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Claude Skills are a cheat code for DTC creative teams 🤯 One setup, reusable forever. Claude automatically follows your exact creative process — briefs, hooks, ad copy, research — without you explaining anything twice. Perfect for e-comm brands and agencies who are using Claude for creative work but wasting...

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Mike Futia

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32,024 Aufrufe • vor 8 Monaten •via X (Twitter)

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Skills

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Can't keep up with the DMs! You can grab that playbook for free here:

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Mike bringing the sauce, daily! Thanks again Mike! SKILLS

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tested this with 3 ecomm brands, found ai works great for structure but totally breaks on nuance. creative needs that human spark or it sounds generic. what's been your experience translating ai drafts into real converting ads?

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I just built a Brand Operating System inside Claude Cowork 🤯 A connected system of files that every skill automatically reads from, so your hook writer, brief generator, and script writer all speak in your exact brand voice. All inside Claude Cowork. Perfect for DTC brands and agencies tired of generic AI output that sounds like every other brand in their category. If you're opening a new Claude chat and re-explaining your brand, re-pasting your voice guidelines, and re-describing your customers every single time, a Brand OS fixes the entire loop: → Build 3 foundation files once per brand → Every skill you create reads from the Brand OS automatically → Hook writer pulls your voice + customer pain points → Brief generator pulls your positioning + angles → Script writer pulls the brief + brand DNA → Every output is calibrated to your brand on the first pass No re-briefing Claude on every chat. No editing for an hour to fix generic AI phrasing. No creative that sounds like it could belong to any brand. What you get in the playbook: → The exact Brand OS file structure I use → Templates for all 3 files you can fill in for any brand → The architecture that makes every Claude skill 10x sharper → The exact setup for agencies running a Brand OS per client For agencies: this is how you build a perfect, reusable knowledge base for every client on your roster. Set up the Brand OS once per client, and every campaign after that is already calibrated. I put together a full playbook with the file templates, the architecture, and the exact setup process so you can build your own Brand OS for your brand or your clients. Want it for free? > Like this post > Comment "OS" And I'll send it over (must be following so I can DM)

Mike Futia

30,357 Aufrufe • vor 6 Monaten

These Claude Code Skills are f*cking insane 🤯 A complete brand-to-ad pipeline that builds a permanent brand brain and ships hooks, briefs, scripts, and ad variations on command. All inside Claude Code. A system perfect for DTC brands and agencies who are burning hours every week on creative production that should take minutes. If you're still copy-pasting brand context into every Claude session, briefing hooks in Slack, writing ad scripts from scratch, and hand-building variations in Canva... This system eliminates the entire loop: → Brand DNA Builder scrapes any brand and outputs a full positioning file → Brand Voice Profiler extracts voice rules from the brand's actual copy → ICP Deep Dive runs autonomous research and pulls real customer language → Hook Writer generates 20 hooks across 10 DR frameworks → Brief Generator writes full creative briefs in your brand voice → Ad Script Writer produces UGC and produced video scripts → Variation Engine takes a winning ad and generates copy + image variants No Google Doc brand briefs. No copy-pasting context every session. No starting from a blank page. What you get: → A permanent brand brain Claude reads every time → Hooks, briefs, scripts, and variations that sound like your brand — not generic AI → A continuous test loop feeding directly into Meta Ads → One workflow that scales across every client or product Built 100% in Claude Code. I'm giving away the 3 foundational skills pack that every other skill in the system reads from. Want access for free? > Like this post > Comment "SKILLS" And I'll send it over (must be following so I can DM)
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These Claude Code Skills are f*cking insane 🤯 A complete brand-to-ad pipeline that builds a permanent brand brain and ships hooks, briefs, scripts, and ad variations on command. All inside Claude Code. A system perfect for DTC brands and agencies who are burning hours every week on creative production that should take minutes. If you're still copy-pasting brand context into every Claude session, briefing hooks in Slack, writing ad scripts from scratch, and hand-building variations in Canva... This system eliminates the entire loop: → Brand DNA Builder scrapes any brand and outputs a full positioning file → Brand Voice Profiler extracts voice rules from the brand's actual copy → ICP Deep Dive runs autonomous research and pulls real customer language → Hook Writer generates 20 hooks across 10 DR frameworks → Brief Generator writes full creative briefs in your brand voice → Ad Script Writer produces UGC and produced video scripts → Variation Engine takes a winning ad and generates copy + image variants No Google Doc brand briefs. No copy-pasting context every session. No starting from a blank page. What you get: → A permanent brand brain Claude reads every time → Hooks, briefs, scripts, and variations that sound like your brand — not generic AI → A continuous test loop feeding directly into Meta Ads → One workflow that scales across every client or product Built 100% in Claude Code. I'm giving away the 3 foundational skills pack that every other skill in the system reads from. Want access for free? > Like this post > Comment "SKILLS" And I'll send it over (must be following so I can DM)

