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The one brain structure that literally grows when you do things you HATE doing — and shrinks the moment you get comfortable. Stanford neuroscientist Andrew Huberman dropped what he calls “one of the most important discoveries in the history of neuroscience” in a conversation with David Goggins. It’s called...

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Camus

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652,508 views • 7 months ago •via X (Twitter)

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Andrew Huberman reveals the brain region that literally grows your willpower & tenacity The anterior mid-cingulate cortex (AMCC) is the hub for fighting through hard things. It activates massively when you do tasks you REALLY don't want to do. The more you use it, the bigger & stronger it gets—like a muscle. Thread: How to grow your "will to live" brain area
10:22

Andrew Huberman reveals the brain region that literally grows your willpower & tenacity The anterior mid-cingulate cortex (AMCC) is the hub for fighting through hard things. It activates massively when you do tasks you REALLY don't want to do. The more you use it, the bigger & stronger it gets—like a muscle. Thread: How to grow your "will to live" brain area

Camus

74,224 views • 7 months ago

David Goggins & Andrew Huberman drop the rawest truth on willpower & purpose (5:57 clip): You don’t “find” purpose or willpower — you build it the hard way. Goggins: “There is no f... hack. The hack is going to f... suck. And do it… and do it… and do it.” Huberman: The anterior mid-cingulate cortex (the “willpower center”) only grows when you do things you hate doing. Lifting to failure, 4 straps, cold showers — if you like it, it doesn’t count. The “stick,” the “haunt,” the friction — that’s the gear that actually builds it. Goggins: “That’s why so many people fail to find their purpose. Because growing that part doesn’t look fun. It doesn’t look like my life looks fun.” Clip here — no sugar-coating, just brutal honesty 👇 Who’s actively doing something today that their brain is screaming “NO” to?
5:57

David Goggins & Andrew Huberman drop the rawest truth on willpower & purpose (5:57 clip): You don’t “find” purpose or willpower — you build it the hard way. Goggins: “There is no f... hack. The hack is going to f... suck. And do it… and do it… and do it.” Huberman: The anterior mid-cingulate cortex (the “willpower center”) only grows when you do things you hate doing. Lifting to failure, 4 straps, cold showers — if you like it, it doesn’t count. The “stick,” the “haunt,” the friction — that’s the gear that actually builds it. Goggins: “That’s why so many people fail to find their purpose. Because growing that part doesn’t look fun. It doesn’t look like my life looks fun.” Clip here — no sugar-coating, just brutal honesty 👇 Who’s actively doing something today that their brain is screaming “NO” to?

Camus

161,557 views • 6 months ago

Dr. Andrew Huberman & David Goggins broke down the anterior mid-cingulate cortex—the brain's "no-days-off" structure that grows when you push through resistance and shrinks when you quit. Huberman: It lights up when you do what you don't want to do. It releases dopamine in response to friction. It learns. It has plasticity in both directions—build it constantly or watch it atrophy. Stimulation studies make people feel: "There's a storm coming... but I want to go through it." Goggins (raw, unfiltered): "I didn't know any of this science, but I built it. People call me crazy because they can't imagine doing it. The demons come when you realize what it actually takes. Most wake up to coffee, pancakes, and comfort. I wake up to work. No one wants that grind. That's why average is everywhere. You don't do the work, then at 80 you're empty inside. I have zero empty bones in my body." This is the science and soul of willpower: The brain rewards the fight. The ones who keep fighting become unbreakable. If you feel that pull to quit today—remember: Your anterior mid-cingulate cortex is waiting to grow. What's one hard thing you're pushing through right now? Drop it below. Let's inspire each other.
5:45

Dr. Andrew Huberman & David Goggins broke down the anterior mid-cingulate cortex—the brain's "no-days-off" structure that grows when you push through resistance and shrinks when you quit. Huberman: It lights up when you do what you don't want to do. It releases dopamine in response to friction. It learns. It has plasticity in both directions—build it constantly or watch it atrophy. Stimulation studies make people feel: "There's a storm coming... but I want to go through it." Goggins (raw, unfiltered): "I didn't know any of this science, but I built it. People call me crazy because they can't imagine doing it. The demons come when you realize what it actually takes. Most wake up to coffee, pancakes, and comfort. I wake up to work. No one wants that grind. That's why average is everywhere. You don't do the work, then at 80 you're empty inside. I have zero empty bones in my body." This is the science and soul of willpower: The brain rewards the fight. The ones who keep fighting become unbreakable. If you feel that pull to quit today—remember: Your anterior mid-cingulate cortex is waiting to grow. What's one hard thing you're pushing through right now? Drop it below. Let's inspire each other.

