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I just built a self-improving second brain in Claude Code 🤯 A brain that runs your brand: every tool reads from it, it's wired to your live data, and it gets smarter every week. All running on the Claude Agent SDK. Perfect for DTC brands and agencies whose AI...

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I just built a Brand Operating System inside Claude Cowork 🤯 A connected system of files that every skill automatically reads from, so your hook writer, brief generator, and script writer all speak in your exact brand voice. All inside Claude Cowork. Perfect for DTC brands and agencies tired of generic AI output that sounds like every other brand in their category. If you're opening a new Claude chat and re-explaining your brand, re-pasting your voice guidelines, and re-describing your customers every single time, a Brand OS fixes the entire loop: → Build 3 foundation files once per brand → Every skill you create reads from the Brand OS automatically → Hook writer pulls your voice + customer pain points → Brief generator pulls your positioning + angles → Script writer pulls the brief + brand DNA → Every output is calibrated to your brand on the first pass No re-briefing Claude on every chat. No editing for an hour to fix generic AI phrasing. No creative that sounds like it could belong to any brand. What you get in the playbook: → The exact Brand OS file structure I use → Templates for all 3 files you can fill in for any brand → The architecture that makes every Claude skill 10x sharper → The exact setup for agencies running a Brand OS per client For agencies: this is how you build a perfect, reusable knowledge base for every client on your roster. Set up the Brand OS once per client, and every campaign after that is already calibrated. I put together a full playbook with the file templates, the architecture, and the exact setup process so you can build your own Brand OS for your brand or your clients. Want it for free? > Like this post > Comment "OS" And I'll send it over (must be following so I can DM)

Mike Futia

30,126 views • 2 months ago

I just built a Claude skill that acts as a second brain for DTC brands 🤯 Drop your ad exports, customer reviews, competitor screenshots, and brand docs into a folder → Claude compiles it all into an organized wiki you can ask questions against. All inside Claude Cowork. Perfect for DTC brands and agencies whose knowledge is scattered across Google Drive, Notion, Meta Ads Manager, Figma, and 47 spreadsheets nobody has opened in 3 months. If every strategic question takes 2 hours to answer because the data lives in 8 different places ... This skill eliminates the entire loop: → Claude scaffolds a DTC folder structure: ads, customers, competitors, brand, performance, notes → You drop every file you have into those folders — messy, unorganized, exactly how you have them now → Claude reads everything and compiles a wiki: hooks-that-work, customer-pains, competitor-angles, brand-voice, performance-patterns, creative-brief-library → Every article is cross-linked and traceable back to the source file → You ask questions against the wiki — "what hooks are actually working?" "what objections come up most?" "where are my competitors weak?" → Claude answers, grounded entirely in your own data → Save the answers back in and the system gets smarter every time you use it No more hunting through 12 tools. No more "where did I save that brief?" No more answering the same question twice. What you get: → A complete DTC brand brain scaffold in 60 seconds → Six core wiki articles Claude populates automatically from your raw files → A schema file that tells Claude exactly how to maintain the wiki for DTC use cases → Monthly health checks that catch contradictions and flag gaps before errors compound → A knowledge base that compounds — every question you ask makes the next answer better Built on a methodology Andrej Karpathy shared for personal knowledge bases, I rebuilt the entire thing for DTC operators: folder structure, schema rules, wiki articles, and question frameworks all tuned for brands and agencies. I put together the full skill file plus a playbook walking through the exact setup and 5 real questions to ask your brand brain. Want it for free? > Like this post > Comment "BRAIN" And I'll send it over (must be following so I can DM)