Mike Futia

25,904 Aufrufe • vor 5 Monaten

Today we're launching Brand Skills in Claude. This is a set of skills /gooseworks that gives Claude full context on your brand — logo, colors, voice, positioning — so anyone can make on-brand ads and content directly in Claude, Claude Code, Cowork, or Codex. Here's how it works: 1. Install the skills: npx gooseworks install --all 2. Run this prompt: /gooseworks --skill brand-intel-branddev [your-website] — pulls your logo, brand colors + company data in ~15 seconds 3. Run brand-voice-extractor, brand-research and update-brand-kit — Claude learns how you sound, your positioning and audience, and saves it all as a reusable brand kit Every other skill reads your brand kit automatically. So every ad and post you generate is accurate to your brand's messaging, logo, assets, etc. By default. It's that easy. But this is just the start. We have created a library with 100+ open-source skills for growth that some of the fastest growing startups in the world are using every day to run ads, content, competitor research, gtm, seo and more. Comment Goose and I'll DM you the full open-source skill library.
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Today we're launching Brand Skills in Claude. This is a set of skills /gooseworks that gives Claude full context on your brand — logo, colors, voice, positioning — so anyone can make on-brand ads and content directly in Claude, Claude Code, Cowork, or Codex. Here's how it works: 1. Install the skills: npx gooseworks install --all 2. Run this prompt: /gooseworks --skill brand-intel-branddev [your-website] — pulls your logo, brand colors + company data in ~15 seconds 3. Run brand-voice-extractor, brand-research and update-brand-kit — Claude learns how you sound, your positioning and audience, and saves it all as a reusable brand kit Every other skill reads your brand kit automatically. So every ad and post you generate is accurate to your brand's messaging, logo, assets, etc. By default. It's that easy. But this is just the start. We have created a library with 100+ open-source skills for growth that some of the fastest growing startups in the world are using every day to run ads, content, competitor research, gtm, seo and more. Comment Goose and I'll DM you the full open-source skill library.

Soham Mehta

140,762 Aufrufe • vor 3 Monaten

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I just built a Claude skill that acts as a second brain for DTC brands 🤯 Drop your ad exports, customer reviews, competitor screenshots, and brand docs into a folder → Claude compiles it all into an organized wiki you can ask questions against. All inside Claude Cowork. Perfect for DTC brands and agencies whose knowledge is scattered across Google Drive, Notion, Meta Ads Manager, Figma, and 47 spreadsheets nobody has opened in 3 months. If every strategic question takes 2 hours to answer because the data lives in 8 different places ... This skill eliminates the entire loop: → Claude scaffolds a DTC folder structure: ads, customers, competitors, brand, performance, notes → You drop every file you have into those folders — messy, unorganized, exactly how you have them now → Claude reads everything and compiles a wiki: hooks-that-work, customer-pains, competitor-angles, brand-voice, performance-patterns, creative-brief-library → Every article is cross-linked and traceable back to the source file → You ask questions against the wiki — "what hooks are actually working?" "what objections come up most?" "where are my competitors weak?" → Claude answers, grounded entirely in your own data → Save the answers back in and the system gets smarter every time you use it No more hunting through 12 tools. No more "where did I save that brief?" No more answering the same question twice. What you get: → A complete DTC brand brain scaffold in 60 seconds → Six core wiki articles Claude populates automatically from your raw files → A schema file that tells Claude exactly how to maintain the wiki for DTC use cases → Monthly health checks that catch contradictions and flag gaps before errors compound → A knowledge base that compounds — every question you ask makes the next answer better Built on a methodology Andrej Karpathy shared for personal knowledge bases, I rebuilt the entire thing for DTC operators: folder structure, schema rules, wiki articles, and question frameworks all tuned for brands and agencies. I put together the full skill file plus a playbook walking through the exact setup and 5 real questions to ask your brand brain. Want it for free? > Like this post > Comment "BRAIN" And I'll send it over (must be following so I can DM)

Mike Futia

15,266 Aufrufe • vor 6 Monaten

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I just built a self-improving second brain in Claude Code 🤯 A brain that runs your brand: every tool reads from it, it's wired to your live data, and it gets smarter every week. All running on the Claude Agent SDK. Perfect for DTC brands and agencies whose AI output sounds generic because every new chat starts from zero. If you're re-explaining your brand to AI every single time — re-pasting the voice guidelines, re-describing the customer you've described a hundred times, re-uploading the same positioning doc you uploaded yesterday, and still editing for an hour to strip out the generic phrasing... A brand second brain fixes the entire loop: → Build 3 foundation files once: brand DNA, voice, and customer → Every skill you create reads from them automatically → Wire in live data — your ad account, competitor ads, customer reviews → A weekly routine refreshes the brain with what's actually working → Every output comes back on-brand on the first pass No re-briefing AI on every chat. No hour of editing to undo generic phrasing. No brain that goes stale the week after you build it. What a second brain gives you: → The exact 3-file foundation that runs the whole system → The skill structure that makes every tool brand-aware by default → The live-data wiring that keeps it grounded in reality → The weekly self-improvement loop that keeps it sharp → The cold-start sequence to stand it all up from zero Built 100% in Claude Code. I put together the full playbook with the file structure, the wiring, and the exact setup. Want it for free? > Like this post > Comment "BRAIN" And I'll send it over (must be following so I can DM)

