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SOOKO ON THE RISE: ELEVATING RWANDA’S TOURISM EXPERIENCE WITHOUT DISRUPTING NYIRANGARAMA Rwanda’s tourism market continues to flourish, with a steady inflow of visitors driven by improved customer service, strengthened infrastructure, and well-supported facilities. One standout example is SOOKO, the increasingly popular refreshments stopover between Kigali and Musanze. Its rise... hasn’t come at the expense of the iconic Nyirangarama; instead, it fills a previously unmet need. Class and congestion once deterred many high-end tourists from making any stop along the route. SOOKO now bridges that gap with premium service, offering a refined, unhurried experience. The result? A seamless blend of comfort and class that perfectly complements Rwanda’s broader tourism narrative. What an experience indeed! Rwanda Development Board Sōoko GSI Rwanda Chamber of Tourism Rwanda Tourism #ExploreRwanda #TravelInStyle Join GSI:show more

Ignatius R. Kabagambe

22,093 subscribers

16,761 Aufrufe • vor 1 Jahr •via X (Twitter)

Anya Rossi• Live Now

Private livecam show

9 Kommentare

Profilbild von Ignatius R. Kabagambe

Ignatius R. Kabagambevor 1 Jahr

SOOKO mubaye active on social media aba clients bakwisuka mukabura n’aho mubicaza! Niba impungenge zo kuzabura aho bakwirwa ari yo mpamvu mutari active kuri X, birumvikana 🫣

Profilbild von wanzengereje🤣😂

wanzengereje🤣😂vor 1 Jahr

Ngwino udusure muri Agri-Show

Profilbild von The Travel Counsellor

The Travel Counsellorvor 1 Jahr

The place is Fantastic,very clean and strategic for Tourists,much respect to the Founder 🫶🏻

Profilbild von Capitaine

Capitainevor 1 Jahr

Hafite isuku, va kuri nyirangarama usigaye ugira toilets zaboze zinuka, abatanga ibicuruzwa batari organized cg bavuga nabi , quality of products zitameze neza...mbese uyu competitor aziyiye igihe.

Profilbild von Uzziel Manirareba

Uzziel Manirarebavor 1 Jahr

It was pleasure to meet you yesterday at Rukara campus.

Profilbild von Ignatius R. Kabagambe

Ignatius R. Kabagambevor 1 Jahr

Thank you UM. Indeed we had such an interactive and eye opening session on customer service. I was both grateful and satisfied!

Profilbild von Mike urinzwenimana

Mike urinzwenimanavor 1 Jahr

Agakawa kaho kameze gate se ! ? Ngo nzaceyo ?

Profilbild von Ignatius R. Kabagambe

Ignatius R. Kabagambevor 1 Jahr

Ni wane 🤩

Profilbild von KFreeman

KFreemanvor 1 Jahr

Naze adukixe service mbi za nyirangarama .

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XTRAfrica Media Group

15,477 Aufrufe • vor 7 Monaten

Dear Karasira, With a completely shattered heart, I saw the announcement of your death from Rwanda Correctional Service; an institution of Government of Rwanda that was supposed to protect your rights and dignity, yet one that many reports and testimonies have repeatedly accused of abuse and mistreatment. Your story carried immense pain, yet it revealed truths that deserved to be heard. You spoke openly about the killing of members of your family by RPF soldiers in 1994; a story that many in Rwanda feel is not allowed to be told because it challenges the official narrative promoted by Paul Kagame’s government. For speaking out, you were imprisoned. For sharing your truth, you were silenced. You lost your freedom simply for expressing your pain and demanding recognition for your family’s suffering. Now, after years of persecution and imprisonment, the authorities announce your death just as you were supposed to regain your freedom. According to the Rwanda Correctional Service, you allegedly died after ingesting medication in prison. But given Rwanda’s long history of repression, lack of transparency, suspicious deaths in detention, and the mistreatment of critics and dissidents, many legitimate questions will remain unanswered unless there is an independent and transparent investigation. You fought courageously to speak about memory, injustice, and the right to mourn all victims without fear. Whether people agreed with you or not, your humanity and your right to speak should never have been criminalized. Rest in power, my brother. It is not the length of life that defines a person, but the courage they show and the impact they leave behind. Your voice touched many people and your story will not be forgotten. 🕊️💔 With love, DZ

