN.” is out on the 21st of June!!! 🖤🖤🖤 I wrote this poem because it’s been the hardest year for my mental health. In my life I’ve always never felt good enough, it’s just the thing that’s eaten me up. For as long as I can remember i have felt constantly afraid of how quickly my head can turn dark. It’s always been so hard to fight the darkness that i inevitably have. A lot of people will say it’s a phase and it will go away. But it doesn’t and the reality of the situation is I have to find strategies to deal with it. To put it plainly the things I don’t like about myself will probably never change, people tell me one day I’ll come-to terms with them one day but I want that day to be FUCKING NOW. This song is a message to myself to try and exist alongside my insecurities and my darkness by grounding myself and remembering what is real in life and the world is so much bigger than me. Try and get out of your head and notice the world around you, notice the things and people around you. Connect with them, the chances are they probably feel the same. Don’t let the bullshit inside your head consume you. It just wastes precious time. Remember what is real. Help people, be kind, help the world, help yourself. If you think you can’t do it, you can. You can get through this, trust me. Use this poem in a mornin to get u out of bed, use it when youre about to back out of something last minute, use it when you’re at your darkest. It’s got a little bit of light in it. Don’t forget to put your feet in the grass … Mind

YUNGBLUD

66,420 views • 2 years ago

You shipped your app. Now what? Your app may look great, but if no one can find it, it stays invisible Publishing is only the beginning Meet SEO Agent. It runs a scan for you and suggests fixes to help your app get discovered in web & AI search

You shipped your app. Now what? Your app may look great, but if no one can find it, it stays invisible Publishing is only the beginning Meet SEO Agent. It runs a scan for you and suggests fixes to help your app get discovered in web & AI search

Replit ⠕

719,683 views • 2 months ago

Togi tells a guest to quit their job after learning they have $34,000 in savings "You have $34,000 saved up and you're still working 12 hours a day. What are we doing here? Do you genuinely believe you're smarter than your boss? Because if the answer is yes, then why are you spending all your time building somebody else's dream?" "With the amount of money you have saved, you've already bought yourself time. Even if we only use part of it, that's six to nine months of runway. I genuinely believe that if you gave yourself six months and put all your energy into figuring out how to make money on your own, you'd find a way. Do you have an idea of what you'd be doing?" "Yeah. So when you lose your vape, you're like, 'Where's my vape?' My idea is to create an app where you can go on your phone and buzz your vape so you can find it. But if you lose your phone, you still have your vape, so now you can buzz your phone and find that as well." Togi: "That's insane. I like that."

Togi tells a guest to quit their job after learning they have $34,000 in savings "You have $34,000 saved up and you're still working 12 hours a day. What are we doing here? Do you genuinely believe you're smarter than your boss? Because if the answer is yes, then why are you spending all your time building somebody else's dream?" "With the amount of money you have saved, you've already bought yourself time. Even if we only use part of it, that's six to nine months of runway. I genuinely believe that if you gave yourself six months and put all your energy into figuring out how to make money on your own, you'd find a way. Do you have an idea of what you'd be doing?" "Yeah. So when you lose your vape, you're like, 'Where's my vape?' My idea is to create an app where you can go on your phone and buzz your vape so you can find it. But if you lose your phone, you still have your vape, so now you can buzz your phone and find that as well." Togi: "That's insane. I like that."

Mikli

521,979 views • 1 month ago

TikTok's Revolutionary Idea: Making Discovery a Meritocracy On E212, coatue.thomas told a story of meeting TikTok's founder and being blown away by his simple idea that changed social media forever: "When I met the founder, his view was, 'If I have a great piece of content, how can I have it be shared?'" "If you share it on Instagram, the only way people see it is if you had a lot of followers." "And so he just had a really simple idea and he said, 'What if I take every piece of content that's uploaded into the system and I show it to at least one other user.'" "'So no matter what that content is, at least one person will see it, even if you have no followers.'" "And then based on whether that person views it or how long, I might show it to another user. And then a third, and a fourth." "And it was such a revolutionary idea and it really resonated with me at the time." "It just goes to show how we're in an idea business. And when you have a truly revolutionary idea, it can get really big." "The whole genesis of TikTok came from that really simple concept of, your content will be shown, and if people like it, it will be shown to a lot of people."

TikTok's Revolutionary Idea: Making Discovery a Meritocracy On E212, coatue.thomas told a story of meeting TikTok's founder and being blown away by his simple idea that changed social media forever: "When I met the founder, his view was, 'If I have a great piece of content, how can I have it be shared?'" "If you share it on Instagram, the only way people see it is if you had a lot of followers." "And so he just had a really simple idea and he said, 'What if I take every piece of content that's uploaded into the system and I show it to at least one other user.'" "'So no matter what that content is, at least one person will see it, even if you have no followers.'" "And then based on whether that person views it or how long, I might show it to another user. And then a third, and a fourth." "And it was such a revolutionary idea and it really resonated with me at the time." "It just goes to show how we're in an idea business. And when you have a truly revolutionary idea, it can get really big." "The whole genesis of TikTok came from that really simple concept of, your content will be shown, and if people like it, it will be shown to a lot of people."

The All-In Podcast

42,652 views • 1 year ago