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Google and Meta’s AI agents may be pulling media buying closer to the dealership. Diana Lee, CEO and Founder at Constellation, explains how dealers could eventually run more of their own advertising without as many people in the middle. “The agents will be able to do most of the...

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Car Dealership Guy

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“The manufacturers put tremendous pressure on the dealers to utilize brokers because they have to hit their quotas… and not necessarily about what it does to the value of the franchise.” Auto brokers are resurfacing as a friction point in some state markets. Laura Perrotta, President of NJ CAR, explains what this means for the franchise sales model. Daily Dealer live hosted by Sam D'Arc and Ulisse de' Martino — listen to the full episode here: - Thank you to our partner Stream Companies! Check them out by visiting:

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" The biggest shocker to me is that consumers didn't care about savings at all. It was like out of the top four or five things, it was number five. People cared more about the time, the energy, the anxiety than anything else and most people said, based on the service, that if I saved them five grand, I could take half of it." Some car buyers are choosing to work with third party negotiators. Tomislav Mikula, Founder of Delivrd, explains why certain dealers still take the call to move deals faster without the usual back and forth. Daily Dealer live hosted by Sam D'Arc — listen to the full episode here: - Thank you to our partner CDG Circles! Check them out by visiting:

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