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I built an entire content team in 21 minutes. It writes LinkedIn posts, YouTube scripts, Newsletters, and Tweets. All in my voice. Content used to be the bottleneck. Writing for multiple platforms meant either spending hours on it or hiring someone who never quite sounded like me. I spent...

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JJ Englert

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76,891 Aufrufe • vor 6 Monaten •via X (Twitter)

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I just built a Brand Operating System inside Claude Cowork 🤯 A connected system of files that every skill automatically reads from, so your hook writer, brief generator, and script writer all speak in your exact brand voice. All inside Claude Cowork. Perfect for DTC brands and agencies tired of generic AI output that sounds like every other brand in their category. If you're opening a new Claude chat and re-explaining your brand, re-pasting your voice guidelines, and re-describing your customers every single time, a Brand OS fixes the entire loop: → Build 3 foundation files once per brand → Every skill you create reads from the Brand OS automatically → Hook writer pulls your voice + customer pain points → Brief generator pulls your positioning + angles → Script writer pulls the brief + brand DNA → Every output is calibrated to your brand on the first pass No re-briefing Claude on every chat. No editing for an hour to fix generic AI phrasing. No creative that sounds like it could belong to any brand. What you get in the playbook: → The exact Brand OS file structure I use → Templates for all 3 files you can fill in for any brand → The architecture that makes every Claude skill 10x sharper → The exact setup for agencies running a Brand OS per client For agencies: this is how you build a perfect, reusable knowledge base for every client on your roster. Set up the Brand OS once per client, and every campaign after that is already calibrated. I put together a full playbook with the file templates, the architecture, and the exact setup process so you can build your own Brand OS for your brand or your clients. Want it for free? > Like this post > Comment "OS" And I'll send it over (must be following so I can DM)

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My whole company runs on skills I bundled into a GitHub repo. Here's how to build the same thing for your team: - Put your skills in a GitHub repo - Get Claude to write the couple of JSON files that make it readable as a plugin - In Claude Code, type /plugin, go to marketplaces, add marketplace, paste your repo URL - Split the plugins by department, so your copywriter isn't installing the finance skills It works in Codex too. I've got the same team skills installed there and I use them the same way. Now when I build something like my Notion formatting skill, I add it to the repo and it lands on everyone's Claude and Codex. If someone wrecks a skill, we roll it back to an older version. The key is enabling auto-update, so when someone improves a skill everyone benefits. I don't have a clue how the JSON works. I got Claude to set the whole thing up for me. Start with one skill and before you know it your whole team will be AI pilled.

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I create a lot of video content. Over the past few years, that work has helped me grow to 200K+ followers and 70M+ views across platforms. Lately, I’ve been experimenting with AI tools that make the process more efficient, without losing my voice, personality, or taste. From researching and writing scripts to editing videos and crafting captions, I’m sharing a few of my favorite workflows, including how I use tools like Hyperagent. I’d love to hear which tools or workflows have made the biggest difference in your own creative process. Try it out:

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Everyone is hyping Paperclip as the OpenClaw🦞 killer. I spent a day building an entire AI company on it. Here's my honest take. In this video you'll see: • How Paperclip spins up an org chart, CEO, and sub agents in under 5 minutes • The exact prompt I used to bootstrap a content agency from scratch • Where it actually beats Open Claw (and where it falls flat) • Why I think it's the iPod of agent orchestration, not the iPhone • The 12 page architecture doc I built alongside it Full video is live on YouTube. Comment "Paperclip" and I'll DM you the link.

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Dealers are starting to experiment with generative AI in their marketing. Brian J. Ortega, Creative Director at Valley Hi Toyota, explains how AI-created mascots and seasonal storytelling are reshaping dealership engagement. "We have a witch, and a werewolf, and a skeleton in the showroom right now. And I took photos, and whether using Sora or any of the other ones, I actually had them move and created videos promoting Trucktober, for going on in October at the Toyota stores." "Our used car manager is quite a character himself. And obviously, he's always busy, whether he is trying to acquire some vehicles. But we turned Rowdy Rodney into an AI character, and whether we're using his actual voice or a voice generated through AI, we're kind of using that for content and advertising." "I use this thing called, I call it the PRIME method. Is your content personal? Is it something that you enjoy? Is this something that you can relate to everybody? Which is what the R stands for. Is it relatable, relevant? What's going on in the world today? Is your content informational? So the I. You can have fun and also share some great content. Which leads to the M. Is your content memorable? Can people relate to it? And the E stands for, whether engaging or entertaining." Daily Dealer live hosted by Sam D'Arc and Ulisse de' Martino - Thank you to our partner KPA! Check them out by visiting
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Dealers are starting to experiment with generative AI in their marketing. Brian J. Ortega, Creative Director at Valley Hi Toyota, explains how AI-created mascots and seasonal storytelling are reshaping dealership engagement. "We have a witch, and a werewolf, and a skeleton in the showroom right now. And I took photos, and whether using Sora or any of the other ones, I actually had them move and created videos promoting Trucktober, for going on in October at the Toyota stores." "Our used car manager is quite a character himself. And obviously, he's always busy, whether he is trying to acquire some vehicles. But we turned Rowdy Rodney into an AI character, and whether we're using his actual voice or a voice generated through AI, we're kind of using that for content and advertising." "I use this thing called, I call it the PRIME method. Is your content personal? Is it something that you enjoy? Is this something that you can relate to everybody? Which is what the R stands for. Is it relatable, relevant? What's going on in the world today? Is your content informational? So the I. You can have fun and also share some great content. Which leads to the M. Is your content memorable? Can people relate to it? And the E stands for, whether engaging or entertaining." Daily Dealer live hosted by Sam D'Arc and Ulisse de' Martino - Thank you to our partner KPA! Check them out by visiting

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