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Effective Targeting = Successful Campaigns In social media marketing, precision is key. Just like in the video where parents brought a freezer instead of a car 🤣🤣🤣, targeting the wrong audience leads to wasted resources—no conversions, just losses. To succeed, focus on the right audience at the right time.... Misaligned targeting drains budgets, wastes effort, and delivers zero ROI. Refine your strategy: NJ Technos one Stops Solution ♥️ . . . #Socialmediamarketing #bhfyp #creative #business #entrepreneur #success #smallbusiness #marketing #graphicdesign #brand #branding #facebook #digital #marketingdigital #socialmedia #entrepreneurship #startup #digitalmarketing #socialmediamarketing #businessowner #advertising#PahalgamAttack2025show more

NJ Technos : Website desiging , Mobile Apps

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Just like an eagle’s sharp vision locks onto its prey—big or small, near or far—digital marketing requires the same precision. At NJ Techno, we help you target every customer with eagle-like focus, turning small leads into big wins. Partner with us to make your social media marketing as powerful as an eagle’s hunt—no opportunity escapes your grasp! 🚀 . . . NJ Technos one Stops Solution ♥️ #DigitalMarketing #EagleFocus"#viral #insta #meme#businessgrowth #websitedevelopment #webdesign #wordpress #viral #explorepage #india #likes #bhfyp #dance #indonesia #tiktok #lfl #trending #video #youtube #loveyourself #comment #fyp #sad #likeback #following

Just like an eagle’s sharp vision locks onto its prey—big or small, near or far—digital marketing requires the same precision. At NJ Techno, we help you target every customer with eagle-like focus, turning small leads into big wins. Partner with us to make your social media marketing as powerful as an eagle’s hunt—no opportunity escapes your grasp! 🚀 . . . NJ Technos one Stops Solution ♥️ #DigitalMarketing #EagleFocus"#viral #insta #meme#businessgrowth #websitedevelopment #webdesign #wordpress #viral #explorepage #india #likes #bhfyp #dance #indonesia #tiktok #lfl #trending #video #youtube #loveyourself #comment #fyp #sad #likeback #following

NJ Technos : Website desiging , Mobile Apps

62,820 Aufrufe • vor 1 Jahr

WOW! Kamala Harris Leads Trump 96% to 4% in a New Social Media Poll! Conservatives have been celebrating after Elon Musk posted a poll on X showing Trump ahead of Harris by 74% to 26% among X's international, right-leaning user base. So, I decided to run the same poll on another platform, targeting a different social media audience—and the results are staggering! Harris is leading Trump by a whopping 92%. The poll is so overwhelmingly in Harris’ favor that it makes me wonder if she’s actually far ahead in reality… or perhaps, like the wildly skewed results of the X poll, this one is just as unreliable. Let’s stop pretending that social media polls reflect reality.

WOW! Kamala Harris Leads Trump 96% to 4% in a New Social Media Poll! Conservatives have been celebrating after Elon Musk posted a poll on X showing Trump ahead of Harris by 74% to 26% among X's international, right-leaning user base. So, I decided to run the same poll on another platform, targeting a different social media audience—and the results are staggering! Harris is leading Trump by a whopping 92%. The poll is so overwhelmingly in Harris’ favor that it makes me wonder if she’s actually far ahead in reality… or perhaps, like the wildly skewed results of the X poll, this one is just as unreliable. Let’s stop pretending that social media polls reflect reality.

Brian Krassenstein

1,419,192 Aufrufe • vor 2 Jahren

Mark Zuckerberg just quietly executed the marketing profession. He didn’t announce it. He described it. Zuckerberg: “The AI is actually probably going to be able to find who is going to be interested in your product better than you can.” He is not pitching a better ad tool. He is telling you that your intuition about your own customer is now inferior to his algorithm. For twenty years, the internet was built on demographics. Age. Location. Income. Founders built careers defending customer personas in boardrooms. Zuckerberg is telling you to burn them. Zuckerberg: “Don’t constrain who we’re going to reach.” When you tell the system who to target, you are not helping it. You are crippling it. Every audience filter a marketer applies is a ceiling disguised as a strategy. Human targeting is no longer a competitive advantage. It is a tax. And the takeover does not stop at the audience. It swallows the creative itself. Zuckerberg: “We’re going to be able to come up with like 4,000 different versions of your creative and just test them and figure out which one works best.” No agency on Earth can test four thousand variations in real time. The machine does not have taste. It has math. And math does not lose to intuition at scale. For a generation, distribution was the skill. When every company on Earth plugs into the same omniscient ad engine, distribution stops being a weapon. It becomes infrastructure. Like bandwidth. Like cloud compute. Nobody wins because they have better access to AWS. Soon, nobody will win because they have a better media buyer. Which leaves exactly one variable on the board. Zuckerberg: “You just focus on building the best product.” For a decade, mediocre products survived on superior distribution. Bad products with great funnels printed money. That arbitrage is dead. When distribution becomes a utility, the product has nowhere left to hide. Marketing was the mask. Zuckerberg just pulled it off. Most companies are about to find out they never had a product. They had a campaign.

