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The Universal Commerce Protocol with Shopify Catalog is now open to every developer. Since we announced UCP in January, it’s been powering agentic commerce across some of the biggest AI platforms in the world. Now, new tools are available to anyone who wants to build a shopping experience. That... show more

Harley Finkelstein

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67,363 views • 4 months ago •via X (Twitter)

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Shopify is the epicenter of the AI era. Our merchants are among the first to sell in AI channels, with Shopify powering the full end-to-end commerce journey. Over 1 billion products are surfaced in AI chats through the Shopify Catalog, so they show up with accurate and up to date information. Our AI-powered tools blend two decades of commerce intelligence with completely personalized guidance for each merchant. Our merchants aren't just keeping up. They're better positioned than anyone who isn't on Shopify. Great conversation as always, Jim Cramer.

Shopify is the epicenter of the AI era. Our merchants are among the first to sell in AI channels, with Shopify powering the full end-to-end commerce journey. Over 1 billion products are surfaced in AI chats through the Shopify Catalog, so they show up with accurate and up to date information. Our AI-powered tools blend two decades of commerce intelligence with completely personalized guidance for each merchant. Our merchants aren't just keeping up. They're better positioned than anyone who isn't on Shopify. Great conversation as always, Jim Cramer.

Harley Finkelstein

23,641 views • 5 months ago

This is the year everything changes for entrepreneurs. We’re only two weeks into 2026 and this is what we’re dropping. → Opening up the Shopify Catalog to ANY brand with our new Agentic plan. All merchants, whether or not they’re on Shopify, can sell across AI channels. → We’ve added even more channels to Agentic Storefronts, now including Google AI Mode, Gemini and Microsoft Copilot Checkout. And we already announced ChatGPT last year. → We built the Universal Commerce Protocol (aka UCP) with Google. The open standard for AI agents to connect and transact with any merchant. Shopify is the commerce layer of the AI era. Let’s go.

Harley Finkelstein

91,296 views • 8 months ago

Agents will become a common way people shop. So today we are releasing 3 tools to make adding commerce to those agents trivial: - Checkout Kit: embed commerce widgets and checkout(!) directly into your agent and chat. This is already being used by Microsoft’s Microsoft. - Shopify Catalog: low latency global product search across millions of merchants - Universal Cart: shop from any store, anywhere, in one cart With these, you can build seamless embedded commerce experiences quickly, starting with all the best products by the best merchants in the world instead of having to sign them all up individually. No need to build a complex new checkout, or dealing with regulatory marketplace rules. Commerce just plugs in and feels seamless in conversations. We believe commerce should be everywhere people are, so we’re making that as easy as possible for the AI age.

Agents will become a common way people shop. So today we are releasing 3 tools to make adding commerce to those agents trivial: - Checkout Kit: embed commerce widgets and checkout(!) directly into your agent and chat. This is already being used by Microsoft’s Microsoft. - Shopify Catalog: low latency global product search across millions of merchants - Universal Cart: shop from any store, anywhere, in one cart With these, you can build seamless embedded commerce experiences quickly, starting with all the best products by the best merchants in the world instead of having to sign them all up individually. No need to build a complex new checkout, or dealing with regulatory marketplace rules. Commerce just plugs in and feels seamless in conversations. We believe commerce should be everywhere people are, so we’re making that as easy as possible for the AI age.

tobi lutke

595,227 views • 1 year ago

ChatGPT already helps millions of people find what to buy. Now it can help them buy it too. We’re introducing Instant Checkout in ChatGPT with Etsy and Shopify, and open-sourcing the Agentic Commerce Protocol that powers it, built with Stripe, so more merchants and developers can integrate agentic checkout.

ChatGPT already helps millions of people find what to buy. Now it can help them buy it too. We’re introducing Instant Checkout in ChatGPT with Etsy and Shopify, and open-sourcing the Agentic Commerce Protocol that powers it, built with Stripe, so more merchants and developers can integrate agentic checkout.

OpenAI

10,385,590 views • 1 year ago

🚨HUGE: Every AI platform wants commerce. Every merchant has checkout customizations they can't lose. Until now, those two things couldn't coexist. Shopify + Google just shipped the Universal Commerce Protocol (UCP) – the open standard that changes everything. Built on billions of transactions. Every AI platform, merchant, and payment processor can use it. See

🚨HUGE: Every AI platform wants commerce. Every merchant has checkout customizations they can't lose. Until now, those two things couldn't coexist. Shopify + Google just shipped the Universal Commerce Protocol (UCP) – the open standard that changes everything. Built on billions of transactions. Every AI platform, merchant, and payment processor can use it. See

Mani Fazeli

77,917 views • 8 months ago

tobi lutke and I sat down to talk UCP and the art of protocol design. A couple of themes worth expanding on... The hard part of good protocol design isn't the spec. It's the deep understanding of the problem you're solving and the humility to approach it at the right level. Commerce is infinitely complex and always evolving; it's hubris to pretend anyone can 'spec commerce'. But wait — isn't UCP trying to do exactly that? No, UCP doesn't 'spec commerce'. It models the rules of the bazaar that make commerce possible. The job of UCP is to build the boring parts: the small core of common and composable primitives, and the discovery and negotiation mechanisms that everything else runs on. Done right, this lets commerce thrive in the open, with merchants, agents, and buyers deciding what is advertised, supported, and adopted, not by fiat from a protocol committee. This is UCP. 👇🏻🧵

tobi lutke and I sat down to talk UCP and the art of protocol design. A couple of themes worth expanding on... The hard part of good protocol design isn't the spec. It's the deep understanding of the problem you're solving and the humility to approach it at the right level. Commerce is infinitely complex and always evolving; it's hubris to pretend anyone can 'spec commerce'. But wait — isn't UCP trying to do exactly that? No, UCP doesn't 'spec commerce'. It models the rules of the bazaar that make commerce possible. The job of UCP is to build the boring parts: the small core of common and composable primitives, and the discovery and negotiation mechanisms that everything else runs on. Done right, this lets commerce thrive in the open, with merchants, agents, and buyers deciding what is advertised, supported, and adopted, not by fiat from a protocol committee. This is UCP. 👇🏻🧵

