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this Claude workflow gives you more ad angles than a $10K creative team it runs the entire research-to-brief pipeline on autopilot and gives more ready to test ad angles in a day than most teams come up with in a quarter. full wakthrough below: step 1: scrape the source... – claude + apify’s mcp hit TikTok + Instagram directly (add reddit, amazon, or whatever else you want) – pull the most viral videos in the sleep, recovery, and biohacking space – grab instagram reels, influencer posts, and trending UGC all in one sweep step 2: extract the gold – claude summarizes exactly how customers describe problems + benefits in the comments – flags misconceptions worth addressing (“i can just catch up on weekends” / “temperature doesn’t affect sleep”) – pulls emotional hooks + phrases straight from captions and replies – grabs full transcripts of the viral videos so nothing gets lost step 3: store it – save the full analysis as a JSON file – save the transcripts for reference – have claude generate a reusable “context profile” with target audience, product, and biz info step 4: auto-generate everything with a new claude project – upload the JSON analysis, winning scripts, and context profile into a new claude project – now you can instantly spin up: > ready-to-test angles for UGC + paid ads > scripts, headlines, and CTAs that sound like they came from your ICP’s group chat > ad copy pulled straight from your audience’s own words > fresh ideas every week without touching the TikTok search bar result: – your research loop is instant – your creatives start from what’s already resonating – your team goes from “we need ideas” to “we have too many to test” Any DTC brand could run this stack and own their niche’s creative conversation. i put together a full setup guide + mind map for turning claude into your own creative director. like this post and comment “stack” and i’ll send it over (must be following so i can dm).show more

J.B.

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I just vibe-coded a Meta ad research app in Claude Code 🤯 One keyword → winning ads analyzed, creative briefs written, trends mapped, and 10 ad variations generated for your brand. All inside Claude Code. Perfect for DTC brands and agencies still running competitor research by hand inside the Meta Ad Library. This app eliminates the entire loop: → Search and filter winning Facebook ads by niche, country, language, and performance tier → Watch video ads inline without ever leaving the app → Pull the top performers and generate a full creative brief tailored to your brand → Run a trend radar across 100+ ads to see which formats, CTAs, and landing pages are winning your niche → Pick any winning video and Gemini watches it, reverse-engineers the creative DNA, and writes 10 new variations for your product No scrolling the Ad Library for hours. No manual note-taking. No rewriting briefs from scratch. What you get: → Creative briefs built from real winning ads in your niche → Trend analysis: format distribution, top CTAs, landing page intel, and AI insights → 10 brand-specific ad variations from any winning video, with hooks, scripts, and Nano Banana prompts → A full app you host in Replit and customize for your team Built 100% in Claude Code with the gethookd.ai API + Gemini. I put together a free playbook with every prompt I used to build this from scratch, so you can build your own. Want it for free? > Like this post > Comment "META" And I'll send it over (must be following so I can DM)

Mike Futia

12,692 views • 11 days ago

Claude Skills are a cheat code for DTC creative teams 🤯 One setup, reusable forever. Claude automatically follows your exact creative process — briefs, hooks, ad copy, research — without you explaining anything twice. Perfect for e-comm brands and agencies who are using Claude for creative work but wasting time re-explaining context every single conversation. Here's the problem: You open Claude: you paste in your brand guidelines, explain your brief format, write the copy, you close the chat. Next day, you do it all over again. Every conversation starts from zero. You're burning 20 minutes on setup before you even get to the actual work. Claude Skills fix this: → Write your creative process once as a Skill (a simple markdown file) → Claude reads it automatically whenever the task comes up → Skills compose — research triggers the research Skill, briefs trigger the brief Skill, copy triggers the copy Skill → All in one conversation, all building on each other → Share across your team so everyone gets the same quality output No re-explaining your brand voice. No pasting the same context every chat. No siloed projects that don't talk to each other. What's in the playbook: → The full architecture (how Skills trigger, chain, and compose) → 5 ready-to-use Skill templates built for DTC and agency creative teams → Step-by-step setup from zero to working Skills → How to write instructions that produce consistent output every time → The composability framework for running multi-step creative workflows in one conversation I put together the complete Claude Skills Playbook for DTC brands and creative agencies. Want it for free? >Like this post >Comment "SKILLS" And I'll send it over (must be following so I can DM)

