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THIS CHINESE GUY MAKES $10,000+/MONTH FROM AN AI INFLUENCER THAT DOESN'T EXIST. HE JUST DROPPED THE FULL BLUEPRINT. Aitana Lopez. Brand deals with Victoria's Secret and Razer. 10k/month. Not a real person. He built her with 4 files and Claude Code. Here's the entire system: –> File 1: persona....

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45,142 views • 1 month ago •via X (Twitter)

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I just built a Brand Operating System inside Claude Cowork 🤯 A connected system of files that every skill automatically reads from, so your hook writer, brief generator, and script writer all speak in your exact brand voice. All inside Claude Cowork. Perfect for DTC brands and agencies tired of generic AI output that sounds like every other brand in their category. If you're opening a new Claude chat and re-explaining your brand, re-pasting your voice guidelines, and re-describing your customers every single time, a Brand OS fixes the entire loop: → Build 3 foundation files once per brand → Every skill you create reads from the Brand OS automatically → Hook writer pulls your voice + customer pain points → Brief generator pulls your positioning + angles → Script writer pulls the brief + brand DNA → Every output is calibrated to your brand on the first pass No re-briefing Claude on every chat. No editing for an hour to fix generic AI phrasing. No creative that sounds like it could belong to any brand. What you get in the playbook: → The exact Brand OS file structure I use → Templates for all 3 files you can fill in for any brand → The architecture that makes every Claude skill 10x sharper → The exact setup for agencies running a Brand OS per client For agencies: this is how you build a perfect, reusable knowledge base for every client on your roster. Set up the Brand OS once per client, and every campaign after that is already calibrated. I put together a full playbook with the file templates, the architecture, and the exact setup process so you can build your own Brand OS for your brand or your clients. Want it for free? > Like this post > Comment "OS" And I'll send it over (must be following so I can DM)
0:34

I just built a Brand Operating System inside Claude Cowork 🤯 A connected system of files that every skill automatically reads from, so your hook writer, brief generator, and script writer all speak in your exact brand voice. All inside Claude Cowork. Perfect for DTC brands and agencies tired of generic AI output that sounds like every other brand in their category. If you're opening a new Claude chat and re-explaining your brand, re-pasting your voice guidelines, and re-describing your customers every single time, a Brand OS fixes the entire loop: → Build 3 foundation files once per brand → Every skill you create reads from the Brand OS automatically → Hook writer pulls your voice + customer pain points → Brief generator pulls your positioning + angles → Script writer pulls the brief + brand DNA → Every output is calibrated to your brand on the first pass No re-briefing Claude on every chat. No editing for an hour to fix generic AI phrasing. No creative that sounds like it could belong to any brand. What you get in the playbook: → The exact Brand OS file structure I use → Templates for all 3 files you can fill in for any brand → The architecture that makes every Claude skill 10x sharper → The exact setup for agencies running a Brand OS per client For agencies: this is how you build a perfect, reusable knowledge base for every client on your roster. Set up the Brand OS once per client, and every campaign after that is already calibrated. I put together a full playbook with the file templates, the architecture, and the exact setup process so you can build your own Brand OS for your brand or your clients. Want it for free? > Like this post > Comment "OS" And I'll send it over (must be following so I can DM)

Mike Futia

30,200 views • 4 months ago

Andrej Karpathy spent 4 minutes in an interview explaining a single idea about how most people haven’t even started learning how to use AI and everyone paying $20/month for a subscription.. that's not really using Claude at all his point is that the real skill gap is the ability to build with AI he identified 4 behaviors that break Claude Code and put them all into one file a developer expanded it into 21 rules and published it - 82,000 stars and #1 on GitHub Trending coding accuracy jumped from 65% to 94% here's what these 21 rules actually are and why most developers using Claude every day have never configured them the full breakdown is covered in the article below 👇
4:19

Andrej Karpathy spent 4 minutes in an interview explaining a single idea about how most people haven’t even started learning how to use AI and everyone paying $20/month for a subscription.. that's not really using Claude at all his point is that the real skill gap is the ability to build with AI he identified 4 behaviors that break Claude Code and put them all into one file a developer expanded it into 21 rules and published it - 82,000 stars and #1 on GitHub Trending coding accuracy jumped from 65% to 94% here's what these 21 rules actually are and why most developers using Claude every day have never configured them the full breakdown is covered in the article below 👇

rewind

3,194,576 views • 2 months ago

Microsoft spent $13 billion and 3 years building an AI that knows your work context. Every time you open it, it still asks what you're working on. This developer set up a plain text file in 2 minutes. The file is called CLAUDE.md. It loads before every session. Before he types a single word. It already knows his name. It already knows his writing style. It already knows what he's building, who it's for, and what he never wants to see in a response. He doesn't introduce himself anymore. He doesn't explain his preferences anymore. He doesn't correct the same mistakes twice. He just works. No $30/month Copilot subscription. No Microsoft 365. No IT approval. No data sharing agreement. No onboarding. Just a plain text file, a free text editor, and 21 instructions a developer distilled from Andrej Karpathy's research. Those 21 instructions moved Claude's coding accuracy from 65% to 94%. The file hit #1 on GitHub with 82,000 stars. Most people using Claude right now have never heard of it. Microsoft has 221,000 employees, $13 billion invested in OpenAI, and a direct integration into every Windows laptop sold on the planet.. they built an AI assistant most companies pay $30/user/month for that still doesn't know your name. This developer has a laptop, a text file and a 2-minute setup.. he built something that knows more about how he works than any enterprise AI on the market. The $50 billion AI personalization industry just got embarrassed by a .md file. full breakdown down below
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Microsoft spent $13 billion and 3 years building an AI that knows your work context. Every time you open it, it still asks what you're working on. This developer set up a plain text file in 2 minutes. The file is called CLAUDE.md. It loads before every session. Before he types a single word. It already knows his name. It already knows his writing style. It already knows what he's building, who it's for, and what he never wants to see in a response. He doesn't introduce himself anymore. He doesn't explain his preferences anymore. He doesn't correct the same mistakes twice. He just works. No $30/month Copilot subscription. No Microsoft 365. No IT approval. No data sharing agreement. No onboarding. Just a plain text file, a free text editor, and 21 instructions a developer distilled from Andrej Karpathy's research. Those 21 instructions moved Claude's coding accuracy from 65% to 94%. The file hit #1 on GitHub with 82,000 stars. Most people using Claude right now have never heard of it. Microsoft has 221,000 employees, $13 billion invested in OpenAI, and a direct integration into every Windows laptop sold on the planet.. they built an AI assistant most companies pay $30/user/month for that still doesn't know your name. This developer has a laptop, a text file and a 2-minute setup.. he built something that knows more about how he works than any enterprise AI on the market. The $50 billion AI personalization industry just got embarrassed by a .md file. full breakdown down below

