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On what marketers get wrong about finance: “Performance marketing is way closer to finance than brand marketing. In many cases, marketers drive the business model in such a meaningful way… they don’t realize that they are responsible for all the drivers (AOV, CAC, etc) that a banker is going... show more

Olivia Kory

5,403 subscribers

14,575 views • 1 year ago •via X (Twitter)

Finance News & Politics Education

Anya Rossi• Live Now

Private livecam show

10 Comments

Michael Lorenzos1 year ago

nodding

Olivia Kory1 year ago

as usual you’re 3 steps ahead @michaellorenzos

Kjael // Skaling Ventures1 year ago

Why did Yahoo miss every big opportunity? In 1999, they were the internet. But market dominance created dangerous tunnel vision. They only valued what they already understood. They couldn't see beyond their current business model. Missing Google at $1M and Facebook at $1B. Understanding true value isn't just about what you're worth today. It's about seeing tomorrow's potential. Today's tech giants could be tomorrow's Yahoo. The pace of change is only getting faster. That's why I always say: Every SaaS founder needs to know their worth. Not just for exits. But for every strategic decision. Here's practical ways how I determine true value: 1. Determine Net Present Value (NPV) to anchor your valuation 2. Utilize benchmarks to establish a RELATIVE POV 3. Blend methods to triangulate your SaaS business' valuation I break down each of these points on my Substack (with my own valuation calculator and video walkthrough) → Don't forget to subscribe — I share operating concepts and insights for micro-SaaS founders. For the love of the game 🏴‍☠️⚡️️ #data #markets #saas #entrepreneurship

Mehtab | Karta Ventures 🐐1 year ago

ITS TIME TO PULL MOPS SPONSORSHIP AND ALLOCATE IT TO FINANCE OPS

Jason1 year ago

Isn't it better if: - Growth/Traffic/Media works with finance - Creative works with brand 😅

Rishabh Bohara1 year ago

This is so true

Kanish1 year ago

Finance and performance marketing have same language - Numbers

Eddy1 year ago

this is TOO true

jameson 🌊🌊🌊1 year ago

Nerds

Matt Parkin1 year ago

+ tons of great data and reports living in an ERP (traditionally a software for finance teams) that marketers can benefit from.

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