Mike Futia

31,883 views • 4 months ago

I rebuilt my viral TikTok AI agent with Claude Code in 37 minutes 🤯 A full research-to-brief pipeline that scrapes TikTok, analyzes videos with AI, and generates creative briefs for your clients. All inside Claude Code + Replit. Perfect for creative agencies and DTC brands who want to turn competitor research into briefs without the manual grind. Look, all e-commerce brands & agencies should have at least one person on their team who is their "AI expert" & can vibe-code apps & workflows like this. Here's what the Claude Code version of my TikTok Agent does: → Search TikTok by keyword, date range, and video count → Pull engagement metrics, captions, and thumbnails → Gemini actually watches the video and analyzes the hook → AI scrapes comments for common questions and insights → Generate a full creative brief based on your template + brand bible No watching videos manually. No copying notes into docs. No rewriting briefs from scratch. What you control: - Multiple client projects with separate brand bibles - Your own creative brief template - Which videos to analyze and brief - Full customization through Replit's AI agent Research → Analysis → Brief. One workflow, running a custom, mini-SaaS inside your company I recorded a full walkthrough showing exactly how I built this from scratch. Want the full tutorial? > Like this post > Comment "CLAUDE" And I'll send it over (must be following so I can DM)

Mike Futia

74,431 views • 5 months ago

I just built a Reddit research agent in Claude Code that turns real customer complaints into ad angles 🤯 It scrapes the threads where people actually rant about your category, reads every post and comment, and hands you back a dashboard of pain points, exact customer phrases, and ready-to-test ad angles. All inside Claude Code. Perfect for DTC brands and agencies who want ad angles pulled from real customer language, not guessed in a vacuum. Reddit is the most honest focus group on earth. People say things there they'd never put in a survey or a review with a brand watching. So if you're writing hooks off your own assumptions — or digging through Reddit by hand, opening tab after tab, pasting quotes into a doc... This agent runs the entire loop: → Give it a product or category + a couple of subreddits → It searches Reddit for the threads where people actually discuss the problem → Pulls every post and comment → Claude reads all of it and finds the patterns → Builds a dashboard: pain points, desires, objections, and swipe-worthy phrases No manual scrolling. No pasting quotes into docs. No guessing what your customers actually care about. What you get: → Ranked customer pain points, each with a real verbatim quote → The exact language your customers use, ready to drop into ad copy → Objections and buying triggers pulled straight from the threads → 8-10 ready-to-test ad angles built from all of it Built 100% in Claude Code. Want the skill file for free? > Like this post > Comment "REDDIT" And I'll send it over (must be following so I can DM)

Mike Futia

45,458 views • 23 days ago

Claude + Apify MCP is insane 🤯 This setup allows you to chat with TikTok and Instagram Reels data in natural language. All inside Claude Desktop. Perfect for DTC brands & agencies who need fresh creative angles fast. Here's the problem: You want to know what hooks are working in your niche. But that means hours of scrolling, screenshot folders, and spreadsheets you'll never look at again. This Claude MCP setup solves it: → Ask Claude to scrape 10 viral IG Reels in your niche → It pulls transcripts, engagement, and comments automatically → Then you just... chat with the data → "What pain points keep coming up?" → "Give me the top 5 hooks from these videos" → "What emotional triggers are driving engagement?" No automations. No exports. No learning new tools. What you get: - Instant access to viral content data - Natural language questions, instant answers - Hook formulas backed by millions of views - A full report in under 3 minutes Just ask Claude like you're talking to a research assistant who already watched 100 videos. I recorded a full 11-minute breakdown showing you how to set this up step-by-step. Want access? > Like this post > Comment "CHAT" And I'll sent it right over (must be following so I can DM)