Mike Futia

15,081 views • 2 months ago

Claude Skills are a cheat code for DTC creative teams 🤯 One setup, reusable forever. Claude automatically follows your exact creative process — briefs, hooks, ad copy, research — without you explaining anything twice. Perfect for e-comm brands and agencies who are using Claude for creative work but wasting time re-explaining context every single conversation. Here's the problem: You open Claude: you paste in your brand guidelines, explain your brief format, write the copy, you close the chat. Next day, you do it all over again. Every conversation starts from zero. You're burning 20 minutes on setup before you even get to the actual work. Claude Skills fix this: → Write your creative process once as a Skill (a simple markdown file) → Claude reads it automatically whenever the task comes up → Skills compose — research triggers the research Skill, briefs trigger the brief Skill, copy triggers the copy Skill → All in one conversation, all building on each other → Share across your team so everyone gets the same quality output No re-explaining your brand voice. No pasting the same context every chat. No siloed projects that don't talk to each other. What's in the playbook: → The full architecture (how Skills trigger, chain, and compose) → 5 ready-to-use Skill templates built for DTC and agency creative teams → Step-by-step setup from zero to working Skills → How to write instructions that produce consistent output every time → The composability framework for running multi-step creative workflows in one conversation I put together the complete Claude Skills Playbook for DTC brands and creative agencies. Want it for free? >Like this post >Comment "SKILLS" And I'll send it over (must be following so I can DM)

Mike Futia

31,835 views • 4 months ago

Figma Capture + Claude Fable 5 = clone any competitor's landing page in minutes 🤯 Figma just dropped a Chrome extension that copy/pastes any live website into Figma as editable layers. Point Claude Code — running the new Fable 5 model — at the capture, and it rebuilds the whole page in YOUR brand: structure, copy, design system, photography. All inside Claude Code. Perfect for DTC brands and agencies who keep losing weeks rebuilding proven landers from scratch. If you're still cloning competitor pages the old way, You're screenshotting their site and praying the AI guesses the structure right. You're rebuilding sections by hand because the fonts and spacing never come out true. You're paying a designer $3K to recreate a page that already exists. This workflow eliminates the entire loop: → Capture the competitor's landing page with Figma's new Chrome extension — editable layers, not screenshots → Claude Code reads the page structure through the Figma MCP: every section, every headline, in order → It rebuilds the page in YOUR brand — your colors, your fonts, your voice (it even respects your banned-words list) → GPT Image 2 generates on-brand product photography from the layer names → Claude places every image automatically — finished page, ready to ship No screenshots. No guessing at structure. No design invoice. What you get: → A pixel-structured clone of any proven lander, rebuilt in your brand → Every line of copy rewritten in your voice → 16 on-brand images generated and placed for ~$2 in API costs → Start to finish in about 15 minutes Built 100% with Figma + Claude Code on Claude Fable 5. I put together a step-by-step playbook showing you exactly how to set it up. Want access for free? > Like this post > Comment "CLONE" And I'll send it over (must be following so I can DM)

Mike Futia

45,133 views • 14 days ago

I just vibe coded a static ad generator in Claude Code that creates 100+ Meta ads in minutes. All using the new, insane ChatGPT Images 2.0 model. One competitor ad + your product photo + your brand kit = dozens of on-brand variations, each targeting a different customer persona. Built 100% in Claude Code on the new ChatGPT Images 2.0. Perfect for DTC brands and agencies who need more statics at scale. Here's how it works: → Upload any competitor ad as your reference template → Add your product photos and brand kit (colors, fonts, logos) → AI generates 10 customer profiles from your brand research → Pick how many variations you want (10, 20, 30) → Tool fires every prompt to ChatGPT Images 2.0 with persona-specific copy for each one No designer back-and-forth. No Canva templates. No generic "Shop Now" on everything. What you get: → Ads that mirror winning concepts in your brand's voice → Text that actually renders correctly (the new model handles dense copy, logos, and multi-language callouts cleanly) → Copy targeted to specific customer pain points and personas → Multi-brand/client support with saved brand kits → Reusable customer profiles you build once and generate from forever I recorded a full walkthrough showing exactly how this works, including ALL the prompts I used so you can build it yourself. Want access to all the prompts for free? > Like this post > Comment "STATICS" And I'll send it over (must be following so I can DM)