Dear Karasira, With a completely shattered heart, I saw the announcement of your death from Rwanda Correctional Service; an institution of Government of Rwanda that was supposed to protect your rights and dignity, yet one that many reports and testimonies have repeatedly accused of abuse and mistreatment. Your story carried immense pain, yet it revealed truths that deserved to be heard. You spoke openly about the killing of members of your family by RPF soldiers in 1994; a story that many in Rwanda feel is not allowed to be told because it challenges the official narrative promoted by Paul Kagame’s government. For speaking out, you were imprisoned. For sharing your truth, you were silenced. You lost your freedom simply for expressing your pain and demanding recognition for your family’s suffering. Now, after years of persecution and imprisonment, the authorities announce your death just as you were supposed to regain your freedom. According to the Rwanda Correctional Service, you allegedly died after ingesting medication in prison. But given Rwanda’s long history of repression, lack of transparency, suspicious deaths in detention, and the mistreatment of critics and dissidents, many legitimate questions will remain unanswered unless there is an independent and transparent investigation. You fought courageously to speak about memory, injustice, and the right to mourn all victims without fear. Whether people agreed with you or not, your humanity and your right to speak should never have been criminalized. Rest in power, my brother. It is not the length of life that defines a person, but the courage they show and the impact they leave behind. Your voice touched many people and your story will not be forgotten. 🕊️💔 With love, DZ

Denise Zaneza

35,018 Aufrufe • vor 2 Monaten

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XTRAfrica Media Group

32,016 Aufrufe • vor 7 Monaten

Hotel check in wait times are out of control in Las Vegas, especially at Caesars owned resorts like Horseshoe, Paris, Planet Hollywood and others. Its no secret that these videos put me at odds with the two major corporations who own the majority of the resort hotels on the boulevard but the only way we can improve the Vegas vacation and tourism experience is by talking about current events. This is the first impression so many of our visitors have when stepping off the plane and no one wants to spend their first night in Vegas waiting. While this isn’t always the experience you’ll walk into, it’s happening with more and more frequency. This is not the fault of hotel employees who are working with short staffs, but it is the responsibility of the businesses we spend our money with to create a better experience. Choose to book with properties who prioritize your vacation experience and those who utilize staff and technology to respect your time. Help spread the word so people know what to expect. #vegas #lasvegas #vegasstarfish #vegashotels #vegasnews #vegasplanning #caesarspalace #caesarsentertainment #vegasvacation #wheretostayinvegas

Hotel check in wait times are out of control in Las Vegas, especially at Caesars owned resorts like Horseshoe, Paris, Planet Hollywood and others. Its no secret that these videos put me at odds with the two major corporations who own the majority of the resort hotels on the boulevard but the only way we can improve the Vegas vacation and tourism experience is by talking about current events. This is the first impression so many of our visitors have when stepping off the plane and no one wants to spend their first night in Vegas waiting. While this isn’t always the experience you’ll walk into, it’s happening with more and more frequency. This is not the fault of hotel employees who are working with short staffs, but it is the responsibility of the businesses we spend our money with to create a better experience. Choose to book with properties who prioritize your vacation experience and those who utilize staff and technology to respect your time. Help spread the word so people know what to expect. #vegas #lasvegas #vegasstarfish #vegashotels #vegasnews #vegasplanning #caesarspalace #caesarsentertainment #vegasvacation #wheretostayinvegas

Jen G.

