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We keep getting asked: Where can we buy ARA beef? Right now, we’re finalizing contracts. The demand—from retailers and restaurants—is bigger than anything we anticipated. That means one thing: it won’t be hard to find ARA beef in your local stores. As soon as agreements are signed and executed,...

22,901 görüntüleme • 4 ay önce •via X (Twitter)

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I’ve had a little pushback lately. Funny thing is — it’s only a handful of people, and they’re local. So let me be very clear. This is not a one-person show. Yes, I founded it. But sitting at the table with me every single day are producers and industry professionals with 30, 40, even 50+ years in this business. Men and women who helped build this industry — and watched it get stripped apart by consolidation. Our goal is simple: Bring American beef back to the American people Restore real competition to the cattle market Return power, transparency, and stability to producers If you don’t like what I’m saying, scroll on. If you don’t want to join the ARA, that’s fine — this is a free country. But if competition scares you, you’re not defending the industry — you’re defending the problem. This isn’t hypothetical. This is already happening. We are standing hand in hand with local and regional processors across the U.S. We have dedicated shackle space. We are onboarding retailers right now. And instead of lining corporate pockets, our margins are structured to return dividends back to producers. American beef will be back in American grocery stores — with less volatility, more stability, and accountability built in. If you’re a restaurant owner, grocery buyer, or know one who wants real American beef: 👉 We’re not talking someday. We’re moving beef very soon. And for the Debbie Downers — if competition scares you, this message wasn’t for you. #AmericanBeef #RancherLed #EndTheMonopoly #FoodSovereignty #competitionworks

RegenerativeRancher

36,064 görüntüleme • 5 ay önce

This is one of the hardest things we have ever had to share. We are not the kind of people who like to ask for help. We have always believed in putting our heads down, working hard, trusting God, and doing everything we can to carry the weight ourselves. But there comes a point where the truth is bigger than pride, and our customers, followers, supporters, and everyone deserves to know what is really happening. Right now, we are in a legal battle with a major meat processor. And while this fight has our name on it, it is much bigger than our family alone. Small producers, family ranchers, and farmers spend generations building something they are proud of, only to come up against an industry that too often protects power over people, profit over principle, and control over transparency. The effects do not stop with the people raising the food. They reach every person purchasing meat because corruption and lack of transparency in the beef industry affect the food system as a whole and the trust families place in what they buy and feed their loved ones. This fight has cost us deeply. Between personal health struggles and the weight of this battle, we have had to make sacrifices we never wanted to make. We have had to cut back on our restaurants and e-commerce. We have sold cattle to help pay attorney fees. We have carried stress, heartbreak, and pressure that, at times, have felt impossible to explain. But we are still here, and we are still fighting. We are fighting for our family, for our ranch, for the values we were raised on, and for every small rancher and farmer who has ever felt crushed under a system that was never built to protect them. So today, we are asking for help. If you believe in family ranches, quality food, hard work, and a more transparent, healthy, and clean food system, please stand with us. One of the best ways you can support us right now is by purchasing our beef at We started a GoFundMe for those who want to be part of something bigger than our family alone. If you want to help us keep fighting, please consider donating and helping us fight for farmers, ranchers:

Santa Carota Beef

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