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The Startup Ideas Podcast (SIP) 🧃

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Get startup ideas and practical tutorials on AI tools will make you more money and build your business. Host: @gregisenberg Available on Spotify, Apple and YT

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Boris Cherny, the creator of Claude Code, shared his entire setup. He runs 5-10 Claudes in parallel. Half his coding happens from his phone. Here's his 3-part formula for better results: Use the smartest model available — Counterintuitive: it's actually cheaper — Smarter model = fewer tokens = lower total cost — "Once the plan is good, the code is good" Invest in your Claude MD — Plain text file. No special format. — Whole team contributes multiple times a week — Every mistake Claude makes gets added so it never happens again Give Claude a way to verify its own output — Let it run the code. Let it see the browser. — "Imagine you're a painter wearing a blindfold" — Same thing for an AI that can never check its work His morning routine: wake up, kick off 3 sessions from his phone, check in later. His workflow: start in plan mode → lock the plan → auto-accept edits → done. No fancy setup. No complex tooling. Just multiple Claudes, a good plan, and a shared knowledge base.

Boris Cherny, the creator of Claude Code, shared his entire setup. He runs 5-10 Claudes in parallel. Half his coding happens from his phone. Here's his 3-part formula for better results: Use the smartest model available — Counterintuitive: it's actually cheaper — Smarter model = fewer tokens = lower total cost — "Once the plan is good, the code is good" Invest in your Claude MD — Plain text file. No special format. — Whole team contributes multiple times a week — Every mistake Claude makes gets added so it never happens again Give Claude a way to verify its own output — Let it run the code. Let it see the browser. — "Imagine you're a painter wearing a blindfold" — Same thing for an AI that can never check its work His morning routine: wake up, kick off 3 sessions from his phone, check in later. His workflow: start in plan mode → lock the plan → auto-accept edits → done. No fancy setup. No complex tooling. Just multiple Claudes, a good plan, and a shared knowledge base.

The Startup Ideas Podcast (SIP) 🧃

555,410 Aufrufe • vor 2 Monaten

how to actually get customers for your vibe coded app: - let AI sell for you (MCP servers) - build 10,000 SEO pages once (programmatic SEO) - vibe code a free tool by lunch (it markets itself) - get cited by ChatGPT (answer engine optimization) - allow your users to create content for you (viral artifacts) - buy a 10K subscriber newsletter for $5K - turn one voice memo into 20 pieces of content Pick two. Start this week. Stop just vibe coding. Start getting customers.

how to actually get customers for your vibe coded app: - let AI sell for you (MCP servers) - build 10,000 SEO pages once (programmatic SEO) - vibe code a free tool by lunch (it markets itself) - get cited by ChatGPT (answer engine optimization) - allow your users to create content for you (viral artifacts) - buy a 10K subscriber newsletter for $5K - turn one voice memo into 20 pieces of content Pick two. Start this week. Stop just vibe coding. Start getting customers.

The Startup Ideas Podcast (SIP) 🧃

169,277 Aufrufe • vor 2 Monaten

Loneliness is the biggest startup opportunity nobody's talking about. 22% of Americans have less than one close friend. Three business models are already solving this. Here's the breakdown: Niche Digital Communities: - A Discord built around one specific game and one specific person - "Dads of Marathon" has 13,898 members. - Possibly more than the game itself. Matched IRL Experiences: - A personality test pairs you with 5-7 people, then you do something together - 222 sends you to dinners, cocktail bars, salsa nights, basketball games. - Real activities. Real people. Membership Clubhouses: - A physical space plus a calendar of curated gatherings - Fabric runs 75+ events a month across NYC and Chicago. - 500 members. Long wait list. Think: - Digital = niche + cooperative - IRL matched = personality + activity - Membership = space + recurring events A quarter of the country has no close friends. Someone's going to build the next one of these. Might as well be you.

