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Most content dies within 48 hours. But if I had to create one YouTube video that could bring in leads for an entire year, here’s what I’d build. Most people don’t realize this about YouTube: it’s not just a social platform. It’s also one of the biggest search engines...

10,374 görüntüleme • 18 gün önce •via X (Twitter)

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If I had to start from zero tomorrow and bring in new customers fast, here's exactly what I'd build. Top to bottom. I'd start with the ad. Open ChatGPT or Claude, paste in what you sell and who you sell it to, ask it to write you ten different hooks for a Meta ad. Pick the best three. Then jump into or one of the AI video tools and have it generate the visual. Thirty minutes, you've got a real ad ready to run. You run that ad to one landing page. Not your homepage. One page, one offer, one call to action. Headline that stops the scroll, a few lines of value, an email or phone field, a button. That's it. Build it in HighLevel in about twenty minutes, drag, drop, you're done. The second someone enters their email, they drop into your CRM, automatically tagged with where they came from. Now the part most people skip, the follow-up. The moment that form is filled, a sequence kicks off automatically. Email and SMS, spaced over five to seven days. First message thanks them and delivers what you promised. Then a story. Then social proof. Then an objection you know they have. Then the offer. They don't have to think about you. You're showing up in their inbox and their texts at exactly the right time. The last message has a calendar link or a buy button right inside it. They tap, they book, or they buy. Done. The whole flow runs on its own from the ad all the way to the sale. You build it once. It works while you're sleeping. AI does the creative work. The system runs the customer journey. You spend your time on strategy. That's the play.

Neil Patel

39,323 görüntüleme • 1 ay önce

"Courage is far shorter in supply than genius." - Peter Thiel "One of the challenges in writing a book about entrepreneurship or teaching a class on this is that there is sort of no formula. And I think science always starts with a number two. It starts with experiments you can repeat, things you can do over and over again. But there's sort of a sense in which every moment in the history of business, every moment in the history of technology happens only once. The next Mark Zuckerberg will not be starting a social networking company. The next Larry Page will not start a search engine. The next Bill Gates will not be starting an operating system. And so if you are trying to copy these people, you're in some sense not learning from them. And so I think one of the really big challenges in teaching or writing about entrepreneurship is what can you say about being an entrepreneur at all when the key thing is always to do something new, different, that's not precisely been done before. And so the point of departure I start with in Zero to One is a somewhat indirect approach by asking a series of contrarian questions. The business question is, what great company is nobody starting? The more intellectual version of this question is, tell me something true that very few people agree with you on. And this is a fantastic interview question. It turns out to be quite a hard question, even when people can read on the internet that you ask of everybody who comes in the door, it still is a hard question. It's one of those unusual questions where if you know it's on the test, it's still hard. And it's hard not just because we sort of think that new things require brilliance or something like that, but because it's socially difficult. If I ask you that question, if you tell me something like the education system is screwed up or our political system doesn't work very well, those are true answers, but they're not actually good answers because all of us already know them to be true. The good answers are ones that are somehow uncomfortable that the person interviewing you does not actually want to hear. And I think we live in this world where courage is in far shorter supply than genius. And so it is sort of this, it is in a sense this problem of political correctness properly understood, is this very deep, very, very broad sort of a problem."

Founder Mode

12,339 görüntüleme • 7 ay önce