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Wonder why we built the Universal Commerce Protocol (UCP) – the open standard for AI shopping? @benfrancis1992 and I chopped it up on stage at National Retail Federation.

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Harley Finkelstein

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12,464 просмотров • 7 месяцев назад •via X (Twitter)

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Today at #GoogleIO, I shared how we’ve been laying the building blocks for the future of agentic commerce with Universal Commerce Protocol (UCP), Agent Payments Protocol (AP2), and our new Universal Cart.
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Today at #GoogleIO, I shared how we’ve been laying the building blocks for the future of agentic commerce with Universal Commerce Protocol (UCP), Agent Payments Protocol (AP2), and our new Universal Cart.

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🚨HUGE: Every AI platform wants commerce. Every merchant has checkout customizations they can't lose. Until now, those two things couldn't coexist. Shopify + Google just shipped the Universal Commerce Protocol (UCP) – the open standard that changes everything. Built on billions of transactions. Every AI platform, merchant, and payment processor can use it. See
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🚨HUGE: Every AI platform wants commerce. Every merchant has checkout customizations they can't lose. Until now, those two things couldn't coexist. Shopify + Google just shipped the Universal Commerce Protocol (UCP) – the open standard that changes everything. Built on billions of transactions. Every AI platform, merchant, and payment processor can use it. See

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Everyone’s hyped about Google Universal Commerce Protocol (UCP) for e-commerce. But here’s the truth, When it comes to b2b Shopping It helps you find suppliers. It doesn’t help you close deals. That gap is exactly where Accio wins 👇
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Everyone’s hyped about Google Universal Commerce Protocol (UCP) for e-commerce. But here’s the truth, When it comes to b2b Shopping It helps you find suppliers. It doesn’t help you close deals. That gap is exactly where Accio wins 👇

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This is the year everything changes for entrepreneurs. We’re only two weeks into 2026 and this is what we’re dropping. → Opening up the Shopify Catalog to ANY brand with our new Agentic plan. All merchants, whether or not they’re on Shopify, can sell across AI channels. → We’ve added even more channels to Agentic Storefronts, now including Google AI Mode, Gemini and Microsoft Copilot Checkout. And we already announced ChatGPT last year. → We built the Universal Commerce Protocol (aka UCP) with Google. The open standard for AI agents to connect and transact with any merchant. Shopify is the commerce layer of the AI era. Let’s go.
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This is the year everything changes for entrepreneurs. We’re only two weeks into 2026 and this is what we’re dropping. → Opening up the Shopify Catalog to ANY brand with our new Agentic plan. All merchants, whether or not they’re on Shopify, can sell across AI channels. → We’ve added even more channels to Agentic Storefronts, now including Google AI Mode, Gemini and Microsoft Copilot Checkout. And we already announced ChatGPT last year. → We built the Universal Commerce Protocol (aka UCP) with Google. The open standard for AI agents to connect and transact with any merchant. Shopify is the commerce layer of the AI era. Let’s go.

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The Universal Commerce Protocol with Shopify Catalog is now open to every developer. Since we announced UCP in January, it’s been powering agentic commerce across some of the biggest AI platforms in the world. Now, new tools are available to anyone who wants to build a shopping experience. That means a solo developer has the same commerce layer as the largest tech companies on the planet. One protocol. Millions of merchants. Billions of products. And every new experience a developer builds? That's a win for merchants too. More places for people to discover and buy their products. Nothing to set up. Commerce that can show up anywhere, inside anything, built by anyone.
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The Universal Commerce Protocol with Shopify Catalog is now open to every developer. Since we announced UCP in January, it’s been powering agentic commerce across some of the biggest AI platforms in the world. Now, new tools are available to anyone who wants to build a shopping experience. That means a solo developer has the same commerce layer as the largest tech companies on the planet. One protocol. Millions of merchants. Billions of products. And every new experience a developer builds? That's a win for merchants too. More places for people to discover and buy their products. Nothing to set up. Commerce that can show up anywhere, inside anything, built by anyone.

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We’re codeveloping an open standard for agentic commerce with OpenAI. The Agentic Commerce Protocol enables programmatic commerce flows between buyers, AI agents, and businesses. Instant Checkout in ChatGPT is powered by this protocol. ⤵️
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tobi lutke and I sat down to talk UCP and the art of protocol design. A couple of themes worth expanding on... The hard part of good protocol design isn't the spec. It's the deep understanding of the problem you're solving and the humility to approach it at the right level. Commerce is infinitely complex and always evolving; it's hubris to pretend anyone can 'spec commerce'. But wait — isn't UCP trying to do exactly that? No, UCP doesn't 'spec commerce'. It models the rules of the bazaar that make commerce possible. The job of UCP is to build the boring parts: the small core of common and composable primitives, and the discovery and negotiation mechanisms that everything else runs on. Done right, this lets commerce thrive in the open, with merchants, agents, and buyers deciding what is advertised, supported, and adopted, not by fiat from a protocol committee. This is UCP. 👇🏻🧵
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tobi lutke and I sat down to talk UCP and the art of protocol design. A couple of themes worth expanding on... The hard part of good protocol design isn't the spec. It's the deep understanding of the problem you're solving and the humility to approach it at the right level. Commerce is infinitely complex and always evolving; it's hubris to pretend anyone can 'spec commerce'. But wait — isn't UCP trying to do exactly that? No, UCP doesn't 'spec commerce'. It models the rules of the bazaar that make commerce possible. The job of UCP is to build the boring parts: the small core of common and composable primitives, and the discovery and negotiation mechanisms that everything else runs on. Done right, this lets commerce thrive in the open, with merchants, agents, and buyers deciding what is advertised, supported, and adopted, not by fiat from a protocol committee. This is UCP. 👇🏻🧵

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Google just launched Universal Commerce Protocol. I created this video using Google NotebookLM to explain what UCP is, how it works, I like the video, it came out really well and explains everything clearly. Hope you all enjoy it. Note: I slightly edited the video for my YouTube channel.
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Universal Commerce Protocol is now live for all merchants Teach your agent to search billions of products with Shopify Catalog, build carts, and check out with the new UCP skill
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At #GoogleIO, we introduced our next big step in the agentic commerce era: Universal Cart. Add things to your cart whether you're shopping on Search, the Google Gemini, YouTube or Gmail — and it will look for price drops and alert you about product incompatibility or card perks. Learn how it works and see a demo straight from the Google I/O stage ⬇️
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