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Today's web3 with a16z episode is all about marketing — including differences between marketing in crypto and traditional tech. The conversation shares a candid look at what works — and what doesn’t — when it comes to building reputation and community, attracting developers, hiring teams and agencies, launching tokens,...

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a16z crypto

156,959 subscribers

103,458 Aufrufe • vor 1 Jahr •via X (Twitter)

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11 Kommentare

Profilbild von a16z crypto
a16z cryptovor 1 Jahr

You can also find the full episode here:

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The Crypto Digestvor 1 Jahr

🚀Get the top YouTube crypto influencers summarized and delivered straight to your inbox. No more searching—just the best insights, powered by AI. 📊 🔓 Subscribe now for exclusive weekly updates and elevate your crypto game! 🚀 👉

Profilbild von Andre Omietanski
Andre Omietanskivor 1 Jahr

@clairekart always has great insights. Must watch.

Profilbild von Ish Verduzco
Ish Verduzcovor 1 Jahr

stoked for this one!! 🔥

Profilbild von Giga Chad Hugghins
Giga Chad Hugghinsvor 1 Jahr

@amandatylerj

Profilbild von Steph
Stephvor 1 Jahr

amanda is the goat

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erodvor 1 Jahr

LET’S GOOO Excited for this one

Profilbild von a16z crypto
a16z cryptovor 1 Jahr

🙌

Profilbild von albert
albertvor 1 Jahr

great discussion on the marketing role in a successful token launch (before / during / after / global market strategy / community building) awesome stuff @clairekart

Profilbild von Ariane Murphy ⚡️
Ariane Murphy ⚡️vor 1 Jahr

Fantastic interview ladies, 10/10 @clairekart @amandatylerj 👏

Profilbild von ✰jacq🐄
✰jacq🐄vor 1 Jahr

@amandatylerj + @clairekart ? an obvious win for all, must listen 💐

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Today’s pod is with CZ 🔶 BNB founder and former CEO of Binance to discuss: - What Binance got right during its launch and how it climbed to the top (and stayed there) - Why CZ was surprised by stablecoin’s sticking power - Where AI is going next both in and outside of crypto TIMESTAMPS: 00:00 - AI, Crypto, and the Future of Payments 00:33 - Building Binance in 2017 and Moving Faster 03:44 - How Binance Reached the Top 05:48 - Building a Community-Driven Platform 08:27 - Creating Products People Return To 10:31 - Crypto as Foundational Technology 11:33 - Where AI and Crypto Intersect 14:26 - Using AI as a Productivity Tool 18:37 - The Next Opportunities in Crypto 21:21 - Building at the Intersection of Skills and Value 21:53 - The Future of Traditional and On-Chain Finance Watch below or on X:
23:12

Today’s pod is with CZ 🔶 BNB founder and former CEO of Binance to discuss: - What Binance got right during its launch and how it climbed to the top (and stayed there) - Why CZ was surprised by stablecoin’s sticking power - Where AI is going next both in and outside of crypto TIMESTAMPS: 00:00 - AI, Crypto, and the Future of Payments 00:33 - Building Binance in 2017 and Moving Faster 03:44 - How Binance Reached the Top 05:48 - Building a Community-Driven Platform 08:27 - Creating Products People Return To 10:31 - Crypto as Foundational Technology 11:33 - Where AI and Crypto Intersect 14:26 - Using AI as a Productivity Tool 18:37 - The Next Opportunities in Crypto 21:21 - Building at the Intersection of Skills and Value 21:53 - The Future of Traditional and On-Chain Finance Watch below or on X:

