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The gap between a PM getting AI slop from Claude Code and one getting 10x output is about one hour of file structure. Three folders. > A knowledge folder with static context: who you work with, what each stakeholder cares about, reference material that rarely changes. > A projects...

82,837 görüntüleme • 3 ay önce •via X (Twitter)

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Most PMs tried Claude Code for a day, didn't get instant magic, and quietly decided it wasn't for them. The PMs pulling ahead are 1500 hours in and still rebuilding their setup every single day. That's the entire gap. Not talent. Not technical background. Just whether you stayed past the awkward week where nothing works yet. Hannah runs product at Anthropic and has the highest documented Claude Code mileage of any PM I've talked to. Her advice for someone with two hours this weekend isn't "build a workflow." It's "find one task to automate so you free up six hours next week to learn." That reframe is the whole game. Most people treat AI learning as something they'll get to after the real work is done. Hannah treats freeing up time to learn AS the real work. Two hours in, six hours out. Next week you reinvest those six into deeper automations that free up fifteen. The compounding only starts if you survive the first week. And almost nobody does, because day-one Claude Code feels mediocre. Your context isn't loaded. Your skills aren't written. Your CLAUDE.md is empty. The tool is guessing about your role, your product, your standards, everything. The PMs at 1500 hours aren't smarter than the ones who quit on day two. They just didn't quit on day two. Every PM interview at a frontier AI company in 2026 is some version of "show me your setup." The honest answer for most people right now is "I tried it once." Build the hour. Then build the loop.

Aakash Gupta

49,398 görüntüleme • 2 ay önce

How to set up Claude Cowork so it actually works like an AI chief of staff (not just another chatbot): 1. Most people open Cowork, type a message, and get generic output. It's not a Claude problem. It's a setup problem. Cowork needs context before it can help you. Who you are. How you work. What you're building. Your team. Your priorities. Give it that, and every session feels like picking up a conversation with an executive assistant. 2. The setup has three layers: a) Global instructions (who you are, how you work, what Claude should never do). b) Connectors (Slack, Gmail, Google Calendar, Notion) c) And a folder structure on your computer that acts as Claude's long-term memory. That combination is what takes it from generic to personalized. 3. Skills are the real leverage. A skill is a markdown file that tells Claude exactly how to do one thing well. Write my newsletter. Coach me on a decision. Review a case study. Each skill lives in its own folder with context, examples, and a definition of what success looks like. 4. We built a CEO coach skill in the video below. Gave it business context, leadership style, company goals. Then tested it with a real decision: should we increase our newsletter from once to twice a week? It came back with trade-offs, second-order consequences, and risk assessment. 5. Then we built a multi-agent advisory board. Five subagents, each with a defined persona: a) the operator b) the skeptic c) the customer advocate d) the finance partner e) the legal/risk advisor. You feed it a decision. Each agent evaluates independently. The main agent synthesizes the feedback. It's like having a board meeting on demand. 6. Third skill: a thought leadership content pipeline. Topic scoring, idea capture, distribution cadence, tone calibration. All built from your actual expertise and audience. Designed so an executive can go from idea to published post without starting from scratch every time. 7. The workspace map is what ties it all together. It's a top-level file that shows Claude how to navigate your entire setup. Which folders exist, what skills live where, how to invoke them. Without it, Claude has to search for everything. With it, Claude goes straight to what it needs. 8. Everything you build is portable. The folder structure works in Cowork, Claude Code, and Codex. Push it to a private GitHub repo and you can access it from your phone through Claude Code, or use Claude Dispatch. 9. The pattern is repeatable. Pick a task you do often. Create a folder. Build a skill. Add examples of what success looks like, and what a bad output looks like. Test it. Workshop it. Move on to the next one. Each skill is like onboarding a new employee who never forgets and never needs to be re-trained. The people who invest in this setup now are the ones who will have a 10x advantage when these tools get even better. And they're getting better fast. I sat down with Alex Lieberman on Human In The Loop and we built all three of these live from scratch. Full breakdown in the video below.. I tried to explain this as clear as possible for my non-developer crowd. Send it to someone who should be using Cowork but isn't yet. Or bookmark it to level up when you're ready. Watch 👇🏼