Camus

22,219 views • 6 months ago

David Goggins on the Huberman Lab podcast: “Every day I wake up and do the one thing I hate most in the world — running — like I love it. That’s where the willpower lives.” He explains why he still smoke-jumps into wildfires for months every year, losing millions in speaking fees: “If I just became a speaking monkey 12 months a year… I’d ruin the exact thing I worked my entire life to build.” The anterior mid-cingulate cortex (the brain’s willpower center) grows when you force yourself into discomfort you hate. Stop → it shrinks. Keep forcing it → it stays massive. “I go back to ground zero. No Goggins. No carry boats. Just David Goggins. Nobody. That’s where my growth is. That’s where my willpower comes from.” He deliberately caps external success to protect the internal strength that lets him look any man in the eye and speak truth without flinching. “That feeling is worth every dime I’ve ever made in my life.” This clip is from 2024, but the message never ages. What’s the one thing you hate doing… that you know you need to keep doing anyway to stay sharp?
5:49

David Goggins on the Huberman Lab podcast: “Every day I wake up and do the one thing I hate most in the world — running — like I love it. That’s where the willpower lives.” He explains why he still smoke-jumps into wildfires for months every year, losing millions in speaking fees: “If I just became a speaking monkey 12 months a year… I’d ruin the exact thing I worked my entire life to build.” The anterior mid-cingulate cortex (the brain’s willpower center) grows when you force yourself into discomfort you hate. Stop → it shrinks. Keep forcing it → it stays massive. “I go back to ground zero. No Goggins. No carry boats. Just David Goggins. Nobody. That’s where my growth is. That’s where my willpower comes from.” He deliberately caps external success to protect the internal strength that lets him look any man in the eye and speak truth without flinching. “That feeling is worth every dime I’ve ever made in my life.” This clip is from 2024, but the message never ages. What’s the one thing you hate doing… that you know you need to keep doing anyway to stay sharp?

Camus

147,025 views • 5 months ago

David Goggins unleashed the most unfiltered truth about success in this 5-minute clip — and it’s brutal: “I didn’t teach myself victory first. I taught myself failure. Because if you don’t know how to fail properly, there is no victory.” He breaks it down raw: - At 300 lbs, illiterate, broken — he knew the path to becoming a Navy SEAL would be years of failing first. - Every day he woke up hating running — and did it anyway. - He still smoke-jumps into wildfires, losing millions in speaking fees, because that ground-zero suffering is where his willpower lives. - The anterior mid-cingulate cortex (brain’s willpower center) grows only when you force yourself into what you hate. Stop — it shrinks. Keep going — it becomes unbreakable. “I cap success on purpose. If I became a speaking monkey 12 months a year, I’d ruin the one thing I built my entire life for.” The payoff? Looking any man in the eye, knowing everything he says is real, earned, true — no lies, no bullshit. “That feeling is worth every dime I’ve ever made.” This is old-school Goggins at his rawest. Still relevant today. What’s the one thing you hate doing… that you keep doing anyway — because you know it’s building the real you?
5:22

David Goggins unleashed the most unfiltered truth about success in this 5-minute clip — and it’s brutal: “I didn’t teach myself victory first. I taught myself failure. Because if you don’t know how to fail properly, there is no victory.” He breaks it down raw: - At 300 lbs, illiterate, broken — he knew the path to becoming a Navy SEAL would be years of failing first. - Every day he woke up hating running — and did it anyway. - He still smoke-jumps into wildfires, losing millions in speaking fees, because that ground-zero suffering is where his willpower lives. - The anterior mid-cingulate cortex (brain’s willpower center) grows only when you force yourself into what you hate. Stop — it shrinks. Keep going — it becomes unbreakable. “I cap success on purpose. If I became a speaking monkey 12 months a year, I’d ruin the one thing I built my entire life for.” The payoff? Looking any man in the eye, knowing everything he says is real, earned, true — no lies, no bullshit. “That feeling is worth every dime I’ve ever made.” This is old-school Goggins at his rawest. Still relevant today. What’s the one thing you hate doing… that you keep doing anyway — because you know it’s building the real you?

Camus

44,484 views • 5 months ago

Cristiano Ronaldo explains how he stays disciplined “I fight against my mind. It’s the big challenge. When you’re not willing to do something but you have to do it” “Our mind is a box of surprises and you have to challenge yourself to be consistent” “Nobody likes to go to the gym every day, of course not. It’s not true but your mental strength comes from that moment, in a hard moment, when you know you should do it” “In the beginning it feels hard to start but when you finish the gym or cold plunge or training, you feel better”
1:26

Cristiano Ronaldo explains how he stays disciplined “I fight against my mind. It’s the big challenge. When you’re not willing to do something but you have to do it” “Our mind is a box of surprises and you have to challenge yourself to be consistent” “Nobody likes to go to the gym every day, of course not. It’s not true but your mental strength comes from that moment, in a hard moment, when you know you should do it” “In the beginning it feels hard to start but when you finish the gym or cold plunge or training, you feel better”

Jack

122,017 views • 2 months ago

Chris Williamson shared a difficult truth about changing your life that most people never talk about. “If you do it well, you might have to go through a period where you let go of all of your friends. But the really bad realization is if you do it really well, you might have to do that multiple times throughout your life.” He explains that every major transformation comes with hard decisions and most people think the hardest part of growth is taking the first step. It isn’t. The hardest part is realizing that every major chapter of your life may require you to leave behind people, places, and versions of yourself that no longer align with who you’re becoming. “If you’ve truly changed, don’t expect every friendship to come with you. Sometimes growth means finding your people more than once.” Every meaningful change eventually forces the same question: “Do I want to move forward on my own, or do I want to go back with my friends?” One of the most honest conversations I’ve heard about why so few people actually change.
1:59