Talking Tokens Podcast

401,637 Aufrufe • vor 11 Tagen

My conversation with Rory Sutherland, Vice Chairman at Ogilvy 00:00 Introduction 01:31 AI and Decision Making 03:48 Looking for Efficiency in the Wrong Place 04:44 The Doorman Fallacy 08:54 How to Spend Your Marketing Budget 15:52 Ad Break 18:09 Cold Beer Thought Experiment 20:25 The Psychopath Detection Test 27:15 Brand Quake 29:21 Customer Value Thinking 34:28 Why Is Dyson So Effective at Marketing? 36:28 Ad Break 38:51 The Map is Not the Territory 39:27 The Problem with Shareholders 42:29 'Tech Bro' Decision Making 45:15 Warren Buffett’s Obsession 47:52 Why John Bragg Paid the Most 51:23 High Trust vs Low Trust Societies 58:45 What The Mad Men Era Teaches Us 1:03:59 The Danger of Bad Marketing 1:07:56 Copy Nothing 1:17:47 Navigating Cancel Culture 1:29:59 Signalling to Ourselves 1:39:06 Changing of Societal Norms 1:43:27 How to Write Good Copy 1:56:30 What Is Success for You? (Includes paid partnerships. If you're interested in sponsoring the show, reach out.)
2:00:07

My conversation with Rory Sutherland, Vice Chairman at Ogilvy 00:00 Introduction 01:31 AI and Decision Making 03:48 Looking for Efficiency in the Wrong Place 04:44 The Doorman Fallacy 08:54 How to Spend Your Marketing Budget 15:52 Ad Break 18:09 Cold Beer Thought Experiment 20:25 The Psychopath Detection Test 27:15 Brand Quake 29:21 Customer Value Thinking 34:28 Why Is Dyson So Effective at Marketing? 36:28 Ad Break 38:51 The Map is Not the Territory 39:27 The Problem with Shareholders 42:29 'Tech Bro' Decision Making 45:15 Warren Buffett’s Obsession 47:52 Why John Bragg Paid the Most 51:23 High Trust vs Low Trust Societies 58:45 What The Mad Men Era Teaches Us 1:03:59 The Danger of Bad Marketing 1:07:56 Copy Nothing 1:17:47 Navigating Cancel Culture 1:29:59 Signalling to Ourselves 1:39:06 Changing of Societal Norms 1:43:27 How to Write Good Copy 1:56:30 What Is Success for You? (Includes paid partnerships. If you're interested in sponsoring the show, reach out.)

Shane Parrish

448,673 Aufrufe • vor 7 Monaten

New The Peel with Sam Blond This is his first podcast since starting Monaco, and our 2-hour conversation walks through everything sales, marketing, and GTM in a AI-native world. Thanks to Numeral, Flex, Amplitude, and Merge for supporting this episode! Watch here + links below. Timestamps: 0:00 Scaling Brex to $12B 1:14 How AI speeds up prospecting and TAM building 5:19 Using AI to get more leverage 9:15 Incubating Monaco at Founders Fund 12:56 Innovator’s dilemma in AI 15:57 AI companies should build full platforms, not wedge products 23:30 Revenue is just a math equation 27:18 Two ways AI increases conversion rates 36:56 AI will never replace spending time with customers 39:46 Don’t measure the impact of brand marketing 49:03 Your marketing must be different (and hard) 58:39 Customer discovery calls and working with design partners 1:03:03 The zero to 100 launch 1:11:00 Monaco’s launch playbook 1:19:00 Send gifts that are unique and social 1:22:17 Naming your company 1:28:04 Founders should send early outbound 1:32:38 How multi-channel augments AI outbound 1:39:42 Using intent signals and outreach timing to increase conversions 1:43:28 Two common ways founders mess up when scaling revenue 1:50:22 Monaco’s Forward Deployed AE's
1:56:47