Mike Futia

52,070 views • 2 months ago

I just built a content engine in Claude Code that writes blog posts in your brand's exact voice 🤯 One Claude plugin runs the whole content workflow: brand voice, research, writing, AI-slop scoring, and repurposing into social. It writes in YOUR voice, refuses to fabricate stats, and scores every draft 0-100. All inside Claude Code. So I pointed it at Grüns, one of the sharpest DTC brands out there. I fed it their homepage. In seconds it built a brand-voice profile, their playful anti-hype tone, the "Rip. Tip. Enjoy." cadence, the AG1-switcher audience, the 4.8★/100k-review proof. Then I asked for one post: "why your gut health controls your skin, hair, and energy." It came back publish-ready and scored 89/100 on the first pass: → Answer-first, with question headings AI engines can quote → Zero AI-slop phrases (no "unlock," no "in today's fast-paced world") → And it refused to invent a single stat, the fastest way to get a supplement brand demoted It sounded like Grüns wrote it, not ChatGPT. Perfect for e-comm operators and agencies who are sick of AI tools that all sound identical, $300 freelance posts that still need a rewrite, and content that reads like the slop Google now punishes. So I put together the full playbook to build your own. The complete guide to building this content engine in Claude Code: branded to you, tuned to your voice, repeatable across every client. The kind of post you'd pay a freelancer $300 for, written in minutes, in the brand's actual voice. What's inside: → The architecture (orchestrator + writer/editor/researcher agents) → How to capture any brand's voice into a reusable profile → The 0-100 scoring + AI-slop detection framework → The one-post-to-a-week-of-social repurposing loop → The full build, start to finish Want the playbook for free? > Like this post > Comment "CONTENT" And I'll send it over (must be following so I can DM)

Mike Futia

23,414 views • 24 days ago

I just built a Reddit research agent in Claude Code that turns real customer complaints into ad angles 🤯 It scrapes the threads where people actually rant about your category, reads every post and comment, and hands you back a dashboard of pain points, exact customer phrases, and ready-to-test ad angles. All inside Claude Code. Perfect for DTC brands and agencies who want ad angles pulled from real customer language, not guessed in a vacuum. Reddit is the most honest focus group on earth. People say things there they'd never put in a survey or a review with a brand watching. So if you're writing hooks off your own assumptions — or digging through Reddit by hand, opening tab after tab, pasting quotes into a doc... This agent runs the entire loop: → Give it a product or category + a couple of subreddits → It searches Reddit for the threads where people actually discuss the problem → Pulls every post and comment → Claude reads all of it and finds the patterns → Builds a dashboard: pain points, desires, objections, and swipe-worthy phrases No manual scrolling. No pasting quotes into docs. No guessing what your customers actually care about. What you get: → Ranked customer pain points, each with a real verbatim quote → The exact language your customers use, ready to drop into ad copy → Objections and buying triggers pulled straight from the threads → 8-10 ready-to-test ad angles built from all of it Built 100% in Claude Code. Want the skill file for free? > Like this post > Comment "REDDIT" And I'll send it over (must be following so I can DM)

Mike Futia

43,242 views • 3 days ago

I just built a Claude Code plugin that runs your entire Meta ads workflow 🤯 5 skills, one plugin: it spies on competitors, maps your whole category, writes your ad copy, grades it before launch, and audits your live ad account like a $10K agency. All inside Claude Code. And now, with Claude Fable 5, it's even more insane. Perfect for DTC brands, media buyers, and agencies tired of paying for 5 different ad tools that don't talk to each other. If you're spending hours scrolling the Ad Library by hand, exporting CSVs from Ads Manager every Monday, staring at a blank doc trying to write ad variation #14, launching creative and praying it converts... This plugin eliminates the entire loop: → /spy pulls every active ad a competitor is running, ranked by run-time (longevity = proven winners) → /competitors-extractor maps 3-5 brands head-to-head and finds the angles nobody's running → /bulk-creative spins 20 on-brand copy variations off the winning angle → /ad-score grades every ad 0-100 across 6 dimensions before you spend a cent → /ad-matter audits your live Meta account through Meta's official MCP and hands you a prioritized fix list No more Ad Library scrolling. No more $300/mo spy tools. No more launching blind. What you get: → Competitor intel ranked by what's actually been running longest → The open angles in your category nobody is using yet → 20 ad variations in your brand voice, on command → A 0-100 health score on your live ad account with a fix-this-week list Built 100% in Claude Code. I wrote a free step-by-step Playbook that walks you through building this entire plugin yourself: every skill, every script, every scoring rubric. Want access for free? >Like this post > Comment "SCALE" And I'll send it over (must be following so I can DM)