Chris Williamson shared a difficult truth about changing your life that most people never talk about. “If you do it well, you might have to go through a period where you let go of all of your friends. But the really bad realization is if you do it really well, you might have to do that multiple times throughout your life.” He explains that every major transformation comes with hard decisions and most people think the hardest part of growth is taking the first step. It isn’t. The hardest part is realizing that every major chapter of your life may require you to leave behind people, places, and versions of yourself that no longer align with who you’re becoming. “If you’ve truly changed, don’t expect every friendship to come with you. Sometimes growth means finding your people more than once.” Every meaningful change eventually forces the same question: “Do I want to move forward on my own, or do I want to go back with my friends?” One of the most honest conversations I’ve heard about why so few people actually change.

gomi

40,266 views • 20 days ago

Life is short. Enjoy it and make the best of it! Naval “It’s even briefer than that. Each moment just disappears. It’s gone. There’s only a present moment, and it’s gone instantly. So if you’re not there for it, if you’re stressed out, or you’re anxious, or you’re thinking about something else, you missed it. So the true wasted time is a time that you are not present for, when you are not there for it, when you are not doing the thing you want to do to the best of your capabilities such that you’re immersed in it. If you’re not immersed in this moment, then you’re wasting your time.” Chris Williamson
1:58

Life is short. Enjoy it and make the best of it! Naval “It’s even briefer than that. Each moment just disappears. It’s gone. There’s only a present moment, and it’s gone instantly. So if you’re not there for it, if you’re stressed out, or you’re anxious, or you’re thinking about something else, you missed it. So the true wasted time is a time that you are not present for, when you are not there for it, when you are not doing the thing you want to do to the best of your capabilities such that you’re immersed in it. If you’re not immersed in this moment, then you’re wasting your time.” Chris Williamson

jay plemons

99,540 views • 1 year ago

. Naval: I don’t think you need to have a PhD to be a scientist. If you are naturally curious and you’re rigorous and you discover new things, you’re a scientist. One of my Twitter quips was, “The only true test of intelligence is if you get what you want out of life,” and that triggers a lot of people. But how else do you know? How else do you know if you’re smart? If you’re not getting what you want out of life, how smart are you really? You might have had bad luck once upon a time, but consistently, every time? I doubt it. And there’s two parts to that. One is actually testing yourself against the world to see if you get what you want. And the other is wanting the right things in the first place. You know, I wish I was 20 years old and had wings. Umm, not gonna happen. So you gotta wish for the right things too.
0:38

. Naval: I don’t think you need to have a PhD to be a scientist. If you are naturally curious and you’re rigorous and you discover new things, you’re a scientist. One of my Twitter quips was, “The only true test of intelligence is if you get what you want out of life,” and that triggers a lot of people. But how else do you know? How else do you know if you’re smart? If you’re not getting what you want out of life, how smart are you really? You might have had bad luck once upon a time, but consistently, every time? I doubt it. And there’s two parts to that. One is actually testing yourself against the world to see if you get what you want. And the other is wanting the right things in the first place. You know, I wish I was 20 years old and had wings. Umm, not gonna happen. So you gotta wish for the right things too.

Arjun Khemani

186,506 views • 2 years ago

🍀 "how do you overcome times when your willpower drops?" 🐻 "when willpower drops, just live with it dropped. just let it flow. and then, at some point, someday you'll have the strength to do it again. but i think the most important thing at that time is to completely empty your mind of any desire to do something. like, 'i don't want to do it right now. i'm not going to do it.' if you can cleanly say that, that's great. but if there's even a little bit of, 'i should be doing it, so why am i not doing it?' in your mind, then it's better to just go ahead and do it. but in the end, when your willpower is down, you can't do it anyway. so in the end, i think it's good to take care of your own feelings. that's how i overcame it."
0:50

🍀 "how do you overcome times when your willpower drops?" 🐻 "when willpower drops, just live with it dropped. just let it flow. and then, at some point, someday you'll have the strength to do it again. but i think the most important thing at that time is to completely empty your mind of any desire to do something. like, 'i don't want to do it right now. i'm not going to do it.' if you can cleanly say that, that's great. but if there's even a little bit of, 'i should be doing it, so why am i not doing it?' in your mind, then it's better to just go ahead and do it. but in the end, when your willpower is down, you can't do it anyway. so in the end, i think it's good to take care of your own feelings. that's how i overcame it."

dea❀ꕤ

15,922 views • 1 year ago

“Everything is difficult. If you’re going to do something important it’s going to take you a decade or more to have an impact. You might as well pick something you care about. Pick the really big thing. It’s always bothered me when I talked to entrepreneurs and they tell me about the thing they're working on and I ask: What do you *really* want to do? And they say well the big thing I want to do is actually this [other idea] But in their mind it’s a little too ambitious, it’s a little too difficult, they need more capital…. You should just go for that now. You might as well work on the thing that will have a major impact if it works.”
0:47

“Everything is difficult. If you’re going to do something important it’s going to take you a decade or more to have an impact. You might as well pick something you care about. Pick the really big thing. It’s always bothered me when I talked to entrepreneurs and they tell me about the thing they're working on and I ask: What do you *really* want to do? And they say well the big thing I want to do is actually this [other idea] But in their mind it’s a little too ambitious, it’s a little too difficult, they need more capital…. You should just go for that now. You might as well work on the thing that will have a major impact if it works.”