Mark Zuckerberg just quietly executed the marketing profession. He didn’t announce it. He described it. Zuckerberg: “The AI is actually probably going to be able to find who is going to be interested in your product better than you can.” He is not pitching a better ad tool. He is telling you that your intuition about your own customer is now inferior to his algorithm. For twenty years, the internet was built on demographics. Age. Location. Income. Founders built careers defending customer personas in boardrooms. Zuckerberg is telling you to burn them. Zuckerberg: “Don’t constrain who we’re going to reach.” When you tell the system who to target, you are not helping it. You are crippling it. Every audience filter a marketer applies is a ceiling disguised as a strategy. Human targeting is no longer a competitive advantage. It is a tax. And the takeover does not stop at the audience. It swallows the creative itself. Zuckerberg: “We’re going to be able to come up with like 4,000 different versions of your creative and just test them and figure out which one works best.” No agency on Earth can test four thousand variations in real time. The machine does not have taste. It has math. And math does not lose to intuition at scale. For a generation, distribution was the skill. When every company on Earth plugs into the same omniscient ad engine, distribution stops being a weapon. It becomes infrastructure. Like bandwidth. Like cloud compute. Nobody wins because they have better access to AWS. Soon, nobody will win because they have a better media buyer. Which leaves exactly one variable on the board. Zuckerberg: “You just focus on building the best product.” For a decade, mediocre products survived on superior distribution. Bad products with great funnels printed money. That arbitrage is dead. When distribution becomes a utility, the product has nowhere left to hide. Marketing was the mask. Zuckerberg just pulled it off. Most companies are about to find out they never had a product. They had a campaign.

Dustin

139,573 Aufrufe • vor 4 Monaten

Amazon just pulled off the biggest power shift in advertising since Google took over search, and most marketers are sleeping on it. Netflix, Spotify, and Roku have opened their ad inventory to Amazon's DSP, putting purchase data from over 300 million shoppers directly behind your streaming campaigns. I've been in digital marketing for over two decades, and I haven't seen a consolidation moment like this since the early days of Google Ads. You will learn: — Why Netflix, Spotify, and Roku collapsed their walled gardens and handed Amazon control of streaming ads — How Amazon's first-party purchase data outperforms Google and Facebook targeting in a cookieless world — The way programmatic advertising works inside Amazon DSP and why one remote click can close a sale — How to know if your brand is ready for Amazon DSP and what to build toward if you're not there yet

Neil Patel

43,073 Aufrufe • vor 6 Monaten

The guy in the video says ICE is targeting people for their skin color. No. They’re targeting people who are here illegally. When 90% of the people you encounter in a given operation are illegal and happen to share the same demographic profile, 90% of the arrests will look the same. That’s not racism. That’s just what the data looks like when you enforce the actual law. He even got a free counter-example handed to him on camera: Polish illegals got arrested in the same operation. Same system. Different skin. Same result. If the population of people who crossed the border illegally is heavily skewed toward one group, the people getting removed will be skewed the same way. That’s not a conspiracy. It’s arithmetic. The skin-color claim is a persuasion filter designed to make the audience feel moral instead of looking at the actual numbers. Once you notice the filter, the argument collapses. Illegal presence is the criterion. Everything else is just noise.

Gregory K Bovino

18,422 Aufrufe • vor 20 Tagen

Naval Ravikant: “You only have to be right once” In the clip below, Naval reflects on how it took 13 years after starting his first startup when he was 23 before founding AngelList. “Entrepreneurial ventures fail all the time. Most of my companies failed. I actually started seven companies, and I’ve launched about 40 or 50 projects over my career. And AngelList is the first one that I would truly say is product, market, entrepreneur fit for me that might succeed down the road.” He tells the audience: “It’s a low hit rate over your career, but you only have to be right once… So just keep trying, just keep iterating… a lot of it is market timing and you learn a lot of lessons.” In his essay How To Be Successful, Sam Altman writes: “’I will fail many times, and I will be really right once’ is the entrepreneurs’ way. You have to give yourself a lot of chances to get lucky.”