Mike Futia

18,317 Aufrufe • vor 4 Monaten

I just built a Claude Code plugin that runs your entire Meta ads workflow 🤯 5 skills, one plugin: it spies on competitors, maps your whole category, writes your ad copy, grades it before launch, and audits your live ad account like a $10K agency. All inside Claude Code. And now, with Claude Fable 5, it's even more insane. Perfect for DTC brands, media buyers, and agencies tired of paying for 5 different ad tools that don't talk to each other. If you're spending hours scrolling the Ad Library by hand, exporting CSVs from Ads Manager every Monday, staring at a blank doc trying to write ad variation #14, launching creative and praying it converts... This plugin eliminates the entire loop: → /spy pulls every active ad a competitor is running, ranked by run-time (longevity = proven winners) → /competitors-extractor maps 3-5 brands head-to-head and finds the angles nobody's running → /bulk-creative spins 20 on-brand copy variations off the winning angle → /ad-score grades every ad 0-100 across 6 dimensions before you spend a cent → /ad-matter audits your live Meta account through Meta's official MCP and hands you a prioritized fix list No more Ad Library scrolling. No more $300/mo spy tools. No more launching blind. What you get: → Competitor intel ranked by what's actually been running longest → The open angles in your category nobody is using yet → 20 ad variations in your brand voice, on command → A 0-100 health score on your live ad account with a fix-this-week list Built 100% in Claude Code. I wrote a free step-by-step Playbook that walks you through building this entire plugin yourself: every skill, every script, every scoring rubric. Want access for free? >Like this post > Comment "SCALE" And I'll send it over (must be following so I can DM)
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I just built a Claude Code plugin that runs your entire Meta ads workflow 🤯 5 skills, one plugin: it spies on competitors, maps your whole category, writes your ad copy, grades it before launch, and audits your live ad account like a $10K agency. All inside Claude Code. And now, with Claude Fable 5, it's even more insane. Perfect for DTC brands, media buyers, and agencies tired of paying for 5 different ad tools that don't talk to each other. If you're spending hours scrolling the Ad Library by hand, exporting CSVs from Ads Manager every Monday, staring at a blank doc trying to write ad variation #14, launching creative and praying it converts... This plugin eliminates the entire loop: → /spy pulls every active ad a competitor is running, ranked by run-time (longevity = proven winners) → /competitors-extractor maps 3-5 brands head-to-head and finds the angles nobody's running → /bulk-creative spins 20 on-brand copy variations off the winning angle → /ad-score grades every ad 0-100 across 6 dimensions before you spend a cent → /ad-matter audits your live Meta account through Meta's official MCP and hands you a prioritized fix list No more Ad Library scrolling. No more $300/mo spy tools. No more launching blind. What you get: → Competitor intel ranked by what's actually been running longest → The open angles in your category nobody is using yet → 20 ad variations in your brand voice, on command → A 0-100 health score on your live ad account with a fix-this-week list Built 100% in Claude Code. I wrote a free step-by-step Playbook that walks you through building this entire plugin yourself: every skill, every script, every scoring rubric. Want access for free? >Like this post > Comment "SCALE" And I'll send it over (must be following so I can DM)

Mike Futia

33,977 Aufrufe • vor 4 Monaten

How to set up Claude Skills in 3 min (for complete beginners) Step 1: Create a markdown file with your EXACT process Step 2: Add reference docs (brand guidelines, formulas) Step 3: Write deterministic scripts for calculations Step 4: Deploy once → Same output forever Result: No more prompt engineering. No more hallucinations. Tools: Claude Skills (not basic prompting) Cost: $20/month Time: 30 min setup → Save Hours of Prompting You're one Skill away from building a 10x AI Agent Use this system, you won't regret it
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How to set up Claude Skills in 3 min (for complete beginners) Step 1: Create a markdown file with your EXACT process Step 2: Add reference docs (brand guidelines, formulas) Step 3: Write deterministic scripts for calculations Step 4: Deploy once → Same output forever Result: No more prompt engineering. No more hallucinations. Tools: Claude Skills (not basic prompting) Cost: $20/month Time: 30 min setup → Save Hours of Prompting You're one Skill away from building a 10x AI Agent Use this system, you won't regret it

The Startup Ideas Podcast (SIP) 🧃

35,497 Aufrufe • vor 1 Jahr

I rebuilt my viral TikTok AI agent with Claude Code in 37 minutes 🤯 A full research-to-brief pipeline that scrapes TikTok, analyzes videos with AI, and generates creative briefs for your clients. All inside Claude Code + Replit. Perfect for creative agencies and DTC brands who want to turn competitor research into briefs without the manual grind. Look, all e-commerce brands & agencies should have at least one person on their team who is their "AI expert" & can vibe-code apps & workflows like this. Here's what the Claude Code version of my TikTok Agent does: → Search TikTok by keyword, date range, and video count → Pull engagement metrics, captions, and thumbnails → Gemini actually watches the video and analyzes the hook → AI scrapes comments for common questions and insights → Generate a full creative brief based on your template + brand bible No watching videos manually. No copying notes into docs. No rewriting briefs from scratch. What you control: - Multiple client projects with separate brand bibles - Your own creative brief template - Which videos to analyze and brief - Full customization through Replit's AI agent Research → Analysis → Brief. One workflow, running a custom, mini-SaaS inside your company I recorded a full walkthrough showing exactly how I built this from scratch. Want the full tutorial? > Like this post > Comment "CLAUDE" And I'll send it over (must be following so I can DM)
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I rebuilt my viral TikTok AI agent with Claude Code in 37 minutes 🤯 A full research-to-brief pipeline that scrapes TikTok, analyzes videos with AI, and generates creative briefs for your clients. All inside Claude Code + Replit. Perfect for creative agencies and DTC brands who want to turn competitor research into briefs without the manual grind. Look, all e-commerce brands & agencies should have at least one person on their team who is their "AI expert" & can vibe-code apps & workflows like this. Here's what the Claude Code version of my TikTok Agent does: → Search TikTok by keyword, date range, and video count → Pull engagement metrics, captions, and thumbnails → Gemini actually watches the video and analyzes the hook → AI scrapes comments for common questions and insights → Generate a full creative brief based on your template + brand bible No watching videos manually. No copying notes into docs. No rewriting briefs from scratch. What you control: - Multiple client projects with separate brand bibles - Your own creative brief template - Which videos to analyze and brief - Full customization through Replit's AI agent Research → Analysis → Brief. One workflow, running a custom, mini-SaaS inside your company I recorded a full walkthrough showing exactly how I built this from scratch. Want the full tutorial? > Like this post > Comment "CLAUDE" And I'll send it over (must be following so I can DM)