Loneliness is the biggest startup opportunity nobody's talking about. 22% of Americans have less than one close friend. Three business models are already solving this. Here's the breakdown: Niche Digital Communities: - A Discord built around one specific game and one specific person - "Dads of Marathon" has 13,898 members. - Possibly more than the game itself. Matched IRL Experiences: - A personality test pairs you with 5-7 people, then you do something together - 222 sends you to dinners, cocktail bars, salsa nights, basketball games. - Real activities. Real people. Membership Clubhouses: - A physical space plus a calendar of curated gatherings - Fabric runs 75+ events a month across NYC and Chicago. - 500 members. Long wait list. Think: - Digital = niche + cooperative - IRL matched = personality + activity - Membership = space + recurring events A quarter of the country has no close friends. Someone's going to build the next one of these. Might as well be you.

The Startup Ideas Podcast (SIP) 🧃

32,942 Aufrufe • vor 22 Tagen

Struggling with Claude Code? Here's what Boris Cherny, the creator of Claude Code, recommends almost every time: 1) Use Opus 4.5 with thinking - It's smarter, uses fewer tokens, often ends up cheaper than smaller models. 2) Invest in your ClaudeMD - Just a text file. No special format. - Add every mistake Claude makes so it doesn't repeat them. 3) Give Claude a way to verify its output - Run tests. - Start a server. - Let it see the browser. A painter wearing a blindfolded won't paint well. Neither will an LLM that can't check its own work. Once the plan is good, the code is good.

Struggling with Claude Code? Here's what Boris Cherny, the creator of Claude Code, recommends almost every time: 1) Use Opus 4.5 with thinking - It's smarter, uses fewer tokens, often ends up cheaper than smaller models. 2) Invest in your ClaudeMD - Just a text file. No special format. - Add every mistake Claude makes so it doesn't repeat them. 3) Give Claude a way to verify its output - Run tests. - Start a server. - Let it see the browser. A painter wearing a blindfolded won't paint well. Neither will an LLM that can't check its own work. Once the plan is good, the code is good.

The Startup Ideas Podcast (SIP) 🧃

159,534 Aufrufe • vor 4 Monaten

There are 70M+ boomers in the U.S. Almost every founder is building for the 13-25 crowd instead. Here's where the money actually is: The 65+ opportunity: - Underserved in hearing, mobility, memory, social, and vision. - AI can solve all five. The 45+ buyer: - At Facilitator .com, their highest-value customers are over 45. - They were targeting 20-somethings. Facebook ads: - Everyone says they're dead. - People 50-60 buy from them every single day on Facebook. Everyone is building for the loudest market. The richest one is sitting quietly on Facebook.

There are 70M+ boomers in the U.S. Almost every founder is building for the 13-25 crowd instead. Here's where the money actually is: The 65+ opportunity: - Underserved in hearing, mobility, memory, social, and vision. - AI can solve all five. The 45+ buyer: - At Facilitator .com, their highest-value customers are over 45. - They were targeting 20-somethings. Facebook ads: - Everyone says they're dead. - People 50-60 buy from them every single day on Facebook. Everyone is building for the loudest market. The richest one is sitting quietly on Facebook.

The Startup Ideas Podcast (SIP) 🧃

29,794 Aufrufe • vor 22 Tagen

Steal this startup idea Facebook Marketplace App Studio Facebook has 3B users. 16% use Marketplace monthly. That's 480M monthly users. 51% of ALL social media purchases happen there. People make their entire living flipping on Marketplace. Meanwhile: * eBay has thousands of apps (some acquired for $100M+) * Shopify devs earned $1B through their app ecosystem Yet there are ZERO real tools for Facebook Marketplace The API allows it. I vibe-coded one myself. It worked. Here's what sellers would pay for: 1. Price scanners (is this dresser underpriced?) 2. Arbitrage alerts (worth more on eBay?) 3. Auto-responders for leads 4. Listing optimization tools Productize what people are doing "in the shadows." Massive platform. No competition. That's the alpha.