Naval Ravikant: “You only have to be right once” In the clip below, Naval reflects on how it took 13 years after starting his first startup when he was 23 before founding AngelList. “Entrepreneurial ventures fail all the time. Most of my companies failed. I actually started seven companies, and I’ve launched about 40 or 50 projects over my career. And AngelList is the first one that I would truly say is product, market, entrepreneur fit for me that might succeed down the road.” He tells the audience: “It’s a low hit rate over your career, but you only have to be right once… So just keep trying, just keep iterating… a lot of it is market timing and you learn a lot of lessons.” In his essay How To Be Successful, Sam Altman writes: “’I will fail many times, and I will be really right once’ is the entrepreneurs’ way. You have to give yourself a lot of chances to get lucky.”

Startup Archive

85,468 Aufrufe • vor 2 Jahren

Naval Ravikant’s advice to startup founders: “You only have to be right once” Naval reflects on how it took 13 years after starting his first startup before eventually succeeding with AngelList (valued at $4.1B in 2022). “Entrepreneurial ventures fail all the time. Most of my companies failed. I actually started seven companies, and I’ve launched about 40 or 50 projects over my career. And AngelList is the first one that I would truly say is product, market, entrepreneur fit for me that might succeed down the road.” He tells the audience: “It’s a low hit rate over your career, but you only have to be right once… So just keep trying, just keep iterating… a lot of it is market timing and you learn a lot of lessons.” One of my favorite quotes on this topic comes from Sam Altman: “’I will fail many times, and I will be really right once’ is the entrepreneurs’ way. You have to give yourself a lot of chances to get lucky.” Video source: This Week in Startups @jason (2013)

Naval Ravikant’s advice to startup founders: “You only have to be right once” Naval reflects on how it took 13 years after starting his first startup before eventually succeeding with AngelList (valued at $4.1B in 2022). “Entrepreneurial ventures fail all the time. Most of my companies failed. I actually started seven companies, and I’ve launched about 40 or 50 projects over my career. And AngelList is the first one that I would truly say is product, market, entrepreneur fit for me that might succeed down the road.” He tells the audience: “It’s a low hit rate over your career, but you only have to be right once… So just keep trying, just keep iterating… a lot of it is market timing and you learn a lot of lessons.” One of my favorite quotes on this topic comes from Sam Altman: “’I will fail many times, and I will be really right once’ is the entrepreneurs’ way. You have to give yourself a lot of chances to get lucky.” Video source: This Week in Startups @jason (2013)

Startup Archive

65,900 Aufrufe • vor 1 Jahr

My contrarian take as a former reporter is that most startups don't *need* to be in a big financial publication like Bloomberg, WSJ - and probably shouldn't be. It may look nice on a pitch deck or get attention on social media for a day - but if it isn't your target audience, it won't provide real traction. As I shared on Apyx's podcast, it's so important to have the proper narrative-market fit. The best teams balance maximum reach with relevant reach and will hunt down distribution where their target users already are. At StrataMedia, we help teams shape their narratives and put them in front of the correct audiences that actually would engage with them and provide ROI. TLDR: Don't just go for big names. Strategize around targeting the right audiences and the best distribution for that.

My contrarian take as a former reporter is that most startups don't need to be in a big financial publication like Bloomberg, WSJ - and probably shouldn't be. It may look nice on a pitch deck or get attention on social media for a day - but if it isn't your target audience, it won't provide real traction. As I shared on Apyx's podcast, it's so important to have the proper narrative-market fit. The best teams balance maximum reach with relevant reach and will hunt down distribution where their target users already are. At StrataMedia, we help teams shape their narratives and put them in front of the correct audiences that actually would engage with them and provide ROI. TLDR: Don't just go for big names. Strategize around targeting the right audiences and the best distribution for that.

