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Don't sleep on it, Web3 marketer! ๐—–๐—ผ๐—ผ๐—ธ๐—ถ๐—ฒ๐Ÿฏ ๐—ฃ๐˜‚๐—ฏ๐—น๐—ถ๐—ฐ ๐—•๐—ฒ๐˜๐—ฎ ๐—ถ๐˜€ ๐—น๐—ถ๐˜ƒ๐—ฒ ๐Ÿช "Your One-Stop Tool for Web3 Marketing" - Discover the most effective marketing channels by on-chain transactions, not only clicks or views. - Evaluate user quality through wallet age, token holdings, and balance. - Build targeted personas using...

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Polkastarter approved ๐Ÿซก great job frens!

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๐Ÿซก๐Ÿช

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๐Ÿ‘€ @blakeminhokim , @da0uch

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congrats! ๐Ÿ‘

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thank you!

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๐Ÿ‘๐Ÿผ bravo builders!

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thanks @PoolsideCo ๐Ÿš€

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nice๐Ÿ”ฅ๐Ÿ”ฅ๐Ÿ”ฅ

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๐Ÿ‘€ @andrewsaunders @sadaf_eth

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Exciting stuff! congrats fam! LFG ๐Ÿš€๐Ÿ’ช

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LFG ๐Ÿ”ฅ

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EP19: Controversial Marketing Takes w/ Andrew Saunders ๐Ÿ”ฅ๐Ÿ‘€ Summary It's always tough to have a conversation with a veteran who's had experiences that have ranged from NYSE+NASDAQ 100 to Hollywood, and of course, working with marquee projects like SKALE , ,Addressable ๐ŸŽฏ & Arbitrum. In this conversation, he discussed his creative aspirations, the importance of understanding complex marketing systems, and the challenges of building innovative campaigns within large organizations. He emphasized the need for early career marketers to gain diverse experiences and learn from established Web2 marketers to succeed in crypto marketing. He highlighted the talent deficit in the crypto space and the critical role of effective distribution and branding in achieving user retention and growth. Finally, he offered actionable advice for founders looking to enhance their marketing strategies. Takeaways โœ…He aspires to create projects that provide creative fulfillment. โœ…Understanding organizational dynamics is key to navigating marketing challenges. โœ…Growth marketing is fundamentally about performance marketing. โœ…The crypto industry faces a significant talent deficit in marketing. โœ…Effective distribution is crucial for tech products to succeed. โœ…Building a growth strategy requires both analytical and creative approaches. โœ…User retention in Web3 is challenging due to high friction in onboarding. โœ…Consistent messaging and branding are essential for breaking through market noise. โœ…Founders must invest in experienced marketers to drive success. Chapters 00:00 The Journey of a Versatile Marketer 03:06 Innovative Campaigns and Organizational Dynamics 06:01 Building a Growth Strategy in Marketing 09:00 Navigating Career Decisions and Learning Opportunities 11:56 The Talent Deficit in Crypto Marketing 15:01 Anatomy of a Growth Strategy 18:12 Performance Marketing vs. Growth Marketing 27:23 Understanding High-Value Actions in Web3 Marketing 28:13 The Ethics of Metrics Manipulation 30:35 Challenges of Incentive-Based Models 34:36 User Retention Strategies in Web3 38:04 Navigating the Competitive Landscape 40:15 Crafting Unique Brand Narratives 45:51 The Importance of Brand Marketing 51:35 Advice for Founders on Marketing Talent

Arnav Bhardwaj

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The "marketing engineer" is the NEW forward deployed engineer, and I think the BEST ones will make $1M a year! A forward deployed engineer embeds with your team and uses AI to build the workflows The marketing engineer does that BUT for growth, they build AI agents that find your customers, write your outbound, test your ads, and get smarter every week. The most valuable marketer changes with EVERY major tech wave: 1. Traditional marketer: make people care with story (print, radio etc) 2. Digital marketer: the marketer who owned new digital channels (SEO, PPC) 3. Growth hacker: the growth marketer who lived in loops, PLG and retention 4. Marketing engineer: the marketer who builds AI agents that run the whole system. The type of agents a marketing engineer would create: 1. The customer language agent. It pulls your Gong call transcripts, your Intercom tickets, and your G2 reviews every week, extracts the exact words customers use to describe the problem, and drops a memo ranked by how often each phrase shows up. 2. The buying trigger agent. It watches for signals that someone's ready, a company posting a job for the role you sell to, a funding announcement, a competitor getting torched in a review, then enriches the contact through Apollo and drafts the outbound tied to that exact trigger the second it fires. 3. The SEO gap agent. It pulls keyword gaps from Ahrefs, checks who's already ranking on page one, reads the top three results, then writes a better post with the founder's actual take baked in, plus the meta title and internal links, and drops it in for approval. 4. The creative testing agent. It takes one offer, generates 100 ad variations across three different angles with Nano Banana and your copy model, pushes them live through the Meta API, and kills anything under a 1% CTR on its own so only the winners keep spending. AND MANY MORE. If you're a marketer, this is how you stop being replaceable. If you're a founder, this is how you grow your company efficiently. AI agents are here and marketers are about to have a field day!! I explain everything (tools, agents, 30d plan) on today's episode of The Startup Ideas Podcast (SIP) ๐Ÿงƒ Watch: --> Marketing engineers are here. Whatever we end up calling them, the top 1% of them are going to make an absurd amount of money.