Dep

14,117 views • 3 months ago

THIS CS TEACHER CONTROLS 4 CLAUDE CODE INSTANCES WITH HIS EYES AND VOICE - AND THEY FIX THEIR OWN MISTAKES AUTOMATICALLY He runs 4 Claude terminals at once - no mouse, no keyboard - eye tracking highlights the window he's looking at and voice dictation sends the prompt the moment he stops talking. But the real setup is what happens inside those terminals. Claude Code has zero memory of what went wrong last session - same bug that took 20 minutes to fix yesterday will happen again tomorrow unless you configure it correctly. His CLAUDE.md grows every time Claude makes a mistake - specific rules Claude reads before touching a single line - and PostToolUse hooks auto-format and type-check every file the moment it's written. Stop hooks run tests automatically when Claude says "done" - if they fail, Claude reads the errors and keeps fixing without any manual input. Before: 45 minutes of back-and-forth per feature, same mistakes on repeat - after: 10 minutes, most of it unattended.
1:23

THIS CS TEACHER CONTROLS 4 CLAUDE CODE INSTANCES WITH HIS EYES AND VOICE - AND THEY FIX THEIR OWN MISTAKES AUTOMATICALLY He runs 4 Claude terminals at once - no mouse, no keyboard - eye tracking highlights the window he's looking at and voice dictation sends the prompt the moment he stops talking. But the real setup is what happens inside those terminals. Claude Code has zero memory of what went wrong last session - same bug that took 20 minutes to fix yesterday will happen again tomorrow unless you configure it correctly. His CLAUDE.md grows every time Claude makes a mistake - specific rules Claude reads before touching a single line - and PostToolUse hooks auto-format and type-check every file the moment it's written. Stop hooks run tests automatically when Claude says "done" - if they fail, Claude reads the errors and keeps fixing without any manual input. Before: 45 minutes of back-and-forth per feature, same mistakes on repeat - after: 10 minutes, most of it unattended.

Noisy

13,732 views • 2 months ago

Obsidian + method Karpathy + Claude Code = a quantum second brain that talks back. Most second brains are graveyards you clip 300 articles, tag 80 notes, build a graph that looks like a galaxy, then never open it again. Karpathy fix is stupid simple: 1 file, append only, new thought on top, review by scrolling no folders, no tags, no 40-minute “PKM setup” videos. The capture layer is 1 Obsidian vault with 1 file called stream md, where every idea, quote and link lands in under 10 seconds, because anything slower and you quit by day 4. Once a week Claude Code reads the whole vault from the terminal with 1 prompt “find the 5 ideas I keep circling without noticing” and sees patterns across 6 months you can’t hold in working memory. Instead of searching keywords you ask questions like “what did I think about agent pricing in March,” and Claude greps 4,000 notes and quotes your own words back with file paths. Then the vault becomes context drafting a post, a pitch or a spec, Claude pulls in your past thinking instead of generic internet mush, and your output starts sounding like you, compressed. The first week feels pointless at 20 notes, month 1 brings the first “wait, I already solved this” moment, by month 3 Claude connects 2 notes written 70 days apart and that connection becomes your best post of the year, by month 6 you stop asking Google things you already answered. The whole setup costs $0 in software and 1 evening. Notion sells you a workspace, Obsidian gives you files, Claude gives them a voice. Everyone rents a second brain this one lives on your disk and grows. You wrote the notes, and now something finally reads them.
0:27

Obsidian + method Karpathy + Claude Code = a quantum second brain that talks back. Most second brains are graveyards you clip 300 articles, tag 80 notes, build a graph that looks like a galaxy, then never open it again. Karpathy fix is stupid simple: 1 file, append only, new thought on top, review by scrolling no folders, no tags, no 40-minute “PKM setup” videos. The capture layer is 1 Obsidian vault with 1 file called stream md, where every idea, quote and link lands in under 10 seconds, because anything slower and you quit by day 4. Once a week Claude Code reads the whole vault from the terminal with 1 prompt “find the 5 ideas I keep circling without noticing” and sees patterns across 6 months you can’t hold in working memory. Instead of searching keywords you ask questions like “what did I think about agent pricing in March,” and Claude greps 4,000 notes and quotes your own words back with file paths. Then the vault becomes context drafting a post, a pitch or a spec, Claude pulls in your past thinking instead of generic internet mush, and your output starts sounding like you, compressed. The first week feels pointless at 20 notes, month 1 brings the first “wait, I already solved this” moment, by month 3 Claude connects 2 notes written 70 days apart and that connection becomes your best post of the year, by month 6 you stop asking Google things you already answered. The whole setup costs $0 in software and 1 evening. Notion sells you a workspace, Obsidian gives you files, Claude gives them a voice. Everyone rents a second brain this one lives on your disk and grows. You wrote the notes, and now something finally reads them.

West Lord

62,978 views • 21 days ago

I just built a self-improving second brain in Claude Code 🤯 A brain that runs your brand: every tool reads from it, it's wired to your live data, and it gets smarter every week. All running on the Claude Agent SDK. Perfect for DTC brands and agencies whose AI output sounds generic because every new chat starts from zero. If you're re-explaining your brand to AI every single time — re-pasting the voice guidelines, re-describing the customer you've described a hundred times, re-uploading the same positioning doc you uploaded yesterday, and still editing for an hour to strip out the generic phrasing... A brand second brain fixes the entire loop: → Build 3 foundation files once: brand DNA, voice, and customer → Every skill you create reads from them automatically → Wire in live data — your ad account, competitor ads, customer reviews → A weekly routine refreshes the brain with what's actually working → Every output comes back on-brand on the first pass No re-briefing AI on every chat. No hour of editing to undo generic phrasing. No brain that goes stale the week after you build it. What a second brain gives you: → The exact 3-file foundation that runs the whole system → The skill structure that makes every tool brand-aware by default → The live-data wiring that keeps it grounded in reality → The weekly self-improvement loop that keeps it sharp → The cold-start sequence to stand it all up from zero Built 100% in Claude Code. I put together the full playbook with the file structure, the wiring, and the exact setup. Want it for free? > Like this post > Comment "BRAIN" And I'll send it over (must be following so I can DM)
0:24