Ilya Grigorik

19,485 views • 4 months ago

This is the next big step in the ‘shop while you watch’ era of commerce. Today, all eligible Shopify Plus and Advanced merchants in the US can sign up for the YouTube Shopping affiliate program. Shopify merchants can now work with thousands of YouTube creators who then can tag your products in their videos and live streams, and people can shop while they watch. This is going to be major for merchants AND creators.

This is the next big step in the ‘shop while you watch’ era of commerce. Today, all eligible Shopify Plus and Advanced merchants in the US can sign up for the YouTube Shopping affiliate program. Shopify merchants can now work with thousands of YouTube creators who then can tag your products in their videos and live streams, and people can shop while they watch. This is going to be major for merchants AND creators.

Harley Finkelstein

130,271 views • 2 years ago

The Catalog now includes billions of products and UCP is enabled on all Shopify stores by default. Anyone can now build any shopping experience on these rails. We're also introducing Shop sign-in so results are personalized and we’ll be adding the ability for devs to earn commission on sales. We built some fun apps of our own to show what’s possible. Have fun.

The Catalog now includes billions of products and UCP is enabled on all Shopify stores by default. Anyone can now build any shopping experience on these rails. We're also introducing Shop sign-in so results are personalized and we’ll be adding the ability for devs to earn commission on sales. We built some fun apps of our own to show what’s possible. Have fun.

tobi lutke

196,212 views • 3 months ago

We're rolling out new updates to help people shop in the new era of agentic commerce: -A new checkout feature powered by the Universal Commerce Protocol that will soon let you buy directly on AI Mode in Search and the Google Gemini right as you’re researching on Google. -Business Agent, an AI chat that enables shoppers to connect directly with eligible U.S. retailers on Search to answer questions, like a virtual sales associate -Direct Offers, a new pilot that lets retailers share a personalized deal — like a special discount — with shoppers who are ready to buy, directly in the AI Mode results.

We're rolling out new updates to help people shop in the new era of agentic commerce: -A new checkout feature powered by the Universal Commerce Protocol that will soon let you buy directly on AI Mode in Search and the Google Gemini right as you’re researching on Google. -Business Agent, an AI chat that enables shoppers to connect directly with eligible U.S. retailers on Search to answer questions, like a virtual sales associate -Direct Offers, a new pilot that lets retailers share a personalized deal — like a special discount — with shoppers who are ready to buy, directly in the AI Mode results.

Google

207,792 views • 8 months ago

Big news! We’ve launched a MAJOR update to Solana Pay on Shopify. Now millions of merchants can embrace crypto commerce with an improved payment experience and new blockchain-powered features to elevate the buying experience. Here’s what you need to know 👇 1/6 🧵

Big news! We’ve launched a MAJOR update to Solana Pay on Shopify. Now millions of merchants can embrace crypto commerce with an improved payment experience and new blockchain-powered features to elevate the buying experience. Here’s what you need to know 👇 1/6 🧵

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Starting this week, millions of Shopify merchants can sell in ChatGPT, into the US. Their PDP, their checkout, their customizations, no extra setup. AI is a new front door to commerce. Shopify is what’s behind it everywhere.

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We are a global network of 2,500,000+ humans, agents, researchers and Al nerds. Since 2019, we’ve been on a mission to save the internet in the age of AI, building identity and payment infrastructure trusted by some of the biggest names in finance and tech. Now we're building the trusted commerce layer for Al agents. Join the agentic future

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Sean Henry

96,924 views • 1 month ago

Amex just enabled agents to pay on their network. Thy launched the Agentic Commerce Experiences (ACE) developer kit. And this is SUPER different to the other payments networks in a lot of ways. Why?

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The only live view of commerce happening around the 🌎. This represents the resiliency & scale of millions of merchants on Shopify, and the excitement of their customers. Every arc you see is an order placed by a customer to a Shopify merchant. Press 'H' and come on board...✈️ Watch Black Friday live👇

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Harley Finkelstein

41,479 views • 2 years ago

Shopify merchants get UCP built-in and work with all agentic storefronts. What about everyone else? 👉🏻 Introducing UCP Proxy: a DIY implementation that lets any commerce backend speak UCP. Your store stays the system-of-work & truth, the proxy translates. What's in the box: • REST + MCP transports • Capability negotiation • Discount + fulfillment capabilities • Custom payment handlers • Configurable escalation rules In short, batteries included for core UCP primitives. Fork it, review the demo adapters and documentation to get started. Enable UCP for your shape of commerce.

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MoonPay and @Solflare have partnered to let anyone buy the new Solflare Shield Hardware Wallet with crypto! powered by MoonPay Commerce for a seamless crypto-native checkout experience, and live now

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10,865 views • 1 year ago

There’s a new way to spin up a store in the command line Shopify now works with Stripe Projects Add commerce to your app stack and use one Stripe account for setup and billing across all providers

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