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We studied 2,995 paywalls. Interviewed 'The Paywall Guy' Jonathan Parra, who's designed 4,700+ paywalls. Analyzed 728 subscription flows on Mobbin. We found these and more: → An ugly paywall could outperform a pretty one → More friction could increase conversions → Users often decide to pay before they reach...

64,512 просмотров • 2 месяцев назад •via X (Twitter)

Комментарии: 14

Фото профиля Matias Jurfest
Matias Jurfest2 месяцев назад

@jondeparra @mobbin Here is the link so you don't need to search for it:

Фото профиля Bulelani Botman
Bulelani Botman2 месяцев назад

@jondeparra @mobbin enjoyed this. can mobbin please make more

Фото профиля Rachel How
Rachel How2 месяцев назад

@jondeparra @mobbin more coming 🫡

Фото профиля Cherishhhhhed
Cherishhhhhed2 месяцев назад

@jondeparra @mobbin Where's the link

Фото профиля Sébastien DB
Sébastien DB2 месяцев назад

@jondeparra @mobbin La friction qui convertit mieux que le tunnel fluide, je l'ai vécu sur PurrPlan : une étape d'onboarding qu'on jugeait "trop longue" filtrait les utilisateurs gratuits et doublait le taux d'activation payante. L'intention derrière la friction compte plus que la friction…

Фото профиля Rachel How
Rachel How2 месяцев назад

@jondeparra @mobbin oui, sometimes friction is good when done well!

Фото профиля Nick Venturi
Nick Venturi2 месяцев назад

@jondeparra @mobbin ugly layouts making the most money will always be funny

Фото профиля Rachel How
Rachel How2 месяцев назад

@jondeparra @mobbin 🤣

Фото профиля Saeed Anwar
Saeed Anwar2 месяцев назад

@jondeparra @mobbin An ugly paywall outperforming a pretty one makes perfect sense. Polished design signals "big company trying to extract money." Raw design signals "scrappy product worth trying." What was the single highest-converting paywall pattern across the 2,995?

Фото профиля Solrac
Solrac2 месяцев назад

@jondeparra @mobbin I created a paywall service on @monad check it out here

Фото профиля Mahendra Kumawat
Mahendra Kumawat2 месяцев назад

@jondeparra @mobbin Who knew ugly paywalls could win? 🤔 More friction = more conversions? Mind. Blown. 🚀

Фото профиля Sophie Namir
Sophie Namir2 месяцев назад

@jondeparra @mobbin 2,995 paywalls and the big takeaway is ugly beats pretty? makes sense though, polished reads as marketing, raw reads as 'this is just what it costs'

Фото профиля AI Mastery Guide
AI Mastery Guide2 месяцев назад

@jondeparra @mobbin An ugly paywall outperforming a pretty one is such a counterintuitive finding, definitely rethinking my own paywall now

Фото профиля Kok Sing
Kok Sing2 месяцев назад

@jondeparra @mobbin When designing the onboarding flow for a new mobile app, how do you address social proof when there are no users yet?

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