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Here’s another exercise that does two things well. Single arm RDLs, Glutes/hamstrings but also core/anti rotation plus they are approved by S&C OG Zach Even - Esh

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Coach Wayland | Performance Expert | Craftsman

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34,621 views • 2 years ago •via X (Twitter)

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The exercise that most people have never even seen that can build your chest and pressing power the most It’s an exercise that has no home, no faction has made it famous. Allow me to share the benefits First, you actually already use this concept on other exercises. You barbell row, and you single arm row. Why wouldn’t you also barbell bench, and single arm bench? Second, most people would agree they have a stronger side. Usually the dominant arm is stronger. This exercise is great for ensuring you don’t have a large strength discrepancy on your arms, and if you do, this exercise can fix that for you. Single arm pressing is also going to train the core. A lot of people new to this exercise will actually report a lot of abdominal soreness, and you get this from bracing and stabilizing the load on one side and no load on the other. The weight creates a “sling” effect for the core. This is what makes single arm bench much different than just alternating bench. Lastly I think the triceps are trained much more directly than 2 arm variations which helps transfer to not only bench but overhead press as well
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The exercise that most people have never even seen that can build your chest and pressing power the most It’s an exercise that has no home, no faction has made it famous. Allow me to share the benefits First, you actually already use this concept on other exercises. You barbell row, and you single arm row. Why wouldn’t you also barbell bench, and single arm bench? Second, most people would agree they have a stronger side. Usually the dominant arm is stronger. This exercise is great for ensuring you don’t have a large strength discrepancy on your arms, and if you do, this exercise can fix that for you. Single arm pressing is also going to train the core. A lot of people new to this exercise will actually report a lot of abdominal soreness, and you get this from bracing and stabilizing the load on one side and no load on the other. The weight creates a “sling” effect for the core. This is what makes single arm bench much different than just alternating bench. Lastly I think the triceps are trained much more directly than 2 arm variations which helps transfer to not only bench but overhead press as well

Official Strength Debates

11,641 views • 1 month ago

❓WHAT IS ARM CARE ❓ 🔥 If you ask 10 people to define what “Arm Care” means, you will likely get 10 different answers which has really muddied the water across baseball and caused a lot of polarizing opinions ⚾️ At Armored Heat, we strongly believe that if everyone does what they are best at for the Athlete, it puts the Athletes in the best spot for success which is all that we care about 💪 Armored Heat’s goal is to complement what Athlete’s are doing on the Pitching and S&C side of development by filling up the cups that aren’t typically addressed as heavily in the other two ⚾️ We are HUGE advocates of athletes first getting on a quality S&C program before we even recommend Armored Heat! ✅ This is the “Collaboration” or “Holistic” approach that is so often preached about, but very rarely implemented 🧠 This Scapular Retraction conversation is just 1 example of “filling up the cups” that are in our wheelhouse. Obviously, we need the Lat and Rhomboids to be beasts as they are huge prime movers of the Arm. We have worked with a ton of great S&C coaches and they are FAR BETTER at optimally training those groups than we are. However, because they are also dominant downward rotators, we need to match that and also “Fill Up” the Scap Retraction + Upward Rotation Cups so the Scap doesn’t get dominated into downward rotation every time you retract
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❓WHAT IS ARM CARE ❓ 🔥 If you ask 10 people to define what “Arm Care” means, you will likely get 10 different answers which has really muddied the water across baseball and caused a lot of polarizing opinions ⚾️ At Armored Heat, we strongly believe that if everyone does what they are best at for the Athlete, it puts the Athletes in the best spot for success which is all that we care about 💪 Armored Heat’s goal is to complement what Athlete’s are doing on the Pitching and S&C side of development by filling up the cups that aren’t typically addressed as heavily in the other two ⚾️ We are HUGE advocates of athletes first getting on a quality S&C program before we even recommend Armored Heat! ✅ This is the “Collaboration” or “Holistic” approach that is so often preached about, but very rarely implemented 🧠 This Scapular Retraction conversation is just 1 example of “filling up the cups” that are in our wheelhouse. Obviously, we need the Lat and Rhomboids to be beasts as they are huge prime movers of the Arm. We have worked with a ton of great S&C coaches and they are FAR BETTER at optimally training those groups than we are. However, because they are also dominant downward rotators, we need to match that and also “Fill Up” the Scap Retraction + Upward Rotation Cups so the Scap doesn’t get dominated into downward rotation every time you retract