Claude + Apify MCP is insane 🤯 This setup allows you to chat with TikTok and Instagram Reels data in natural language. All inside Claude Desktop. Perfect for DTC brands & agencies who need fresh creative angles fast. Here's the problem: You want to know what hooks are working in your niche. But that means hours of scrolling, screenshot folders, and spreadsheets you'll never look at again. This Claude MCP setup solves it: → Ask Claude to scrape 10 viral IG Reels in your niche → It pulls transcripts, engagement, and comments automatically → Then you just... chat with the data → "What pain points keep coming up?" → "Give me the top 5 hooks from these videos" → "What emotional triggers are driving engagement?" No automations. No exports. No learning new tools. What you get: - Instant access to viral content data - Natural language questions, instant answers - Hook formulas backed by millions of views - A full report in under 3 minutes Just ask Claude like you're talking to a research assistant who already watched 100 videos. I recorded a full 11-minute breakdown showing you how to set this up step-by-step. Want access? > Like this post > Comment "CHAT" And I'll sent it right over (must be following so I can DM)

Mike Futia

17,730 views • 7 months ago

I built a junior strategist that works 24/7, never sleeps, and scrapes the internet for ad ideas on command. it’s Claude, powered by Apify’s new MCP integration - and it changed how I do creative research. now I can run prompts like: “scrape the latest YouTube comments from this video and tell me the top pain points, objections, and emotional triggers… then give me 3 ad angles based on what you find.” I use it to: – pull research from Reddit, YouTube, Amazon, TikTok – extract real voice-of-customer insight – generate copy + offers that actually resonate – spot trends before they pop if you're still writing copy without scraping the comments section first… ngmi this is what prompt-native research looks like want my step-by-step setup guide for turning Claude into an MCP-powered research assistant? comment “MCP”, follow + repost and I’ll send it over (must be following so I can DM).

I built a junior strategist that works 24/7, never sleeps, and scrapes the internet for ad ideas on command. it’s Claude, powered by Apify’s new MCP integration - and it changed how I do creative research. now I can run prompts like: “scrape the latest YouTube comments from this video and tell me the top pain points, objections, and emotional triggers… then give me 3 ad angles based on what you find.” I use it to: – pull research from Reddit, YouTube, Amazon, TikTok – extract real voice-of-customer insight – generate copy + offers that actually resonate – spot trends before they pop if you're still writing copy without scraping the comments section first… ngmi this is what prompt-native research looks like want my step-by-step setup guide for turning Claude into an MCP-powered research assistant? comment “MCP”, follow + repost and I’ll send it over (must be following so I can DM).

J.B.

94,163 views • 1 year ago

I just vibe-coded a Meta ad research app in Claude Code 🤯 One keyword search → winning ads analyzed, creative briefs generated, trends mapped, and 10 ad variations written for your brand. All inside Claude Code. Perfect for DTC brands and agencies who are still doing competitor ad research manually inside the Meta Ad Library. If you're clicking through ads one by one, watching videos, taking notes in a Google Doc, trying to reverse-engineer what's working, and then rewriting briefs from scratch every time... This app eliminates the entire loop: → Search and filter winning Facebook ads by niche, country, language, and performance tier → Watch video ads inline without leaving the app → Fetch top-performing ads and generate a full creative brief tailored to your brand → Run a trend radar across 100+ ads to see which formats, CTAs, and landing pages are dominating your niche → Pick any winning video ad and Gemini watches it, reverse-engineers the creative DNA, and generates 10 new ad variations for your product No scrolling the Ad Library for hours. No manual note-taking. No rewriting briefs from scratch. What you get: → Creative briefs generated from real winning ads in your niche → Trend analysis with format distribution, top CTAs, landing page intel, and AI insights → 10 brand-specific ad variations from any winning video — with hooks, scripts, and Nano Banana prompts → A full app you host in Replit and customize for your team Built 100% in Claude Code with the gethookd.ai API + Gemini. I put together a free playbook with every prompt I used to build this app from scratch, so you can build it yourself. Want it for free? > Like this post > Comment "META" And I'll send it over (must be following so I can DM)

