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Design Engineering Tip: Add friction at the end of a scroll interaction. When users reach the edge of a scrollable area, the movement should not just stop instantly. A subtle resistance, bounce, or slowdown can make the interface feel more physical and less mechanical. It helps users understand that...

25,440 views • 1 month ago •via X (Twitter)

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One of the most common mistakes manufacturers make is relying on engineering logic to shape user behavior, while ignoring how users actually feel. Engineers often believe that as long as a feature exists, moves, or looks different, users will appreciate it. Users, however, care about something much simpler: whether the experience feels natural, refined, and intuitive. Great user experience is never created by stacking options. It is created by coherence and emotional consistency. Samsung’s recent update to Lock Star is a clear example. The new version introduces unlock animations that appear to add playfulness, yet the real experience feels disappointing. Many of these animations come across as childish, low level, poorly connected, and mechanically rigid. They feel closer to children’s UI effects than something designed for Samsung’s broad premium user base. The issue is not the presence of animations themselves. The problem lies in the mindset behind them. These effects are clearly driven by implementation logic rather than user perception. The assumption seems to be that adding visual flair automatically creates delight, while ignoring rhythm, emotional tone, and aesthetic maturity. This reflects a long standing pattern in Samsung’s software design. Random stickers, cartoon like emojis, and decorative elements often appear without a cohesive design language. There is a belief that younger users are attracted to these visuals, yet for Gen Z, such elements often feel outdated, immature, and disconnected from a premium identity. Strong product design allows user experience to constrain engineering decisions. When engineering begins to entertain itself, users quietly begin to disengage. Let's see how far apart Samsung and Xiaomi are.

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