Armored Heat

16,371 views • 2 years ago

Not a single Muslim nation in the world has a beauty queen wearing a crown over a hijab but now America does. Americans are being played, big time, by Islamists who are normalizing things in the West that are not even normal in the countries they came from. They sell it as “representation” but what they are really doing is testing how far they can push Islamization in the West.
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Not a single Muslim nation in the world has a beauty queen wearing a crown over a hijab but now America does. Americans are being played, big time, by Islamists who are normalizing things in the West that are not even normal in the countries they came from. They sell it as “representation” but what they are really doing is testing how far they can push Islamization in the West.

Sarai (Sarah Idan) Miss Iraq

263,887 views • 2 months ago

THE BEST EXERCISE FOR SIX-PACK ABS!? The Barbell Ab Rollout is my favorite abdominal exercise for several reasons. * Comprehensive Core Training: Unlike some other exercises that only target specific abdominal muscles, the barbell ab rollout is a comprehensive exercise that engages the entire core. It targets not only the rectus abdominis (the “six-pack” muscle) but also the internal and external obliques, the transverse abdominis, and even the lower back muscles. * Customizable Intensity: You can easily adjust the difficulty of the exercise to match your fitness level. If you’re a beginner, you can start by rolling out a short distance. As you become stronger and more comfortable with the movement, you can increase the distance to make the exercise more challenging. Notice that I rollout so far that I touch the ground with my chest! * Requires Minimal Equipment: All you need is a barbell (or ab-wheel) and some space. * Provides a Full Body Workout: Even though it’s primarily an abdominal exercise, the ab rollout engages many other muscle groups as well. You’ll work your shoulders, chest, and arms to control the barbell, and your glutes and hamstrings to maintain stability.
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THE BEST EXERCISE FOR SIX-PACK ABS!? The Barbell Ab Rollout is my favorite abdominal exercise for several reasons. * Comprehensive Core Training: Unlike some other exercises that only target specific abdominal muscles, the barbell ab rollout is a comprehensive exercise that engages the entire core. It targets not only the rectus abdominis (the “six-pack” muscle) but also the internal and external obliques, the transverse abdominis, and even the lower back muscles. * Customizable Intensity: You can easily adjust the difficulty of the exercise to match your fitness level. If you’re a beginner, you can start by rolling out a short distance. As you become stronger and more comfortable with the movement, you can increase the distance to make the exercise more challenging. Notice that I rollout so far that I touch the ground with my chest! * Requires Minimal Equipment: All you need is a barbell (or ab-wheel) and some space. * Provides a Full Body Workout: Even though it’s primarily an abdominal exercise, the ab rollout engages many other muscle groups as well. You’ll work your shoulders, chest, and arms to control the barbell, and your glutes and hamstrings to maintain stability.

Marc Lobliner - IFBB Pro

59,933 views • 3 years ago

TWO-TIER POLICING IN OTTAWA Two cameras are "disturbing the peace" of the giant drum banging, hate-chanting, anti-Israel mob?!? OPS grab C², telling her she's under arrest. Then an officer threatens us both with arrest if we don't leave the area. Listen to the way he talks to me, his story changes. He lies and outright accuses me of things that never happened. At times, it's obvious these officers are taking the path of least resistance, but it's also quite obvious to me that they are under very specific orders. I would like to know what those standing orders are and who is giving them!
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TWO-TIER POLICING IN OTTAWA Two cameras are "disturbing the peace" of the giant drum banging, hate-chanting, anti-Israel mob?!? OPS grab C², telling her she's under arrest. Then an officer threatens us both with arrest if we don't leave the area. Listen to the way he talks to me, his story changes. He lies and outright accuses me of things that never happened. At times, it's obvious these officers are taking the path of least resistance, but it's also quite obvious to me that they are under very specific orders. I would like to know what those standing orders are and who is giving them!