JJ Englert

566,338 görüntüleme • 3 ay önce

Skills are the quickest way to 10x the quality and consistency of what you get from Claude Code. And you don't need to be a developer to use them. Anthropic just published how they use hundreds of skills internally every day. Most skill tutorials are made for developers — if you're in marketing, sales, content ops, or GTM, you probably watched those and moved on. But skills are just as important for non-developers. A skill is just a reusable prompt with clear instructions for a specific task. Instead of prompting Claude the same way over and over, you build it once and invoke it every time. I have a skill for writing on LinkedIn. A different one for YouTube outlines. Another for X. Each platform has different rules, different voice, different structure — so each one gets its own skill. If you're doing something repeatedly, it's time to make a skill. The biggest mistake most people make: building skills as a single .md file. A single file dumps everything into context whether Claude needs it or not. Wastes tokens. Gets worse results. Skills should be folders. Here's the structure that works: skill.md — the orchestrator. Tells Claude which files to read and when. It doesn't contain rules itself — it's the playbook. instructions/ — separate files for voice, structure, scope. Claude only loads the one it needs for the current step. examples/ — good AND bad. Good examples show what success looks like. Bad examples show patterns to avoid — AI writing tells, weak hooks, generic CTAs. Most people skip bad examples. Don't. eval/ — a checklist that scores every output before you see it. "Does it have a clear hook?" "Is it free of AI buzzwords?" Pass or fail on each item. templates/ — output formatting so you get consistent structure every time. The three types of skills that matter most for non-developers: 1. Business automation. Writing a newsletter. Checking reports and drafting follow-ups. Running programmatic ad campaigns. Any workflow you repeat — build a skill for it. 2. Content templates. Landing page copy, meta ads, email sequences, SEO briefs. Each one has specific requirements. Each one gets its own skill. 3. Thinking partners. This is the one people miss. Skills don't have to produce output. They can help you think — an advisory board that reviews your work from your ICP's perspective, a coach that pressure-tests your strategy, an ideation partner that researches competitors before suggesting your next move. If you already have skills as .md files, here's the exact prompt to restructure them in the Anthropic approved format: "I want to restructure my Claude Code skill file. Right now my skill is a single .md file and I want to break it into a folder system following Anthropic's best practices. Read my current skill file, then restructure it into a folder with: a skill.md orchestrator, an instructions/ folder with separate files for each concern (voice, structure, scope), an examples/ folder with good and bad examples, an eval/ folder with a quality checklist, and a templates/ folder for output formatting. Keep all my existing rules and intent — just reorganize them into the modular structure." Paste that into Claude Code pointed at the folder where your skill lives. It handles the rest. A few caveats: 1. Don't add too many skills. Every skill adds context Claude has to process. 50 skills loaded means everything slows down. Start with 3-5 covering your most repeated workflows. 2. Vet skills before downloading. If you grab a skill from the internet, read what's inside first. Skills can include shell commands and scripts. Check what you're running. 3. Share what works. Build a skill that performs well, put it in a shared GitHub repo. Your marketing org gets shared skills for copywriting, SEO, ad copy — new hires invoke the skill instead of learning every playbook from scratch. Onboarding time drops dramatically. 4. Keep your skills updated. When you see output you love, add it as a good example. When you see a pattern you hate, add it as a bad example. The skill gets sharper every time. I made a full video walking through all of this — including a live build of two skills from scratch (no terminal, no code), the exact prompt I use to restructure old skills, and 5 pro tips from Anthropic's internal playbook. Share this with your non-developer friends that want to do more with AI; or bookmark it to come back to at a later time.

JJ Englert

29,322 görüntüleme • 3 ay önce

THIS GUY CONNECTED HIS AI AGENTS TO HIS OBSIDIAN AND BUILT A BRAIN THAT LEARNS ON ITS OWN. HERE'S HOW TO BUILD IT Obsidian is just markdown files sitting in a folder. That turns out to be the perfect memory for an AI agent, because an agent can read and write those files directly. He wired his agents into the vault so they pull context from it, do the work, and write what they learned back. The notes aren't the point. The loop is, and it gets sharper every cycle How to build it: 1. Point an agent at your vault. The fastest way, no plugins, no API keys: open a terminal and run npx obsidian-mcp /path/to/your/vault. That exposes your Obsidian folder to Claude as a tool it can read, search, and write to. Add it to your Claude Code or Cowork config and restart 2. Confirm it can see the brain. Ask it: "list the notes in my vault and summarize what's in them." If it reads them back, the connection is live. Now it starts every task with everything the vault already holds instead of from zero 3. Give each agent one job and a write-back rule. Tell it: "research this, then save what you found as a new note in /brain with links to related notes." One agent researches, one summarizes, one plans. Each writes its output back into the vault 4. Close the loop. Add one line to every agent's instructions: "read /brain before starting, write your result back when done." Now each task leaves the vault richer, and the next run reads that before it works. It compounds instead of resetting 5. You only steer. Review what the brain produces, point it at the next thing. The agents handle the reading, writing, and connecting The edge isn't better notes. It's a brain that feeds itself, so the work gets sharper every cycle instead of starting over Bookmark this

