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To improve your writing, read more. To improve your thinking, write more. Jeff Bezos on the importance of adopting a writing culture to convey new ideas.

Vala Afshar

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17,329 次观看 • 4 天前 •via X (Twitter)

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Why You Should Write 1) Putting words on paper freezes your thoughts, which gives your mind space to think deeper about a problem. 2) Writing lets you see if the epiphany you just had is brilliant or total bogus. 3) You want to attract smart people — because smart people read, and smart & successful people read the most. 4) For whatever field you're interested in, if you write about it well, the world's experts will reach out to you. 5) The higher you climb, the more likely you are to write frequently. Every serious executive I know is a voracious reader. Or, as former American president Harry Truman once said: “Not all readers are leaders but all leaders are readers.” 6) Writing accelerates your learning. If you want to understand a topic better, start teaching it. The act of putting ideas into your own words tattoos them into your mind. James Clear once wrote: "If you think you can learn a lot by reading a book, try writing one." 7) The investor Howard Marks once said to me: "In writing, as opposed to speaking, you can't BS. You can't BS in writing because the reader can easily go back and check your work. The logic has to be established. The explanation needs to be clear." 8) It frees up processing space: Mathematicians put their ideas on the whiteboard because jotting down their ideas lets them tackle harder problems. Writing is the same. By putting ideas onto the page, you can transcend the limits of scattered thinking and tackle more challenging problems.

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Why is Warren Buffett's writing so popular? He's built a career out of writing annual letters that are read by millions of people every year. Here's how his writing differs from other investors: 1. You can stand out in the business world by writing like an actual human being. 2. Don't just write about ideas. Joke around. So goes Buffett's famous line: "It's only when the tide goes out that you find out who's been swimming naked." 3. Write to a specific person, not a faceless group of masses. Legend has it that Buffett addresses the early drafts of his annual letters to his sister (Dorothy) and replaces her name with 'Shareholders' once he's done with it. 4. You can differentiate yourself simply by writing with a different voice. Buffett tries to come across as a folky, hokey, aw-shucks kind of guy who's nothing like the kind of Suit Guy you'd find in Midtown Manhattan. 5. Read things that other people aren't willing to read. Historically, part of Buffett's edge is that he was obsessively reading 10-K filings before they were as accessible as they are now. 6. What's another example of Buffett doing things that others weren't willing to do? Friends tell me he used to call managers at various companies and get them to disclose their business plans, back when this was legal. 7. Deadlines are your nemesis in the moment, but your friend in retrospect. Buffett has no choice but to produce an annual letter every year, and those annual deadlines have made him a prolific writer. 8. Share your wisdom freely. You don't need to share all of it, but it can help to share some of it. 9. Don't just share ideas. Name them. 10. What's an example of naming your ideas? In business, it's common knowledge that a company's success can compound. For example, it'll take 12 years for a company to reach $1 billion in revenue but only one more to reach $2 billion. Scale leads to more scale. Buffett calls this "The Snowball Effect." 11. You don’t need to write much to have outsized success. Warren Buffett (and Jeff Bezos) have built their reputations by writing one excellent letter to shareholders every year. 12. If you're early in your career and don't know where to begin, start writing. Buffett attracted some of his early investors by publishing his ideas. His mentor, Ben Graham, did the same thing. He wrote two best-selling books on his way to getting rich by investing in Geico early. 13. Writing is a BS detector for your ideas. Buffett once said: "Some of the things I think I think, I find don’t make any sense when I start trying to write them down." 14. Oh, and one more thing: Maybe you should drink more Diet Coke?!? These lessons are only a slice of the talk I've shared below about Warren Buffett's writing style. It centers around a framework called POP Writing, which you'll immediately be able to bring into your own writing. If you'd rather watch the full thing on YouTube, I've shared a link in the reply tweet.

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