New The Peel with Sam Blond This is his first podcast since starting Monaco, and our 2-hour conversation walks through everything sales, marketing, and GTM in a AI-native world. Thanks to Numeral, Flex, Amplitude, and Merge for supporting this episode! Watch here + links below. Timestamps: 0:00 Scaling Brex to $12B 1:14 How AI speeds up prospecting and TAM building 5:19 Using AI to get more leverage 9:15 Incubating Monaco at Founders Fund 12:56 Innovator’s dilemma in AI 15:57 AI companies should build full platforms, not wedge products 23:30 Revenue is just a math equation 27:18 Two ways AI increases conversion rates 36:56 AI will never replace spending time with customers 39:46 Don’t measure the impact of brand marketing 49:03 Your marketing must be different (and hard) 58:39 Customer discovery calls and working with design partners 1:03:03 The zero to 100 launch 1:11:00 Monaco’s launch playbook 1:19:00 Send gifts that are unique and social 1:22:17 Naming your company 1:28:04 Founders should send early outbound 1:32:38 How multi-channel augments AI outbound 1:39:42 Using intent signals and outreach timing to increase conversions 1:43:28 Two common ways founders mess up when scaling revenue 1:50:22 Monaco’s Forward Deployed AE's

Turner Novak 🍌🧢

804,097 Aufrufe • vor 1 Monat

My dear friend, Vlad Tenev, changed the landscape of investing forever! The rise of the retail investor is largely due to Robinhood's success... and in this new Journey Man, we discuss it all... Enjoy! 00:00 - Intro 00:53 - Introducing Vlad Tenev of Robinhood 01:27 - Why Take on Wall Street? 01:54 - Robinhood’s Zero-Fee Origin Story 02:53 - Inspiration from Instagram and Uber 04:24 - Reimagining Trading for Mobile 05:05 - The Challenge of Disrupting Finance 05:42 - Why Everything Is Hard 06:34 - Early Wrong Assumptions 07:42 - Raising Capital with a Small Vision 08:48 - Funding Robinhood on AngelList 09:50 - Early Investors Changed Their Lives 10:38 - The Crypto Explosion Begins 11:07 - Considering a Bitcoin Exchange First 12:17 - Bitcoin’s Early Skepticism and Growth 13:08 - Robinhood Launches Crypto in 2018 14:03 - 2020: Crypto Revenue Surges Overnight 15:04 - The Challenge of Crypto Cyclicality 16:11 - Staffing a Volatile Business 17:10 - Building Robinhood’s Lean Crypto Team 18:46 - Robinhood’s First Crypto Event Coming 19:38 - Where TradFi Meets DeFi 20:34 - Tokenizing Everything 21:09 - Robinhood’s Vision for Crypto + Finance 21:47 - Thoughts on Crypto Options Demand 23:04 - Why Crypto Options Haven’t Taken Off 24:09 - Millennials and the Speculative Economy 25:22 - Democratizing Trading for Everyone 26:08 - Why Buy-and-Hold Doesn’t Work for All 27:15 - Trading vs Investing: A Matter of Wealth 28:01 - Trading as a Skill Anyone Can Build 29:13 - Robinhood’s Role in Onboarding Millions 30:06 - The Fed's Role and Retail Insight 31:03 - The Rise of the Retail Macro Trader 32:17 - Helping Users Succeed with Robinhood Strategies 33:35 - Power of Community and the Hive Mind 34:55 - Will AI Disrupt Community Too? 36:14 - Technological Waves and Investor Opportunity 37:10 - Human Purpose in an AI World 37:52 - Tokenizing Human Connection 38:28 - Creators, Platforms, and Future-Proofing 39:26 - Vlad’s Long-Term View of the Future 40:05 - Financial Services at the Heart of Disruption 41:14 - If AI Replaces Jobs, What Happens to Investing? 42:25 - Entering the Economic Singularity 43:31 - What Happens When AIs Win the Markets? 44:16 - AI's Role in Capital and Markets 45:07 - Will AI Eliminate Human Emotion from Markets? 46:06 - HFT: The Original AI Traders 47:20 - AI and Long-Term Probabilistic Forecasting 48:48 - GPUs, Gaming, and the Origins of AI 50:01 - Nvidia, CUDA, and Wall Street Arms Races 51:04 - Flash Boys and Microwave Trading 51:54 - Will AI Costs Go to Zero? 52:52 - Lower Cost, Higher Usage 53:41 - Robinhood’s UX Won’t Be Just a Chatbox 55:16 - Cortex: AI-Powered Features at Robinhood 56:54 - Tokenization and the Future of Asset Management 57:44 - Crowdsourced, Tokenized Hedge Funds 58:48 - Portability of Tokenized Assets 59:39 - Blockchain as the New Rails of Finance 01:00:09 - The Trump Token and Capital Formation 01:01:00 - Capital Access Unlocks Innovation 01:01:49 - Why Crypto Needs Regulatory Clarity 01:03:17 - From Meme Coins to Real Assets 01:04:17 - Crypto's Path to $100 Trillion? 01:05:15 - The Financial System Will Run on Blockchains 01:06:00 - Platform Layer vs Application Layer Wealth 01:06:29 - AI Raises Money and Launches Tokens 01:07:39 - AIs Creating Software and Capital Formation 01:08:00 - Final Thoughts: A Wild Future Ahead 01:08:20 - When Will Vlad Buy a CryptoPunk? 01:08:51 - Wrapping Up: AI, Crypto, and the Road Ahead
1:09:53