Dacey Media

69,176 views • 1 year ago

Bernie Sanders just had the “transgender” singer of Against Me sing a song that says: "Does your God have a big fat d*ck? Cause it feels like he’s fucking me" and "Does he shoot wads of honey and c*m twice on Easter Sunday? This is who the Democrats are now. Pure evil. Other lyrics are somehow even more grotesque and anti-Christian. These people are insane. Bernie Sanders is a lunatic and anti-Christian. Yes, this was at Bernie’s rally. This singer goes by the name Laura Jane Grace. Here’s more of the lyrics: "What’s his favourite position? Missionary? Magic bullet? We all give him no lover Just a hand and a mother Can he c*m a shotgun blast And shoot salvation up your a*s? Does he chew c*nt like bubblegum And give bl*wj*bs like a vacuum? Does his D go deep So deep it puts an a*s to sleep? Who’s the 6 to his 9 And what are his other kinks? If he grows all the trees Does he taste every peach? Is your god f*cking you and f*cking me? I know creation must get lonely After all he’s one and only And his son was so well hung I think the big man deserves one" These people are open satanist!
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Bernie Sanders just had the “transgender” singer of Against Me sing a song that says: "Does your God have a big fat d*ck? Cause it feels like he’s fucking me" and "Does he shoot wads of honey and c*m twice on Easter Sunday? This is who the Democrats are now. Pure evil. Other lyrics are somehow even more grotesque and anti-Christian. These people are insane. Bernie Sanders is a lunatic and anti-Christian. Yes, this was at Bernie’s rally. This singer goes by the name Laura Jane Grace. Here’s more of the lyrics: "What’s his favourite position? Missionary? Magic bullet? We all give him no lover Just a hand and a mother Can he c*m a shotgun blast And shoot salvation up your a*s? Does he chew c*nt like bubblegum And give bl*wj*bs like a vacuum? Does his D go deep So deep it puts an a*s to sleep? Who’s the 6 to his 9 And what are his other kinks? If he grows all the trees Does he taste every peach? Is your god f*cking you and f*cking me? I know creation must get lonely After all he’s one and only And his son was so well hung I think the big man deserves one" These people are open satanist!

Alex Jones

719,890 views • 1 year ago

President Donald J. Trump speaking earlier to reporters in the Oval Office about the recent anti-government protests and brutal crackdowns in Iran, as well as the possibility of military action against Iran by the United States. Trump: “They [Iran] said people were shooting at them with guns and they were shooting back and you know, it's one of those things- but they told me that there'll be no executions and so I hope that's true.” Reporter: “Does this mean military action is now off the table against Iran?” Trump: “We're going to watch and see what the process is but we were given a very good statement by people that are aware of what’s going on.”
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President Donald J. Trump speaking earlier to reporters in the Oval Office about the recent anti-government protests and brutal crackdowns in Iran, as well as the possibility of military action against Iran by the United States. Trump: “They [Iran] said people were shooting at them with guns and they were shooting back and you know, it's one of those things- but they told me that there'll be no executions and so I hope that's true.” Reporter: “Does this mean military action is now off the table against Iran?” Trump: “We're going to watch and see what the process is but we were given a very good statement by people that are aware of what’s going on.”

