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Google has been quietly surfacing Instagram posts and TikToks in search for a while. But now it's official. Platform Properties in Search Console proves it. Connect your accounts and see the proof. Your reels, your TikToks, your posts are ranking in Google. The gap between the people checking this... show more
10,682 görüntüleme • 1 ay önce •via X (Twitter)
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Obsessed with how fast social and search are converging. Design and content teams need to collaborate more than ever!

the official GSC property flips social content into measurable search assets. now you can attribute clicks back to the same reels that drive traffic

Most brands still treat this as a side effect instead of a channel. If your reels are already ranking in Google, that's inventory you own and aren't using. Distribution is the product whether you built it on purpose or not.

Reels ranking in Google, checking this today

Social content is becoming search content. If you’re not tracking it in Search Console, you’re flying blind, mate.

worth pairing with the usual caveat: gsc position is averaged across every location and device that got an impression. same keyword, same day, i've seen #4 in one country and outside the top 10 in another. it's a real signal. it's just an average, not a position.

your reels and tiktoks are ranking in google and you probably don't even know it. connect your accounts to GSC and see the data. the brands checking this are finding wins they didn't know existed. the ones ignoring it are leaving free visibility on the table.

This is interesting

Search is becoming less about websites and more about wherever the best answer lives. The brands that understand this early will treat social content as search inventory, not just engagement content.

Reels ranking on Google now?

Keep sharing gold! Exactly what I wanted to say.