I just built a self-improving second brain in Claude Code 🤯 A brain that runs your brand: every tool reads from it, it's wired to your live data, and it gets smarter every week. All running on the Claude Agent SDK. Perfect for DTC brands and agencies whose AI output sounds generic because every new chat starts from zero. If you're re-explaining your brand to AI every single time — re-pasting the voice guidelines, re-describing the customer you've described a hundred times, re-uploading the same positioning doc you uploaded yesterday, and still editing for an hour to strip out the generic phrasing... A brand second brain fixes the entire loop: → Build 3 foundation files once: brand DNA, voice, and customer → Every skill you create reads from them automatically → Wire in live data — your ad account, competitor ads, customer reviews → A weekly routine refreshes the brain with what's actually working → Every output comes back on-brand on the first pass No re-briefing AI on every chat. No hour of editing to undo generic phrasing. No brain that goes stale the week after you build it. What a second brain gives you: → The exact 3-file foundation that runs the whole system → The skill structure that makes every tool brand-aware by default → The live-data wiring that keeps it grounded in reality → The weekly self-improvement loop that keeps it sharp → The cold-start sequence to stand it all up from zero Built 100% in Claude Code. I put together the full playbook with the file structure, the wiring, and the exact setup. Want it for free? > Like this post > Comment "BRAIN" And I'll send it over (must be following so I can DM)

Mike Futia

17,857 views • 1 month ago

THIS MIGHT BE THE #1 OPEN-SOURCE REPO FOR CLAUDE CODE RIGHT NOW. IT GIVES CLAUDE A MEMORY AND SLASHES YOUR TOKEN COST ON EVERY QUESTION The repo is safishamsi/graphify, a free open-source skill that turns any codebase into a knowledge graph Claude Code can read instantly. Instead of grepping through your files every session, Claude gets a map of how everything connects The problem it fixes: Every time you ask Claude Code about a big repo, it does the same thing, greps through dozens of files like a brute-force Ctrl+F, blows through your context window, and sometimes still misses the answer hiding in a file nobody searched. Claude Code has no memory of how your project is structured. Every session starts from zero What it does: It maps your entire codebase into a knowledge graph, capturing not just which files exist, but which functions depend on which, which modules are central, and which files cluster around the same concern. Claude queries the map instead of scanning files How it works, three passes: 1. Code structure, free and local. Tree-sitter parses your files and pulls out classes, functions, imports and call graphs. No LLM, no tokens, just your actual code mapped deterministically 2. Audio and video, if you have them. Transcribed locally and folded into the graph 3. Docs, papers, images. Here an LLM does semantic analysis, figuring out what each document means and where it fits. Only the meaning gets sent up, never your raw source It saves you money: Normally a question about a big repo makes Claude spawn explore agents that scan file after file, eating your context window and your token budget before you get an answer. With the graph already built, Claude queries the map instead of re-reading the codebase every time. Same answer, a fraction of the tokens. The graph only gets built once, then a hook rebuilds it after each commit for free, so you never pay that scanning cost again. The bigger the repo, the bigger the gap The best parts: it's a skill, so once installed Claude knows when to use it without you memorizing commands. It works on non-code folders too, point it at docs or notes and it can spin up an Obsidian vault How to add it to your Claude: 1. Install Claude Code if you haven't: npm install -g Paul Jankura-ai/claude-code 2. Add the skill: claude skill add safishamsi/graphify 3. Open your project folder and run /graphify . to build the graph 4. Optional, make it automatic: graphify hook install so the graph rebuilds after every commit That's it. Ask Claude about your repo and it reads the map instead of burning tokens on a file hunt Bookmark this
13:23

THIS MIGHT BE THE #1 OPEN-SOURCE REPO FOR CLAUDE CODE RIGHT NOW. IT GIVES CLAUDE A MEMORY AND SLASHES YOUR TOKEN COST ON EVERY QUESTION The repo is safishamsi/graphify, a free open-source skill that turns any codebase into a knowledge graph Claude Code can read instantly. Instead of grepping through your files every session, Claude gets a map of how everything connects The problem it fixes: Every time you ask Claude Code about a big repo, it does the same thing, greps through dozens of files like a brute-force Ctrl+F, blows through your context window, and sometimes still misses the answer hiding in a file nobody searched. Claude Code has no memory of how your project is structured. Every session starts from zero What it does: It maps your entire codebase into a knowledge graph, capturing not just which files exist, but which functions depend on which, which modules are central, and which files cluster around the same concern. Claude queries the map instead of scanning files How it works, three passes: 1. Code structure, free and local. Tree-sitter parses your files and pulls out classes, functions, imports and call graphs. No LLM, no tokens, just your actual code mapped deterministically 2. Audio and video, if you have them. Transcribed locally and folded into the graph 3. Docs, papers, images. Here an LLM does semantic analysis, figuring out what each document means and where it fits. Only the meaning gets sent up, never your raw source It saves you money: Normally a question about a big repo makes Claude spawn explore agents that scan file after file, eating your context window and your token budget before you get an answer. With the graph already built, Claude queries the map instead of re-reading the codebase every time. Same answer, a fraction of the tokens. The graph only gets built once, then a hook rebuilds it after each commit for free, so you never pay that scanning cost again. The bigger the repo, the bigger the gap The best parts: it's a skill, so once installed Claude knows when to use it without you memorizing commands. It works on non-code folders too, point it at docs or notes and it can spin up an Obsidian vault How to add it to your Claude: 1. Install Claude Code if you haven't: npm install -g Paul Jankura-ai/claude-code 2. Add the skill: claude skill add safishamsi/graphify 3. Open your project folder and run /graphify . to build the graph 4. Optional, make it automatic: graphify hook install so the graph rebuilds after every commit That's it. Ask Claude about your repo and it reads the map instead of burning tokens on a file hunt Bookmark this