OSINTdefender

1,047,732 views • 6 months ago

#WATCH Horrific visuals of anti-Hindu Violence is coming in from #Bogura district of #Bangladesh. On the night of 5th of August, 2024, Islamists attacked Palpara village under #Gabtoli Police Station of Pigachha Upazila of #Bogura district. In the village, Hindus are traditionally Potters by profession. They used to make pitchers, Mangal Ghat and other items. All are broken. Islamists vandalised and looted everything. Money, rice, jwellery and even clothes from Almirah. An old woman said, “They took everything. They vandalised the house. Now, I have nothing to eat. They came with swords. They looted rice bags from the house.” Another woman said, “They looted everything. Vandalised the pots and other things made by us. They looted fishes and milk and sweets from the fridge. They even looted clothes and sarees from the homes.” Another woman pointed out that a Hindu temple is also vandalised. The Murti is completely broken. #SaveBangladeshiHindus
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#WATCH Horrific visuals of anti-Hindu Violence is coming in from #Bogura district of #Bangladesh. On the night of 5th of August, 2024, Islamists attacked Palpara village under #Gabtoli Police Station of Pigachha Upazila of #Bogura district. In the village, Hindus are traditionally Potters by profession. They used to make pitchers, Mangal Ghat and other items. All are broken. Islamists vandalised and looted everything. Money, rice, jwellery and even clothes from Almirah. An old woman said, “They took everything. They vandalised the house. Now, I have nothing to eat. They came with swords. They looted rice bags from the house.” Another woman said, “They looted everything. Vandalised the pots and other things made by us. They looted fishes and milk and sweets from the fridge. They even looted clothes and sarees from the homes.” Another woman pointed out that a Hindu temple is also vandalised. The Murti is completely broken. #SaveBangladeshiHindus

Hindu Voice

16,769 views • 1 year ago

#WATCH | Delhi: Author, Philosopher and Advaita teacher Acharya Prashant says, "...The Pakistani army is not a well-wisher of the Pakistani nation. Their intentions towards Pakistan are also not good. Otherwise, they would not have participated in this war. They know they cannot grow beyond a point, and probably they have given up on themselves. But India does not want to be confined to just this region. We have global ambitions, we want to be a global power and a global power, not just in a military sense or a hegemonic sense, but global power in research hub, quality of life, center of creativity and innovation. That's what India wants to be. Pakistan does not even want to be that, so the very objectives are different. They want to pull us down to their level...What China is doing through Pakistan is that it wants to put you back by another 20 years and thereby increase the difference between itself and India. We must not allow that to happen..."
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#WATCH | Delhi: Author, Philosopher and Advaita teacher Acharya Prashant says, "...The Pakistani army is not a well-wisher of the Pakistani nation. Their intentions towards Pakistan are also not good. Otherwise, they would not have participated in this war. They know they cannot grow beyond a point, and probably they have given up on themselves. But India does not want to be confined to just this region. We have global ambitions, we want to be a global power and a global power, not just in a military sense or a hegemonic sense, but global power in research hub, quality of life, center of creativity and innovation. That's what India wants to be. Pakistan does not even want to be that, so the very objectives are different. They want to pull us down to their level...What China is doing through Pakistan is that it wants to put you back by another 20 years and thereby increase the difference between itself and India. We must not allow that to happen..."

ANI

371,751 views • 1 year ago

“Are you not the ones who keep telling us that we are all equal before God? Are we really equal before God? Is any one of us better than the other? Why are there those who tell us “You know this morning I heard a voice and I recognized it as the voice of God.” God only appears to you, and he cannot appear to others? Does God tell you when he appears to you that you should go and kill people or lie or even steal from them? If it is true that he appears to you, I would be happy to hear the message he gave you, if it is a message that is good for all of us, who would not want to hear it? But if you pretend that God has appeared to you and you start misleading people, telling them they should not eat, asking them to reject medical treatment, and you say that you were sent, by whom? Not only God but also a reasonable human being cannot send you to do such things. And you are lying to us that you were sent by God? Really? Another confusion that people have is that they are afraid to condemn someone who does such bad things or who gives a wrong message because it would supposedly mean that they are against God since all those bad deeds are done under the cover of the name of God.” President Kagame | Thanksgiving Prayer Breakfast.
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“Are you not the ones who keep telling us that we are all equal before God? Are we really equal before God? Is any one of us better than the other? Why are there those who tell us “You know this morning I heard a voice and I recognized it as the voice of God.” God only appears to you, and he cannot appear to others? Does God tell you when he appears to you that you should go and kill people or lie or even steal from them? If it is true that he appears to you, I would be happy to hear the message he gave you, if it is a message that is good for all of us, who would not want to hear it? But if you pretend that God has appeared to you and you start misleading people, telling them they should not eat, asking them to reject medical treatment, and you say that you were sent, by whom? Not only God but also a reasonable human being cannot send you to do such things. And you are lying to us that you were sent by God? Really? Another confusion that people have is that they are afraid to condemn someone who does such bad things or who gives a wrong message because it would supposedly mean that they are against God since all those bad deeds are done under the cover of the name of God.” President Kagame | Thanksgiving Prayer Breakfast.