Mike Futia

53,175 views • 3 months ago

I just built a TikTok Shop research tool in Claude Code that replaces your $99/mo Kalodata subscription 🤯 Search any niche → a product leaderboard ranked by real revenue, the exact videos driving the sales, and a creative brief written for your brand. All inside Claude Code. Perfect for DTC brands and agencies who need winning TikTok Shop creative without another monthly analytics bill. If you're hunting for products to model, scrubbing TikTok for hours trying to find the videos actually selling them, then guessing at the angle that makes them convert... This tool kills the entire loop: → Search any niche, get a product leaderboard ranked by real revenue → Auto-load the actual TikTok videos driving each product's sales → Gemini watches every video and breaks down the hook, angle, and why it sells → Mine hundreds of customer reviews into ad angles and voice-of-customer copy → Generate a creative brief for your own brand, built on the proven winners No $99/mo subscription. No endless scrolling. No guessing what's working. Built 100% in Claude Code, running on two API keys. I put together a full playbook showing every single prompt I used to build this in Claude Code, so you can spin up your own. Want it? > Like this post > Comment "SHOP" And I'll send it over (must be following so I can DM)

Mike Futia

22,695 views • 27 days ago

I connected Pika MCP to Claude and made a full UGC ad video just by chatting normally. This is the kind of AI workflow that actually feels useful. From one idea to a ready ad in minutes. You can now give Claude a face, voice, name, and personality. It can also create podcasts, UGC ads, explainers, and more from a single prompt. Pika-fy your Claude Here’s how I did it :

I connected Pika MCP to Claude and made a full UGC ad video just by chatting normally. This is the kind of AI workflow that actually feels useful. From one idea to a ready ad in minutes. You can now give Claude a face, voice, name, and personality. It can also create podcasts, UGC ads, explainers, and more from a single prompt. Pika-fy your Claude Here’s how I did it :

aditii

165,408 views • 2 months ago

These Claude Code Skills are f*cking insane 🤯 A complete brand-to-ad pipeline that builds a permanent brand brain and ships hooks, briefs, scripts, and ad variations on command. All inside Claude Code. A system perfect for DTC brands and agencies who are burning hours every week on creative production that should take minutes. If you're still copy-pasting brand context into every Claude session, briefing hooks in Slack, writing ad scripts from scratch, and hand-building variations in Canva... This system eliminates the entire loop: → Brand DNA Builder scrapes any brand and outputs a full positioning file → Brand Voice Profiler extracts voice rules from the brand's actual copy → ICP Deep Dive runs autonomous research and pulls real customer language → Hook Writer generates 20 hooks across 10 DR frameworks → Brief Generator writes full creative briefs in your brand voice → Ad Script Writer produces UGC and produced video scripts → Variation Engine takes a winning ad and generates copy + image variants No Google Doc brand briefs. No copy-pasting context every session. No starting from a blank page. What you get: → A permanent brand brain Claude reads every time → Hooks, briefs, scripts, and variations that sound like your brand — not generic AI → A continuous test loop feeding directly into Meta Ads → One workflow that scales across every client or product Built 100% in Claude Code. I'm giving away the 3 foundational skills pack that every other skill in the system reads from. Want access for free? > Like this post > Comment "SKILLS" And I'll send it over (must be following so I can DM)