Mike Futia

75,096 Aufrufe • vor 9 Monaten

I just built a TikTok Shop research tool in Claude Code that replaces your $99/mo Kalodata subscription 🤯 Search any niche → a product leaderboard ranked by real revenue, the exact videos driving the sales, and a creative brief written for your brand. All inside Claude Code. Perfect for DTC brands and agencies who need winning TikTok Shop creative without another monthly analytics bill. If you're hunting for products to model, scrubbing TikTok for hours trying to find the videos actually selling them, then guessing at the angle that makes them convert... This tool kills the entire loop: → Search any niche, get a product leaderboard ranked by real revenue → Auto-load the actual TikTok videos driving each product's sales → Gemini watches every video and breaks down the hook, angle, and why it sells → Mine hundreds of customer reviews into ad angles and voice-of-customer copy → Generate a creative brief for your own brand, built on the proven winners No $99/mo subscription. No endless scrolling. No guessing what's working. Built 100% in Claude Code, running on two API keys. I put together a full playbook showing every single prompt I used to build this in Claude Code, so you can spin up your own. Want it? > Like this post > Comment "SHOP" And I'll send it over (must be following so I can DM)
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I just built a TikTok Shop research tool in Claude Code that replaces your $99/mo Kalodata subscription 🤯 Search any niche → a product leaderboard ranked by real revenue, the exact videos driving the sales, and a creative brief written for your brand. All inside Claude Code. Perfect for DTC brands and agencies who need winning TikTok Shop creative without another monthly analytics bill. If you're hunting for products to model, scrubbing TikTok for hours trying to find the videos actually selling them, then guessing at the angle that makes them convert... This tool kills the entire loop: → Search any niche, get a product leaderboard ranked by real revenue → Auto-load the actual TikTok videos driving each product's sales → Gemini watches every video and breaks down the hook, angle, and why it sells → Mine hundreds of customer reviews into ad angles and voice-of-customer copy → Generate a creative brief for your own brand, built on the proven winners No $99/mo subscription. No endless scrolling. No guessing what's working. Built 100% in Claude Code, running on two API keys. I put together a full playbook showing every single prompt I used to build this in Claude Code, so you can spin up your own. Want it? > Like this post > Comment "SHOP" And I'll send it over (must be following so I can DM)

Mike Futia

23,946 Aufrufe • vor 4 Monaten

Skills are the quickest way to 10x the quality and consistency of what you get from Claude Code. And you don't need to be a developer to use them. Anthropic just published how they use hundreds of skills internally every day. Most skill tutorials are made for developers — if you're in marketing, sales, content ops, or GTM, you probably watched those and moved on. But skills are just as important for non-developers. A skill is just a reusable prompt with clear instructions for a specific task. Instead of prompting Claude the same way over and over, you build it once and invoke it every time. I have a skill for writing on LinkedIn. A different one for YouTube outlines. Another for X. Each platform has different rules, different voice, different structure — so each one gets its own skill. If you're doing something repeatedly, it's time to make a skill. The biggest mistake most people make: building skills as a single .md file. A single file dumps everything into context whether Claude needs it or not. Wastes tokens. Gets worse results. Skills should be folders. Here's the structure that works: skill.md — the orchestrator. Tells Claude which files to read and when. It doesn't contain rules itself — it's the playbook. instructions/ — separate files for voice, structure, scope. Claude only loads the one it needs for the current step. examples/ — good AND bad. Good examples show what success looks like. Bad examples show patterns to avoid — AI writing tells, weak hooks, generic CTAs. Most people skip bad examples. Don't. eval/ — a checklist that scores every output before you see it. "Does it have a clear hook?" "Is it free of AI buzzwords?" Pass or fail on each item. templates/ — output formatting so you get consistent structure every time. The three types of skills that matter most for non-developers: 1. Business automation. Writing a newsletter. Checking reports and drafting follow-ups. Running programmatic ad campaigns. Any workflow you repeat — build a skill for it. 2. Content templates. Landing page copy, meta ads, email sequences, SEO briefs. Each one has specific requirements. Each one gets its own skill. 3. Thinking partners. This is the one people miss. Skills don't have to produce output. They can help you think — an advisory board that reviews your work from your ICP's perspective, a coach that pressure-tests your strategy, an ideation partner that researches competitors before suggesting your next move. If you already have skills as .md files, here's the exact prompt to restructure them in the Anthropic approved format: "I want to restructure my Claude Code skill file. Right now my skill is a single .md file and I want to break it into a folder system following Anthropic's best practices. Read my current skill file, then restructure it into a folder with: a skill.md orchestrator, an instructions/ folder with separate files for each concern (voice, structure, scope), an examples/ folder with good and bad examples, an eval/ folder with a quality checklist, and a templates/ folder for output formatting. Keep all my existing rules and intent — just reorganize them into the modular structure." Paste that into Claude Code pointed at the folder where your skill lives. It handles the rest. A few caveats: 1. Don't add too many skills. Every skill adds context Claude has to process. 50 skills loaded means everything slows down. Start with 3-5 covering your most repeated workflows. 2. Vet skills before downloading. If you grab a skill from the internet, read what's inside first. Skills can include shell commands and scripts. Check what you're running. 3. Share what works. Build a skill that performs well, put it in a shared GitHub repo. Your marketing org gets shared skills for copywriting, SEO, ad copy — new hires invoke the skill instead of learning every playbook from scratch. Onboarding time drops dramatically. 4. Keep your skills updated. When you see output you love, add it as a good example. When you see a pattern you hate, add it as a bad example. The skill gets sharper every time. I made a full video walking through all of this — including a live build of two skills from scratch (no terminal, no code), the exact prompt I use to restructure old skills, and 5 pro tips from Anthropic's internal playbook. Share this with your non-developer friends that want to do more with AI; or bookmark it to come back to at a later time.
25:52