Presidency | Rwanda

150,267 views • 1 year ago

Netanyahu and I are on trial in the same building today! A small anti-Bibi demonstration gathered outside — things like this happen every couple of days in Tel Aviv. This one was organised by the Liberal Zionist camp, so not a word on the ongoing g3n0cide, not a word on the apartheid, or state teггorism. But even putting all that aside, liberal demonstrations have become neutered, having lost nearly all potential for actual impact. The state does not feel threatened, the state doesn't care. And I guess it's good that they protest, it's better than nothing. But in the middle of a genocide, this just feels embarrassing.
1:23

Netanyahu and I are on trial in the same building today! A small anti-Bibi demonstration gathered outside — things like this happen every couple of days in Tel Aviv. This one was organised by the Liberal Zionist camp, so not a word on the ongoing g3n0cide, not a word on the apartheid, or state teггorism. But even putting all that aside, liberal demonstrations have become neutered, having lost nearly all potential for actual impact. The state does not feel threatened, the state doesn't care. And I guess it's good that they protest, it's better than nothing. But in the middle of a genocide, this just feels embarrassing.

Andrey X

67,799 views • 1 year ago

British people are being killed because other people are afraid of being called racist. Valdo Calocane should have been sectioned (well he should've been in another country, but since he's here he should've been sectioned). But he was freed following an earlier violent incident because mental health workers were worried that detaining him would be racist. Also, he avoided being injected with long-lasting anti-psychotic medication because he did not like needles, and NHS staff having “felt a pressure to avoid restrictive practice because of his ethnicity”. This is where the public sector drive for "diversity" and "equity" has led us - they want each demographic to have equal outcomes. So they try and force these outcomes by treating people differently. In this case, they felt pressure not to section a black man because black men are overrepresented in mental health statistics. But if diversity is a strength, then diversity exists. And couldn't part of diversity mean that a certain demographic is over-represented in mental health statistics? Diversity doesn't mean that we're all exactly the same, does it?
7:32

British people are being killed because other people are afraid of being called racist. Valdo Calocane should have been sectioned (well he should've been in another country, but since he's here he should've been sectioned). But he was freed following an earlier violent incident because mental health workers were worried that detaining him would be racist. Also, he avoided being injected with long-lasting anti-psychotic medication because he did not like needles, and NHS staff having “felt a pressure to avoid restrictive practice because of his ethnicity”. This is where the public sector drive for "diversity" and "equity" has led us - they want each demographic to have equal outcomes. So they try and force these outcomes by treating people differently. In this case, they felt pressure not to section a black man because black men are overrepresented in mental health statistics. But if diversity is a strength, then diversity exists. And couldn't part of diversity mean that a certain demographic is over-represented in mental health statistics? Diversity doesn't mean that we're all exactly the same, does it?