Yarchi

55,345 views • 1 month ago

These Claude Code Skills are f*cking insane 🤯 A complete brand-to-ad pipeline that builds a permanent brand brain and ships hooks, briefs, scripts, and ad variations on command. All inside Claude Code. A system perfect for DTC brands and agencies who are burning hours every week on creative production that should take minutes. If you're still copy-pasting brand context into every Claude session, briefing hooks in Slack, writing ad scripts from scratch, and hand-building variations in Canva... This system eliminates the entire loop: → Brand DNA Builder scrapes any brand and outputs a full positioning file → Brand Voice Profiler extracts voice rules from the brand's actual copy → ICP Deep Dive runs autonomous research and pulls real customer language → Hook Writer generates 20 hooks across 10 DR frameworks → Brief Generator writes full creative briefs in your brand voice → Ad Script Writer produces UGC and produced video scripts → Variation Engine takes a winning ad and generates copy + image variants No Google Doc brand briefs. No copy-pasting context every session. No starting from a blank page. What you get: → A permanent brand brain Claude reads every time → Hooks, briefs, scripts, and variations that sound like your brand — not generic AI → A continuous test loop feeding directly into Meta Ads → One workflow that scales across every client or product Built 100% in Claude Code. I'm giving away the 3 foundational skills pack that every other skill in the system reads from. Want access for free? > Like this post > Comment "SKILLS" And I'll send it over (must be following so I can DM)
0:24

These Claude Code Skills are f*cking insane 🤯 A complete brand-to-ad pipeline that builds a permanent brand brain and ships hooks, briefs, scripts, and ad variations on command. All inside Claude Code. A system perfect for DTC brands and agencies who are burning hours every week on creative production that should take minutes. If you're still copy-pasting brand context into every Claude session, briefing hooks in Slack, writing ad scripts from scratch, and hand-building variations in Canva... This system eliminates the entire loop: → Brand DNA Builder scrapes any brand and outputs a full positioning file → Brand Voice Profiler extracts voice rules from the brand's actual copy → ICP Deep Dive runs autonomous research and pulls real customer language → Hook Writer generates 20 hooks across 10 DR frameworks → Brief Generator writes full creative briefs in your brand voice → Ad Script Writer produces UGC and produced video scripts → Variation Engine takes a winning ad and generates copy + image variants No Google Doc brand briefs. No copy-pasting context every session. No starting from a blank page. What you get: → A permanent brand brain Claude reads every time → Hooks, briefs, scripts, and variations that sound like your brand — not generic AI → A continuous test loop feeding directly into Meta Ads → One workflow that scales across every client or product Built 100% in Claude Code. I'm giving away the 3 foundational skills pack that every other skill in the system reads from. Want access for free? > Like this post > Comment "SKILLS" And I'll send it over (must be following so I can DM)

Mike Futia

25,588 views • 3 months ago

A 24-YEAR-OLD IN TORONTO POSTED A VIDEO EXPLAINING HOW SHE MAKES $30,000 A MONTH AS A REMOTE CLOSER. SHE HASN'T BEEN ON A SALES CALL IN 6 MONTHS. She films from her high-rise condo. She tells her audience she sells $6,000 coaching programs and takes a 10% commission. She breaks down the math. Two closed deals a day is $1,200. Five days a week is $6,000. A few extra deals puts you at $30,000 a month. She tells people it's a high-income skill. Her comments are full of people asking how she handles the stress of dialing leads all day. She doesn't handle any stress. She doesn't dial any leads. Back in January, she took her best recorded sales call and cloned her voice. She uploaded it into an autonomous AI calling platform. She fed the agent her exact sales script, every possible objection, and her Stripe checkout link. She doesn't work for one coaching program. She works for five. Every morning, the five companies send her a list of leads. She uploads the CSV file. Her AI voice agent dials 50 people at once. It sounds exactly like her. It laughs at the right times. It pauses to think. When a lead gives an objection, the AI doesn't get nervous. It never loses its tone. It just follows the script. While she was filming her TikTok with the CN Tower in the background, her AI agent was simultaneously on 14 different calls. It closed three of them. That's $1,800 in commissions. Before lunch. Without picking up a phone. The influencers think they hired a ruthless closer. The buyers think they bought a program from a nice girl in Toronto. She cleared $34,000 last month. Her only overhead is a $200 API bill. Thousands of people are DMing her the word "sales" to learn how to close. They are trying to learn how to talk on the phone. She figured out how to automate the person talking.
2:21

A 24-YEAR-OLD IN TORONTO POSTED A VIDEO EXPLAINING HOW SHE MAKES $30,000 A MONTH AS A REMOTE CLOSER. SHE HASN'T BEEN ON A SALES CALL IN 6 MONTHS. She films from her high-rise condo. She tells her audience she sells $6,000 coaching programs and takes a 10% commission. She breaks down the math. Two closed deals a day is $1,200. Five days a week is $6,000. A few extra deals puts you at $30,000 a month. She tells people it's a high-income skill. Her comments are full of people asking how she handles the stress of dialing leads all day. She doesn't handle any stress. She doesn't dial any leads. Back in January, she took her best recorded sales call and cloned her voice. She uploaded it into an autonomous AI calling platform. She fed the agent her exact sales script, every possible objection, and her Stripe checkout link. She doesn't work for one coaching program. She works for five. Every morning, the five companies send her a list of leads. She uploads the CSV file. Her AI voice agent dials 50 people at once. It sounds exactly like her. It laughs at the right times. It pauses to think. When a lead gives an objection, the AI doesn't get nervous. It never loses its tone. It just follows the script. While she was filming her TikTok with the CN Tower in the background, her AI agent was simultaneously on 14 different calls. It closed three of them. That's $1,800 in commissions. Before lunch. Without picking up a phone. The influencers think they hired a ruthless closer. The buyers think they bought a program from a nice girl in Toronto. She cleared $34,000 last month. Her only overhead is a $200 API bill. Thousands of people are DMing her the word "sales" to learn how to close. They are trying to learn how to talk on the phone. She figured out how to automate the person talking.