Skills are the quickest way to 10x the quality and consistency of what you get from Claude Code. And you don't need to be a developer to use them. Anthropic just published how they use hundreds of skills internally every day. Most skill tutorials are made for developers — if you're in marketing, sales, content ops, or GTM, you probably watched those and moved on. But skills are just as important for non-developers. A skill is just a reusable prompt with clear instructions for a specific task. Instead of prompting Claude the same way over and over, you build it once and invoke it every time. I have a skill for writing on LinkedIn. A different one for YouTube outlines. Another for X. Each platform has different rules, different voice, different structure — so each one gets its own skill. If you're doing something repeatedly, it's time to make a skill. The biggest mistake most people make: building skills as a single .md file. A single file dumps everything into context whether Claude needs it or not. Wastes tokens. Gets worse results. Skills should be folders. Here's the structure that works: skill.md — the orchestrator. Tells Claude which files to read and when. It doesn't contain rules itself — it's the playbook. instructions/ — separate files for voice, structure, scope. Claude only loads the one it needs for the current step. examples/ — good AND bad. Good examples show what success looks like. Bad examples show patterns to avoid — AI writing tells, weak hooks, generic CTAs. Most people skip bad examples. Don't. eval/ — a checklist that scores every output before you see it. "Does it have a clear hook?" "Is it free of AI buzzwords?" Pass or fail on each item. templates/ — output formatting so you get consistent structure every time. The three types of skills that matter most for non-developers: 1. Business automation. Writing a newsletter. Checking reports and drafting follow-ups. Running programmatic ad campaigns. Any workflow you repeat — build a skill for it. 2. Content templates. Landing page copy, meta ads, email sequences, SEO briefs. Each one has specific requirements. Each one gets its own skill. 3. Thinking partners. This is the one people miss. Skills don't have to produce output. They can help you think — an advisory board that reviews your work from your ICP's perspective, a coach that pressure-tests your strategy, an ideation partner that researches competitors before suggesting your next move. If you already have skills as .md files, here's the exact prompt to restructure them in the Anthropic approved format: "I want to restructure my Claude Code skill file. Right now my skill is a single .md file and I want to break it into a folder system following Anthropic's best practices. Read my current skill file, then restructure it into a folder with: a skill.md orchestrator, an instructions/ folder with separate files for each concern (voice, structure, scope), an examples/ folder with good and bad examples, an eval/ folder with a quality checklist, and a templates/ folder for output formatting. Keep all my existing rules and intent — just reorganize them into the modular structure." Paste that into Claude Code pointed at the folder where your skill lives. It handles the rest. A few caveats: 1. Don't add too many skills. Every skill adds context Claude has to process. 50 skills loaded means everything slows down. Start with 3-5 covering your most repeated workflows. 2. Vet skills before downloading. If you grab a skill from the internet, read what's inside first. Skills can include shell commands and scripts. Check what you're running. 3. Share what works. Build a skill that performs well, put it in a shared GitHub repo. Your marketing org gets shared skills for copywriting, SEO, ad copy — new hires invoke the skill instead of learning every playbook from scratch. Onboarding time drops dramatically. 4. Keep your skills updated. When you see output you love, add it as a good example. When you see a pattern you hate, add it as a bad example. The skill gets sharper every time. I made a full video walking through all of this — including a live build of two skills from scratch (no terminal, no code), the exact prompt I use to restructure old skills, and 5 pro tips from Anthropic's internal playbook. Share this with your non-developer friends that want to do more with AI; or bookmark it to come back to at a later time.

JJ Englert

29,322 Aufrufe • vor 7 Monaten

I just vibe-coded a TikTok research AI agent in Claude Code 🤯 A complete research-to-brief pipeline that scrapes TikTok, analyzes video hooks with AI, and generates creative briefs on demand. All inside Claude Code. Perfect for creative agencies and DTC brands who are still turning competitor research into briefs manually. If you're spending hours scrolling TikTok "for research," watching videos one by one, screenshotting hooks, and rewriting briefs from scratch every time, this agent eliminates the entire loop: → Search TikTok by keyword, date range, and video count → Pull engagement metrics, captions, and thumbnails → Gemini watches the video and analyzes the hook → AI scrapes comments for common questions and insights → Generates a full creative brief from your template + brand bible No watching videos manually. No copying notes into docs. No rewriting briefs from scratch. What you control: - Multiple client projects with separate brand bibles - Your own creative brief template - Which videos to analyze and brief - Full customization through Replit's AI agent Research → Analysis → Brief. One workflow, running as a custom mini-SaaS inside your company. Every e-comm brand and agency should have at least one person who can vibe-code tools like this. It's becoming non-negotiable. I recorded a full walkthrough showing exactly how I built this from scratch. Want the full tutorial? > Like this post > Comment "CLAUDE" And I'll send it over (must be following so I can DM)
0:21

