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Zengcheng Simiao Rice is more than a premium grain. It is a Geographical Indication (GI) product that carries origin, quality and reputation, growing from regional staple to recognized brand, demonstrating how intellectual property helps transform agricultural heritage into lasting market value. From the fields to the global table, Zengcheng... show more

IPR in China

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80,076 просмотров • 8 месяцев назад •via X (Twitter)

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Falling in love with Chinese food? Just one bowl of Simiao rice! In the countryside of Guangdong, China, a farmer who grows Simiao rice has become a deputy to the National People's Congress. Why is Simiao rice delicious? And how come a single bowl of this rice won over the taste buds of an international student from the South Pacific?↓↓↓

Falling in love with Chinese food? Just one bowl of Simiao rice! In the countryside of Guangdong, China, a farmer who grows Simiao rice has become a deputy to the National People's Congress. Why is Simiao rice delicious? And how come a single bowl of this rice won over the taste buds of an international student from the South Pacific?↓↓↓

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From barren Gobi to flourishing orchards in just a decade — what drives the transformation of Jiashi prune orchards in Xinjiang? Explore how geographical indication (GI) protection empowers quality, value, and sustainable development. Watch the video to uncover the story behind this desert-to-oasis miracle.

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While machines now handle most rice‑planting work in China, small hands are still learning the craft that fed the nation for centuries. In a scene blending tradition and modernity, kindergarten children step into the fields to experience hand‑planting rice and learn firsthand how food travels from soil to table — an effort aimed at instilling respect for agricultural labor and preserving the nation’s farming heritage despite rapid technological change.

While machines now handle most rice‑planting work in China, small hands are still learning the craft that fed the nation for centuries. In a scene blending tradition and modernity, kindergarten children step into the fields to experience hand‑planting rice and learn firsthand how food travels from soil to table — an effort aimed at instilling respect for agricultural labor and preserving the nation’s farming heritage despite rapid technological change.

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More of the Bottles of Rice and Grain from Egypt are making it to the shores of Gaza This is a Kind Gesture by the Egyptians

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The Bronze Galloping Horse, a timeless symbol of Gansu, is setting out on a time travel journey through the province's rich landscape of geographical indication products. As a key cradle of Silk Road culture, Gansu is home to abundant intangible cultural heritage, distinctive local industries and vibrant IP resources. The "Touring Gansu, Embracing IP" campaign has officially begun, exploring how intellectual property is helping drive high-quality regional development. Watch the video to discover more.

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