ZER

51,630 views • 1 month ago

Here's how I'm running automated content engine in 2 files 1 markdown file = my wiki 1 html file = my dashboard that's the whole stack. [ the architecture, in plain words ]: LLM wiki = a single markdown file holding my audience DNA, 15 tracked creators, every viral topic from the last 30 days HTML artifact = a single page that reads that markdown file AND can trigger my agents the artifact and the agent talk to each other directly the wiki is the shared brain [ what I actually see when I open it at 9am ]: > 5 trending topics ranked by my audience-DNA fit > 3 KOL posts worth quoting today > last week's saved tweets (so I can ride waves that are still warm) > buttons: [draft tweet] [draft QT] [schedule] [log idea] 1. I click "draft tweet" on a topic 2. the artifact pings my agent 3. agent reads the wiki, drafts in MY voice, returns it to the artifact 4. I edit, schedule, done 15 minutes from morning coffee to 3 scheduled posts [ how to build the same in one evening ]: > step 1: dump your domain knowledge into ONE markdown file (audience profile, KOL list, content rules, voice guide, anything an agent would need to do YOUR job) > step 2: ask claude to build an html artifact that reads from that file ("here's my wiki, build me a dashboard with these views") > step 3: add buttons for the actions you do daily (draft, schedule, log, score, search — your workflow, not mine) > step 4: wire each button to call your agent via tool calls (so the artifact and the agent talk directly) the moment your artifact reads your wiki AND triggers your agents.. most SaaS tools you currently pay for quietly become unnecessary dashboards I used to pay $50/month for now sit in a single html file I can rebuild in 20 minutes every "I'll build a SaaS for this" idea you had last year is a 200-line file you write in an afternoon if you want to get the same content engine, just reply "CONTENT" and will send you in DMs later we're going from buying software to owning it.
0:45

Here's how I'm running automated content engine in 2 files 1 markdown file = my wiki 1 html file = my dashboard that's the whole stack. [ the architecture, in plain words ]: LLM wiki = a single markdown file holding my audience DNA, 15 tracked creators, every viral topic from the last 30 days HTML artifact = a single page that reads that markdown file AND can trigger my agents the artifact and the agent talk to each other directly the wiki is the shared brain [ what I actually see when I open it at 9am ]: > 5 trending topics ranked by my audience-DNA fit > 3 KOL posts worth quoting today > last week's saved tweets (so I can ride waves that are still warm) > buttons: [draft tweet] [draft QT] [schedule] [log idea] 1. I click "draft tweet" on a topic 2. the artifact pings my agent 3. agent reads the wiki, drafts in MY voice, returns it to the artifact 4. I edit, schedule, done 15 minutes from morning coffee to 3 scheduled posts [ how to build the same in one evening ]: > step 1: dump your domain knowledge into ONE markdown file (audience profile, KOL list, content rules, voice guide, anything an agent would need to do YOUR job) > step 2: ask claude to build an html artifact that reads from that file ("here's my wiki, build me a dashboard with these views") > step 3: add buttons for the actions you do daily (draft, schedule, log, score, search — your workflow, not mine) > step 4: wire each button to call your agent via tool calls (so the artifact and the agent talk directly) the moment your artifact reads your wiki AND triggers your agents.. most SaaS tools you currently pay for quietly become unnecessary dashboards I used to pay $50/month for now sit in a single html file I can rebuild in 20 minutes every "I'll build a SaaS for this" idea you had last year is a 200-line file you write in an afternoon if you want to get the same content engine, just reply "CONTENT" and will send you in DMs later we're going from buying software to owning it.

Ronin

50,083 views • 3 months ago

I just built a Claude skill that acts as a second brain for DTC brands 🤯 Drop your ad exports, customer reviews, competitor screenshots, and brand docs into a folder → Claude compiles it all into an organized wiki you can ask questions against. All inside Claude Cowork. Perfect for DTC brands and agencies whose knowledge is scattered across Google Drive, Notion, Meta Ads Manager, Figma, and 47 spreadsheets nobody has opened in 3 months. If every strategic question takes 2 hours to answer because the data lives in 8 different places ... This skill eliminates the entire loop: → Claude scaffolds a DTC folder structure: ads, customers, competitors, brand, performance, notes → You drop every file you have into those folders — messy, unorganized, exactly how you have them now → Claude reads everything and compiles a wiki: hooks-that-work, customer-pains, competitor-angles, brand-voice, performance-patterns, creative-brief-library → Every article is cross-linked and traceable back to the source file → You ask questions against the wiki — "what hooks are actually working?" "what objections come up most?" "where are my competitors weak?" → Claude answers, grounded entirely in your own data → Save the answers back in and the system gets smarter every time you use it No more hunting through 12 tools. No more "where did I save that brief?" No more answering the same question twice. What you get: → A complete DTC brand brain scaffold in 60 seconds → Six core wiki articles Claude populates automatically from your raw files → A schema file that tells Claude exactly how to maintain the wiki for DTC use cases → Monthly health checks that catch contradictions and flag gaps before errors compound → A knowledge base that compounds — every question you ask makes the next answer better Built on a methodology Andrej Karpathy shared for personal knowledge bases, I rebuilt the entire thing for DTC operators: folder structure, schema rules, wiki articles, and question frameworks all tuned for brands and agencies. I put together the full skill file plus a playbook walking through the exact setup and 5 real questions to ask your brand brain. Want it for free? > Like this post > Comment "BRAIN" And I'll send it over (must be following so I can DM)
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I just built a Claude skill that acts as a second brain for DTC brands 🤯 Drop your ad exports, customer reviews, competitor screenshots, and brand docs into a folder → Claude compiles it all into an organized wiki you can ask questions against. All inside Claude Cowork. Perfect for DTC brands and agencies whose knowledge is scattered across Google Drive, Notion, Meta Ads Manager, Figma, and 47 spreadsheets nobody has opened in 3 months. If every strategic question takes 2 hours to answer because the data lives in 8 different places ... This skill eliminates the entire loop: → Claude scaffolds a DTC folder structure: ads, customers, competitors, brand, performance, notes → You drop every file you have into those folders — messy, unorganized, exactly how you have them now → Claude reads everything and compiles a wiki: hooks-that-work, customer-pains, competitor-angles, brand-voice, performance-patterns, creative-brief-library → Every article is cross-linked and traceable back to the source file → You ask questions against the wiki — "what hooks are actually working?" "what objections come up most?" "where are my competitors weak?" → Claude answers, grounded entirely in your own data → Save the answers back in and the system gets smarter every time you use it No more hunting through 12 tools. No more "where did I save that brief?" No more answering the same question twice. What you get: → A complete DTC brand brain scaffold in 60 seconds → Six core wiki articles Claude populates automatically from your raw files → A schema file that tells Claude exactly how to maintain the wiki for DTC use cases → Monthly health checks that catch contradictions and flag gaps before errors compound → A knowledge base that compounds — every question you ask makes the next answer better Built on a methodology Andrej Karpathy shared for personal knowledge bases, I rebuilt the entire thing for DTC operators: folder structure, schema rules, wiki articles, and question frameworks all tuned for brands and agencies. I put together the full skill file plus a playbook walking through the exact setup and 5 real questions to ask your brand brain. Want it for free? > Like this post > Comment "BRAIN" And I'll send it over (must be following so I can DM)