David Senra

92,085 views • 5 months ago

David Goggins dropped a truth bomb that will rewire how you see your entire life: Even billionaires pull him aside after talks and quietly admit: “I have everything money can buy… but I still feel like something’s missing.” His response is ice-cold and life-changing: “You’re missing the version of yourself that only shows up when you voluntarily walk through hell. The one you meet when you stop making excuses and start making yourself unbreakable.” In this electric 3:18 clip, Goggins lays it out plain and simple: Real peace isn’t bought. It’s forged. In the dark mornings. In the moments you want to quit but don’t. In the relentless decision to keep expanding your mind, body, and soul when everything screams stop. That’s where the emptiness ends. That’s where you stop living at 40% and finally step into 100%. That’s where you become the rare human who never has to ask, “Is this all there is?” No shortcuts. No hacks. Just you choosing to become the hardest, strongest, most alive version of yourself—every single day. Watch this clip. Let it hit you. Then go do the hard thing you’ve been avoiding. The version of you that’s waiting on the other side is worth it.
3:18

David Goggins dropped a truth bomb that will rewire how you see your entire life: Even billionaires pull him aside after talks and quietly admit: “I have everything money can buy… but I still feel like something’s missing.” His response is ice-cold and life-changing: “You’re missing the version of yourself that only shows up when you voluntarily walk through hell. The one you meet when you stop making excuses and start making yourself unbreakable.” In this electric 3:18 clip, Goggins lays it out plain and simple: Real peace isn’t bought. It’s forged. In the dark mornings. In the moments you want to quit but don’t. In the relentless decision to keep expanding your mind, body, and soul when everything screams stop. That’s where the emptiness ends. That’s where you stop living at 40% and finally step into 100%. That’s where you become the rare human who never has to ask, “Is this all there is?” No shortcuts. No hacks. Just you choosing to become the hardest, strongest, most alive version of yourself—every single day. Watch this clip. Let it hit you. Then go do the hard thing you’ve been avoiding. The version of you that’s waiting on the other side is worth it.

Camus

1,357,229 views • 7 months ago

David Goggins dropped a truth bomb that will rewire how you see your entire life: Even billionaires pull him aside after talks and quietly admit: “I have everything money can buy… but I still feel like something’s missing.” His response is ice-cold and life-changing: “You’re missing the version of yourself that only shows up when you voluntarily walk through hell. The one you meet when you stop making excuses and start making yourself unbreakable.” In this electric 3:18 clip, Goggins lays it out plain and simple: Real peace isn’t bought. It’s forged. In the dark mornings. In the moments you want to quit but don’t. In the relentless decision to keep expanding your mind, body, and soul when everything screams stop. That’s where the emptiness ends. That’s where you stop living at 40% and finally step into 100%. That’s where you become the rare human who never has to ask, “Is this all there is?” No shortcuts. No hacks. Just you choosing to become the hardest, strongest, most alive version of yourself—every single day. Watch this clip. Let it hit you. Then go do the hard thing you’ve been avoiding. The version of you that’s waiting on the other side is worth it.
3:18

David Goggins dropped a truth bomb that will rewire how you see your entire life: Even billionaires pull him aside after talks and quietly admit: “I have everything money can buy… but I still feel like something’s missing.” His response is ice-cold and life-changing: “You’re missing the version of yourself that only shows up when you voluntarily walk through hell. The one you meet when you stop making excuses and start making yourself unbreakable.” In this electric 3:18 clip, Goggins lays it out plain and simple: Real peace isn’t bought. It’s forged. In the dark mornings. In the moments you want to quit but don’t. In the relentless decision to keep expanding your mind, body, and soul when everything screams stop. That’s where the emptiness ends. That’s where you stop living at 40% and finally step into 100%. That’s where you become the rare human who never has to ask, “Is this all there is?” No shortcuts. No hacks. Just you choosing to become the hardest, strongest, most alive version of yourself—every single day. Watch this clip. Let it hit you. Then go do the hard thing you’ve been avoiding. The version of you that’s waiting on the other side is worth it.

Teddy - PolyBackTest.com

614,071 views • 20 days ago

Andrew Huberman: "You have a pulse of cortisol every 24 hours, a "quote unquote" stress hormone. It's not a bad hormone; it's a great hormone. But you need it released at its highest levels early in the day. How do you do that? Sunlight in your eyes increases that peak by about 50%. If you're not doing that, you start running into trouble. Studies from Stanford School of Medicine show that if that cortisol peak is shifted later in the day, you start experiencing symptoms of depression, anxiety, failure to sleep, and the whole thing cascades." Andrew D. Huberman, Ph.D.
10:10

Andrew Huberman: "You have a pulse of cortisol every 24 hours, a "quote unquote" stress hormone. It's not a bad hormone; it's a great hormone. But you need it released at its highest levels early in the day. How do you do that? Sunlight in your eyes increases that peak by about 50%. If you're not doing that, you start running into trouble. Studies from Stanford School of Medicine show that if that cortisol peak is shifted later in the day, you start experiencing symptoms of depression, anxiety, failure to sleep, and the whole thing cascades." Andrew D. Huberman, Ph.D.