My dear friend, Vlad Tenev, changed the landscape of investing forever! The rise of the retail investor is largely due to Robinhood's success... and in this new Journey Man, we discuss it all... Enjoy! 00:00 - Intro 00:53 - Introducing Vlad Tenev of Robinhood 01:27 - Why Take on Wall Street? 01:54 - Robinhood’s Zero-Fee Origin Story 02:53 - Inspiration from Instagram and Uber 04:24 - Reimagining Trading for Mobile 05:05 - The Challenge of Disrupting Finance 05:42 - Why Everything Is Hard 06:34 - Early Wrong Assumptions 07:42 - Raising Capital with a Small Vision 08:48 - Funding Robinhood on AngelList 09:50 - Early Investors Changed Their Lives 10:38 - The Crypto Explosion Begins 11:07 - Considering a Bitcoin Exchange First 12:17 - Bitcoin’s Early Skepticism and Growth 13:08 - Robinhood Launches Crypto in 2018 14:03 - 2020: Crypto Revenue Surges Overnight 15:04 - The Challenge of Crypto Cyclicality 16:11 - Staffing a Volatile Business 17:10 - Building Robinhood’s Lean Crypto Team 18:46 - Robinhood’s First Crypto Event Coming 19:38 - Where TradFi Meets DeFi 20:34 - Tokenizing Everything 21:09 - Robinhood’s Vision for Crypto + Finance 21:47 - Thoughts on Crypto Options Demand 23:04 - Why Crypto Options Haven’t Taken Off 24:09 - Millennials and the Speculative Economy 25:22 - Democratizing Trading for Everyone 26:08 - Why Buy-and-Hold Doesn’t Work for All 27:15 - Trading vs Investing: A Matter of Wealth 28:01 - Trading as a Skill Anyone Can Build 29:13 - Robinhood’s Role in Onboarding Millions 30:06 - The Fed's Role and Retail Insight 31:03 - The Rise of the Retail Macro Trader 32:17 - Helping Users Succeed with Robinhood Strategies 33:35 - Power of Community and the Hive Mind 34:55 - Will AI Disrupt Community Too? 36:14 - Technological Waves and Investor Opportunity 37:10 - Human Purpose in an AI World 37:52 - Tokenizing Human Connection 38:28 - Creators, Platforms, and Future-Proofing 39:26 - Vlad’s Long-Term View of the Future 40:05 - Financial Services at the Heart of Disruption 41:14 - If AI Replaces Jobs, What Happens to Investing? 42:25 - Entering the Economic Singularity 43:31 - What Happens When AIs Win the Markets? 44:16 - AI's Role in Capital and Markets 45:07 - Will AI Eliminate Human Emotion from Markets? 46:06 - HFT: The Original AI Traders 47:20 - AI and Long-Term Probabilistic Forecasting 48:48 - GPUs, Gaming, and the Origins of AI 50:01 - Nvidia, CUDA, and Wall Street Arms Races 51:04 - Flash Boys and Microwave Trading 51:54 - Will AI Costs Go to Zero? 52:52 - Lower Cost, Higher Usage 53:41 - Robinhood’s UX Won’t Be Just a Chatbox 55:16 - Cortex: AI-Powered Features at Robinhood 56:54 - Tokenization and the Future of Asset Management 57:44 - Crowdsourced, Tokenized Hedge Funds 58:48 - Portability of Tokenized Assets 59:39 - Blockchain as the New Rails of Finance 01:00:09 - The Trump Token and Capital Formation 01:01:00 - Capital Access Unlocks Innovation 01:01:49 - Why Crypto Needs Regulatory Clarity 01:03:17 - From Meme Coins to Real Assets 01:04:17 - Crypto's Path to $100 Trillion? 01:05:15 - The Financial System Will Run on Blockchains 01:06:00 - Platform Layer vs Application Layer Wealth 01:06:29 - AI Raises Money and Launches Tokens 01:07:39 - AIs Creating Software and Capital Formation 01:08:00 - Final Thoughts: A Wild Future Ahead 01:08:20 - When Will Vlad Buy a CryptoPunk? 01:08:51 - Wrapping Up: AI, Crypto, and the Road Ahead