Steal this startup idea Facebook Marketplace App Studio Facebook has 3B users. 16% use Marketplace monthly. That's 480M monthly users. 51% of ALL social media purchases happen there. People make their entire living flipping on Marketplace. Meanwhile: * eBay has thousands of apps (some acquired for $100M+) * Shopify devs earned $1B through their app ecosystem Yet there are ZERO real tools for Facebook Marketplace The API allows it. I vibe-coded one myself. It worked. Here's what sellers would pay for: 1. Price scanners (is this dresser underpriced?) 2. Arbitrage alerts (worth more on eBay?) 3. Auto-responders for leads 4. Listing optimization tools Productize what people are doing "in the shadows." Massive platform. No competition. That's the alpha.

The Startup Ideas Podcast (SIP) 🧃

129,656 Aufrufe • vor 4 Monaten

Personal AGI is 3-6 months away. I'm already living in it. Here's my Obsidian setup: - Obsidian vault built since November 2025 - Markdowns about every person, project, and task - Limitless mic pulling daily transcripts straight in - Agents that read all of it before every task Obsidian is: - A second brain for you - A first brain for your agents My agents have full context before every task. That's the whole game.

Personal AGI is 3-6 months away. I'm already living in it. Here's my Obsidian setup: - Obsidian vault built since November 2025 - Markdowns about every person, project, and task - Limitless mic pulling daily transcripts straight in - Agents that read all of it before every task Obsidian is: - A second brain for you - A first brain for your agents My agents have full context before every task. That's the whole game.

The Startup Ideas Podcast (SIP) 🧃

30,065 Aufrufe • vor 28 Tagen

Most people overthink what to build. Here's the simplest micro-SaaS play right now: Take a $1,000/month horizontal tool. Rebuild it for one niche. Charge $50. The breakdown: Step 1: Pick a niche you know - Sneakers - Collectibles - Trading cards - Whatever you know better than 99% of people Step 2: Build it in a weekend - Firecrawl for the scraping - Codex for the code - One niche, one job Step 3: Monetize - $50/month subscription - or a $500 lifetime pass Think: Big tool = broad and expensive Your tool = narrow and specialized The moat is the niche

Most people overthink what to build. Here's the simplest micro-SaaS play right now: Take a $1,000/month horizontal tool. Rebuild it for one niche. Charge $50. The breakdown: Step 1: Pick a niche you know - Sneakers - Collectibles - Trading cards - Whatever you know better than 99% of people Step 2: Build it in a weekend - Firecrawl for the scraping - Codex for the code - One niche, one job Step 3: Monetize - $50/month subscription - or a $500 lifetime pass Think: Big tool = broad and expensive Your tool = narrow and specialized The moat is the niche

The Startup Ideas Podcast (SIP) 🧃

12,723 Aufrufe • vor 11 Tagen

I run a one-person agent agency. Here's the offer that's working: Customers think they need 10, 50, 100 agents. Really they need 1 to 3. Business owners don't want to think about tokens, infrastructure, or credits. They want it to work. So I sell unlimited. - Unlimited usage - Unlimited monitoring - Unlimited support $5K/month. Flat. They get the magic. I control the costs. That's the whole offer.

I run a one-person agent agency. Here's the offer that's working: Customers think they need 10, 50, 100 agents. Really they need 1 to 3. Business owners don't want to think about tokens, infrastructure, or credits. They want it to work. So I sell unlimited. - Unlimited usage - Unlimited monitoring - Unlimited support $5K/month. Flat. They get the magic. I control the costs. That's the whole offer.

The Startup Ideas Podcast (SIP) 🧃

24,615 Aufrufe • vor 26 Tagen

Adults stopped having hobbies at 18. Now they're paying to get them back. Painting retreats: - Sold out instantly - Ages 35-65 - People wanting something other than corporate Paper lamp workshops: - People drinking tea, making lamps - First dates instead of bars - Phones away Berlin book club: - 85 people every Sunday - Pays to attend - Sells out weekly Boring is the moat. Nobody wants to compete here. That's the opportunity.