Leo Kearse - see me on tour! Links in bio

18,933 views • 4 months ago

$RKLB New Peter Beck interview today on Bloomberg: Does SpaceX's dominance threaten Rocket Lab? "No, I don't think so. The reality is SpaceX is a space company, but also very much an AI company and a bunch of other things as well. Rocket Lab is a very squarely focused pure play space company. I think it draws investors into the sector. And when they go looking, Rocket Lab is really the clear number two with respect to launch frequency and those kinds of things. So no, I'm not too worried about that.” "So do you find yourself complementary to SpaceX? Or are you in direct competition with Elon Musk?" "In some cases we are in direct competition, but also very complementary. We are an end-to-end space company. We're the second most frequently launched US rocket in the world behind SpaceX, so the rocket bit is competitive. But two-thirds of our business is building satellites and spacecraft and supplying components to the rest of the space industry. So in that sense, not really a competitor at all."
1:13

$RKLB New Peter Beck interview today on Bloomberg: Does SpaceX's dominance threaten Rocket Lab? "No, I don't think so. The reality is SpaceX is a space company, but also very much an AI company and a bunch of other things as well. Rocket Lab is a very squarely focused pure play space company. I think it draws investors into the sector. And when they go looking, Rocket Lab is really the clear number two with respect to launch frequency and those kinds of things. So no, I'm not too worried about that.” "So do you find yourself complementary to SpaceX? Or are you in direct competition with Elon Musk?" "In some cases we are in direct competition, but also very complementary. We are an end-to-end space company. We're the second most frequently launched US rocket in the world behind SpaceX, so the rocket bit is competitive. But two-thirds of our business is building satellites and spacecraft and supplying components to the rest of the space industry. So in that sense, not really a competitor at all."

ValueOverPrice

48,871 views • 1 month ago

I’ve been doing some research on $BMNR which is a $ETH treasury with Thomas (Tom) Lee (not drummer) FundstratDirect.com as chairman. There are many interesting things about this company, but here’s one thing in particular that I see commonly mistaken. Some investors steer clear of $BMNR because it is dilutive to shareholders. Well as Tom Lee explains to amit below, $BMNR is actually the opposite of dilutive, since they are constantly increasing $ETH per share, and only issuing shares when they are trading above mNAV. Another thing particularly interesting is that Tom Lee says that $BMNR can currently stake their ~$9B of $ETH and earn ~$300M of net income. And since $BMNR is about 1/3 of the way to their 5% goal, that would be around ~$1B of net income for $BMNR once they hit that 5% goal just by staking their $ETH. I’m very interested!
2:38

I’ve been doing some research on $BMNR which is a $ETH treasury with Thomas (Tom) Lee (not drummer) FundstratDirect.com as chairman. There are many interesting things about this company, but here’s one thing in particular that I see commonly mistaken. Some investors steer clear of $BMNR because it is dilutive to shareholders. Well as Tom Lee explains to amit below, $BMNR is actually the opposite of dilutive, since they are constantly increasing $ETH per share, and only issuing shares when they are trading above mNAV. Another thing particularly interesting is that Tom Lee says that $BMNR can currently stake their ~$9B of $ETH and earn ~$300M of net income. And since $BMNR is about 1/3 of the way to their 5% goal, that would be around ~$1B of net income for $BMNR once they hit that 5% goal just by staking their $ETH. I’m very interested!

ElijahCabler

111,519 views • 10 months ago

🚨🇺🇸 REP. MASSIE: THE INTELLIGENCE ASPECT AROUND EPSTEIN GOES EVEN DEEPER THAN PEOPLE THINK "There's two reasons he's flipped. One, his rich and powerful friends who've donated to him or go to his dinner parties, he doesn't want to embarrass them, and they may in fact not even be guilty of a crime. They may just be very embarrassed that they were having extramarital sex with these women, for instance. So that's one thing. But I think there's also the intelligence aspect of this that goes even deeper. Maybe Trump is on one plane and he's thinking, I can't embarrass my friends. But there may be people in the administration who are career people who are thinking on another plane. They're like, well, let's convince Trump he's gonna embarrass his friends, when in reality what we're trying to do is protect our sources and methods, which may involve sex trafficking." Source: Joe Rogan Podcast News Thomas Massie
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🚨🇺🇸 REP. MASSIE: THE INTELLIGENCE ASPECT AROUND EPSTEIN GOES EVEN DEEPER THAN PEOPLE THINK "There's two reasons he's flipped. One, his rich and powerful friends who've donated to him or go to his dinner parties, he doesn't want to embarrass them, and they may in fact not even be guilty of a crime. They may just be very embarrassed that they were having extramarital sex with these women, for instance. So that's one thing. But I think there's also the intelligence aspect of this that goes even deeper. Maybe Trump is on one plane and he's thinking, I can't embarrass my friends. But there may be people in the administration who are career people who are thinking on another plane. They're like, well, let's convince Trump he's gonna embarrass his friends, when in reality what we're trying to do is protect our sources and methods, which may involve sex trafficking." Source: Joe Rogan Podcast News Thomas Massie