Shawn Ryan

1,665,032 views • 1 year ago

Q: How do you build a great company? In the clip below, Sam Altman walks through 9 things he has seen the best founders do: #1 Get to know your users really well “The best founders do customer support themselves. They go visit their users—in the case of Airbnb they go live with them. You want to get to know your users really really well.” #2 Have a short cycle time & understand compound growth “The cycle here is basically: talk to customer to understand pain point → build product to address that → get product in front of user → see what they do → repeat cycle. This cycle is how you iterate and improve. The law of compound growth being what it is: if you can get 2% better every iteration cycle, your iteration cycle is every four hours rather than every four weeks, and you compound that over the course of a few years, you’ll be in a very very different place. Make it one of your top goals to build one of the fastest iterating companies the world has ever seen.” #3 Make a long-term commitment “Most companies have a 2-3 year time horizon. But companies are almost always a 10 year project if they work. If you think about it that way from the very beginning, you will make very different and much better decisions. I think this is the only arbitrage opportunity left in the market. Almost no one makes a fairly long-term commitment to a new project. But if you do that, you will think in a different way, you will hire different people, and it will work very well.” #4 Stay lean until everything is working really well “In the early days, when you’re experimenting and zig zagging, you’re like a fast little speed boat and want to be able to turn the whole company on a dime. You can’t do that if you’re a big company—cash burn aside, which is another problem. The flexibility of the company basically decreases with the square of the number of employees, so you want to stay really small until you’re sure things are working. Once things are working, then you can get really big.” #5 Resist the urge to hire; especially resist the urge to hire mediocre people “Vinod Khosla has a saying that I love: ‘the team you build is the company you build.’ This is really true and I never appreciated how true this was for a long time. If you build a team of great people and you have a product that people love, you’ll have a 90%+ chance of success. Those are both really hard to do, and they’re independent variables. But don’t ignore the team component. The best CEOs I know spend huge amounts of their time recruiting and retaining good talent.” #6 Relentless execution “You have to keep going, and do things perfectly, and get all of the details right. You have to care too much about every experience that a customer has with your company.” #7 Startups are about not giving up “One of the very best companies in the last YC batch applied 7 times before they got in. This is just a version of what happens in startups all of the time: you get beat down, again, and again, and again. And that last time when you get pushed down and don’t think you have enough energy to get back up—that’s the time it actually works. This is what you sign up for if you’re going to start a startup.” #8 Fiduciary duty to take care of yourself “This is a 10-year marathon and you have a fiduciary duty to your shareholders to take care of yourself. Some people treat startups like an all-nighter: they don’t take care of their health, they don’t sleep, they don’t maintain their personal relationships. It is true that startups are a bad choice for work-life balance. But you have a duty to yourself, your team, and your investors to take care of yourself.” #9 Clear mission “You don’t have to figure this out on Day 1, but all of the most successful startups I’ve been fortunate enough to be a part of pretty quickly—in the first one to two years—figure out a really important mission. It’s this mission that gets people to join them. It drives the founders. It gets the media to write about them. And even if you start off building a project that’s just interesting to you and solves a problem in your life—which is how you should start—remember that you should have a clear mission at some point… That is what will convince people to come help you, and that is how you will build this idea into a huge company with a ton of people that really love your product.” Follow Startup Archive for more tactical startup advice!
5:28