Mike Futia

15,203 views • 4 months ago

YOU CAN BUILD AN AI SECOND BRAIN IN 15 MINUTES. No coding experience. No $1000 course. Here is the entire setup. Step 1: Download Claude Desktop. Step 2: Download Obsidian. Step 3: Create a new vault and start dropping .MD files into it. Step 4: Tell Claude Code to connect to your vault using Karpathy's prompt: That is it. Your entire knowledge base becomes searchable, connectable, and queryable by the most powerful AI model on earth. Every note you have ever written. Every idea you have ever captured. Every resource you have ever saved. Claude reads all of it, finds connections you missed, and surfaces insights from your own thinking that you FORGOT you had. Most people use Claude as a search engine. The people building second brains use it as an INTELLIGENCE LAYER on top of everything they know. That gap is the gap between asking Google a question and having a research partner who has read everything you have ever written. Bookmark this. Build it tonight. Follow CyrilXBT
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YOU CAN BUILD AN AI SECOND BRAIN IN 15 MINUTES. No coding experience. No $1000 course. Here is the entire setup. Step 1: Download Claude Desktop. Step 2: Download Obsidian. Step 3: Create a new vault and start dropping .MD files into it. Step 4: Tell Claude Code to connect to your vault using Karpathy's prompt: That is it. Your entire knowledge base becomes searchable, connectable, and queryable by the most powerful AI model on earth. Every note you have ever written. Every idea you have ever captured. Every resource you have ever saved. Claude reads all of it, finds connections you missed, and surfaces insights from your own thinking that you FORGOT you had. Most people use Claude as a search engine. The people building second brains use it as an INTELLIGENCE LAYER on top of everything they know. That gap is the gap between asking Google a question and having a research partner who has read everything you have ever written. Bookmark this. Build it tonight. Follow CyrilXBT

CyrilXBT

259,111 views • 25 days ago

She rebuilt Claude with a second brain, structured 3 folders, connected it to n8n, and runs her business for $200/month instead of $15,000. Most people just drop links into Claude and wonder why it keeps giving generic answers. the problem was never the prompts, it was about the context all the time. so a girl built 3 folders and gave them to Claude: - wiki: frameworks from the smartest people alive - business: what she's building, who it's for, how she makes money - self: her voice, her principles, what she says no to Together, they form a brain that actually thinks, without any slop, and you get only sharp and specific output. then she connected that brain to n8n and let it run: - support tickets ✓ - invoices ✓ - weekly reports ✓ - lead qualification ✓ As a result, she managed to make her whole business fully autonomous for $200. Full breakdown with every workflow and prompt is in the article below 👇
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She rebuilt Claude with a second brain, structured 3 folders, connected it to n8n, and runs her business for $200/month instead of $15,000. Most people just drop links into Claude and wonder why it keeps giving generic answers. the problem was never the prompts, it was about the context all the time. so a girl built 3 folders and gave them to Claude: - wiki: frameworks from the smartest people alive - business: what she's building, who it's for, how she makes money - self: her voice, her principles, what she says no to Together, they form a brain that actually thinks, without any slop, and you get only sharp and specific output. then she connected that brain to n8n and let it run: - support tickets ✓ - invoices ✓ - weekly reports ✓ - lead qualification ✓ As a result, she managed to make her whole business fully autonomous for $200. Full breakdown with every workflow and prompt is in the article below 👇

Spivach

13,546 views • 2 months ago

Today we're launching Brand Skills in Claude. This is a set of skills /gooseworks that gives Claude full context on your brand — logo, colors, voice, positioning — so anyone can make on-brand ads and content directly in Claude, Claude Code, Cowork, or Codex. Here's how it works: 1. Install the skills: npx gooseworks install --all 2. Run this prompt: /gooseworks --skill brand-intel-branddev [your-website] — pulls your logo, brand colors + company data in ~15 seconds 3. Run brand-voice-extractor, brand-research and update-brand-kit — Claude learns how you sound, your positioning and audience, and saves it all as a reusable brand kit Every other skill reads your brand kit automatically. So every ad and post you generate is accurate to your brand's messaging, logo, assets, etc. By default. It's that easy. But this is just the start. We have created a library with 100+ open-source skills for growth that some of the fastest growing startups in the world are using every day to run ads, content, competitor research, gtm, seo and more. Comment Goose and I'll DM you the full open-source skill library.
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Today we're launching Brand Skills in Claude. This is a set of skills /gooseworks that gives Claude full context on your brand — logo, colors, voice, positioning — so anyone can make on-brand ads and content directly in Claude, Claude Code, Cowork, or Codex. Here's how it works: 1. Install the skills: npx gooseworks install --all 2. Run this prompt: /gooseworks --skill brand-intel-branddev [your-website] — pulls your logo, brand colors + company data in ~15 seconds 3. Run brand-voice-extractor, brand-research and update-brand-kit — Claude learns how you sound, your positioning and audience, and saves it all as a reusable brand kit Every other skill reads your brand kit automatically. So every ad and post you generate is accurate to your brand's messaging, logo, assets, etc. By default. It's that easy. But this is just the start. We have created a library with 100+ open-source skills for growth that some of the fastest growing startups in the world are using every day to run ads, content, competitor research, gtm, seo and more. Comment Goose and I'll DM you the full open-source skill library.