I just vibe-coded a TikTok research AI agent in Claude Code 🤯 A complete research-to-brief pipeline that scrapes TikTok, analyzes video hooks with AI, and generates creative briefs on demand. All inside Claude Code. Perfect for creative agencies and DTC brands who are still turning competitor research into briefs manually. If you're spending hours scrolling TikTok "for research," watching videos one by one, screenshotting hooks, and rewriting briefs from scratch every time, this agent eliminates the entire loop: → Search TikTok by keyword, date range, and video count → Pull engagement metrics, captions, and thumbnails → Gemini watches the video and analyzes the hook → AI scrapes comments for common questions and insights → Generates a full creative brief from your template + brand bible No watching videos manually. No copying notes into docs. No rewriting briefs from scratch. What you control: - Multiple client projects with separate brand bibles - Your own creative brief template - Which videos to analyze and brief - Full customization through Replit's AI agent Research → Analysis → Brief. One workflow, running as a custom mini-SaaS inside your company. Every e-comm brand and agency should have at least one person who can vibe-code tools like this. It's becoming non-negotiable. I recorded a full walkthrough showing exactly how I built this from scratch. Want the full tutorial? > Like this post > Comment "CLAUDE" And I'll send it over (must be following so I can DM)

Mike Futia

98,022 Aufrufe • vor 8 Monaten

My whole company runs on skills I bundled into a GitHub repo. Here's how to build the same thing for your team: - Put your skills in a GitHub repo - Get Claude to write the couple of JSON files that make it readable as a plugin - In Claude Code, type /plugin, go to marketplaces, add marketplace, paste your repo URL - Split the plugins by department, so your copywriter isn't installing the finance skills It works in Codex too. I've got the same team skills installed there and I use them the same way. Now when I build something like my Notion formatting skill, I add it to the repo and it lands on everyone's Claude and Codex. If someone wrecks a skill, we roll it back to an older version. The key is enabling auto-update, so when someone improves a skill everyone benefits. I don't have a clue how the JSON works. I got Claude to set the whole thing up for me. Start with one skill and before you know it your whole team will be AI pilled.
5:18

My whole company runs on skills I bundled into a GitHub repo. Here's how to build the same thing for your team: - Put your skills in a GitHub repo - Get Claude to write the couple of JSON files that make it readable as a plugin - In Claude Code, type /plugin, go to marketplaces, add marketplace, paste your repo URL - Split the plugins by department, so your copywriter isn't installing the finance skills It works in Codex too. I've got the same team skills installed there and I use them the same way. Now when I build something like my Notion formatting skill, I add it to the repo and it lands on everyone's Claude and Codex. If someone wrecks a skill, we roll it back to an older version. The key is enabling auto-update, so when someone improves a skill everyone benefits. I don't have a clue how the JSON works. I got Claude to set the whole thing up for me. Start with one skill and before you know it your whole team will be AI pilled.

The Startup Ideas Podcast (SIP) 🧃

19,962 Aufrufe • vor 2 Monaten

I just built a TikTok Shop research tool in Claude Code that ranks every product by real revenue — and shows you the videos driving the sales 🤯 Search any niche → a product leaderboard ranked by actual revenue, the exact videos selling each one, and a creative brief written for your brand. All inside Claude Code. Perfect for DTC brands and agencies who want winning TikTok Shop creative without paying for another monthly analytics tool. If you're hunting for products to model, scrubbing TikTok for hours trying to find the videos actually selling them, then guessing at the angle that makes them convert... This tool kills the entire loop: → Search any niche, get a product leaderboard ranked by real revenue → Auto-load the actual TikTok videos driving each product's sales → Gemini watches every video and breaks down the hook, angle, and why it sells → Mine hundreds of customer reviews into ad angles and voice-of-customer copy → Generate a creative brief for your own brand, built on the proven winners No $99/mo analytics subscription. No endless scrolling. No guessing what's working. Built 100% in Claude Code, running on two API keys. I put together a full playbook with every prompt I used to build this, so you can spin up your own. Want access for free? > Like this post > Comment "SHOP" And I'll send it over (must be following so I can DM)
0:22

I just built a TikTok Shop research tool in Claude Code that ranks every product by real revenue — and shows you the videos driving the sales 🤯 Search any niche → a product leaderboard ranked by actual revenue, the exact videos selling each one, and a creative brief written for your brand. All inside Claude Code. Perfect for DTC brands and agencies who want winning TikTok Shop creative without paying for another monthly analytics tool. If you're hunting for products to model, scrubbing TikTok for hours trying to find the videos actually selling them, then guessing at the angle that makes them convert... This tool kills the entire loop: → Search any niche, get a product leaderboard ranked by real revenue → Auto-load the actual TikTok videos driving each product's sales → Gemini watches every video and breaks down the hook, angle, and why it sells → Mine hundreds of customer reviews into ad angles and voice-of-customer copy → Generate a creative brief for your own brand, built on the proven winners No $99/mo analytics subscription. No endless scrolling. No guessing what's working. Built 100% in Claude Code, running on two API keys. I put together a full playbook with every prompt I used to build this, so you can spin up your own. Want access for free? > Like this post > Comment "SHOP" And I'll send it over (must be following so I can DM)

Mike Futia

18,211 Aufrufe • vor 4 Monaten

Claude Code Templates just hit 100+ Skills on Installing is easy - one click to copy the install command, paste it in your project's .claude folder, done. - 67K npm installs - 13K+ GitHub stars - fully open source Thanks to the community for contributing Skills and components. In the video I show how to add a Data Privacy Compliance Skill to your project.
0:36

Claude Code Templates just hit 100+ Skills on Installing is easy - one click to copy the install command, paste it in your project's .claude folder, done. - 67K npm installs - 13K+ GitHub stars - fully open source Thanks to the community for contributing Skills and components. In the video I show how to add a Data Privacy Compliance Skill to your project.