Jacquelyn Melinek

15,528 Aufrufe • vor 3 Monaten

Seth Godin gave a masterclass on how to build an unforgettable brand in the age of AI: 1. Marketing is not about spend. It is about creating the conditions for other people to eagerly spread your idea. 2. Authenticity is overrated. What customers actually want is consistency. Show up the same way every single time and that is worth more than any Super Bowl ad. 3. Everything your company does is a marketing decision. How you answer the phone. What you charge. How you design things. Marketing is not a department. It is everything. 4. Trust is simple. Make a promise. Keep it. Especially when it is hard. 5. Successful brands are built with your customers talking about you. Not you talking about you. 6. A brand is not a logo. A brand is a promise. Nike has a brand. Hyatt has a logo. One of them you know exactly what to expect. The other you do not. 7. You are measuring the wrong things. Follower counts. Stock price. Open rates. False proxies will take your business in the wrong direction faster than anything else. 8. Social media followers mean nothing. Godin has 400,000 Instagram followers and says if he posts about a new book maybe 12 people buy it. The number is a distraction. 9. Stop trying to be famous. The goal is not to get more famous. The goal is to get less famous and more trusted. 10. Average marketing reaches average people. Average people will not buy your product. You need the people who will talk about you, challenge you, and eagerly pay more for better. 11. When you pick your customers you pick your future. Stop trying to reach everyone. Start trying to deeply serve someone specific. 12. Better beats louder every time. One guy running a wine email list with 130,000 subscribers does $30 million a year in revenue. No ads. No social media hustle. Just consistently better. 13. The real opportunity with AI is not making things cheaper. It is making things better. The businesses that use AI to deepen relationships will win. The ones using it to cut costs will race to the bottom. 14. Your job is not to do your job. Your job is to solve problems for other people and make things better by making better things. Everything else is just noise. 15. When AI becomes the buyer it will always choose the cheapest option. If your entire business strategy is being the cheapest, AI will destroy you. The only protection is being worth it in ways that cannot be easily measured. 16. The next level of marketing is permission at a depth nobody has achieved before. The brand that knows your tools, your projects, your needs, and shows up to help without being asked will be impossible to replace. 17. Most businesses will use AI to spam more people faster. The businesses that win will use AI to serve fewer people better. That gap is the biggest opportunity in marketing right now. 18. You have a squadron of summer interns available for twenty dollars a month. They are not that good but they are very eager. The businesses learning to be good bosses of AI right now will have an enormous advantage over everyone waiting to figure it out later. 19. The question every business should be asking is not how do I get more attention. It is how do I become the kind of business that people would genuinely miss if it disappeared tomorrow. That answer is your entire marketing strategy.

Yasmine Khosrowshahi

127,835 Aufrufe • vor 2 Monaten

E16 of We The Builders with Mike Solana (Mike Solana), Editor In Chief of Pirate Wires and CMO of Founders Fund is now available wherever you get your podcasts. Twitter/X is a battleground where you defend your ideas and murder the ones you don’t stand for (as you will hear in Mike’s own words). There is little room for nuance as I too have observed and so the Twitter/X persona of people you see often wouldn’t be the right way to categorize the person. As I prepared for this episode, I discovered how Mike has changed his opinion on topics throughout the years after discovering new information. He is one of the most independent minded people out there and it was a lot of fun to sit down for a conversation on media, Pirate Wires, Founders Fund marketing, state of advertising, charter cities and more. Mario Gabriele 🦊 did a four part series on Founders Fund a while back and described their marketing strategy as soft power initiatives. Some of these included Peter’s book Zero To One, Hereticon and Pirate Wires to name a few. Mike Solana has been at the centre of this strategy which made him a billionaire media tycoon (iykyk). At Founders Fund, he has been able to stay ahead of rivals with a team only four full time people on the marketing team compared to teams of fifty at other funds of similar size. Now he helps us make sense of the world of tech, business and politics through Pirate Wires. Friend of the pod Christopher Lochhead 🏴‍☠️ ✍🏼🎙 would probably agree that Mike has been able to build new categories around ideas he stands for representing important problems of the time. Some of these are limited standalone brands, others are cultural movements. One example of this is Hereticon, where he was able to create the category of “Thoughtcrime” which went mainstream after Elon bought Twitter. There were two editions of Hereticon (2022 & 2024) and it looks like it won’t make a comeback. Mike’s strategy is to be different. Once you have created a category and are not unique anymore, you move on. In true Zero To One fashion. Timestamps 00:00 - Introduction 03:06 - Building a media company vs building a tech startup 05:41 - Building culture in a company 11:36 - Substack vs having your own website 17:51 - The utility of advertising 29:24 - Building a large audience vs. building a quality audience 35:55 - Twitter strategy and evolution in the past 5 years 47:10 - Pirate Wires master plan and inspiration from Walt Disney 53:16 - Charter cities in America 1:03:03 - The podcast experiment 1:15:03 - Mike’s information diet 1:29:18 - Working on Zero To One with Peter Thiel and marketing at Founders Fund 1:38:05 - Rapid fire and closing thoughts