Mike Futia

25,497 views • 2 months ago

I just vibe-coded a TikTok research AI agent in Claude Code 🤯 A complete research-to-brief pipeline that scrapes TikTok, analyzes video hooks with AI, and generates creative briefs on demand. All inside Claude Code. Perfect for creative agencies and DTC brands who are still turning competitor research into briefs manually. If you're spending hours scrolling TikTok "for research," watching videos one by one, screenshotting hooks, and rewriting briefs from scratch every time, this agent eliminates the entire loop: → Search TikTok by keyword, date range, and video count → Pull engagement metrics, captions, and thumbnails → Gemini watches the video and analyzes the hook → AI scrapes comments for common questions and insights → Generates a full creative brief from your template + brand bible No watching videos manually. No copying notes into docs. No rewriting briefs from scratch. What you control: - Multiple client projects with separate brand bibles - Your own creative brief template - Which videos to analyze and brief - Full customization through Replit's AI agent Research → Analysis → Brief. One workflow, running as a custom mini-SaaS inside your company. Every e-comm brand and agency should have at least one person who can vibe-code tools like this. It's becoming non-negotiable. I recorded a full walkthrough showing exactly how I built this from scratch. Want the full tutorial? > Like this post > Comment "CLAUDE" And I'll send it over (must be following so I can DM)

Mike Futia

97,197 views • 4 months ago

I just built a Brand Operating System inside Claude Cowork 🤯 A connected system of files that every skill automatically reads from, so your hook writer, brief generator, and script writer all speak in your exact brand voice. All inside Claude Cowork. Perfect for DTC brands and agencies tired of generic AI output that sounds like every other brand in their category. If you're opening a new Claude chat and re-explaining your brand, re-pasting your voice guidelines, and re-describing your customers every single time, a Brand OS fixes the entire loop: → Build 3 foundation files once per brand → Every skill you create reads from the Brand OS automatically → Hook writer pulls your voice + customer pain points → Brief generator pulls your positioning + angles → Script writer pulls the brief + brand DNA → Every output is calibrated to your brand on the first pass No re-briefing Claude on every chat. No editing for an hour to fix generic AI phrasing. No creative that sounds like it could belong to any brand. What you get in the playbook: → The exact Brand OS file structure I use → Templates for all 3 files you can fill in for any brand → The architecture that makes every Claude skill 10x sharper → The exact setup for agencies running a Brand OS per client For agencies: this is how you build a perfect, reusable knowledge base for every client on your roster. Set up the Brand OS once per client, and every campaign after that is already calibrated. I put together a full playbook with the file templates, the architecture, and the exact setup process so you can build your own Brand OS for your brand or your clients. Want it for free? > Like this post > Comment "OS" And I'll send it over (must be following so I can DM)

Mike Futia

30,165 views • 3 months ago

I just built a Meta Ad Comment Spy in Claude Code that turns every comment on your ads into a voice-of-customer goldmine 🤯 Point Comment Spy at your ad account → it pulls every comment and reply, clusters them into objections, questions, and proof, and writes your next 5 ad angles from real customer language. All inside Claude Code. Perfect for DTC brands and agencies who want ad copy that's already written, buried in the comments on their own ads. If your sharpest hooks come from how customers actually talk, but mining them means scrolling your ad comments by hand, copy-pasting the good ones into a doc, and missing the objections quietly killing your conversion rate... Comment Spy kills the entire loop: → Ranks your ads by spend, so you mine the ones that matter → Pulls every comment AND reply thread through the Meta API → Clusters them: objections, buying questions, desires, proof → Surfaces the exact phrases to drop into your next ad → Flags the conversion leaks hiding in your comments — dead links, broken lead-magnet delivery → Renders the whole thing as a dashboard No manual scrolling. No missed objections. No $99/mo "ad intelligence" subscription. What you get: → Every comment off your top ads, pulled automatically → Clustered into objections, questions, proof, and desires → 5 ad angles written from your real customer language → A dark-mode dashboard, every quote traced to the ad that drew it Built 100% in Claude Code, on the Meta API. I put together a step-by-step playbook showing you how to build Comment Spy yourself: the Meta API setup, the exact prompts, the whole pipeline. Want the playbook for free? > Like this post > Comment "SPY" And I'll send it over (must be following so I can DM)