Daniel San

164,913 Aufrufe • vor 10 Monaten

I built an Agency Client Finder in Claude Code that finds DTC brands who need a creative agency, and writes the pitch for you 🤯 Drop in a niche → it scans the Meta Ad Library, finds brands that are spending on ads but running weak creative, and hands you a ranked prospect list with a tailored pitch for each. All inside Claude Code. Perfect for agencies who are great at the work but terrible at the pipeline. The hardest part of running an agency was never the creative, it's finding clients who actually need you AND have the budget to pay. So you cold-DM brands that ignore you, scrape LinkedIn for "Head of Growth" titles, and pitch brands that already have an agency or no budget at all. This finds the ones already raising their hand: → Drop in your niche (skincare, supplements, coffee, pet, men's grooming…) → It scans every brand running ads in the Meta Ad Library → Scores each one: spending on ads, but weak creative — low volume, stale, catalog-only, no video → Pulls their actual ad creatives and critiques them like a creative director → Looks up each brand's email + website so you can actually reach them → Hands you a ranked list with the evidence, a pitch, and the contact info No cold-list spray-and-pray. No pitching brands with no budget. No guessing who actually needs you. What you get: → A ranked list of brands spending on ads but starved for creative → Their real ads, with the exact creative gap named for each → A tailored pitch angle per brand — walk into the call with the evidence → Their actual email + website, so it's an outreach list, not a research list → Run it on any niche, any market, in minutes Built 100% in Claude Code, on the Meta Ad Library. I put together a step-by-step playbook showing you how to build this: the Ad Library scrape, the scoring, the whole pipeline. Want the playbook for free? > Like this post > Comment "CLIENTS" And I'll send it over (must be following so I can DM)
0:25

I built an Agency Client Finder in Claude Code that finds DTC brands who need a creative agency, and writes the pitch for you 🤯 Drop in a niche → it scans the Meta Ad Library, finds brands that are spending on ads but running weak creative, and hands you a ranked prospect list with a tailored pitch for each. All inside Claude Code. Perfect for agencies who are great at the work but terrible at the pipeline. The hardest part of running an agency was never the creative, it's finding clients who actually need you AND have the budget to pay. So you cold-DM brands that ignore you, scrape LinkedIn for "Head of Growth" titles, and pitch brands that already have an agency or no budget at all. This finds the ones already raising their hand: → Drop in your niche (skincare, supplements, coffee, pet, men's grooming…) → It scans every brand running ads in the Meta Ad Library → Scores each one: spending on ads, but weak creative — low volume, stale, catalog-only, no video → Pulls their actual ad creatives and critiques them like a creative director → Looks up each brand's email + website so you can actually reach them → Hands you a ranked list with the evidence, a pitch, and the contact info No cold-list spray-and-pray. No pitching brands with no budget. No guessing who actually needs you. What you get: → A ranked list of brands spending on ads but starved for creative → Their real ads, with the exact creative gap named for each → A tailored pitch angle per brand — walk into the call with the evidence → Their actual email + website, so it's an outreach list, not a research list → Run it on any niche, any market, in minutes Built 100% in Claude Code, on the Meta Ad Library. I put together a step-by-step playbook showing you how to build this: the Ad Library scrape, the scoring, the whole pipeline. Want the playbook for free? > Like this post > Comment "CLIENTS" And I'll send it over (must be following so I can DM)

Mike Futia

23,086 Aufrufe • vor 4 Monaten

HERMES AGENT /LEARN IS ONE OF THE MOST UNDERRATED FEATURE. SHOW IT A WORKFLOW ONCE. IT SAVES THE SKILL. REPEATS IT FOREVER WITHOUT RE-EXPLAINING. you publish a YouTube video: write the title, create the thumbnail, write the description, set tags, schedule it. do it once with Hermes watching. type /learn. Hermes distills that workflow into a reusable skill. next time you say "publish this video," the agent follows the exact same steps. no re-explaining. no missed steps. WHAT YOU CAN TEACH IT: → show it your publishing workflow → /learn → give it an article → /learn → walk it through a client onboarding process → /learn → feed it API documentation → /learn → show it how you process invoices → /learn anything you do more than twice should become a /learn skill. THREE WAYS TO USE /LEARN: from a workflow you walked through: do the task once in chat. then /learn. Hermes extracts the procedure from the conversation. from a directory: /learn ~/docs/youtube-publishing/ reads every file. creates the skill. from a URL: /learn https:// any-documentation-page. com reads the page. distills the skill. the skill saves to ~/.hermes/skills/ with a SKILL.md containing: → when to trigger → step-by-step procedure → pitfalls to avoid → verification steps available as a slash command from that moment. WHY THIS CHANGES DAILY WORK: before /learn: you explain the same process to the agent every time you start a new session. session ends. context lost. start over. after /learn: you explain once. the skill persists. every future session already knows the procedure. the agent follows it without prompting. the boring repetitive tasks you do every week become one-command skills you never think about again. comment LEARN and I'll send you the full guide on turning any workflow into a permanent Hermes skill. full Hermes architecture deep-dive in the article 👇
0:37