Q: How do you build a great company? In the clip below, Sam Altman walks through 9 things he has seen the best founders do: #1 Get to know your users really well “The best founders do customer support themselves. They go visit their users—in the case of Airbnb they go live with them. You want to get to know your users really really well.” #2 Have a short cycle time & understand compound growth “The cycle here is basically: talk to customer to understand pain point → build product to address that → get product in front of user → see what they do → repeat cycle. This cycle is how you iterate and improve. The law of compound growth being what it is: if you can get 2% better every iteration cycle, your iteration cycle is every four hours rather than every four weeks, and you compound that over the course of a few years, you’ll be in a very very different place. Make it one of your top goals to build one of the fastest iterating companies the world has ever seen.” #3 Make a long-term commitment “Most companies have a 2-3 year time horizon. But companies are almost always a 10 year project if they work. If you think about it that way from the very beginning, you will make very different and much better decisions. I think this is the only arbitrage opportunity left in the market. Almost no one makes a fairly long-term commitment to a new project. But if you do that, you will think in a different way, you will hire different people, and it will work very well.” #4 Stay lean until everything is working really well “In the early days, when you’re experimenting and zig zagging, you’re like a fast little speed boat and want to be able to turn the whole company on a dime. You can’t do that if you’re a big company—cash burn aside, which is another problem. The flexibility of the company basically decreases with the square of the number of employees, so you want to stay really small until you’re sure things are working. Once things are working, then you can get really big.” #5 Resist the urge to hire; especially resist the urge to hire mediocre people “Vinod Khosla has a saying that I love: ‘the team you build is the company you build.’ This is really true and I never appreciated how true this was for a long time. If you build a team of great people and you have a product that people love, you’ll have a 90%+ chance of success. Those are both really hard to do, and they’re independent variables. But don’t ignore the team component. The best CEOs I know spend huge amounts of their time recruiting and retaining good talent.” #6 Relentless execution “You have to keep going, and do things perfectly, and get all of the details right. You have to care too much about every experience that a customer has with your company.” #7 Startups are about not giving up “One of the very best companies in the last YC batch applied 7 times before they got in. This is just a version of what happens in startups all of the time: you get beat down, again, and again, and again. And that last time when you get pushed down and don’t think you have enough energy to get back up—that’s the time it actually works. This is what you sign up for if you’re going to start a startup.” #8 Fiduciary duty to take care of yourself “This is a 10-year marathon and you have a fiduciary duty to your shareholders to take care of yourself. Some people treat startups like an all-nighter: they don’t take care of their health, they don’t sleep, they don’t maintain their personal relationships. It is true that startups are a bad choice for work-life balance. But you have a duty to yourself, your team, and your investors to take care of yourself.” #9 Clear mission “You don’t have to figure this out on Day 1, but all of the most successful startups I’ve been fortunate enough to be a part of pretty quickly—in the first one to two years—figure out a really important mission. It’s this mission that gets people to join them. It drives the founders. It gets the media to write about them. And even if you start off building a project that’s just interesting to you and solves a problem in your life—which is how you should start—remember that you should have a clear mission at some point… That is what will convince people to come help you, and that is how you will build this idea into a huge company with a ton of people that really love your product.” Follow Startup Archive for more tactical startup advice!

Startup Archive

407,704 views • 2 years ago

Q: How do you build a great company? In the clip below, Sam Altman walks through 9 things he has seen the best founders do: #1 Get to know your users really well “The best founders do customer support themselves. They go visit their users—in the case of Airbnb they go live with them. You want to get to know your users really really well.” #2 Have a short cycle time & understand compound growth “The cycle here is basically: talk to customer to understand pain point → build product to address that → get product in front of user → see what they do → repeat cycle. This cycle is how you iterate and improve. The law of compound growth being what it is: if you can get 2% better every iteration cycle, your iteration cycle is every four hours rather than every four weeks, and you compound that over the course of a few years, you’ll be in a very very different place. Make it one of your top goals to build one of the fastest iterating companies the world has ever seen.” #3 Make a long-term commitment “Most companies have a 2-3 year time horizon. But companies are almost always a 10 year project if they work. If you think about it that way from the very beginning, you will make very different and much better decisions. I think this is the only arbitrage opportunity left in the market. Almost no one makes a fairly long-term commitment to a new project. But if you do that, you will think in a different way, you will hire different people, and it will work very well.” #4 Stay lean until everything is working really well “In the early days, when you’re experimenting and zig zagging, you’re like a fast little speed boat and want to be able to turn the whole company on a dime. You can’t do that if you’re a big company—cash burn aside, which is another problem. The flexibility of the company basically decreases with the square of the number of employees, so you want to stay really small until you’re sure things are working. Once things are working, then you can get really big.” #5 Resist the urge to hire; especially resist the urge to hire mediocre people “Vinod Khosla has a saying that I love: ‘the team you build is the company you build.’ This is really true and I never appreciated how true this was for a long time. If you build a team of great people and you have a product that people love, you’ll have a 90%+ chance of success. Those are both really hard to do, and they’re independent variables. But don’t ignore the team component. The best CEOs I know spend huge amounts of their time recruiting and retaining good talent.” #6 Relentless execution “You have to keep going, and do things perfectly, and get all of the details right. You have to care too much about every experience that a customer has with your company.” #7 Startups are about not giving up “One of the very best companies in the last YC batch applied 7 times before they got in. This is just a version of what happens in startups all of the time: you get beat down, again, and again, and again. And that last time when you get pushed down and don’t think you have enough energy to get back up—that’s the time it actually works. This is what you sign up for if you’re going to start a startup.” #8 Fiduciary duty to take care of yourself “This is a 10 year marathon and you have a fiduciary duty to your shareholders to take care of yourself. Some people treat startups like an all-nighter: they don’t take care of their health, they don’t sleep, they don’t maintain their personal relationships. It is true that startups are a bad choice for work-life balance. But you have a duty to yourself, your team, and your investors to take care of yourself.” #9 Clear mission “You don’t have to figure this out on Day 1, but all of the most successful startups I’ve been fortunate enough to be a part of pretty quickly—in the first one to two years—figure out a really important mission. It’s this mission that gets people to join them. It drives the founders. It gets the media to write about them. And even if you start off building a project that’s just interesting to you and solves a problem in your life—which is how you should start—remember that you should have a clear mission at some point… That is what will convince people to come help you, and that is how you will build this idea into a huge company with a ton of people that really love your product.”
5:28