Mario Nawfal

158,991 views • 8 months ago

Steve Jobs on how to build a great brand After re-joining Apple in 1996, Steve Jobs announced the “Think different” campaign with the following statement: “To me, marketing is about values. This is a very complicated and noisy world. We’re not going to get a chance to get people to remember much about us. No company is. So we have to be really clear on what we want them to know about us.” He cites Nike as one of the greatest jobs of marketing the universe has ever seen: “Remember, Nike sells a commodity—they sell shoes! And yet when you think of Nike, you feel something different than a shoe company. In their ads, they don’t ever talk about the product. They don’t ever tell you about their air soles and why they are better than Reebok’s air soles. What does Nike do in their advertising? They honor great athletes, and they honor great athletics. That’s who they are, that’s what they are about.” Marketing guru Seth Godin also used Nike as an example of great branding in a blog post a few years ago: “If Nike announced that they were opening a hotel, you’d have a pretty good guess about what it would be like. But if Hyatt announced that they were going to start making shoes, you would have NO IDEA WHATSOEVER what those shoes would be like. That’s because Nike owns a brand and Hyatt simply owns real estate.” Jobs goes on to explain how the Apple team arrived at the “Think Different” campaign: “Our customers want to know who is Apple and what is it that we stand for. Where do we fit in this world? What we’re about isn’t making boxes for people to get their jobs done—although we do that well. We do that better than almost anybody, in some cases. But Apple is about something more than that. Apple at the core—its core value—is that we believe people with passion can change the world for the better… And that those people who are crazy enough to think that they can change the world are the ones who actually do.” He continues: “And so, what we’re going to do in our first brand marketing campaign in several years is to get back to that core value. A lot of things have changed. The market is in a totally different place than it was a decade ago, and Apple is totally different… the products and the distribution strategy and the manufacturing are totally different. And we understand that. But values and core values—those things shouldn’t change. The things that Apple believed in, at its core, are the same things that Apple really stands for today.” Apple’s “Think Different” campaign was designed to honor those people who have changed the world. And as Jobs so eloquently put it: “Some of them are living. Some of them are not. But the ones that aren’t, you’ll know that if they ever used a computer, it would’ve been a Mac. The theme of the campaign is ‘Think Different.’ It’s honoring the people who think different and who move this world forward. And it is what we are about. It touches the soul of this company.” If you’re looking to create a great brand, I’d start out by asking: what are your core values and what does your company honor?
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Steve Jobs on how to build a great brand After re-joining Apple in 1996, Steve Jobs announced the “Think different” campaign with the following statement: “To me, marketing is about values. This is a very complicated and noisy world. We’re not going to get a chance to get people to remember much about us. No company is. So we have to be really clear on what we want them to know about us.” He cites Nike as one of the greatest jobs of marketing the universe has ever seen: “Remember, Nike sells a commodity—they sell shoes! And yet when you think of Nike, you feel something different than a shoe company. In their ads, they don’t ever talk about the product. They don’t ever tell you about their air soles and why they are better than Reebok’s air soles. What does Nike do in their advertising? They honor great athletes, and they honor great athletics. That’s who they are, that’s what they are about.” Marketing guru Seth Godin also used Nike as an example of great branding in a blog post a few years ago: “If Nike announced that they were opening a hotel, you’d have a pretty good guess about what it would be like. But if Hyatt announced that they were going to start making shoes, you would have NO IDEA WHATSOEVER what those shoes would be like. That’s because Nike owns a brand and Hyatt simply owns real estate.” Jobs goes on to explain how the Apple team arrived at the “Think Different” campaign: “Our customers want to know who is Apple and what is it that we stand for. Where do we fit in this world? What we’re about isn’t making boxes for people to get their jobs done—although we do that well. We do that better than almost anybody, in some cases. But Apple is about something more than that. Apple at the core—its core value—is that we believe people with passion can change the world for the better… And that those people who are crazy enough to think that they can change the world are the ones who actually do.” He continues: “And so, what we’re going to do in our first brand marketing campaign in several years is to get back to that core value. A lot of things have changed. The market is in a totally different place than it was a decade ago, and Apple is totally different… the products and the distribution strategy and the manufacturing are totally different. And we understand that. But values and core values—those things shouldn’t change. The things that Apple believed in, at its core, are the same things that Apple really stands for today.” Apple’s “Think Different” campaign was designed to honor those people who have changed the world. And as Jobs so eloquently put it: “Some of them are living. Some of them are not. But the ones that aren’t, you’ll know that if they ever used a computer, it would’ve been a Mac. The theme of the campaign is ‘Think Different.’ It’s honoring the people who think different and who move this world forward. And it is what we are about. It touches the soul of this company.” If you’re looking to create a great brand, I’d start out by asking: what are your core values and what does your company honor?