Soham Mehta

139,777 views • 1 month ago

I just built an AI-powered creative search engine with Gemini Embedding 2 + Claude Code 🤯 Drop in your UGC clips, product shots, and ad variations — then search through everything in plain English. "Show me all the unboxing clips." "Find product shots with natural lighting." "Which creator talked about sensitive skin?" All inside Claude Code. Perfect for DTC brands and agencies sitting on hundreds of creative files they can never find when they actually need them. If you're digging through a folder of random file names, scrubbing through raw footage to find that one clip, and relying on memory to track down what's already been shot... This system eliminates the entire loop: → Drop your videos, images, and docs into a project folder → One prompt to Claude Code — it builds the entire search app for you → Google's new Gemini Embedding 2 model actually watches your videos and looks at your images → It understands what's inside each file — not just the file name → Search in plain English and get back the actual assets with confidence scores No scrolling through folders. No relying on file names to find anything. No re-shooting footage you already have. What you get: → A searchable library of every creative asset your brand has ever produced → Natural language search across video, images, and documents at the same time → Results that show the actual files inline — play videos, view images, read docs → A system that gets smarter every time you add richer descriptions to your assets One free API key. No monthly subscriptions. Runs on your machine. I put together a full playbook with the exact build prompt, the setup process, and DTC/agency use cases to get this running in under 30 minutes. Want the full playbook? > Like this post > Comment "SEARCH" And I'll send it over (must be following so I can DM)
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I just built an AI-powered creative search engine with Gemini Embedding 2 + Claude Code 🤯 Drop in your UGC clips, product shots, and ad variations — then search through everything in plain English. "Show me all the unboxing clips." "Find product shots with natural lighting." "Which creator talked about sensitive skin?" All inside Claude Code. Perfect for DTC brands and agencies sitting on hundreds of creative files they can never find when they actually need them. If you're digging through a folder of random file names, scrubbing through raw footage to find that one clip, and relying on memory to track down what's already been shot... This system eliminates the entire loop: → Drop your videos, images, and docs into a project folder → One prompt to Claude Code — it builds the entire search app for you → Google's new Gemini Embedding 2 model actually watches your videos and looks at your images → It understands what's inside each file — not just the file name → Search in plain English and get back the actual assets with confidence scores No scrolling through folders. No relying on file names to find anything. No re-shooting footage you already have. What you get: → A searchable library of every creative asset your brand has ever produced → Natural language search across video, images, and documents at the same time → Results that show the actual files inline — play videos, view images, read docs → A system that gets smarter every time you add richer descriptions to your assets One free API key. No monthly subscriptions. Runs on your machine. I put together a full playbook with the exact build prompt, the setup process, and DTC/agency use cases to get this running in under 30 minutes. Want the full playbook? > Like this post > Comment "SEARCH" And I'll send it over (must be following so I can DM)

Mike Futia

12,262 views • 4 months ago

I genuinely don't understand why everyone isn't using this yet. Andrej Karpathy, OpenAI co-founder, posted a simple idea that went massively viral: Stop using AI to write code. Use it to build a second brain. You point Claude Code at a folder. Drop in any source: an article, a transcript, a PDF. Claude reads it, links it, files it into a living wiki of everything you know. It compounds like interest. The more you feed it, the smarter it gets. Here's the whole thing: 1) Install Obsidian 2) Create a vault 3) Open it in Claude Code 4) Paste Karpathy's wiki idea and tell Claude to build it 5) Claude makes three folders: - raw (for sources) - wiki (for its pages) - CLAUDE. md (that runs it) 6) Drop any source into raw and say: "ingest this" 7) Ask questions across everything, forever Five minutes to set up and you never start from a blank chat again. Full step by step guide below.
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I genuinely don't understand why everyone isn't using this yet. Andrej Karpathy, OpenAI co-founder, posted a simple idea that went massively viral: Stop using AI to write code. Use it to build a second brain. You point Claude Code at a folder. Drop in any source: an article, a transcript, a PDF. Claude reads it, links it, files it into a living wiki of everything you know. It compounds like interest. The more you feed it, the smarter it gets. Here's the whole thing: 1) Install Obsidian 2) Create a vault 3) Open it in Claude Code 4) Paste Karpathy's wiki idea and tell Claude to build it 5) Claude makes three folders: - raw (for sources) - wiki (for its pages) - CLAUDE. md (that runs it) 6) Drop any source into raw and say: "ingest this" 7) Ask questions across everything, forever Five minutes to set up and you never start from a blank chat again. Full step by step guide below.

CyrilXBT

322,126 views • 1 month ago

Motion graphics used to take me an hour per scene (or more) Now I'm creating them in 3-5 minutes — without After Effects, without Premiere, without writing a single line of code. I'm a former LA filmmaker (still PGA). My entire video stack is now 3 tools: Claude Code + HyperFrames (from HeyGen) + Descript Here's how the workflow runs: 1. Drop my brand style guide into a folder (colors, fonts, components Claude reuses forever) 2. Paste a line from my Descript transcript into Claude Code: "Create a scene for this part of the video" 3. Claude Code reads my brand, generates the HyperFrames scene, renders it to MP4 4. Drag the MP4 into Descript, drop it on the matching line of the transcript 5. Done. 3-5 minutes per scene. The unlock is the brand style guide. Once Claude has your colors, fonts, and reusable components, every scene inherits your look automatically. Bonus — you can take a Claude Design export (.zip), hand it to Claude Code, and it'll convert the HTML into a HyperFrames video you can render and edit. I built a GitHub repo with all the skills pre-loaded. Non-developers can clone it, open Claude Code, and be rendering scenes in under 10 minutes. Full walkthrough (20 min video) below Repo (skills + brand template + music-from-transcript plugin): Bookmark this if you make videos. The brand-style-guide pattern alone will save you hours every week. If you're a creator or operator using AI for content — share this with someone who's still living in After Effects.
23:55

Motion graphics used to take me an hour per scene (or more) Now I'm creating them in 3-5 minutes — without After Effects, without Premiere, without writing a single line of code. I'm a former LA filmmaker (still PGA). My entire video stack is now 3 tools: Claude Code + HyperFrames (from HeyGen) + Descript Here's how the workflow runs: 1. Drop my brand style guide into a folder (colors, fonts, components Claude reuses forever) 2. Paste a line from my Descript transcript into Claude Code: "Create a scene for this part of the video" 3. Claude Code reads my brand, generates the HyperFrames scene, renders it to MP4 4. Drag the MP4 into Descript, drop it on the matching line of the transcript 5. Done. 3-5 minutes per scene. The unlock is the brand style guide. Once Claude has your colors, fonts, and reusable components, every scene inherits your look automatically. Bonus — you can take a Claude Design export (.zip), hand it to Claude Code, and it'll convert the HTML into a HyperFrames video you can render and edit. I built a GitHub repo with all the skills pre-loaded. Non-developers can clone it, open Claude Code, and be rendering scenes in under 10 minutes. Full walkthrough (20 min video) below Repo (skills + brand template + music-from-transcript plugin): Bookmark this if you make videos. The brand-style-guide pattern alone will save you hours every week. If you're a creator or operator using AI for content — share this with someone who's still living in After Effects.