GREG ISENBERG

237,835 gรถrรผntรผleme โ€ข 29 gรผn รถnce

Itโ€™s time. The biggest news in our six years history. ๐Ÿค Meet the new Stacked Marketer. Not just a newsletter anymore. But a platform for marketers to evolve and advance professionally. By marketers, for marketers. You won't find flashy lifestyle and status posts hereโ€” only useful content that helps you scale your business and career. โ€ฆ All by The Crew you can trust to filter out the noise and drivel the marketing industry is known for. Whatโ€™s changed? ๐Ÿ”ท Careful attention to user experience both in the inbox and on our website. With countless devices, all with their quirks, we know itโ€™s impossible to be perfect here. But we made a big leap forward, and we have the fundamentals to continue to improve in the future. ๐Ÿ”ท An educational platform to help marketers evolve and thrive in their jobs. Our Stacked Marketer Pro platform got the biggest upgrade of all, with a total revamp to enhance user experience that helps members learn more, faster, and better. ๐Ÿ”ท A bolder and more vibrant design across all our products, with easily identifiable common elements so you know at a glance that they come from The Crew here at Stacked Marketer. A single headquarters that unites: ๐ŸŸฆ Stacked Marketer - for news and insights from Monday to Friday. ๐ŸŸฆ Psychology of Marketing - for psychological insights on customer behavior and marketing techniques. ๐ŸŸฆ Stacked Marketer Pro - for education and advancement ๐ŸŸฆ Tactics - for ready-to-apply marketing wins. โ€ฆ in one accessible place. As usual, all carefully curated or created by The Crew at Stacked Marketer to help you take a step forward in your career, income, and professional life. Weโ€™re building the marketersโ€™ headquarters we wished existed when we started out, and the way we want it to exist today for our current needs. Our course library is also growing. Copywriting. Newsletters. Google Ads. Meta Ads. Google Analytics 4. Getting Clients. Pinterest Ads. Email Marketing for E-Commerce. TikTok Ads. And more to come. All accessible with a single membership. This new upgrade to the content and user experience in Stacked Marketer is the next step in that process.

Stacked Marketer

19,863 gรถrรผntรผleme โ€ข 2 yฤฑl รถnce

Web3 should be paying attention to Cash Appโ€™s play to earn game. This is literally play to earn CASH ๐Ÿ’ธ And it exposes a few uncomfortable truths about our industry: - The direction is right. People clearly want games where they can earn. - We have a distribution problem. Cash App has 60M users. Most Web3 games have none. - We have a marketing problem. The idea is good, but weโ€™ve struggled to reach the mainstream. Their model is also different. Cash App already makes money from its digital banking services, and they already have a massive user base. That allows them to redirect part of their marketing budget into a game instead of something like a Super Bowl ad. So in a way, the rewards are simply a different form of marketing spend. New games donโ€™t have that advantage. They first have to build a user base, generate revenue, and then distribute rewards. Thatโ€™s a much harder path. I also think Web3 has failed to push the boundaries. How is it that no Web3 game has meaningfully partnered with a CEX, DEX, prediction market, or perpetual exchange? Iโ€™ve been saying this for a long time: DeFi platforms are the best distribution layer for games. Protocols like Uniswap already have: - millions of users - constant on chain activity - strong fee generating business models That means they can easily fund prize pools or reward systems, the same way Cash App can fund rewards from its banking fees. Instead of relying purely on token emissions, games could plug into existing financial platforms with real revenue and real users. The opportunity has been there for years. Web3 just hasnโ€™t pushed the boundaries enough. Let's stop stealing the VC money and get to work!

cagy | youtube/cagyjan

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