Startup Archive

338,071 views • 2 years ago

This farmer just blew the whistle on a five-alarm fire for MAHA: Chinese pesticide manufacturer Syngenta just announced that they’re “ceasing all production” of paraquat, an “extremely toxic” herbicide. But in the US, paraquat is “still approved by the EPA.” And House Republicans are advancing a new law to give pesticide makers like Syngenta and Bayer a total immunity shield from being sued for mass poisoning Americans. Regenerative farmer and Iowa gubernatorial candidate Zach Lahn warned that this liability shield will lead to the exact same kind of disaster caused by the 1986 liability shield for vaccines: “They’ll have a blank check to produce what they wanna produce and not have to face the repercussions.” “We are captured to an extent that we don’t even realize.” House Republicans are on the brink of the ultimate betrayal of MAHA if this liability shield passes. They snuck it into the 2026 Farm Bill and quietly advanced it in the middle of the night last week. Now, it’s on us to fight back. Here’s how: We are demanding that House Republicans strike Sections 10205, 10206, 10206, and portions of 10201 from the 2026 Farm Bill. But we need your help. Use the link below for a step-by-step guide to take action in just 2 minutes:🧵 Zach Lahn
2:33

This farmer just blew the whistle on a five-alarm fire for MAHA: Chinese pesticide manufacturer Syngenta just announced that they’re “ceasing all production” of paraquat, an “extremely toxic” herbicide. But in the US, paraquat is “still approved by the EPA.” And House Republicans are advancing a new law to give pesticide makers like Syngenta and Bayer a total immunity shield from being sued for mass poisoning Americans. Regenerative farmer and Iowa gubernatorial candidate Zach Lahn warned that this liability shield will lead to the exact same kind of disaster caused by the 1986 liability shield for vaccines: “They’ll have a blank check to produce what they wanna produce and not have to face the repercussions.” “We are captured to an extent that we don’t even realize.” House Republicans are on the brink of the ultimate betrayal of MAHA if this liability shield passes. They snuck it into the 2026 Farm Bill and quietly advanced it in the middle of the night last week. Now, it’s on us to fight back. Here’s how: We are demanding that House Republicans strike Sections 10205, 10206, 10206, and portions of 10201 from the 2026 Farm Bill. But we need your help. Use the link below for a step-by-step guide to take action in just 2 minutes:🧵 Zach Lahn

Stand for Health Freedom

59,902 views • 4 months ago