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Palantir invented the forward deployed engineer role in 2006. embed an engineer inside the customer. ship production code in their environment. own the technical outcome. Alex Karp on the idea: “forward deployed engineers are stolen from french restaurants.” 20 years later every AI company is copying it. OpenAI, Anthropic,...

26,164 views • 4 months ago •via X (Twitter)

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Jensen Huang just explained why every company cutting engineers over AI is asking the entirely wrong question. Huang: “People say, I don’t need software engineers because apparently coding is going to be automated.” That was the narrative. Here is what Huang actually did. Huang: “I’ve given AIs to every one of my software engineers and hardware engineers and engineers period. 100% of NVIDIA has AI assistants, AI coders, and they’re busier than ever.” Not fewer engineers. Not smaller teams. Busier than ever. That is the line most companies are getting completely wrong right now. They hear “AI can write code” and immediately start cutting headcount. Huang did the opposite. He armed everyone. Huang: “And so the question is, what is the task versus what is the job? No different than a financial analyst; the task is mess around with spreadsheets, but the job is to make financial advice. The job is to help a customer.” Writing code was always the task. It was never the job. The job is architecture. Knowing what to build. Why it matters. How it fits into a system that actually creates value. Code is the execution layer between the idea and the outcome. Nothing more. When you automate that layer, you don’t eliminate the engineer. You eliminate the bottleneck between what they can envision and what they can ship. The companies using AI to cut headcount are optimizing for cost. The companies using AI to multiply output are optimizing for territory. Nvidia chose territory. Every engineer at the most valuable semiconductor company on Earth now operates with an AI assistant. Not a pilot program. Not an experiment. Company-wide. Every function. Every team. And the result is not less work. It is more work. Faster. At a scale that was physically impossible twelve months ago. The companies that understand the difference between eliminating engineers and unleashing them will build what comes next. The ones that don’t will watch their best talent walk out the door to the ones that did.

Dustin

82,844 views • 6 months ago

The "marketing engineer" is the NEW forward deployed engineer, and I think the BEST ones will make $1M a year! A forward deployed engineer embeds with your team and uses AI to build the workflows The marketing engineer does that BUT for growth, they build AI agents that find your customers, write your outbound, test your ads, and get smarter every week. The most valuable marketer changes with EVERY major tech wave: 1. Traditional marketer: make people care with story (print, radio etc) 2. Digital marketer: the marketer who owned new digital channels (SEO, PPC) 3. Growth hacker: the growth marketer who lived in loops, PLG and retention 4. Marketing engineer: the marketer who builds AI agents that run the whole system. The type of agents a marketing engineer would create: 1. The customer language agent. It pulls your Gong call transcripts, your Intercom tickets, and your G2 reviews every week, extracts the exact words customers use to describe the problem, and drops a memo ranked by how often each phrase shows up. 2. The buying trigger agent. It watches for signals that someone's ready, a company posting a job for the role you sell to, a funding announcement, a competitor getting torched in a review, then enriches the contact through Apollo and drafts the outbound tied to that exact trigger the second it fires. 3. The SEO gap agent. It pulls keyword gaps from Ahrefs, checks who's already ranking on page one, reads the top three results, then writes a better post with the founder's actual take baked in, plus the meta title and internal links, and drops it in for approval. 4. The creative testing agent. It takes one offer, generates 100 ad variations across three different angles with Nano Banana and your copy model, pushes them live through the Meta API, and kills anything under a 1% CTR on its own so only the winners keep spending. AND MANY MORE. If you're a marketer, this is how you stop being replaceable. If you're a founder, this is how you grow your company efficiently. AI agents are here and marketers are about to have a field day!! I explain everything (tools, agents, 30d plan) on today's episode of The Startup Ideas Podcast (SIP) 🧃 Watch: --> Marketing engineers are here. Whatever we end up calling them, the top 1% of them are going to make an absurd amount of money.

GREG ISENBERG

237,747 views • 27 days ago