HERMES AGENT /LEARN IS ONE OF THE MOST UNDERRATED FEATURE. SHOW IT A WORKFLOW ONCE. IT SAVES THE SKILL. REPEATS IT FOREVER WITHOUT RE-EXPLAINING. you publish a YouTube video: write the title, create the thumbnail, write the description, set tags, schedule it. do it once with Hermes watching. type /learn. Hermes distills that workflow into a reusable skill. next time you say "publish this video," the agent follows the exact same steps. no re-explaining. no missed steps. WHAT YOU CAN TEACH IT: → show it your publishing workflow → /learn → give it an article → /learn → walk it through a client onboarding process → /learn → feed it API documentation → /learn → show it how you process invoices → /learn anything you do more than twice should become a /learn skill. THREE WAYS TO USE /LEARN: from a workflow you walked through: do the task once in chat. then /learn. Hermes extracts the procedure from the conversation. from a directory: /learn ~/docs/youtube-publishing/ reads every file. creates the skill. from a URL: /learn https:// any-documentation-page. com reads the page. distills the skill. the skill saves to ~/.hermes/skills/ with a SKILL.md containing: → when to trigger → step-by-step procedure → pitfalls to avoid → verification steps available as a slash command from that moment. WHY THIS CHANGES DAILY WORK: before /learn: you explain the same process to the agent every time you start a new session. session ends. context lost. start over. after /learn: you explain once. the skill persists. every future session already knows the procedure. the agent follows it without prompting. the boring repetitive tasks you do every week become one-command skills you never think about again. comment LEARN and I'll send you the full guide on turning any workflow into a permanent Hermes skill. full Hermes architecture deep-dive in the article 👇

YanXbt

13,150 Aufrufe • vor 3 Monaten

I just built an AI-powered creative search engine with Gemini Embedding 2 + Claude Code 🤯 Drop in your UGC clips, product shots, and ad variations — then search through everything in plain English. "Show me all the unboxing clips." "Find product shots with natural lighting." "Which creator talked about sensitive skin?" All inside Claude Code. Perfect for DTC brands and agencies sitting on hundreds of creative files they can never find when they actually need them. If you're digging through a folder of random file names, scrubbing through raw footage to find that one clip, and relying on memory to track down what's already been shot... This system eliminates the entire loop: → Drop your videos, images, and docs into a project folder → One prompt to Claude Code — it builds the entire search app for you → Google's new Gemini Embedding 2 model actually watches your videos and looks at your images → It understands what's inside each file — not just the file name → Search in plain English and get back the actual assets with confidence scores No scrolling through folders. No relying on file names to find anything. No re-shooting footage you already have. What you get: → A searchable library of every creative asset your brand has ever produced → Natural language search across video, images, and documents at the same time → Results that show the actual files inline — play videos, view images, read docs → A system that gets smarter every time you add richer descriptions to your assets One free API key. No monthly subscriptions. Runs on your machine. I put together a full playbook with the exact build prompt, the setup process, and DTC/agency use cases to get this running in under 30 minutes. Want the full playbook? > Like this post > Comment "SEARCH" And I'll send it over (must be following so I can DM)
0:22

I just built an AI-powered creative search engine with Gemini Embedding 2 + Claude Code 🤯 Drop in your UGC clips, product shots, and ad variations — then search through everything in plain English. "Show me all the unboxing clips." "Find product shots with natural lighting." "Which creator talked about sensitive skin?" All inside Claude Code. Perfect for DTC brands and agencies sitting on hundreds of creative files they can never find when they actually need them. If you're digging through a folder of random file names, scrubbing through raw footage to find that one clip, and relying on memory to track down what's already been shot... This system eliminates the entire loop: → Drop your videos, images, and docs into a project folder → One prompt to Claude Code — it builds the entire search app for you → Google's new Gemini Embedding 2 model actually watches your videos and looks at your images → It understands what's inside each file — not just the file name → Search in plain English and get back the actual assets with confidence scores No scrolling through folders. No relying on file names to find anything. No re-shooting footage you already have. What you get: → A searchable library of every creative asset your brand has ever produced → Natural language search across video, images, and documents at the same time → Results that show the actual files inline — play videos, view images, read docs → A system that gets smarter every time you add richer descriptions to your assets One free API key. No monthly subscriptions. Runs on your machine. I put together a full playbook with the exact build prompt, the setup process, and DTC/agency use cases to get this running in under 30 minutes. Want the full playbook? > Like this post > Comment "SEARCH" And I'll send it over (must be following so I can DM)

Mike Futia

12,320 Aufrufe • vor 7 Monaten

I built a Claude skill that animates any static ad. > paste a static ad > it reads the layout and designs the video ad > and animates it: one clean, one creative Everything runs in Claude through the Arcads MCP Comment "Ads" and I'll send you the skill
0:37

I built a Claude skill that animates any static ad. > paste a static ad > it reads the layout and designs the video ad > and animates it: one clean, one creative Everything runs in Claude through the Arcads MCP Comment "Ads" and I'll send you the skill

Romain Torres

33,261 Aufrufe • vor 3 Monaten

Introducing Jev Skill Suggestion for Claude Code Now you can keep your skills completely out of the context window until they’re actually needed Set your skills as user invocable only, and the Mod sends the available skill list to Jev For every request, Jev classifies which skill best matches the task, then injects only that skill into Claude’s context Works with both the TypeSafe AI API and Vercel AI Gateway Install it with one command: npx claude-code-templates@latest --mod productivity/jev-skill-suggestion Full implementation details on the Mod page at
0:34

Introducing Jev Skill Suggestion for Claude Code Now you can keep your skills completely out of the context window until they’re actually needed Set your skills as user invocable only, and the Mod sends the available skill list to Jev For every request, Jev classifies which skill best matches the task, then injects only that skill into Claude’s context Works with both the TypeSafe AI API and Vercel AI Gateway Install it with one command: npx claude-code-templates@latest --mod productivity/jev-skill-suggestion Full implementation details on the Mod page at

Daniel San

81,381 Aufrufe • vor 1 Monat