Adults stopped having hobbies at 18. Now they're paying to get them back. Painting retreats: - Sold out instantly - Ages 35-65 - People wanting something other than corporate Paper lamp workshops: - People drinking tea, making lamps - First dates instead of bars - Phones away Berlin book club: - 85 people every Sunday - Pays to attend - Sells out weekly Boring is the moat. Nobody wants to compete here. That's the opportunity.

The Startup Ideas Podcast (SIP) 🧃

16,942 Aufrufe • vor 19 Tagen

Every vibe-coded app looks the same Here's how to fix yours so it stands out: Step 1: Add micro-animations to page transitions Step 2: Add haptic feedback on every tap Step 3: Add subtle bounces to modals/sheets Step 4: Add motion to loading states Tools: Claude Code (trained on Apple's animation library) Cost: $0 extra Time: 6 hours → app that "just feels different" THE KEY: Details compound Same app. Same code. 6 hours apart. One got 7 likes. One got 800 waitlist signups. Users can't explain WHY your app feels premium. They just know it does.

Every vibe-coded app looks the same Here's how to fix yours so it stands out: Step 1: Add micro-animations to page transitions Step 2: Add haptic feedback on every tap Step 3: Add subtle bounces to modals/sheets Step 4: Add motion to loading states Tools: Claude Code (trained on Apple's animation library) Cost: $0 extra Time: 6 hours → app that "just feels different" THE KEY: Details compound Same app. Same code. 6 hours apart. One got 7 likes. One got 800 waitlist signups. Users can't explain WHY your app feels premium. They just know it does.

The Startup Ideas Podcast (SIP) 🧃

101,575 Aufrufe • vor 5 Monaten

App building is a commodity now. The real unlock is an AI co-founder. HyperAgent is the closest thing I've seen. Here's how it works: Researches the market: - Scans Reddit for real user pain - Maps competitors - Sizes the TAM - Outputs a full business case Builds the product: - Full sandbox + coding tools - Ships a working V1 in the same thread Deploys itself: - One click into Slack Always-on - Always listening - Chimes in when it has something to add I've stopped thinking of HyperAgent as a tool. It's closer to a digital co-founder.

App building is a commodity now. The real unlock is an AI co-founder. HyperAgent is the closest thing I've seen. Here's how it works: Researches the market: - Scans Reddit for real user pain - Maps competitors - Sizes the TAM - Outputs a full business case Builds the product: - Full sandbox + coding tools - Ships a working V1 in the same thread Deploys itself: - One click into Slack Always-on - Always listening - Chimes in when it has something to add I've stopped thinking of HyperAgent as a tool. It's closer to a digital co-founder.

The Startup Ideas Podcast (SIP) 🧃

30,067 Aufrufe • vor 1 Monat

The guy behind Google's Antigravity thought a one-person billion-dollar company was impossible. Then he changed his mind. His argument: if you're an ideas guy, and the next guy has the same AI, what's your alpha? Then he looked at games. The best games aren't the ones with the best graphics. Nintendo proves it. - It's the mechanics. - The story. A few things done perfectly. So the alpha was never the studio of 100 people. It's the idea. AI just removed everything between you and shipping it. One person. Billion dollars. Increasingly possible.

The guy behind Google's Antigravity thought a one-person billion-dollar company was impossible. Then he changed his mind. His argument: if you're an ideas guy, and the next guy has the same AI, what's your alpha? Then he looked at games. The best games aren't the ones with the best graphics. Nintendo proves it. - It's the mechanics. - The story. A few things done perfectly. So the alpha was never the studio of 100 people. It's the idea. AI just removed everything between you and shipping it. One person. Billion dollars. Increasingly possible.