330,955 Aufrufe • vor 1 Jahr

I watched this video posted by a tourist in Zimbabwe who has been promoting Zimbabwean tourism on his journey across the country. My first instinct was to ask, what is this? There are times when we do not just have to criticise, but must look for solutions. I think this is not a tourism problem, it is a policing problem that affects tourism, and it is a problem that does not just affect tourists but Zimbabweans as well who are driving across the country. The solution, in my view, is straightforward. When tourists enter our country, at the point of the border, they should be required to purchase all the necessary road safety paraphernalia demanded by the Zimbabwean police. First of all, I do not understand why one needs four triangles. Triangles are meant for when your car breaks down, you place one at the back and one at the front, that is two triangles. This tourist had three, yet he was told he needed four. I do not know why he needed four. But even if, for argument’s sake, he needed a hundred, then tell him at the border that he needs a hundred, and that there is a shop there selling them, even if it is a government-run shop. Make it a requirement that no motorist drives out of the border clearing area without the required triangles. They must buy them there and then. When they get to the exit gate, at that final clearing bay, they show the triangles and proceed, so that they do not encounter problems on the roads. If this is not done, you create situations like this one, where the Ministry of Tourism is dragged into an issue that has nothing to do with it, yet its work ends up being affected because of the ineffectiveness and lack of coordination among different government agencies. The requirement for triangles falls under the Ministry of Home Affairs, which superintends the police, so it must ensure that before any vehicle is cleared to leave the border, it complies. In most countries, you do not need four triangles. I have seen this absurdity in Zimbabwe only, and I experienced it. I own a car which has inbuilt reflectors, factory-fitted safety reflectors that perform the same function. Yet when you get to a Zimbabwean roadblock, they still want to see a separate portable reflector, even though the inbuilt system does the same job. This is a breakdown of common sense, and it does not just affect tourists, it affects Zimbabweans too. So instead of simply criticising, I chose to offer a solution. The responsible government agency and ministry must make it a requirement that any motorist entering the country has the stipulated triangles before they are cleared to leave the border. And if they do not have the four triangles, as required, as ridiculous as it sounds, there must be a facility at the border where they can purchase them and then proceed with their journey without harassment.

I watched this video posted by a tourist in Zimbabwe who has been promoting Zimbabwean tourism on his journey across the country. My first instinct was to ask, what is this? There are times when we do not just have to criticise, but must look for solutions. I think this is not a tourism problem, it is a policing problem that affects tourism, and it is a problem that does not just affect tourists but Zimbabweans as well who are driving across the country. The solution, in my view, is straightforward. When tourists enter our country, at the point of the border, they should be required to purchase all the necessary road safety paraphernalia demanded by the Zimbabwean police. First of all, I do not understand why one needs four triangles. Triangles are meant for when your car breaks down, you place one at the back and one at the front, that is two triangles. This tourist had three, yet he was told he needed four. I do not know why he needed four. But even if, for argument’s sake, he needed a hundred, then tell him at the border that he needs a hundred, and that there is a shop there selling them, even if it is a government-run shop. Make it a requirement that no motorist drives out of the border clearing area without the required triangles. They must buy them there and then. When they get to the exit gate, at that final clearing bay, they show the triangles and proceed, so that they do not encounter problems on the roads. If this is not done, you create situations like this one, where the Ministry of Tourism is dragged into an issue that has nothing to do with it, yet its work ends up being affected because of the ineffectiveness and lack of coordination among different government agencies. The requirement for triangles falls under the Ministry of Home Affairs, which superintends the police, so it must ensure that before any vehicle is cleared to leave the border, it complies. In most countries, you do not need four triangles. I have seen this absurdity in Zimbabwe only, and I experienced it. I own a car which has inbuilt reflectors, factory-fitted safety reflectors that perform the same function. Yet when you get to a Zimbabwean roadblock, they still want to see a separate portable reflector, even though the inbuilt system does the same job. This is a breakdown of common sense, and it does not just affect tourists, it affects Zimbabweans too. So instead of simply criticising, I chose to offer a solution. The responsible government agency and ministry must make it a requirement that any motorist entering the country has the stipulated triangles before they are cleared to leave the border. And if they do not have the four triangles, as required, as ridiculous as it sounds, there must be a facility at the border where they can purchase them and then proceed with their journey without harassment.