I just built a Meta Ad Comment Spy in Claude Code that turns every comment on your ads into a voice-of-customer goldmine 🤯 Point Comment Spy at your ad account → it pulls every comment and reply, clusters them into objections, questions, and proof, and writes your next 5 ad angles from real customer language. All inside Claude Code. Perfect for DTC brands and agencies who want ad copy that's already written, buried in the comments on their own ads. If your sharpest hooks come from how customers actually talk, but mining them means scrolling your ad comments by hand, copy-pasting the good ones into a doc, and missing the objections quietly killing your conversion rate... Comment Spy kills the entire loop: → Ranks your ads by spend, so you mine the ones that matter → Pulls every comment AND reply thread through the Meta API → Clusters them: objections, buying questions, desires, proof → Surfaces the exact phrases to drop into your next ad → Flags the conversion leaks hiding in your comments — dead links, broken lead-magnet delivery → Renders the whole thing as a dashboard No manual scrolling. No missed objections. No $99/mo "ad intelligence" subscription. What you get: → Every comment off your top ads, pulled automatically → Clustered into objections, questions, proof, and desires → 5 ad angles written from your real customer language → A dark-mode dashboard, every quote traced to the ad that drew it Built 100% in Claude Code, on the Meta API. I put together a step-by-step playbook showing you how to build Comment Spy yourself: the Meta API setup, the exact prompts, the whole pipeline. Want the playbook for free? > Like this post > Comment "SPY" And I'll send it over (must be following so I can DM)

Mike Futia

14,227 views • 18 days ago

Today we're launching Brand Skills in Claude. This is a set of skills /gooseworks that gives Claude full context on your brand — logo, colors, voice, positioning — so anyone can make on-brand ads and content directly in Claude, Claude Code, Cowork, or Codex. Here's how it works: 1. Install the skills: npx gooseworks install --all 2. Run this prompt: /gooseworks --skill brand-intel-branddev [your-website] — pulls your logo, brand colors + company data in ~15 seconds 3. Run brand-voice-extractor, brand-research and update-brand-kit — Claude learns how you sound, your positioning and audience, and saves it all as a reusable brand kit Every other skill reads your brand kit automatically. So every ad and post you generate is accurate to your brand's messaging, logo, assets, etc. By default. It's that easy. But this is just the start. We have created a library with 100+ open-source skills for growth that some of the fastest growing startups in the world are using every day to run ads, content, competitor research, gtm, seo and more. Comment Goose and I'll DM you the full open-source skill library.

Soham Mehta

139,100 views • 14 days ago

I just built a TikTok Shop research tool in Claude Code that ranks every product by real revenue — and shows you the videos driving the sales 🤯 Search any niche → a product leaderboard ranked by actual revenue, the exact videos selling each one, and a creative brief written for your brand. All inside Claude Code. Perfect for DTC brands and agencies who want winning TikTok Shop creative without paying for another monthly analytics tool. If you're hunting for products to model, scrubbing TikTok for hours trying to find the videos actually selling them, then guessing at the angle that makes them convert... This tool kills the entire loop: → Search any niche, get a product leaderboard ranked by real revenue → Auto-load the actual TikTok videos driving each product's sales → Gemini watches every video and breaks down the hook, angle, and why it sells → Mine hundreds of customer reviews into ad angles and voice-of-customer copy → Generate a creative brief for your own brand, built on the proven winners No $99/mo analytics subscription. No endless scrolling. No guessing what's working. Built 100% in Claude Code, running on two API keys. I put together a full playbook with every prompt I used to build this, so you can spin up your own. Want access for free? > Like this post > Comment "SHOP" And I'll send it over (must be following so I can DM)