Mike Futia

32,819 views • 17 days ago

I just vibe coded a static ad generator in Claude Code that creates 100+ Facebook ads in minutes 🤯 One competitor ad + your product photo + your brand kit = dozens of on-brand variations, each targeting a different customer persona. Built 100% in Claude Code. Perfect for DTC brands and agencies who need more statics at scale. The problem: You find a winning ad concept and want to test 20 variations of it. That means briefing a designer, waiting days, getting back 4 options, giving notes, waiting again. Or doing it yourself in Canva for hours. This tool solves it: → Upload any competitor ad as your reference template → Add your product photos and brand kit (colors, fonts, logos) → AI generates 10 customer profiles from your brand research → Pick how many variations you want (10, 20, 30) → Tool generates on-brand ads with persona-specific copy for each one No designer back-and-forth. No Canva templates. No generic "Shop Now" on everything. What you get: → Ads that mirror winning concepts in your brand's voice → Copy targeted to specific customer pain points and personas → Multi-brand/client support with saved brand kits → Reusable customer profiles you build once and generate from forever I recorded a full walkthrough showing exactly how this works, including ALL the prompts I used so you can build it yourself. Want access to all the prompts for free? > Like this post > Comment "STATICS" And I'll send it over (must be following so I can DM)

Mike Futia

80,367 views • 4 months ago

I just vibe coded a static ad generator in Claude Code that creates 100+ Facebook ads in minutes 🤯 All using the new insane ChatGPT Images 2.0 model. Upload one image of your brand or product → get 100+ brand-new ad concepts across every DR archetype, each one matched to a specific customer persona. Built 100% in Claude Code. Perfect for DTC brands and agencies who need to rapidly test mass creative statics at scale. Here's how it works: → Upload a single image of your brand or product → Add your brand kit (colors, fonts, logos) → Tool generates 10 customer personas from your brand research (Depleted Woman, Burned-Out Professional, Brain-Fogged Mom) → Pick how many concepts you want (40, 60, 100+) across archetypes — Bold Billboard, Listicle, iPhone Notes, iMessage, UI Hijack, Us vs Them, Press/Authority, Lo-Fi Sketch, UGC → Hit "Generate All" → finished ads render in seconds, each one targeting a specific persona with its own copy angle No more paying "static ad agencies" $3,000 per month. What you get: - 100+ on-brand static ads from a single product photo - Perfect product and text adherence powered by ChatGPT Images 2.0 - Persona-specific copy on every ad, no generic hooks - Iterate and scale statics in minutes instead of weeks - Reusable brand kits + persona libraries you build once and pull from forever - Every ad ships with the exact prompt and persona attached, so you can iterate instead of starting over. This is essentially a static ad agency in a box. I put together a complete playbook which includes EVERY single prompt I used to make this in Claude Code. Want all the prompts for free? > Like this post > Comment "STATICS" And I'll send it over (must be following so I can DM)

Mike Futia

102,573 views • 1 month ago

I just built an AI-powered creative search engine with Gemini Embedding 2 + Claude Code 🤯 Drop in your UGC clips, product shots, and ad variations — then search through everything in plain English. "Show me all the unboxing clips." "Find product shots with natural lighting." "Which creator talked about sensitive skin?" All inside Claude Code. Perfect for DTC brands and agencies sitting on hundreds of creative files they can never find when they actually need them. If you're digging through a folder of random file names, scrubbing through raw footage to find that one clip, and relying on memory to track down what's already been shot... This system eliminates the entire loop: → Drop your videos, images, and docs into a project folder → One prompt to Claude Code — it builds the entire search app for you → Google's new Gemini Embedding 2 model actually watches your videos and looks at your images → It understands what's inside each file — not just the file name → Search in plain English and get back the actual assets with confidence scores No scrolling through folders. No relying on file names to find anything. No re-shooting footage you already have. What you get: → A searchable library of every creative asset your brand has ever produced → Natural language search across video, images, and documents at the same time → Results that show the actual files inline — play videos, view images, read docs → A system that gets smarter every time you add richer descriptions to your assets One free API key. No monthly subscriptions. Runs on your machine. I put together a full playbook with the exact build prompt, the setup process, and DTC/agency use cases to get this running in under 30 minutes. Want the full playbook? > Like this post > Comment "SEARCH" And I'll send it over (must be following so I can DM)