Q: How do you build a great company? In the clip below, Sam Altman walks through 9 things he has seen the best founders do: #1 Get to know your users really well “The best founders do customer support themselves. They go visit their users—in the case of Airbnb they go live with them. You want to get to know your users really really well.” #2 Have a short cycle time & understand compound growth “The cycle here is basically: talk to customer to understand pain point → build product to address that → get product in front of user → see what they do → repeat cycle. This cycle is how you iterate and improve. The law of compound growth being what it is: if you can get 2% better every iteration cycle, your iteration cycle is every four hours rather than every four weeks, and you compound that over the course of a few years, you’ll be in a very very different place. Make it one of your top goals to build one of the fastest iterating companies the world has ever seen.” #3 Make a long-term commitment “Most companies have a 2-3 year time horizon. But companies are almost always a 10 year project if they work. If you think about it that way from the very beginning, you will make very different and much better decisions. I think this is the only arbitrage opportunity left in the market. Almost no one makes a fairly long-term commitment to a new project. But if you do that, you will think in a different way, you will hire different people, and it will work very well.” #4 Stay lean until everything is working really well “In the early days, when you’re experimenting and zig zagging, you’re like a fast little speed boat and want to be able to turn the whole company on a dime. You can’t do that if you’re a big company—cash burn aside, which is another problem. The flexibility of the company basically decreases with the square of the number of employees, so you want to stay really small until you’re sure things are working. Once things are working, then you can get really big.” #5 Resist the urge to hire; especially resist the urge to hire mediocre people “Vinod Khosla has a saying that I love: ‘the team you build is the company you build.’ This is really true and I never appreciated how true this was for a long time. If you build a team of great people and you have a product that people love, you’ll have a 90%+ chance of success. Those are both really hard to do, and they’re independent variables. But don’t ignore the team component. The best CEOs I know spend huge amounts of their time recruiting and retaining good talent.” #6 Relentless execution “You have to keep going, and do things perfectly, and get all of the details right. You have to care too much about every experience that a customer has with your company.” #7 Startups are about not giving up “One of the very best companies in the last YC batch applied 7 times before they got in. This is just a version of what happens in startups all of the time: you get beat down, again, and again, and again. And that last time when you get pushed down and don’t think you have enough energy to get back up—that’s the time it actually works. This is what you sign up for if you’re going to start a startup.” #8 Fiduciary duty to take care of yourself “This is a 10 year marathon and you have a fiduciary duty to your shareholders to take care of yourself. Some people treat startups like an all-nighter: they don’t take care of their health, they don’t sleep, they don’t maintain their personal relationships. It is true that startups are a bad choice for work-life balance. But you have a duty to yourself, your team, and your investors to take care of yourself.” #9 Clear mission “You don’t have to figure this out on Day 1, but all of the most successful startups I’ve been fortunate enough to be a part of pretty quickly—in the first one to two years—figure out a really important mission. It’s this mission that gets people to join them. It drives the founders. It gets the media to write about them. And even if you start off building a project that’s just interesting to you and solves a problem in your life—which is how you should start—remember that you should have a clear mission at some point… That is what will convince people to come help you, and that is how you will build this idea into a huge company with a ton of people that really love your product.”

Michael McGuiness

500,098 views • 2 years ago

Andrew Huberman & David Goggins drop a brutal truth on wealth, friction & willpower: Huberman: "The children of wealthy people are a case study in how not having enough friction can destroy a life." Too much comfort → no need to grind → lives that dwindle or plateau at "successful enough." The engine runs on the stick, the haunt, the internal fire. Give that up and you're done. Goggins fires back: "Everything I've ever done, I didn't want to do. Every day. I'm a lazy piece of shit... and one of the hardest-working people on earth." He built unbreakable willpower by forcing himself through what he hated. Now it won't let him stop—even at 49 with broken knees. The body says "you still can," so he runs. Stop once, and that muscle dies. "Most people don't want to build it because it's scary—it unlocks who you really are... and it's not a pretty journey." Friction isn't the enemy. It's the forge. Remove it (money, safety nets, no consequences) and you stay soft. Embrace it deliberately, and you become something most people can't even comprehend. 3:54 clip of two titans breaking down why comfort kills and pain builds legends 👇 What's the one piece of "friction" in your life that keeps you sharp? Or the comfort you're tempted to drop that might actually be holding you back?
3:54

Andrew Huberman & David Goggins drop a brutal truth on wealth, friction & willpower: Huberman: "The children of wealthy people are a case study in how not having enough friction can destroy a life." Too much comfort → no need to grind → lives that dwindle or plateau at "successful enough." The engine runs on the stick, the haunt, the internal fire. Give that up and you're done. Goggins fires back: "Everything I've ever done, I didn't want to do. Every day. I'm a lazy piece of shit... and one of the hardest-working people on earth." He built unbreakable willpower by forcing himself through what he hated. Now it won't let him stop—even at 49 with broken knees. The body says "you still can," so he runs. Stop once, and that muscle dies. "Most people don't want to build it because it's scary—it unlocks who you really are... and it's not a pretty journey." Friction isn't the enemy. It's the forge. Remove it (money, safety nets, no consequences) and you stay soft. Embrace it deliberately, and you become something most people can't even comprehend. 3:54 clip of two titans breaking down why comfort kills and pain builds legends 👇 What's the one piece of "friction" in your life that keeps you sharp? Or the comfort you're tempted to drop that might actually be holding you back?