Raoul Pal

166,795 Aufrufe • vor 1 Jahr

AI and crypto… How will these two powerful technologies collide, and what happens when they do? Today’s episode is a special one. It’s a round table on some of the most compelling ideas at the intersection of AI and crypto, sourced from members of the a16z crypto team. You’re going to hear from builders, researchers, and deal makers who are all wrestling with the big question: How will these two powerful technologies collide, and what happens when they do? with Sam Broner Scott Kominers Liz Harkavy Carra Wu jay mattg Timestamps: (0:00) Introduction (1:44) Universal Identity for AI Agents (5:25) Why Crypto Makes a Difference (10:07) Context in AI: Memory and Interoperability (15:00) Vibe Coding Applications (19:32) Registries with Global Context (21:47) Honkaku Mystery Novels (24:13) Monetization Models for AI x Crypto (28:36) Overcoming Technical Challenges (31:34) AI Agents and the Rise of Web Crawlers (36:05) Collapse of the Social Contract (39:21) AI Bots and Blockchain Solutions (44:31) Proof of Personhood: Ensuring Human-ness (50:41) Future of Personalized Advertising (1:01:54) Final Thoughts Enjoy the full episode here on X.
1:02:26

AI and crypto… How will these two powerful technologies collide, and what happens when they do? Today’s episode is a special one. It’s a round table on some of the most compelling ideas at the intersection of AI and crypto, sourced from members of the a16z crypto team. You’re going to hear from builders, researchers, and deal makers who are all wrestling with the big question: How will these two powerful technologies collide, and what happens when they do? with Sam Broner Scott Kominers Liz Harkavy Carra Wu jay mattg Timestamps: (0:00) Introduction (1:44) Universal Identity for AI Agents (5:25) Why Crypto Makes a Difference (10:07) Context in AI: Memory and Interoperability (15:00) Vibe Coding Applications (19:32) Registries with Global Context (21:47) Honkaku Mystery Novels (24:13) Monetization Models for AI x Crypto (28:36) Overcoming Technical Challenges (31:34) AI Agents and the Rise of Web Crawlers (36:05) Collapse of the Social Contract (39:21) AI Bots and Blockchain Solutions (44:31) Proof of Personhood: Ensuring Human-ness (50:41) Future of Personalized Advertising (1:01:54) Final Thoughts Enjoy the full episode here on X.

a16z crypto

20,772 Aufrufe • vor 1 Jahr