Yarchi

57,768 görüntüleme • 24 gün önce

I just built an AI-powered creative search engine with Gemini Embedding 2 + Claude Code 🤯 Drop in your UGC clips, product shots, and ad variations — then search through everything in plain English. "Show me all the unboxing clips." "Find product shots with natural lighting." "Which creator talked about sensitive skin?" All inside Claude Code. Perfect for DTC brands and agencies sitting on hundreds of creative files they can never find when they actually need them. If you're digging through a folder of random file names, scrubbing through raw footage to find that one clip, and relying on memory to track down what's already been shot... This system eliminates the entire loop: → Drop your videos, images, and docs into a project folder → One prompt to Claude Code — it builds the entire search app for you → Google's new Gemini Embedding 2 model actually watches your videos and looks at your images → It understands what's inside each file — not just the file name → Search in plain English and get back the actual assets with confidence scores No scrolling through folders. No relying on file names to find anything. No re-shooting footage you already have. What you get: → A searchable library of every creative asset your brand has ever produced → Natural language search across video, images, and documents at the same time → Results that show the actual files inline — play videos, view images, read docs → A system that gets smarter every time you add richer descriptions to your assets One free API key. No monthly subscriptions. Runs on your machine. I put together a full playbook with the exact build prompt, the setup process, and DTC/agency use cases to get this running in under 30 minutes. Want the full playbook? > Like this post > Comment "SEARCH" And I'll send it over (must be following so I can DM)

Mike Futia

12,198 görüntüleme • 3 ay önce

I just built a Brand Operating System inside Claude Cowork 🤯 A connected system of files that every skill automatically reads from, so your hook writer, brief generator, and script writer all speak in your exact brand voice. All inside Claude Cowork. Perfect for DTC brands and agencies tired of generic AI output that sounds like every other brand in their category. If you're opening a new Claude chat and re-explaining your brand, re-pasting your voice guidelines, and re-describing your customers every single time, a Brand OS fixes the entire loop: → Build 3 foundation files once per brand → Every skill you create reads from the Brand OS automatically → Hook writer pulls your voice + customer pain points → Brief generator pulls your positioning + angles → Script writer pulls the brief + brand DNA → Every output is calibrated to your brand on the first pass No re-briefing Claude on every chat. No editing for an hour to fix generic AI phrasing. No creative that sounds like it could belong to any brand. What you get in the playbook: → The exact Brand OS file structure I use → Templates for all 3 files you can fill in for any brand → The architecture that makes every Claude skill 10x sharper → The exact setup for agencies running a Brand OS per client For agencies: this is how you build a perfect, reusable knowledge base for every client on your roster. Set up the Brand OS once per client, and every campaign after that is already calibrated. I put together a full playbook with the file templates, the architecture, and the exact setup process so you can build your own Brand OS for your brand or your clients. Want it for free? > Like this post > Comment "OS" And I'll send it over (must be following so I can DM)

Mike Futia

30,142 görüntüleme • 2 ay önce

I got curious how compaction works as a PM, so I did some brain surgery on Claude Code: (Anthropic's been doing really interesting work on context editing - they showed Claude Opus playing Settlers of Catan for 75+ minutes in a single thread by constantly editing the context instead of starting fresh. When I saw that Claude Code has a compaction command with optional custom instructions, I wanted to understand what's actually happening.) Abhishek Katiyar and Aman Khan gave me the key tip: Claude Code stores all your conversation history as text files on your computer. Open a new directory and give Claude Code a task. Here's how to watch compaction happening: 1. Go to your user's root directory 2. Press Command+Shift+Period (Mac) to show hidden folders 3. Navigate to ~/.claude/projects/ 4. Find your project folder and use Cursor/VSCode to open it (there's a reason) 5. Install the JSONL Gazelle plugin (open source, thank you Gabor Cselle!) 6. Open the most recent JSONL file - each row is a message in your conversation 7. Run the compact command in Claude Code with custom instructions 8. Watch what happens in the file What I learned: When you compact, Claude Code doesn't just summarize and delete everything. It creates a "compact boundary" in the conversation file, writes a summary of what happened before, but keeps the full original conversation (!!!!) The new thread can still retrieve any details from before compaction if needed. That is so damn cool. Why this matters: What you're getting in Claude Code is similar to what Anthropic ships in their developer SDK - so inspecting your daily tools is how you build real product intuition. The best way to understand AI systems is to open them up and look inside. Everything is text files.

Tal Raviv

57,910 görüntüleme • 5 ay önce