Mike Futia

12,198 views • 3 months ago

how to use Google's NEW open source Design.md + AI Skills to make your startup look like a $100 million company in 1 hour: 1. Design.md is an open source file from Google that captures the soul of a design. Typography, colors, spacing, all in one markdown file. You attach it to your prompt and your agent builds beautiful things every time. 2. Think of it this way. The HTML is the finished dish. The design.md is the recipe. The skills are the ingredients. Put them together and everything you build looks consistent and professional. 3. Don't create a design system from scratch. Find a brand you love. Linear, Stripe, Vercel, whatever resonates. Study it. Use ChatGPT or Claude to help you extract the design language into your own design.md file. 4. Build skills on top of your design.md. A landing page skill. A mobile app skill. A motion design skill. A slide deck skill. Each one references the same design.md so everything looks like it came from the same designer. 5. The biggest mistake people make: they nail one screen and then everything else looks generic. Design.md solves this. One file keeps every page, every format, every medium consistent. 6. Use it across everything. Your landing page. Your app. Your pitch deck. Your promo videos. Same DNA. Same taste. Same system. That's what separates a startup that looks real from one that looks vibe-coded. 7. Build a second brain for design inspiration. When you see something beautiful in the real world or online, capture it. Save it. When you're building something new, reference it. Taste is developed, not downloaded. 8. It's obvious but the difference between a product people trust and a product people bounce from is how it looks and feels. Design.md gives you that edge. you can watch below shoutout to Meng To for coming on The Startup Ideas Podcast (SIP) 🧃 and walking through his full workflow. if you want to use AI to actually build gorgeous designs, you'll want to use see this. watch

GREG ISENBERG

498,165 views • 1 month ago

I just built a branded IG carousel generator in Claude Code 🤯 One brand URL + one product name = 6 finished carousel slides. The kind an agency charges $2K to produce. All inside Claude Code. Perfect for DTC brands, agencies, and mobile app operators who need on-brand social content without briefing a designer or waiting a week for revisions. If you're building IG carousels manually — writing copy in Notion, designing in Canva, exporting slides one by one, going back and forth with your creative team for days... This tool eliminates the entire loop: → Drop in a brand URL and product name → Claude scrapes the site and extracts colors, fonts, voice, and positioning → Generates 6 slide concepts across proven carousel frameworks → Writes a detailed image prompt for each slide → Fires all 6 to ChatGPT Images 2.0 via FAL in parallel → Downloads finished slides + opens an HTML gallery No Canva. No designer back-and-forth. No generic AI slop. What you get: -> Finished 1080x1350px slides ready to post directly to Instagram -> Wavy color-blocked backgrounds, bold typography, product hero — all baked into the image -> Brand-accurate colors and copy pulled from the live site automatically -> A reusable pipeline — new brand, new folder, same 3-minute workflow Built 100% in Claude Code. I put together the full step-by-step playbook so you can build this yourself. Want it for free? > Like this post > Comment "SLIDES" And I'll send it over (must be following so I can DM)

Mike Futia

90,852 views • 1 month ago

Claude Code + Shopify AI is f*cking cracked 🤯 Shopify just dropped an official AI Toolkit that connects Claude Code directly to your store. One prompt → Claude reads your products, rewrites your descriptions for AI shopping, and pushes the updates live. All from the terminal. All inside Claude Code. Perfect for DTC brands on Shopify who are still manually editing product pages, writing descriptions in Google Docs, and copy-pasting into the Shopify admin one product at a time. Claude Code + the Shopify AI Toolkit fixes the entire workflow: → Install the official Shopify plugin in Claude Code → Authenticate to your store → Claude reads your entire product catalog → Rewrites every description to be optimized for AI shopping → Pushes the updates directly to your store automatically → Validates every API call against Shopify's official docs before executing No Shopify admin tab-switching. No copy-pasting from a Google Doc. No hiring a copywriter to rewrite 50 product pages. What you get: → Claude Code connected directly to your live Shopify store → Product descriptions optimized for how ChatGPT, Gemini, and Perplexity recommend products → Bulk updates across your entire catalog from a single prompt → Full access to Shopify's GraphQL API — products, themes, inventory, orders, everything Claude can read and write → An official plugin built by Shopify that auto-updates as new features ship I put together a full playbook with the plugin install, the store authentication walkthrough, 5 DTC workflows to run on day one, and the exact prompts I used. Want it for free? > Like this post > Comment "SHOP" And I'll send it over (must be following so I can DM)

Mike Futia

112,483 views • 2 months ago