Camus

307,535 views • 6 months ago

Deep down inside, every one of us wants to go to Heaven. And if you asked most people how to get there, they’d say some version of the same thing — “Live a good life. Be a decent person. Do more good than bad.” Sounds reasonable. Feels right. But what if conventional wisdom is completely wrong on this one? What if everything you’ve been told about how to get to Heaven — is actually keeping you from it? In the next sixty seconds, I want to share something that just might be the most important thing you hear today. Watch this. 👇
0:51

Deep down inside, every one of us wants to go to Heaven. And if you asked most people how to get there, they’d say some version of the same thing — “Live a good life. Be a decent person. Do more good than bad.” Sounds reasonable. Feels right. But what if conventional wisdom is completely wrong on this one? What if everything you’ve been told about how to get to Heaven — is actually keeping you from it? In the next sixty seconds, I want to share something that just might be the most important thing you hear today. Watch this. 👇

Greg Laurie

13,327 views • 3 months ago

Culture is genetic because behavior is genetic. This beaver never saw a dam in its life. No beavers or anything else ever taught it to build a dam. It wants to build a dam because it is a beaver. Many beavers together build a big dam. That is beaver culture. Humans are not different. Nothing is different. This is what life is. This is how life works. Your body is your mind. A caterpillar wants to build a chrysalis. A bee wants to build a hive. A lion wants to build a pride. You are not special. You are not above your nature. you are INSIDE of it. The thoughts that we think are genetic thoughts. The crimes we commit are genetic crimes. The art we create is genetic art. Just like this beaver, you can give the animal different sticks and it will build a different dam, but it will always build a dam. And you can give humans different "education," but the human will always use it to do what its genes tell it to do. This is the first big answer that you need. This is the biggest piece of the puzzle. This is how to understand people 90% of the way. You just... notice what they do, and get out of the way, and watch them do it. And if they need sticks, you give them sticks. And if you don't like what they do, you have to get away from them. You cannot train dam-building into them or out of them any more than you can with a beaver. A beaver wants to build a dam because it is a beaver. Whatever you see people build, that's what they wanted to build from the sticks they got in the river they were in. Stop pretending you can change it.
0:59

Culture is genetic because behavior is genetic. This beaver never saw a dam in its life. No beavers or anything else ever taught it to build a dam. It wants to build a dam because it is a beaver. Many beavers together build a big dam. That is beaver culture. Humans are not different. Nothing is different. This is what life is. This is how life works. Your body is your mind. A caterpillar wants to build a chrysalis. A bee wants to build a hive. A lion wants to build a pride. You are not special. You are not above your nature. you are INSIDE of it. The thoughts that we think are genetic thoughts. The crimes we commit are genetic crimes. The art we create is genetic art. Just like this beaver, you can give the animal different sticks and it will build a different dam, but it will always build a dam. And you can give humans different "education," but the human will always use it to do what its genes tell it to do. This is the first big answer that you need. This is the biggest piece of the puzzle. This is how to understand people 90% of the way. You just... notice what they do, and get out of the way, and watch them do it. And if they need sticks, you give them sticks. And if you don't like what they do, you have to get away from them. You cannot train dam-building into them or out of them any more than you can with a beaver. A beaver wants to build a dam because it is a beaver. Whatever you see people build, that's what they wanted to build from the sticks they got in the river they were in. Stop pretending you can change it.

hoe_math = PsychoMath

1,189,824 views • 11 months ago

🚨 What if the secret to success isn’t talent or luck… but one simple daily choice? Nick Saban drops truth: Every single day, you face the same 2 questions: 1. Something you KNOW you should do… but don’t FEEL like doing? Can you make yourself do it anyway? 2. Something you know you shouldn’t do… but really WANT to? Can you stop yourself? Getting out of bed when the alarm hits Hitting the gym when you’d rather scroll Studying or grinding when Netflix calls Choosing the hard right over the easy wrong This is the invisible bridge between where you are… and who you want to become Put your choices ahead of your feelings Because if you only do what you feel like doing, you’ll never reach your goals This one mindset shift changes everything for champions — and it can change everything for YOU too.
1:00

🚨 What if the secret to success isn’t talent or luck… but one simple daily choice? Nick Saban drops truth: Every single day, you face the same 2 questions: 1. Something you KNOW you should do… but don’t FEEL like doing? Can you make yourself do it anyway? 2. Something you know you shouldn’t do… but really WANT to? Can you stop yourself? Getting out of bed when the alarm hits Hitting the gym when you’d rather scroll Studying or grinding when Netflix calls Choosing the hard right over the easy wrong This is the invisible bridge between where you are… and who you want to become Put your choices ahead of your feelings Because if you only do what you feel like doing, you’ll never reach your goals This one mindset shift changes everything for champions — and it can change everything for YOU too.

Gerry DeFilippo

243,367 views • 3 months ago