E16 of We The Builders with Mike Solana (Mike Solana), Editor In Chief of Pirate Wires and CMO of Founders Fund is now available wherever you get your podcasts. Twitter/X is a battleground where you defend your ideas and murder the ones you don’t stand for (as you will hear in Mike’s own words). There is little room for nuance as I too have observed and so the Twitter/X persona of people you see often wouldn’t be the right way to categorize the person. As I prepared for this episode, I discovered how Mike has changed his opinion on topics throughout the years after discovering new information. He is one of the most independent minded people out there and it was a lot of fun to sit down for a conversation on media, Pirate Wires, Founders Fund marketing, state of advertising, charter cities and more. Mario Gabriele 🦊 did a four part series on Founders Fund a while back and described their marketing strategy as soft power initiatives. Some of these included Peter’s book Zero To One, Hereticon and Pirate Wires to name a few. Mike Solana has been at the centre of this strategy which made him a billionaire media tycoon (iykyk). At Founders Fund, he has been able to stay ahead of rivals with a team only four full time people on the marketing team compared to teams of fifty at other funds of similar size. Now he helps us make sense of the world of tech, business and politics through Pirate Wires. Friend of the pod Christopher Lochhead 🏴‍☠️ ✍🏼🎙 would probably agree that Mike has been able to build new categories around ideas he stands for representing important problems of the time. Some of these are limited standalone brands, others are cultural movements. One example of this is Hereticon, where he was able to create the category of “Thoughtcrime” which went mainstream after Elon bought Twitter. There were two editions of Hereticon (2022 & 2024) and it looks like it won’t make a comeback. Mike’s strategy is to be different. Once you have created a category and are not unique anymore, you move on. In true Zero To One fashion. Timestamps 00:00 - Introduction 03:06 - Building a media company vs building a tech startup 05:41 - Building culture in a company 11:36 - Substack vs having your own website 17:51 - The utility of advertising 29:24 - Building a large audience vs. building a quality audience 35:55 - Twitter strategy and evolution in the past 5 years 47:10 - Pirate Wires master plan and inspiration from Walt Disney 53:16 - Charter cities in America 1:03:03 - The podcast experiment 1:15:03 - Mike’s information diet 1:29:18 - Working on Zero To One with Peter Thiel and marketing at Founders Fund 1:38:05 - Rapid fire and closing thoughts

Suffiyan Malik

25,095 Aufrufe • vor 7 Monaten

Marketing agents are the NEW coding agents. It's code in the cloud that makes decisions off your live business data on a loop. It researches, acts, reads the results, improves, and goes again. Picture an agent that runs your entire Facebook ad account by itself. It researches your customer's pain points, generates on-brand creative, publishes it, kills the losers, scales the winners, and makes more of whatever's working. We show you the EXACT stack. Perplexity to scrape Reddit for real pain points, Nano Banana for on-brand static creative, a vision model to check it against brand guidelines, HeyGen for AI UGC video, all wired into a loop that reads Facebook's data and reacts. Now point it at a business. What are some startup ideas you can point marketing agents to? WordPress runs 43% of the internet. Take the plugins people already pay for, like Yoast, WooCommerce, and WP Forms, and build the AI-first version of each. Examples: Yoast (~$15M ARR) shows you red and green dots and tells you to fix your SEO yourself. The AI version just does it. Proven demand, no AI-native competition, and thousands of site owner pay agenices $1,000 a month and many wish they'd pay less and got more. Coding agents changed who gets to build software. Marketing agents change who gets to grow a company. Full breakdown on The Startup Ideas Podcast (SIP) 🧃. Thanks to Cody Schneider for the sauce. Will break down more marketing agents if people are interested? Just LMK. Watch. I'm rooting for you and happy growing. I think we've heard a lot about coding agents recently. And we're about to hear a lot more about marketing agents.

GREG ISENBERG

132,662 Aufrufe • vor 1 Monat

Sean has built DUDE Wipes to over $150M. It's one of the strongest brands on planet Earth. In this video, he addresses the age-old question of how to invest in Brand Marketing in a world that's obsessed with measuring the short-term return from performance marketing. As a recovering performance marketer myself, learning this lesson was one of the most humbling but value-unlocking realizations in the journey to the 9-figure exit We learned many of the same lessons Sean gives here, which helped us gain confidence in broadening the set of people we were reaching (via paid, unpaid, and everything else) with content and tactics that aimed to reach tons of ppl AND increase the probability the Brand came to mind when the buyer went in-market vs. focusing all efforts on converting those already in-market to get a good ROAS number Btw, I was one of those marketers who, for too long, lived by the idea that if it didn't show up in the reporting within our short-term attribution window, it didn't exist. But hey, my loss is your gain, so here are the 6 most helpful lessons and quotes from the video 1. It's about balance. "If you're too focused on branding or too focused on performance, you're going to end up hurting yourself because you're going to be stuck in one lane" 2. Only when you invest in Brand can you fight increasing acquisition costs with performance marketing "You have to be spending on performance marketing where you can track the return and understand how to acquire customers. Then you have to be spending on building the Brand where it's not as trackable, and that'll actually make your performance work better." 3. Do it all. Find what works for YOU at YOUR stage "Sampling, getting your product in people's hands. Experiential marketing. You have to do everything well, and then you have to find the mix that works the best for your Brand. And that's going to change over time." 4. Ignoring Brand early on is a deadly trap "So early on you may have to be spending typically more on performance because the dollars really got to work for you. One pitfall is that people ignore brands early on because of that. They get lost in the Meta D2C loophole, and that's like a drug." 5. The Brand has to be able to stand on its own outside of the Meta Loophole "You're only, you're only as good as your last hit as your last click. As soon as you stop paying that money -if it's all DR Advertising based, you don't mean anything to anybody and your Brand can't live on its own" 6. Saying you don't have the money to invest in Brand is a lazy excuse. "That doesn't need to cost a lot of money in the beginning. That's where we learned the guerrilla tricks. You should always be a guerrilla building your Brand. Don't use the excuse of 'oh well, we don't have the funds to build a Brand'. We never had the funds. We built a Brand, so it's not about the resources. Be resourceful. Be creative. Find ways to get your Brand out there" #brand #performance #marketing