Mike Futia

17,688 views • 19 days ago

Claude just became your personal automation engineer. (This will change how you build in n8n forever) using n8n’s new MCP server, you can now describe a workflow in plain English… and Claude builds + deploys the entire n8n workflow for you - automatically. you can now: - build full workflows in plain English - deploy straight into your n8n instance (no JSON copy/paste) - spin up custom agents for ads, inventory, email, Slack - whatever - ship automations 10x faster, with 0 tech bottlenecks this is like having a full-time backend engineer for $20/month want the full Claude setup + install guide? comment “AUTOMATE” + follow + repost and I’ll DM you everything (must be following so I can DM)

Claude just became your personal automation engineer. (This will change how you build in n8n forever) using n8n’s new MCP server, you can now describe a workflow in plain English… and Claude builds + deploys the entire n8n workflow for you - automatically. you can now: - build full workflows in plain English - deploy straight into your n8n instance (no JSON copy/paste) - spin up custom agents for ads, inventory, email, Slack - whatever - ship automations 10x faster, with 0 tech bottlenecks this is like having a full-time backend engineer for $20/month want the full Claude setup + install guide? comment “AUTOMATE” + follow + repost and I’ll DM you everything (must be following so I can DM)

J.B.

379,855 views • 1 year ago

Claude Cowork + Seedance 2.0 is f*cking wild 🤯 I built a skill inside Claude Cowork that generates UGC video ads on demand using Seedance 2.0, the best AI video model. One product image + one prompt = a full UGC ad with multiple shots, dialogue, and on-brand pacing. All inside Claude Cowork. Perfect for DTC brands and agencies who need UGC creative at volume without hiring creators or paying per-video SaaS fees. If you're briefing creators every week, waiting days for footage, paying $150–$300 per UGC video, and still getting ads that miss the brand vibe... This skill eliminates the entire loop: → Drop a product image into Claude Cowork → Tell it the ad angle (unboxing, review, lifestyle, demo) → Claude writes the dialogue, shot list, and pacing → Fires it to Seedance 2.0 via FAL AI API → Downloads finished clips into organized folders → Stitches multiple shots into one finished ad No creator briefs. No waiting for footage. No $200/video platform fees. What you get: → UGC video ads generated in minutes, not days → Full control over dialogue, pacing, and shot composition → Your product photos as reference so Seedance matches your real packaging → A reusable skill: new product, new folder, same pipeline Built 100% in Claude Cowork with the Seedance 2.0 API. I put together a full playbook with the Claude Cowork skill file, the exact prompts, and the FAL AI setup to get this running yourself. Want it for free? > Like this post > Comment "UGC" And I'll send it over (must be following so I can DM)

Mike Futia

79,660 views • 2 months ago

I just built a Claude skill that acts as a second brain for DTC brands 🤯 Drop your ad exports, customer reviews, competitor screenshots, and brand docs into a folder → Claude compiles it all into an organized wiki you can ask questions against. All inside Claude Cowork. Perfect for DTC brands and agencies whose knowledge is scattered across Google Drive, Notion, Meta Ads Manager, Figma, and 47 spreadsheets nobody has opened in 3 months. If every strategic question takes 2 hours to answer because the data lives in 8 different places ... This skill eliminates the entire loop: → Claude scaffolds a DTC folder structure: ads, customers, competitors, brand, performance, notes → You drop every file you have into those folders — messy, unorganized, exactly how you have them now → Claude reads everything and compiles a wiki: hooks-that-work, customer-pains, competitor-angles, brand-voice, performance-patterns, creative-brief-library → Every article is cross-linked and traceable back to the source file → You ask questions against the wiki — "what hooks are actually working?" "what objections come up most?" "where are my competitors weak?" → Claude answers, grounded entirely in your own data → Save the answers back in and the system gets smarter every time you use it No more hunting through 12 tools. No more "where did I save that brief?" No more answering the same question twice. What you get: → A complete DTC brand brain scaffold in 60 seconds → Six core wiki articles Claude populates automatically from your raw files → A schema file that tells Claude exactly how to maintain the wiki for DTC use cases → Monthly health checks that catch contradictions and flag gaps before errors compound → A knowledge base that compounds — every question you ask makes the next answer better Built on a methodology Andrej Karpathy shared for personal knowledge bases, I rebuilt the entire thing for DTC operators: folder structure, schema rules, wiki articles, and question frameworks all tuned for brands and agencies. I put together the full skill file plus a playbook walking through the exact setup and 5 real questions to ask your brand brain. Want it for free? > Like this post > Comment "BRAIN" And I'll send it over (must be following so I can DM)

