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The classic "1984" Apple commercial directed by Ridley Scott.

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Lost In Film

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39,131 views • 8 months ago •via X (Twitter)

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Ridley Scott directed this iconic commercial for Apple just two years after making Blade Runner. I think the combination of Blade Runner + this commercial elevated Ridley to new heights in the mid ‘80s. Scott is now on the precipice of receiving an honorary Oscar- long overdue.
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In retrospect, who can identify the irony of the first Apple commercial for Macintosh? • It was directed by Ridley Scott and aired nationally only once, in the 3rd quarter of the 1984 Super Bowl. • It is not lost on me that I am typing this on an iPhone...
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Ridley Scott is an icon. Legend. Visionary. The same man who directed the world-famous 1984 commercial for Apple during the Super Bowl just delivered another damn good film with The Dog Stars. My review of the film is pinned to my profile & I gave Ridley 4 stars. Never mind the fact this man is nearly 90, regardless of his age, Scott still has just fastball.
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The first Apple commercial for Macintosh was directed by Ridley Scott and aired nationally only once, in the 3rd quarter of the 1984 Super Bowl. With the benefit of over 40 years of hindsight, what are your thoughts on where tech has taken society? It is not lost on me that I am typing this on an iPhone..
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Il y a 42 ans jour pour jour, Apple diffusait la célèbre publicité 1984 de Ridley Scott.
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Ridley Scott’s next film The Dog Stars releases next month & I’ll be writing more about Scott leading up to the film’s release. I love Ridley & while I don’t always enjoy all of his films, he’s fearless & has undeniable courage. A reminder that his 1984 commercial for Apple helped springboard Ridley’s career to new heights. Scott was an established commercial director before turning into a feature filmmaker.
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