Preston Rutherford

17,064 Aufrufe • vor 1 Jahr

$Introducing Immutable Audience: the growth engine for pre-launch Steam games. (btw we didn’t spend $50k on a viral launch agency - so if you think this is cool just share it for free i guess) Game marketing is broken. Every year PC studios spend billions to grow their games, and yet: - they don’t know which channels are actually working - only a fraction of wishlist sources can be tracked - of those people who DO wishlist games, the rate of those who go on to purchase is falling After 8 years building games ourselves, and working with over 700 studios, the need for something new was obvious. So, we built Audience. How it works: 1. Audience pulls in real time data from your players across Steam, social media, ad platforms, influencers and more 2. It stores this marketing data in your player CRM, and uses our Enhanced Attribution to identify the one channel driving 80% of your wishlists 3. Finally, it generates a custom growth audit, reviewing your real time data against winning strategies from hundreds of games to identify the most effective ways to get you wishlists each week During Audience’s beta we’ve already seen incredible results. We helped one game grow by over 300k wishlists in 2 months, and then more than *doubled* the rate of those players who converted into paying customers, compared to relying on Steam alone. For the last few months the team at Immutable has been heads down building. We’re incredibly grateful to our community for your support as we onboard the world. Slowly, then all at once. To celebrate the launch, we’re offering one month of Audience for free to any studio that signs up by commenting on this video. And for the first 100 studios that comment, we’ll create you a custom growth plan for free. Comment “Audience” and we’ll send it through.$

Introducing Immutable Audience: the growth engine for pre-launch Steam games. (btw we didn’t spend $50k on a viral launch agency - so if you think this is cool just share it for free i guess) Game marketing is broken. Every year PC studios spend billions to grow their games, and yet: - they don’t know which channels are actually working - only a fraction of wishlist sources can be tracked - of those people who DO wishlist games, the rate of those who go on to purchase is falling After 8 years building games ourselves, and working with over 700 studios, the need for something new was obvious. So, we built Audience. How it works: 1. Audience pulls in real time data from your players across Steam, social media, ad platforms, influencers and more 2. It stores this marketing data in your player CRM, and uses our Enhanced Attribution to identify the one channel driving 80% of your wishlists 3. Finally, it generates a custom growth audit, reviewing your real time data against winning strategies from hundreds of games to identify the most effective ways to get you wishlists each week During Audience’s beta we’ve already seen incredible results. We helped one game grow by over 300k wishlists in 2 months, and then more than doubled the rate of those players who converted into paying customers, compared to relying on Steam alone. For the last few months the team at Immutable has been heads down building. We’re incredibly grateful to our community for your support as we onboard the world. Slowly, then all at once. To celebrate the launch, we’re offering one month of Audience for free to any studio that signs up by commenting on this video. And for the first 100 studios that comment, we’ll create you a custom growth plan for free. Comment “Audience” and we’ll send it through.

Robbie Ferguson | Immutable

24,074 Aufrufe • vor 23 Tagen

These days with the kids playing video games, watching YouTube and Social Media, you need to ground them outside!! 🤣 He told him to go play ding-dong-ditch on the neighbors or something!!! 😅😂😂 Man when I was growing up we did so many things that my parents still don’t know about! Just had to be home by dinner time, no cell phones no just sitting in the house! I Remember being grounded and my friends playing outside, right in front of my window! On purpose to pick on me! 🤣 Some of my best memories were made in the woods with my friends! Wish I had those days back!! 💯 These days the Kids act like it’s a punishment to have to go outside!! 🤦‍♂️

These days with the kids playing video games, watching YouTube and Social Media, you need to ground them outside!! 🤣 He told him to go play ding-dong-ditch on the neighbors or something!!! 😅😂😂 Man when I was growing up we did so many things that my parents still don’t know about! Just had to be home by dinner time, no cell phones no just sitting in the house! I Remember being grounded and my friends playing outside, right in front of my window! On purpose to pick on me! 🤣 Some of my best memories were made in the woods with my friends! Wish I had those days back!! 💯 These days the Kids act like it’s a punishment to have to go outside!! 🤦‍♂️