Mike Futia

15,158 views • 3 months ago

I just built a Claude Code plugin that runs your entire Meta ads workflow 🤯 5 skills, one plugin: it spies on competitors, maps your whole category, writes your ad copy, grades it before launch, and audits your live ad account like a $10K agency. All inside Claude Code. And now, with Claude Fable 5, it's even more insane. Perfect for DTC brands, media buyers, and agencies tired of paying for 5 different ad tools that don't talk to each other. If you're spending hours scrolling the Ad Library by hand, exporting CSVs from Ads Manager every Monday, staring at a blank doc trying to write ad variation #14, launching creative and praying it converts... This plugin eliminates the entire loop: → /spy pulls every active ad a competitor is running, ranked by run-time (longevity = proven winners) → /competitors-extractor maps 3-5 brands head-to-head and finds the angles nobody's running → /bulk-creative spins 20 on-brand copy variations off the winning angle → /ad-score grades every ad 0-100 across 6 dimensions before you spend a cent → /ad-matter audits your live Meta account through Meta's official MCP and hands you a prioritized fix list No more Ad Library scrolling. No more $300/mo spy tools. No more launching blind. What you get: → Competitor intel ranked by what's actually been running longest → The open angles in your category nobody is using yet → 20 ad variations in your brand voice, on command → A 0-100 health score on your live ad account with a fix-this-week list Built 100% in Claude Code. I wrote a free step-by-step Playbook that walks you through building this entire plugin yourself: every skill, every script, every scoring rubric. Want access for free? >Like this post > Comment "SCALE" And I'll send it over (must be following so I can DM)

Mike Futia

33,236 views • 1 month ago

How I have Claude automate anything I do on my computer just by showing it: I use the free Clips app and hit record to start recording. Then I just do the action - like navigating to Rippling and approving any unapproved time off - and I’ll often just talk out loud as I do it explaining any add’l details like I would when showing a human. The Clips app captures everything on your screen and everything you say, and transforms it into a format Claude can “see and hear”. You'll then get a link that you can easily share with Claude (or humans too). I’ll paste it to Claude and say something like, "automate this for me every day at 8:00 AM." The link has special metadata that agents like Claude can discover. It exposes APIs to see the full transcript with timestamps and grab screenshots of what was on your screen at any of those timestamps. Once it's created the routine, you can go to the Routines tab in Claude Code desktop app. This also works with the CLI, Claude Cowork, Codex etc. You’ll see your new routine there, and you can just hit Run Now to have it start running it. Video attached shows this step by step. The Clips apps is free and open source - I’ll link to it and the source code in the thread.

How I have Claude automate anything I do on my computer just by showing it: I use the free Clips app and hit record to start recording. Then I just do the action - like navigating to Rippling and approving any unapproved time off - and I’ll often just talk out loud as I do it explaining any add’l details like I would when showing a human. The Clips app captures everything on your screen and everything you say, and transforms it into a format Claude can “see and hear”. You'll then get a link that you can easily share with Claude (or humans too). I’ll paste it to Claude and say something like, "automate this for me every day at 8:00 AM." The link has special metadata that agents like Claude can discover. It exposes APIs to see the full transcript with timestamps and grab screenshots of what was on your screen at any of those timestamps. Once it's created the routine, you can go to the Routines tab in Claude Code desktop app. This also works with the CLI, Claude Cowork, Codex etc. You’ll see your new routine there, and you can just hit Run Now to have it start running it. Video attached shows this step by step. The Clips apps is free and open source - I’ll link to it and the source code in the thread.

Steve (Builder.io)

25,187 views • 17 days ago