Hopewell Chin’ono

88,485 Aufrufe • vor 5 Monaten

The first day of the Kedarnath Yatra has once again exposed a hard truth — our approach to Himalayan tourism is deeply flawed. I witnessed severe difficulties faced by pilgrims due to an overwhelming rush. This is not devotion alone — this is mismanagement. There is no serious planning on carrying capacity. Fragile Himalayan regions like Kedarnath cannot handle unlimited numbers. Regulating footfall is not restriction — it is protection: of people, of ecology, and of faith itself. We also need to question the growing “zip-pass tourism” model — helicopters, express access, rushed darshans. This may look efficient, but it sidelines the very people who sustain the local economy. Small dhabas, tea sellers, porters, and local businesses depend on pilgrims who stay, walk, and engage. When tourists come and leave within hours, the local economy loses its lifeline. And when disasters or disruptions occur, communication collapses. Panic spreads, bookings get cancelled across the region, and once again, it is the local communities that suffer the most. This is an ecologically sensitive zone. Visual spectacles like helicopters showering petals may look grand, but they are completely unnecessary and out of sync with the spirit of the Himalaya. We must ask: 👉 Are we building a system that respects the mountains? 👉 Or are we turning sacred spaces into high-speed consumption zones? We are not against tourism. We are for sustainable, responsible tourism — one that balances faith, environment, and livelihoods. Because in the Himalaya, every decision echoes far beyond the moment. And while such issues trend only when something goes wrong and are quickly forgotten, I consistently raise these concerns through my videos to build long-term awareness — do subscribe and join Eco N Energy Talk: #Kedarnath #SustainableTourism #Himalaya #CharDham #ResponsibleTravel

The first day of the Kedarnath Yatra has once again exposed a hard truth — our approach to Himalayan tourism is deeply flawed. I witnessed severe difficulties faced by pilgrims due to an overwhelming rush. This is not devotion alone — this is mismanagement. There is no serious planning on carrying capacity. Fragile Himalayan regions like Kedarnath cannot handle unlimited numbers. Regulating footfall is not restriction — it is protection: of people, of ecology, and of faith itself. We also need to question the growing “zip-pass tourism” model — helicopters, express access, rushed darshans. This may look efficient, but it sidelines the very people who sustain the local economy. Small dhabas, tea sellers, porters, and local businesses depend on pilgrims who stay, walk, and engage. When tourists come and leave within hours, the local economy loses its lifeline. And when disasters or disruptions occur, communication collapses. Panic spreads, bookings get cancelled across the region, and once again, it is the local communities that suffer the most. This is an ecologically sensitive zone. Visual spectacles like helicopters showering petals may look grand, but they are completely unnecessary and out of sync with the spirit of the Himalaya. We must ask: 👉 Are we building a system that respects the mountains? 👉 Or are we turning sacred spaces into high-speed consumption zones? We are not against tourism. We are for sustainable, responsible tourism — one that balances faith, environment, and livelihoods. Because in the Himalaya, every decision echoes far beyond the moment. And while such issues trend only when something goes wrong and are quickly forgotten, I consistently raise these concerns through my videos to build long-term awareness — do subscribe and join Eco N Energy Talk: #Kedarnath #SustainableTourism #Himalaya #CharDham #ResponsibleTravel