The Startup Ideas Podcast (SIP) 🧃

12,469 Aufrufe • vor 16 Tagen

Here's how to do months of SEO work in one afternoon with Claude Code: Step 1: Feed AI your site, ask for 25-50 keywords Step 2: Filter for buying intent (who's ready to call NOW) Step 3: Build a landing page for each keyword + location Step 4: Run an SEO audit ("ultra think" goes deep) Step 5: Fix technical issues (sitemap, schema, speed) Step 6: Spin up sub-agents to research competitors while you work THE KEY: One afternoon of Claude Code > 6 months with an agency. Go vibe market something.

Here's how to do months of SEO work in one afternoon with Claude Code: Step 1: Feed AI your site, ask for 25-50 keywords Step 2: Filter for buying intent (who's ready to call NOW) Step 3: Build a landing page for each keyword + location Step 4: Run an SEO audit ("ultra think" goes deep) Step 5: Fix technical issues (sitemap, schema, speed) Step 6: Spin up sub-agents to research competitors while you work THE KEY: One afternoon of Claude Code > 6 months with an agency. Go vibe market something.

The Startup Ideas Podcast (SIP) 🧃

84,486 Aufrufe • vor 5 Monaten

Ship features while you sleep with 'Ralph Wiggum' - Step 1: Write a detailed PRD (spend an HOUR on this) - Step 2: Convert it to small, atomic user stories - Step 3: Add clear acceptance criteria for each - Step 4: Loop your AI agent through each story - Step 5: It logs learnings so it doesn't repeat mistakes - Step 6: Wake up, test, fix edge cases THE KEY: Fresh context window every iteration For $30, this is an entire engineering team. I'm rooting for you. Go ship something while you sleep.

Ship features while you sleep with 'Ralph Wiggum' - Step 1: Write a detailed PRD (spend an HOUR on this) - Step 2: Convert it to small, atomic user stories - Step 3: Add clear acceptance criteria for each - Step 4: Loop your AI agent through each story - Step 5: It logs learnings so it doesn't repeat mistakes - Step 6: Wake up, test, fix edge cases THE KEY: Fresh context window every iteration For $30, this is an entire engineering team. I'm rooting for you. Go ship something while you sleep.

The Startup Ideas Podcast (SIP) 🧃

75,108 Aufrufe • vor 5 Monaten

Free business idea (someone steal this) ChatGPT just opened their app store to 300 million users with 7 apps available… This is like 2008 when flashlight apps could make $10,000 a day. The App Store minted 1,800 millionaires. ChatGPT is growing 10x faster than iPhone did. Here's the play: • Port your SaaS into ChatGPT as an app. • Why? Because your competitor hasn't figured this out yet. • Every category is wide open. First app in each category will own it. 300M users already inside ChatGPT × 0.1% market share × $20/month = $72M ARR No ads. No SEO. No begging for downloads. You have a limited time before every VC-backed startup floods in. So... who's shipping first

Free business idea (someone steal this) ChatGPT just opened their app store to 300 million users with 7 apps available… This is like 2008 when flashlight apps could make $10,000 a day. The App Store minted 1,800 millionaires. ChatGPT is growing 10x faster than iPhone did. Here's the play: • Port your SaaS into ChatGPT as an app. • Why? Because your competitor hasn't figured this out yet. • Every category is wide open. First app in each category will own it. 300M users already inside ChatGPT × 0.1% market share × $20/month = $72M ARR No ads. No SEO. No begging for downloads. You have a limited time before every VC-backed startup floods in. So... who's shipping first

The Startup Ideas Podcast (SIP) 🧃

110,033 Aufrufe • vor 8 Monaten

Claude Opus 4.6 vs GPT-5.3 Codex aren't just different models. They're different engineers. Opus 4.6: → 1M token context window → Reads the whole codebase before deciding → Asks "should we do this?" → Failure mode: overanalyzes, hesitates GPT-5.3 Codex: → 200K tokens, built for speed → Decides fast, acts, iterates → Asks "how fast can I ship this?" → Failure mode: locks in a flawed assumption early Think: Opus = your architect Codex = your operator Pick the one that matches the task.