JJ Englert

103,435 views • 3 months ago

She makes $21,000 a month filming her own workouts. She's never made a single ad, and she doesn't edit a thing. She trains back and biceps, films it on a phone propped against a bench, and goes home. That's the whole job. What happens next is the business. Three activewear labels and two supplement brands pay her to turn that one session into a month of content for their pages, not just hers. She films wearing their gear, and AI does the rest: cuts the footage into 20 reels, writes every caption in each brand's voice, builds the 30-day calendar, and sends the monthly report that gets every contract renewed. Here's the part that breaks people: she's not an "influencer" selling her audience. She's a content supplier. The brands don't even need her followers, they repost her clips to their own millions. She's selling production, not attention. And production used to need a studio, an editor, a strategist, a manager. Now it needs her, a phone, and a $40 stack of AI. 5 brands. ~$4,200 each. $21,000 a month. Her cost stays $40 whether she signs one brand or ten that's the entire model. Every other girl in that gym is filming the identical footage and posting it for free. The only difference is she pointed hers at brands and let AI carry the 90% that used to cost a team. Activewear and supplement brands are starving for fresh content every week, and there are hundreds of them. They sign one supplier and stop looking. The full playbook - niches, how to find them, how to close them - is right below. Save it before someone else becomes their supplier first👇
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She makes $21,000 a month filming her own workouts. She's never made a single ad, and she doesn't edit a thing. She trains back and biceps, films it on a phone propped against a bench, and goes home. That's the whole job. What happens next is the business. Three activewear labels and two supplement brands pay her to turn that one session into a month of content for their pages, not just hers. She films wearing their gear, and AI does the rest: cuts the footage into 20 reels, writes every caption in each brand's voice, builds the 30-day calendar, and sends the monthly report that gets every contract renewed. Here's the part that breaks people: she's not an "influencer" selling her audience. She's a content supplier. The brands don't even need her followers, they repost her clips to their own millions. She's selling production, not attention. And production used to need a studio, an editor, a strategist, a manager. Now it needs her, a phone, and a $40 stack of AI. 5 brands. ~$4,200 each. $21,000 a month. Her cost stays $40 whether she signs one brand or ten that's the entire model. Every other girl in that gym is filming the identical footage and posting it for free. The only difference is she pointed hers at brands and let AI carry the 90% that used to cost a team. Activewear and supplement brands are starving for fresh content every week, and there are hundreds of them. They sign one supplier and stop looking. The full playbook - niches, how to find them, how to close them - is right below. Save it before someone else becomes their supplier first👇

Rich

1,293,094 views • 1 month ago

You can build an AI second brain in 15 minutes. No coding experience needed. no $1000 course [Here is how you can do it in 5 mins:] Step 1: Download Claude Desktop. Step 2: Download Obsidian Desktop. Step 3: Create a new vault and start dropping .MD files into it. Step 4: Tell Claude Code to connect directly to your vault using Andrej Karpathy's prompt: That is it. Your entire knowledge base becomes searchable, connectable, and queryable by the most powerful AI model on earth. Every note you have ever written. Every idea you have ever captured. Every resource you have ever saved. Claude can now read all of it, find connections you missed, and surface insights from your own thinking that you forgot you had. Most people are using Claude as a search engine. The people building second brains with it are using it as an intelligence layer on top of everything they know. The gap between those two use cases is the gap between asking Google a question and having a research partner who has read everything you have ever written. Bookmark this. Build it tonight.
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You can build an AI second brain in 15 minutes. No coding experience needed. no $1000 course [Here is how you can do it in 5 mins:] Step 1: Download Claude Desktop. Step 2: Download Obsidian Desktop. Step 3: Create a new vault and start dropping .MD files into it. Step 4: Tell Claude Code to connect directly to your vault using Andrej Karpathy's prompt: That is it. Your entire knowledge base becomes searchable, connectable, and queryable by the most powerful AI model on earth. Every note you have ever written. Every idea you have ever captured. Every resource you have ever saved. Claude can now read all of it, find connections you missed, and surface insights from your own thinking that you forgot you had. Most people are using Claude as a search engine. The people building second brains with it are using it as an intelligence layer on top of everything they know. The gap between those two use cases is the gap between asking Google a question and having a research partner who has read everything you have ever written. Bookmark this. Build it tonight.

Avid

35,520 views • 1 month ago

You can build an AI second brain in 15 minutes. No coding experience needed. no $1000 course [Here is how you can do it in 5 mins:] Step 1: Download Claude Desktop. Step 2: Download Obsidian Desktop. Step 3: Create a new vault and start dropping .MD files into it. Step 4: Tell Claude Code to connect directly to your vault using Andrej Karpathy's prompt: That is it. Your entire knowledge base becomes searchable, connectable, and queryable by the most powerful AI model on earth. Every note you have ever written. Every idea you have ever captured. Every resource you have ever saved. Claude can now read all of it, find connections you missed, and surface insights from your own thinking that you forgot you had. Most people are using Claude as a search engine. The people building second brains with it are using it as an intelligence layer on top of everything they know. The gap between those two use cases is the gap between asking Google a question and having a research partner who has read everything you have ever written. Bookmark this. Build it tonight.
1:18

You can build an AI second brain in 15 minutes. No coding experience needed. no $1000 course [Here is how you can do it in 5 mins:] Step 1: Download Claude Desktop. Step 2: Download Obsidian Desktop. Step 3: Create a new vault and start dropping .MD files into it. Step 4: Tell Claude Code to connect directly to your vault using Andrej Karpathy's prompt: That is it. Your entire knowledge base becomes searchable, connectable, and queryable by the most powerful AI model on earth. Every note you have ever written. Every idea you have ever captured. Every resource you have ever saved. Claude can now read all of it, find connections you missed, and surface insights from your own thinking that you forgot you had. Most people are using Claude as a search engine. The people building second brains with it are using it as an intelligence layer on top of everything they know. The gap between those two use cases is the gap between asking Google a question and having a research partner who has read everything you have ever written. Bookmark this. Build it tonight.

Avid

469,325 views • 1 month ago