Hridayesh Joshi

32,941 Aufrufe • vor 2 Monaten

I had the great honor of representing my homeland, Rwanda, and sharing the contribution of my work as an artist and cultural practitioner through Museum Ingabo at the Central Academy of Cultural and Tourism Administration in Beijing. During my presentation, I proudly introduced Rwanda as the Land of Brave People, I also featured two powerful videos from Visit Rwanda to showcase the breathtaking beauty and vibrancy of our country. MY SPEECH BEFORE PRESENTATION: “Ladies and Gentlemen, Members of the Central Academy of Cultural and Tourism Administration, AMAHORO. My name is King NGABO, born and raised in the land of a thousand hills, in the heart of Africa. A land of brave ancestors. A land that once kissed the darkness, but has now embraced the sun again. 31 years ago, Tragedy knocked on every door , from north to south, east to west. More than one million Tutsis were killed not because of what they did, but simply because of who they were. The 1994 Genocide Against the Tutsi took away our families, leaving behind an endless pain and suffering we carry every day. But let me be clear: Genocide is a part of our history, not our culture. We have refused to be defined by it , even if it left a scar not only on us, but on the whole of humanity. Because when it was happening, The world was watching. The United Nations let our families down. Belgian soldiers evacuated their dogs alongside their citizens and left millions of people in the hands of militias. But gracefully and courageously, Rwandan sons and daughters, those who had been refugees since the 1959 discrimination , stood up and fought to stop the genocide. In just 100 days, over a million were killed. But the few who survived made a choice to never die again. Since then, Rwanda has become: A land of brave people, A land of dreamers and doers, A land that our generation proudly calls Home. Sweet home. Today, we live in peace. And we believe that the future is today, because tomorrow is safe and bright. Just like our Kinyarwanda word “EJO” which means both yesterday and tomorrow ,spoken in the present tense. Rooted deeply in our culture and belief, Speaking one language , Kinyarwanda, Carrying one identity , one we cherish every day. Young people in Rwanda are now the pioneers of things our fathers and mothers could only dream of because their lives were spent in refugee camps, fighting discrimination, and struggling just to survive. You see, my generation , we didn’t inherit gold or privilege. We inherited memory. And from that, we are building vision. This is what makes me “an artist “ who has had the honor of contributing to our national story by creating the first private museum to be added to the 8 national museums in our country. And that is what I am here to present to you today: MUSEUM INGABO. It’s a place where memory meets imagination, Where the past isn’t locked behind glass, But walks with us into the future. Chinese Embassy in Rwanda | Rwanda Embassy | China

I had the great honor of representing my homeland, Rwanda, and sharing the contribution of my work as an artist and cultural practitioner through Museum Ingabo at the Central Academy of Cultural and Tourism Administration in Beijing. During my presentation, I proudly introduced Rwanda as the Land of Brave People, I also featured two powerful videos from Visit Rwanda to showcase the breathtaking beauty and vibrancy of our country. MY SPEECH BEFORE PRESENTATION: “Ladies and Gentlemen, Members of the Central Academy of Cultural and Tourism Administration, AMAHORO. My name is King NGABO, born and raised in the land of a thousand hills, in the heart of Africa. A land of brave ancestors. A land that once kissed the darkness, but has now embraced the sun again. 31 years ago, Tragedy knocked on every door , from north to south, east to west. More than one million Tutsis were killed not because of what they did, but simply because of who they were. The 1994 Genocide Against the Tutsi took away our families, leaving behind an endless pain and suffering we carry every day. But let me be clear: Genocide is a part of our history, not our culture. We have refused to be defined by it , even if it left a scar not only on us, but on the whole of humanity. Because when it was happening, The world was watching. The United Nations let our families down. Belgian soldiers evacuated their dogs alongside their citizens and left millions of people in the hands of militias. But gracefully and courageously, Rwandan sons and daughters, those who had been refugees since the 1959 discrimination , stood up and fought to stop the genocide. In just 100 days, over a million were killed. But the few who survived made a choice to never die again. Since then, Rwanda has become: A land of brave people, A land of dreamers and doers, A land that our generation proudly calls Home. Sweet home. Today, we live in peace. And we believe that the future is today, because tomorrow is safe and bright. Just like our Kinyarwanda word “EJO” which means both yesterday and tomorrow ,spoken in the present tense. Rooted deeply in our culture and belief, Speaking one language , Kinyarwanda, Carrying one identity , one we cherish every day. Young people in Rwanda are now the pioneers of things our fathers and mothers could only dream of because their lives were spent in refugee camps, fighting discrimination, and struggling just to survive. You see, my generation , we didn’t inherit gold or privilege. We inherited memory. And from that, we are building vision. This is what makes me “an artist “ who has had the honor of contributing to our national story by creating the first private museum to be added to the 8 national museums in our country. And that is what I am here to present to you today: MUSEUM INGABO. It’s a place where memory meets imagination, Where the past isn’t locked behind glass, But walks with us into the future. Chinese Embassy in Rwanda | Rwanda Embassy | China

King Ngabo

23,623 Aufrufe • vor 11 Monaten