James Pleickhardt

902,079 Aufrufe • vor 1 Jahr

The first campaign Viktor reviewed caught problems we didn't even know were there. We're a digital marketing team managing campaigns across multiple ad platforms, and before every launch someone on the team would manually check tracking, landing pages, targeting, budgets, creatives, and campaign settings. It was repetitive work, but missing just one detail could turn into wasted budget or inaccurate reporting. Instead of asking Viktor to help with individual checks, we gave him ownership of our entire campaign launch QA workflow. The first thing that stood out wasn't how quickly he worked. It was how thorough he was. Across one month, Viktor completed QA for 30 campaigns, executed 330 automated checks, and identified 47 issues, including 14 critical errors that could have affected campaign performance before a single campaign went live. By the time our team stepped in, all that was left was reviewing his findings and approving the launch. That completely changed the way we approached campaign launches. Instead of spending 65 hours every month on manual QA, our workflow was reduced to just 10.5 hours of strategic review giving our team back an estimated 54.5 hours to focus on optimization instead of repetitive checks. The biggest takeaway wasn't the time we saved. It was knowing every campaign went through the same level of quality control before launch. That's the difference we've started seeing between an AI assistant and an AI employee. An assistant waits for prompts. An AI employee owns recurring work while your team focuses on the decisions that matter most. Every campaign your team launches without this is a risk someone on your team is quietly absorbing. A copilot helps you work. An AI employee works when you don't. Hire Viktor for your team. $100 in credits included, no card. Full link in first comment. #AIemployee #MarketingOps #DigitalMarketing Paid Partnership

The first campaign Viktor reviewed caught problems we didn't even know were there. We're a digital marketing team managing campaigns across multiple ad platforms, and before every launch someone on the team would manually check tracking, landing pages, targeting, budgets, creatives, and campaign settings. It was repetitive work, but missing just one detail could turn into wasted budget or inaccurate reporting. Instead of asking Viktor to help with individual checks, we gave him ownership of our entire campaign launch QA workflow. The first thing that stood out wasn't how quickly he worked. It was how thorough he was. Across one month, Viktor completed QA for 30 campaigns, executed 330 automated checks, and identified 47 issues, including 14 critical errors that could have affected campaign performance before a single campaign went live. By the time our team stepped in, all that was left was reviewing his findings and approving the launch. That completely changed the way we approached campaign launches. Instead of spending 65 hours every month on manual QA, our workflow was reduced to just 10.5 hours of strategic review giving our team back an estimated 54.5 hours to focus on optimization instead of repetitive checks. The biggest takeaway wasn't the time we saved. It was knowing every campaign went through the same level of quality control before launch. That's the difference we've started seeing between an AI assistant and an AI employee. An assistant waits for prompts. An AI employee owns recurring work while your team focuses on the decisions that matter most. Every campaign your team launches without this is a risk someone on your team is quietly absorbing. A copilot helps you work. An AI employee works when you don't. Hire Viktor for your team. $100 in credits included, no card. Full link in first comment. #AIemployee #MarketingOps #DigitalMarketing Paid Partnership

Kylie

92,501 Aufrufe • vor 1 Monat

This video you're watching (or perhaps about to watch) isn't a traditional video shoot. It’s actually my profile picture, transformed with HeyOz into an AI-powered ad for an imaginary brand I created called Bells Water. No camera crew. No studio setup. No expensive production process. Just an idea brought to life with HeyOz. 🚀 I used HeyOz to create this AI-powered character video, turning a simple concept into engaging content in minutes. The same platform can be used to create ads, marketing campaigns, product showcases, social media content, and much more. What excites me most is how accessible content creation is becoming. Whether you're a creator, entrepreneur, marketer, or business owner, HeyOz helps you move from idea to execution faster than ever. This Bells Water video is just one example of what's possible. Just a lil heads up btw, More experiments, tutorials, and creative use cases coming soon. 👀 Start here:

Bells

72,728 Aufrufe • vor 3 Monaten

Magic happens when.. Brand 🤝 Creative 🤝 Media Seriously, it almost always does. You can just tell. And it all came together nicely for #Nike and their agency partners at the #ChicagoMarathon this past Sunday. 10/10 for all the billboard copy and placement along the route / commute. And the follow-up video commercial released on Nike socials the next morning on Monday was really the 🍒 on top. With 70s track “Love Hurts” by Nazareth. Uff. Right on the money with that one. Yes, long road ahead on so many fronts for the brand / business to reclaim its past glories but looks like comeback era is upon us. It was also Elliot Hill’s first day back at Nike on Monday :) What do you all (esp. runners on the timeline) think of these creatives? You like? From what was a polarising “Winning isn’t for everyone” during the Olympics to a more palatable, relatable “Winning isn’t comfortable” in the context of marathons. Interesting. [📸 via Brooke LeBlanc, DuBose Cole in Chicago] #Brands #Marketing #MarketingTwitter #Advertising #OOH #Marathon #CopywritersUnite #Copywriting

BrandGully

89,447 Aufrufe • vor 1 Jahr

AppLovin founder Adam Foroughi lays out the long-term vision for the company: turn ads into something so well-targeted they function as content, and use a billion-strong audience of mobile gamers as the distribution layer. The starting point is the audience itself. Adam explains that AppLovin reaches over a billion users who play games every single day around the world, with more than 150 million adults in the US alone. The power user isn't who you'd expect: "That's not the same 21 year old who's on Instagram for six hours a day. The power user who's playing casual games, Candy Crush for 2-3 hours a day, as an example, is more of like a middle-aged person who has more time and is just getting relaxation here." These users are willing to sit through long ads. Adam notes that the average ad on the platform runs over 35 seconds — "like a television commercial on the mobile device." For years, that attention was only used to push more games. Adam describes the old loop bluntly: "We used to take a user and say game, game, game, game, game. If you weren't in the business of switching games, that's a pretty bad ad format to show you." The expansion into e-commerce changed that, and Adam frames it as the first step toward a much bigger thesis — that as the targeting models get better, ads stop feeling like interruptions and start feeling like discovery. He explains: "The diversity will go up, the technology is already capable to do it, and then the value to the end consumer will go up. And that whole thing I said earlier of the ad becomes more like content." Then comes the punchline that defines the vision: "The hope we have is that we can get the local laundromat discovered by someone playing a game because we serve a really good ad to someone who needs their clothes washed. If that happens and we get to that level of scale, this business is going to be much, much bigger than it is today." Adam is clear about who he wants to serve first. AppLovin has no sales force, so large enterprises will eventually come to the platform on their own. The real opportunity, in his mind, is the small and medium businesses that nobody else helps: "We want to help those small to medium sized businesses. What made us really successful in gaming was going to the companies that really didn't have much support at most of the other businesses and going, what's your 10 people? Let's work together. Let us grow your business." The end state is a single targeting engine pointed at a billion adults, capable of matching them to the right local shop, the right Shopify store, the right product — not the right game. When advertising gets accurate enough, it stops being advertising.

AppLovin founder Adam Foroughi lays out the long-term vision for the company: turn ads into something so well-targeted they function as content, and use a billion-strong audience of mobile gamers as the distribution layer. The starting point is the audience itself. Adam explains that AppLovin reaches over a billion users who play games every single day around the world, with more than 150 million adults in the US alone. The power user isn't who you'd expect: "That's not the same 21 year old who's on Instagram for six hours a day. The power user who's playing casual games, Candy Crush for 2-3 hours a day, as an example, is more of like a middle-aged person who has more time and is just getting relaxation here." These users are willing to sit through long ads. Adam notes that the average ad on the platform runs over 35 seconds — "like a television commercial on the mobile device." For years, that attention was only used to push more games. Adam describes the old loop bluntly: "We used to take a user and say game, game, game, game, game. If you weren't in the business of switching games, that's a pretty bad ad format to show you." The expansion into e-commerce changed that, and Adam frames it as the first step toward a much bigger thesis — that as the targeting models get better, ads stop feeling like interruptions and start feeling like discovery. He explains: "The diversity will go up, the technology is already capable to do it, and then the value to the end consumer will go up. And that whole thing I said earlier of the ad becomes more like content." Then comes the punchline that defines the vision: "The hope we have is that we can get the local laundromat discovered by someone playing a game because we serve a really good ad to someone who needs their clothes washed. If that happens and we get to that level of scale, this business is going to be much, much bigger than it is today." Adam is clear about who he wants to serve first. AppLovin has no sales force, so large enterprises will eventually come to the platform on their own. The real opportunity, in his mind, is the small and medium businesses that nobody else helps: "We want to help those small to medium sized businesses. What made us really successful in gaming was going to the companies that really didn't have much support at most of the other businesses and going, what's your 10 people? Let's work together. Let us grow your business." The end state is a single targeting engine pointed at a billion adults, capable of matching them to the right local shop, the right Shopify store, the right product — not the right game. When advertising gets accurate enough, it stops being advertising.

Genius Business

15,371 Aufrufe • vor 3 Monaten