Claude Opus 4.6 vs GPT-5.3 Codex aren't just different models. They're different engineers. Opus 4.6: → 1M token context window → Reads the whole codebase before deciding → Asks "should we do this?" → Failure mode: overanalyzes, hesitates GPT-5.3 Codex: → 200K tokens, built for speed → Decides fast, acts, iterates → Asks "how fast can I ship this?" → Failure mode: locks in a flawed assumption early Think: Opus = your architect Codex = your operator Pick the one that matches the task.

The Startup Ideas Podcast (SIP) 🧃

58,811 Aufrufe • vor 3 Monaten

"Where do I even start with Codex?" This 4-project starter pack fixes that: 1) Make a game. Then have the AI play it against itself in the browser. You'll feel where this is heading in 3 months. 2) Research Tell it: max effort, deep research on a topic. Then turn it into a spreadsheet. Then a doc. Then a presentation. One prompt chain. All four formats. 3) Build Upload your website's code. Say "build me a mobile app in Swift." It one-shots full mobile apps now. Every app that can exist, will exist. 4) Automate List every annoying thing you do daily. Pick the worst one. Tell your agent to turn it into an automation. Think: - Make = see the ceiling - Research = see the range - Build = see the speed - Automate = see the leverage You can't be told this. You have to feel it.

"Where do I even start with Codex?" This 4-project starter pack fixes that: 1) Make a game. Then have the AI play it against itself in the browser. You'll feel where this is heading in 3 months. 2) Research Tell it: max effort, deep research on a topic. Then turn it into a spreadsheet. Then a doc. Then a presentation. One prompt chain. All four formats. 3) Build Upload your website's code. Say "build me a mobile app in Swift." It one-shots full mobile apps now. Every app that can exist, will exist. 4) Automate List every annoying thing you do daily. Pick the worst one. Tell your agent to turn it into an automation. Think: - Make = see the ceiling - Research = see the range - Build = see the speed - Automate = see the leverage You can't be told this. You have to feel it.

The Startup Ideas Podcast (SIP) 🧃

24,960 Aufrufe • vor 1 Monat

How to set up Claude code in 2 min (for complete beginners) You need 3 tools to change your business. 1) Claude code builds 2) GitHub stores 3) Vercel hosts Costs $20. What a time! Thank you The Boring Marketer

How to set up Claude code in 2 min (for complete beginners) You need 3 tools to change your business. 1) Claude code builds 2) GitHub stores 3) Vercel hosts Costs $20. What a time! Thank you The Boring Marketer

The Startup Ideas Podcast (SIP) 🧃

118,570 Aufrufe • vor 10 Monaten

Codex is the new "super app" of AI tools. Here's the simple breakdown: Vibe coding + knowledge work in one place: - Cursor: code only. Can't make a doc you just view. - Claude Code: code only. Docs live in Cowork (separate, restricted). - Codex: both, same interface. Codex on complex tasks: - Better at infrastructure - Better at hard, multi-step problems - We tested it across our team The proof: - One-shotted a Replit clone. - Sandboxes. Mobile vibe coding. - 1 hour 20 minutes on 5.4. "The fastest way to do the most amount of things." That's why Codex is winning.

Codex is the new "super app" of AI tools. Here's the simple breakdown: Vibe coding + knowledge work in one place: - Cursor: code only. Can't make a doc you just view. - Claude Code: code only. Docs live in Cowork (separate, restricted). - Codex: both, same interface. Codex on complex tasks: - Better at infrastructure - Better at hard, multi-step problems - We tested it across our team The proof: - One-shotted a Replit clone. - Sandboxes. Mobile vibe coding. - 1 hour 20 minutes on 5.4. "The fastest way to do the most amount of things." That's why Codex is winning.

The Startup Ideas Podcast (SIP) 🧃

22,803 Aufrufe • vor 1 Monat